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"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write about the podcasts on the blog on the website and then with social media.
Katie started Firesign to help legal industry clients attract, win and retain business. She draws upon more than 10 years of experience at two of the nation’s largest law firms to build brands that connect and business plans that deliver.
As the chief marketing officer at Lathrop & Gage, and then Shook, Hardy & Bacon, Katie led all business development and marketing communications for the national Am Law 200 firms. She started the client feedback program at Lathrop, now in its ninth year, and launched the award-winning agribusiness practice. Her full-scale rebrand of Shook earned “Best Identity” from the Legal Marketing Association’s Midwest chapter. During her Shook tenure, she also created a business development dashboard to show pitches and wins in real time, and most relevant to Firesign clients, her department brought in eight figures of new work.
Katie’s in-house marketing teams won recognition for branding, websites, internal programs and other tactics, but she may be more proud that she outlawed stock photos of gavels, law books and the scales of justice at both organizations.
Her experience extends beyond the discipline of marketing into the business of law; she is adept at marshalling resources, staff and technology. She has advised on leadership transitions, mergers and acquisitions, and office openings and closings.
A former journalist, Katie previously covered legal issues for the Associated Press and three newspapers. As a reporter, she learned to deliver under deadline, simplify complex ideas and wield a ruthless grammar standard.
Pat Gillette is one of the country’s leading experts and most sought-after speakers on gender diversity and equality. She speaks regularly at law firm retreats, conferences, ABA meetings, State Bar meetings and industry events.
For most of the 40 years over which Ms. Gillette practiced law, she was rated as a top employment litigator and trial lawyer by Chambers and other organizations and was a leader and rainmaker in her firms, At the end of 2015 she resigned as a partner at Orrick, Herrington and Sutcliffe, LLP to pursue her passion for empowering women through keynote speaking and writing. She was also invited to join JAMS to mediate employment cases and now has a successful mediation practice.
Ms. Gillette’s newest book, “Rainmakers: Born or Bred” is filled with practical tactics and strategies that can be easily implemented to enhance business development skills and books of business. The book highlights the nationally acclaimed Rainmaker Study and includes helpful tips from rainmakers and clients across the country. This groundbreaking study, coupled with Ms. Gillette’s insights from her own experiences, brings a fresh perspective and approach to business development.
Ms. Gillette has been widely recognized for her work to advance women in the profession. Most recently, she was chosen as the 2018 recipient of the ABA Margaret Brent Award, the highest honor given to women lawyers for professional achievements and advancing the interests of women in the profession. She has also received the ABA Golden Hammer Award, the California Women Lawyers Association’s Fay Stender Award, the Transformational Leadership Award as one of the Top Women Rainmakers, and the Barristers Association of San Francisco Award of Merit.
Ms. Gillette is the co-founder of the Opt-In Project, a nationwide initiative focused on changing the structure of law firms to increase the retention and advancement of women. Her team at the 2016 Diversity Lab Hackathon created the Mansfield Rule, requiring that 30% of all candidates for leadership positions be women or minorities. The Mansfield Rule has been adopted by over 60 firms nationwide and is increasing the visibility and pipeline of women and minorities for leadership positions in firms and organizations.
Ms. Gillette has been a Commissioner on the ABA Commission on Women in the Profession, a member of ABA’s Gender Equity Task Force, Co-Chair of the BASF No Glass Ceiling Initiative, a member of the National Women Lawyers Association Board and Foundation, and she serves on several non-profit boards dedicated to protecting and promoting women, including Equal Rights Advocates and DirectWomen,
Ms. Gillette is the proud mother of two successful and enlightened sons and lives in Kensington, California with her husband of 40+ years. She was an elected official in her town and is active in political and community organizations and activities.
Visit Ms. Gillette’s website at www.patriciagillette.com.
Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and demanding professionals in the world.
Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms and the founder of both firms' business development and communications departments. But before entering into the legal marketing profession, she sharpened her communications and business development skills by working at a global management consulting firm. When she applied for her first position out of college, she didn’t take no for an answer when applying to the PR firm she had her eye set on for her first job. After receiving numerous letters stating the firm was not hiring, the third letter she submitted to the firm along with a press kit demonstrating her experience did the trick. She was hired as a coordinator in the firm’s new business department.
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.
Deborah's new book uncovers the best practices in the wide arena of legal marketing.
Anne Ahola Ward is chief executive officer at Veritoken Global. Dubbed "The Mother of Startups" by CNN, Ward is an entrepreneur, futurist, and published O'Reilly author. As CEO of Veritoken Global, Ward has led the way for updates in blockchain technology, specifically utilizing previously underappreciated technology known as "Non-Fungible Tokens" (NFTs) to help alleviate global suffering for the unbanked.
In a career that spans more than 15 years, Ward has thrived in most areas of technology, having mastered nearly every role in web development including DBA, webmaster and developer. Ward was an early entrant into the field of search engine optimization and in 2009 co-founded digital marketing agency, CircleClick, which has worked with world-renowned companies including Apple and Samsung. Ward was named one of Entrepreneur's "27 Top Masters of Marketing that everyone can learn from" in 2014, and "Top 50 Inspirational Entrepreneurs to Watch in 2017." Ward frequently tours as an IoT Influencer with the elite IBM Futurist Program.
Sheenika S. Gandhi leads the development, oversight and implementation of the firm’s strategic marketing and business development objectives.
She is a strong project manager, creative thinker, and a trusted advisor for the firm’s attorneys and management. Her recent notable projects include: an integrated thought leadership strategy, a business development coaching program, and centralized budget and operational processes.
Prior to joining Payne & Fears LLP, Sheenika led the digital marketing strategy for five years at an AmLaw200 firm.
Sheenika received her J.D. from California Western School of Law and her B.A. in Business Administration and International Relations from University of San Diego. Sheenika is a licensed California attorney.
Sheenika is an active volunteer with the Legal Marketing Association, the leading association for legal marketing. She currently assists with programming, communications and sponsorship in her role as Vice-Chair of the Southern California Local Steering Committee.
Committed to helping cultural non-profit organizations grow in their membership and marketing, she has volunteered as a former Co-Chair for both the Young Jains of America and Young Jain Professionals, and served on committees for the Jain Center of Southern California and the Gujarati Society of Southern California. She enjoys yoga, exploring vegan restaurants and traveling.
Linda Ficano began her legal marketing career nearly 25 years ago when Paul, Weiss asked her to delve into this new industry where she developed and implemented their first marketing department. Her career led her to the IP specialty firm Fitzpatrick in 2004 when a friend of hers heard they were looking to hire their first seasoned marketing director. The collaboration was successful and lasted nearly 15 years.
During those years Linda played a key role in many initiatives including project management, PR, redesigned websites, creation of microsites and overall raising recognition of the firm’s name in the New York business and legal communities.
In January Linda was asked to join Neo Design Group as their client solutions specialist. Linda had worked with Neo Design Group while at Fitzpatrick where they collaborated on the creation of microsites for individual practice groups and the rebranding and redesign of the firm’s website.
Linda’s belief that every law firm would benefit from having a non-lawyer manage client relationships and her passion for branding led to the decision to join the team at Neo Design Group where her role will be a liaison between your company and the design team to ensure exceptional customer service.
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Pam is an innovative and transformative executive with 25+ years of success in global marketing, communications programs, and corporate social responsibility for global professional service firms. Expertise establishing strategic marketing communications programs from scratch, growing revenue through new business development, developing high-performing teams across the globe, and building strong and strategic relationships within the actuarial and legal professions.
Dr. Angela Meyer is President and CEO of PLAC (The Product Liability Advisory Council), a legal association of manufacturers, retailers, distributors and select outside counsel. A trained and licensed mechanical engineer, she has been working in the litigation support arena her entire professional career- she is one of the few people that can say “I love lawyers.”
“I am often asked why, as a lawyer, I pursued a career in communications. The answer is simple. In marketing and public relations, we communicate a message to a target audience to achieve a desired response or outcome. This is like the practice of law except I can be more proactive and creative.”
After 20 years of successfully litigating and developing and coaching talent in corporate America and law firms, Sheila is pursuing her passion for helping others reach their full potential. Leading with moxie, Sheila is CEO and President of Focus Forward LLC and Chief Learning & Talent Officer of WOMN LLC, focused on having individuals and businesses achieve their career and business goals. Sheila also continues to support the financial industry in her role as a consultant at Bates Group.
On this special edition of Freeman Means Business "Wonder Women in Business" we chat about Leadership. What is it, what does it mean to different people, is it hard to engage in effective leadership and as Brene’ Brown says, do we lead in an “armored or daring manner. We are delighted to have our listeners tune into “Freeman Means Business” on Apple Podcasts, Spotify, Anchor, Google Podcasts, Breaker, and RadioPublic for our great episodes starring people who move the needle. I was delighted to have “A Dynamic Duo of Deborahs” on the show! Deborah McMurray and Deborah Grabein. Many of you in the legal marketing arena know these two amazing women quite well but we hope today you’ll learn something new about each of them while you enjoy this podcast!
Brenda Pontiff is the Director of Business Development, Diversity & Inclusion for Horvitz & Levy, LLP, the nation’s largest appellate law firm. Brenda started her business development career in law before marketing departments at firms existed. She served in a sales role at Vinson & Elkins for almost 8 years before becoming a business development manager at Deloitte & Touche where she sold litigation support services. From there, she went on to lead Ernst & Young’s largest sales support team and then took a role as a global client retention leader, achieving a 100% success rate in maintaining relationships with critical at-risk priority clients. Brenda believes client service innovation is the key to law firm growth and success.
Merry Neitlich is a partner with EM Consulting and a leader in legal marketing and business development solutions.
With over 25 years of experience, Merry provides clients with tools to grow relationships and to successfully identify, court and convert targets into clients. In addition to proven client development programs, she has extensive branding expertise capturing a law firm’s unique distinction and integrating it with all marketing efforts. Merry implements social media programs, and creates websites and client satisfaction programs that inevitably lead to new business.
Jim Jarrell helps his clients by building structure and accountability into customized business development plans and through one-on-one or group dynamic coaching programs. He has developed and conducted formal training programs on a variety of topics that are often eligible for CLE credit, including business development planning, cross-selling strategies, personal branding, social media and delivering the perfect elevator pitch. Jim is also a certified “Yellow Belt” by the Legal Lean Institute for legal project management and process improvement.
While studying peace and conflict resolution during a college program in the Middle East, Marla Sofer realized her passion for partnerships aimed at addressing significant social challenges. Today, she is the VP of Strategic Partnerships at Jemstep, a digital advice platform focused on helping Americans achieve their financial goals. At Jemstep, Marla has established allies across technical, financial, and consulting ecosystems to expand the availability of investment advice, improve the end-to-end user experience, and reduce the cost to serve clients at the country’s largest financial institutions. Prior to joining Jemstep, she was the Head of Business Development at Xignite, and the Head of Third-Party Monitoring and Oversight at Lending Club. Both firms dedicated to democratizing financial services to broader markets.
Mignon Crawford is the Group Vice President of Client Integrations for SunTrust Bank’s Treasury and Payment Solutions division. She has been with SunTrust for 28 years holding positions in Treasury and Payment Solutions, Global Trade Services, and Receivables Capital Management. She is a graduate of Louisiana State University with a Bachelor of Science in International Trade and Finance. Mignon lives in Atlanta, GA with her partner Montserrat Miller and her son Nicholas Knoll attends the University of Alabama. She is actively engaged with her community including St. Luke’s Episcopal Church, The Boyce L. Ansley School, and SunTrust’s onUp Movement.
Jodie Baker is an innovator, entrepreneur and business builder and advocate of #LegalTech. Jodie has a background as an in-house lawyer and financial analyst, is a Founding Member and Deputy Chair of the Australian Legal Technology Association and Co-Chair of the College of Law Centre for Legal Innovation. Jodie was the architect, founder and MD of Hive Legal– winner of many of Australia’s leading innovation and law awards.
Mark is President of Leadership for Lawyers, LLC, a consultancy focused on helping lawyers become better leaders and business developers. He provides training, coaching and consultation to firms in the areas of leadership development, business development and marketing with law firms across North America. His clients range from small, single office firms to global Amlaw 100 firms.
He provides training, coaching and consulting in the areas of leadership development, business development and innovation. He focused his work on helping firms adapt to the “new normal” by equipping firm and practice group managers with leadership skills, tools and direction. Often he works with managing partners, executive committee members, C-level executives and practice groups to improve their performance.
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 850,000 copies. Since its release it has consistently stayed in the Top 25 on 800ceoread’s Business Book Bestsellers List. The book has been translated into 22 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies.
The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
With clients across the US, Judy Dang is a corporate productivity trainer and coach whose mission is to help professionals work smarter, not harder. Clients who work with Judy achieve their goals faster because she helps them clarify their most meaningful goals and creates clear steps to get there. She's also their accountability partner and keeps them on track to achieve what they thought was nearly impossible.
Nikki is a community activist in Menlo Park and an outspoken advocate for providing women opportunities to relaunch their careers after a career pause. The Recorder listed Nikki as one of its 2017 Leading Women in Tech Law and the Silicon Valley Business Journal named her Bay Area Corporate Counsel of the Year (Innovation and Tech) in 2018.
KMS began its life in Tacoma, Washington, in 1971 and relocated its headquarters to Seattle in 1976. We focus exclusively on supporting the efforts of our associated investment professionals - more than 300 individuals working with clients to define and implement prudent strategies to address their financial goals and objectives.
As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:
Trustee and President-Elect of the College of Law Practice Management
Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”
Advisory Board of “Attorney at Work”
2014 winner of Nashville Business Journal’s “CMOs of the Year” award
GE-trained Six Sigma Black Belt and Champion
Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)
Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence)
Adjunct professor and lecturer at several universities
Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.
A great conversation with Wendy Toth: Wendy is a writer, editor, and mom of two boys, with a focus on making life more fulfilling for families. For the last 15 years she has held staff and freelance positions at some of this country’s top publications. She’s been a staffer at Parents Magazine, NBC, PetSmart and most recently Happy Wellness Life. Her writing has appeared in The New York Times, The Philadelphia Inquirer, Weight Watchers Magazine, Esperanza, and many more. Because she loves her work so much, she’s obsessed with helping others find career fulfillment, and writes about it regularly at PowerSuiting.com.
Fine artist Melissa Mahoney’s latest painting series is titled ‘Vortices’. She says Vortices draw all that surround them into their powerful currents. She's interested in these masses of energy and how they can contain and then transfer their energy.
Melissa is also attracted to the fluidity and texture of textiles. She created a recent series of artwork specifically to be printed on silk fabric. She created a custom silk scarf for Stanford University, and it sells at the Stanford bookstore on campus and online.
Melissa grew up in a family of artists, drawing and painting. She received formal art training at the University of Georgia where she earned a BFA. She went on to study art in Tuscany, Italy.
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA.
Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.”
As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture.
Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators.
NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018.
Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros.
Terrie Wheeler is a legal marketing veteran, having served for 13 years as an in-house marketing director, then, in 1997 founding Professional Services Marketing, LLC. PSM delivers outsourced marketing and marketing coaching services to lawyers across the country. On August 15, 2018, Terrie is launching CLE Connect| Ethical Marketing CLEs on Demand for lawyers in Minnesota. Terrie recently ended a six-year term as vice chair of the MN Lawyers Board of Professional Responsibility. She teaches marketing and client service at three midwestern law schools and is a syndicated columnist for the ABA’s Small Firm Solo Section, and Attorney at Law Magazine.
Deborah McMurray is the founder, CEO and Strategy Architect of Content Pilot. Her vision has always been to elevate professional services organizations through smarter strategies, dazzling execution and a service ethic that starts with passion and ends with love and care.
Andrea Amaraggi is founder and principal at Cohere Insights. She has more than 20 years of consulting experience in all aspects of program development and management of analytics applications on both the business and technology side, for companies of various sizes and industries around the globe.
Lindsay by day: a law firm network executive responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN)...alas, tune in for what else is up in Lindsay's world!
Enjoy a terrific talk with Wonder Women in Business: Carrie Wilder, Director of Market Management in Argentina for Expedia Group Lodging Partner Services. Most importantly, Carrie is a friend from high school and a friend for life.
A conversation with one of Legal's favorites, Jennifer Scalzi.
Jenn created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firms' bottom line. She wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™. When their mindset changes, the trajectory of their firms will change as well.
Mike O’Horo is been known by lawyers everywhere as The Coach. He’s helped more than 7000 of them generate $1.5 billion in new business.
He’s integrated human coaching with online education (Dezurve) and interactive training (RainmakerVT) that teaches practical business development skills.
These tools also enable firms to identify which lawyers are serious about learning, and which will contribute to the estimated 80% waste of your budget.
As a management consultant based in New York with a global client base and a former CEO and corporate executive, Tim now advises law firms and law department leaders on the profitable disruption of outdated business models.
She is a Harvard College and Harvard Law School graduate, a wife, a mother of three, a sister, an aunt, a grandmother and now, my friend. I had the great and distinct please of chatting with Betsy Munnell on our “Wonder Women in Business” podcast today — but why? Why Betsy?
Today, we had a delightful guest on the "Peer Pod," Roy Sexton. Roy is an enthusiastic, dynamic, legal marketing professional with years of experience in the healthcare and financial services industries before his time in legal.
Editor-in-Chief, Global Legal Brands
Along with serving as EIC of The American Lawyer, Gina works with the EICs of ALM's global legal brands, including Corporate Counsel, The National Law Journal, Legal Week and China Law & Practice, to connect the deep insights of ALM's niche audience segment,s building communities across the entire legal industry.
Corporate Social Responsibility has become increasingly important to companies over the last several years. Whether it's by empowering women, helping the environment, or trying to end poverty, more and more companies are incorporating social responsibility into their overall business strategy. The social issues may be local, national, or global, but a concern for the health and wellness of others that do not involve sales can be seen as commendable. There are many reasons why a company might engage in social responsibility...