Freeman Means Business

Wonder Woman in Business, Marla Sofer

An episode of Freeman Means Business

By Susan Freeman
FreemanMeansBusiness.com
We help women in business communicate effectively with the world -- and men communicate effectively with women in business!

"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write about the podcasts on the blog on the website and then with social media.
Available on 9 platforms
Wonder Woman in Business, Linda Ficano, with the Most Adorable Accent Ever!
Linda Ficano began her legal marketing career nearly 25 years ago when Paul, Weiss asked her to delve into this new industry where she developed and implemented their first marketing department. Her career led her to the IP specialty firm Fitzpatrick in 2004 when a friend of hers heard they were looking to hire their first seasoned marketing director. The collaboration was successful and lasted nearly 15 years. During those years Linda played a key role in many initiatives including project management, PR, redesigned websites, creation of microsites and overall raising recognition of the firm’s name in the New York business and legal communities.  In January Linda was asked to join Neo Design Group as their client solutions specialist. Linda had worked with Neo Design Group while at Fitzpatrick where they collaborated on the creation of microsites for individual practice groups and the rebranding and redesign of the firm’s website. Linda’s belief that every law firm would benefit from having a non-lawyer manage client relationships and her passion for branding led to the decision to join the team at Neo Design Group where her role will be a liaison between your company and the design team to ensure exceptional customer service.
19:07
March 25, 2019
Wonder Woman in Business, Military Wife, Miracle-Maker Mom & Creator of “Mommy Cookies,” Lauren Lewis!
Why Pure Pregnancy Mommy Cookies? Hi Mama, thanks for visiting Pure Pregnancy, we're so glad you're here! Pure Pregnancy's Fiber Packed Original Lemon Mommy Cookies are a certified good source of fiber, tummy friendly, healthy and delicious snack for expecting moms who need an extra fiber boost. These cookies are great for clean snacking, and perfect for when you're on-the-go. Don't put up with bad tasting supplements or fiber, all you need is two Pure Pregnancy Mommy Cookies a day to feel better!  Our founder launched this company while pregnant, and holds her products to the highest standard, so our foods are healthy for both mom and baby. Perfect for every type of mom, these cookies are Gluten free, GMO free, Vegan, and Kosher, with NO preservatives, NO high fructose syrup and NO artificial colors or flavors. These cookies are definitely a mommy necessity when you need an extra fiber boost, so treat yourself, and pickup a bag today! We hope you enjoy!  XOXO  #fiberfamily #nopreservatives #pregnancyclub
28:35
March 16, 2019
Pamela Cone, Turning Acts of Kindness into Sustainable Change for Good
Pam is an innovative and transformative executive with 25+ years of success in global marketing, communications programs, and corporate social responsibility for global professional service firms. Expertise establishing strategic marketing communications programs from scratch, growing revenue through new business development, developing high-performing teams across the globe, and building strong and strategic relationships within the actuarial and legal professions.
22:11
March 12, 2019
The Doctor Is In: Wonder Woman in Business, Angela Meyer, Ph.D.
Dr. Angela Meyer is President and CEO of PLAC (The Product Liability Advisory Council), a legal association of manufacturers, retailers, distributors and select outside counsel.  A trained and licensed mechanical engineer, she has been working in the litigation support arena her entire professional career- she is one of the few people that can say “I love lawyers.”
19:14
March 11, 2019
Wonder Woman in Business, Gina F. Rubel, Esq., Founder and CEO
“I am often asked why, as a lawyer, I pursued a career in communications. The answer is simple. In marketing and public relations, we communicate a message to a target audience to achieve a desired response or outcome. This is like the practice of law except I can be more proactive and creative.”
36:09
March 5, 2019
Wonder Woman in Business Sheila Murphy
After 20 years of successfully litigating and developing and coaching talent in corporate America and law firms, Sheila is pursuing her passion for helping others reach their full potential. Leading with moxie, Sheila is CEO and President of Focus Forward LLC and Chief Learning & Talent Officer of WOMN LLC, focused on having individuals and businesses achieve their career and business goals. Sheila also continues to support the financial industry in her role as a consultant at Bates Group. 
28:31
March 4, 2019
Wonder Women in Business Special Edition: A Dynamic Duo of Deborahs!
 On this special edition of Freeman Means Business "Wonder Women in Business" we chat about Leadership. What is it, what does it mean to different people, is it hard to engage in effective leadership and as Brene’ Brown says, do we lead in an “armored or daring manner. We are delighted to have our listeners tune into “Freeman Means Business” on Apple Podcasts, Spotify, Anchor, Google Podcasts, Breaker, and RadioPublic for our great episodes starring people who move the needle. I was delighted to have “A Dynamic Duo of Deborahs” on the show! Deborah McMurray and Deborah Grabein. Many of you in the legal marketing arena know these two amazing women quite well but we hope today you’ll learn something new about each of them while you enjoy this podcast!
1:13:49
March 2, 2019
Such a Pleasure to Hear Brenda Pontiff -- Pontificate
Brenda Pontiff is the Director of Business Development, Diversity & Inclusion for Horvitz & Levy, LLP, the nation’s largest appellate law firm. Brenda started her business development career in law before marketing departments at firms existed. She served in a sales role at Vinson & Elkins for almost 8 years before becoming a business development manager at Deloitte & Touche where she sold litigation support services. From there, she went on to lead Ernst & Young’s largest sales support team and then took a role as a global client retention leader, achieving a 100% success rate in maintaining relationships with critical at-risk priority clients.  Brenda believes client service innovation is the key to law firm growth and success.
29:35
February 26, 2019
What an Incredible Superstar Merry Neitlich is -- On and Off the Ice!
Merry Neitlich is a partner with EM Consulting and a leader in legal marketing and business development solutions. With over 25 years of experience, Merry provides clients with tools to grow relationships and to successfully identify, court and convert targets into clients. In addition to proven client development programs, she has extensive branding expertise capturing a law firm’s unique distinction and integrating it with all marketing efforts. Merry implements social media programs, and creates websites and client satisfaction programs that inevitably lead to new business.
26:31
February 21, 2019
Peer Pod: Everyone Needs a Little Jim Jarrell in Their Day!
Jim Jarrell helps his clients by building structure and accountability into customized business development plans and through one-on-one or group dynamic coaching programs. He has developed and conducted formal training programs on a variety of topics that are often eligible for CLE credit, including business development planning, cross-selling strategies, personal branding, social media and delivering the perfect elevator pitch. Jim is also a certified “Yellow Belt” by the Legal Lean Institute for legal project management and process improvement.
27:59
February 12, 2019
Wonder Woman in Business, Marla Sofer
While studying peace and conflict resolution during a college program in the Middle East, Marla Sofer realized her passion for partnerships aimed at addressing significant social challenges. Today, she is the VP of Strategic Partnerships at Jemstep, a digital advice platform focused on helping Americans achieve their financial goals. At Jemstep, Marla has established allies across technical, financial, and consulting ecosystems to expand the availability of investment advice, improve the end-to-end user experience, and reduce the cost to serve clients at the country’s largest financial institutions. Prior to joining Jemstep, she was the Head of Business Development at Xignite, and the Head of Third-Party Monitoring and Oversight at Lending Club. Both firms dedicated to democratizing financial services to broader markets. 
26:40
January 29, 2019
Wonder Woman in Business, Mignon Crawford
Mignon Crawford is the Group Vice President of Client Integrations for SunTrust Bank’s Treasury and Payment Solutions division.  She has been with SunTrust for 28 years holding positions in Treasury and Payment Solutions, Global Trade Services, and Receivables Capital Management.  She is a graduate of Louisiana State University with a Bachelor of Science in International Trade and Finance.  Mignon lives in Atlanta, GA with her partner Montserrat Miller and her son Nicholas Knoll attends the University of Alabama.  She is actively engaged with her community including St. Luke’s Episcopal Church, The Boyce L. Ansley School, and SunTrust’s onUp Movement.  
44:02
January 22, 2019
Wonder Woman in Business, Jodie Baker, CEO of Xakia Technologies
Jodie Baker is an innovator, entrepreneur and business builder and advocate of #LegalTech. Jodie has a background as an in-house lawyer and financial analyst, is a Founding Member and Deputy Chair of the Australian Legal Technology Association and Co-Chair of the College of Law Centre for Legal Innovation. Jodie was the architect, founder and MD of Hive Legal– winner of many of Australia’s leading innovation and law awards. 
33:37
January 14, 2019
Peer Pod: Takin' It Easy with Mark Beese
Mark is President of Leadership for Lawyers, LLC, a consultancy focused on helping lawyers become better leaders and business developers. He provides training, coaching and consultation to firms in the areas of leadership development, business development and marketing with law firms across North America. His clients range from small, single office firms to global Amlaw 100 firms. He provides training, coaching and consulting in the areas of leadership development, business development and innovation. He focused his work on helping firms adapt to the “new normal” by equipping firm and practice group managers with leadership skills, tools and direction. Often he works with managing partners, executive committee members, C-level executives and practice groups to improve their performance.
36:56
January 12, 2019
Bob Burg on Life and His Incredible New Book, Go-Giver Influencer
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 850,000 copies. Since its release it has consistently stayed in the Top 25 on 800ceoread’s Business Book Bestsellers List. The book has been translated into 22 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.
1:01:47
December 22, 2018
Dang Great Podcast with the Amazing Judy Dang
With clients across the US, Judy Dang is a corporate productivity trainer and coach whose mission is to help professionals work smarter, not harder. Clients who work with Judy achieve their goals faster because she helps them clarify their most meaningful goals and creates clear steps to get there. She's also their accountability partner and keeps them on track to achieve what they thought was nearly impossible.
40:07
December 18, 2018
Nikki Sokol: The Facebook Lawyer Who Laughs a Lot & Dances a Little!
Nikki is a community activist in Menlo Park and an outspoken advocate for providing women opportunities to relaunch their careers after a career pause. The Recorder listed Nikki as one of its 2017 Leading Women in Tech Law and the Silicon Valley Business Journal named her Bay Area Corporate Counsel of the Year (Innovation and Tech) in 2018.
46:16
December 7, 2018
Wonder Woman in Business Erinn Ford, President of KMS Financial Services
KMS began its life in Tacoma, Washington, in 1971 and relocated its headquarters to Seattle in 1976. We focus exclusively on supporting the efforts of our associated investment professionals - more than 300 individuals working with clients to define and implement prudent strategies to address their financial goals and objectives.
27:07
November 28, 2018
"Peer Pod" with Mark Greene, Ph.D. of Market Intelligence LLC
As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include: Trustee and President-Elect of the College of Law Practice Management Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers” Advisory Board of “Attorney at Work” 2014 winner of Nashville Business Journal’s “CMOs of the Year” award GE-trained Six Sigma Black Belt and Champion Distinguished Graduate Alumni of the University of North Carolina (Go Heels!) Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence) Adjunct professor and lecturer at several universities Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.
26:13
November 28, 2018
Wonder Woman in Business @BestWendy with Wendy Toth of NYC
A great conversation with Wendy Toth: Wendy is a writer, editor, and mom of two boys, with a focus on making life more fulfilling for families. For the last 15 years she has held staff and freelance positions at some of this country’s top publications. She’s been a staffer at Parents Magazine, NBC, PetSmart and most recently Happy Wellness Life. Her writing has appeared in The New York Times, The Philadelphia Inquirer, Weight Watchers Magazine, Esperanza, and many more. Because she loves her work so much, she’s obsessed with helping others find career fulfillment, and writes about it regularly at PowerSuiting.com.
40:21
November 27, 2018
Melissa Mahoney and Her Ikigai, Secret to Her Long and Happy Life
Fine artist Melissa Mahoney’s latest painting series is titled ‘Vortices’. She says Vortices draw all that surround them into their powerful currents. She's interested in these masses of energy and how they can contain and then transfer their energy. Melissa is also attracted to the fluidity and texture of textiles. She created a recent series of artwork specifically to be printed on silk fabric. She created a custom silk scarf for Stanford University, and it sells at the Stanford bookstore on campus and online. Melissa grew up in a family of artists, drawing and painting. She received formal art training at the University of Georgia where she earned a BFA. She went on to study art in Tuscany, Italy.
27:19
November 20, 2018
Deirdre Breakenridge: Igniting Your Passion so You Can Excel at Life
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros.
49:21
November 5, 2018
Peer Podcast: Terrie Wheeler
Terrie Wheeler is a legal marketing veteran, having served for 13 years as an in-house marketing director, then, in 1997 founding Professional Services Marketing, LLC. PSM delivers outsourced marketing and marketing coaching services to lawyers across the country. On August 15, 2018, Terrie is launching CLE Connect| Ethical Marketing CLEs on Demand for lawyers in Minnesota. Terrie recently ended a six-year term as vice chair of the MN Lawyers Board of Professional Responsibility. She teaches marketing and client service at three midwestern law schools and is a syndicated columnist for the ABA’s Small Firm Solo Section, and Attorney at Law Magazine.
47:50
November 4, 2018
Authenticity in the Workplace: Really?
Deborah McMurray is the founder, CEO and Strategy Architect of Content Pilot. Her vision has always been to elevate professional services organizations through smarter strategies, dazzling execution and a service ethic that starts with passion and ends with love and care.
47:49
October 30, 2018
Andrea Amaraggi, Bridging the Knowing-Doing Gap
Andrea Amaraggi is founder and principal at Cohere Insights. She has more than 20 years of consulting experience in all aspects of program development and management of analytics applications on both the business and technology side, for companies of various sizes and industries around the globe.
22:44
October 29, 2018
Badass Lady Gang Member a.k.a. Wonder Woman in Business, Lindsay Griffiths Shares New News!
Lindsay by day: a law firm network executive responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN)...alas, tune in for what else is up in Lindsay's world!
33:17
October 24, 2018
Couldn't Be Wilder About Carrie Wilder!
CARRIE WILDER Enjoy a terrific talk with Wonder Women in Business: Carrie Wilder, Director of Market Management in Argentina for Expedia Group Lodging Partner Services. Most importantly, Carrie is a friend from high school and a friend for life.
27:21
October 22, 2018
You Can Take the Girls Out of the South But...
A conversation with one of Legal's favorites, Jennifer Scalzi. Jenn created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firms' bottom line. She wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™. When their mindset changes, the trajectory of their firms will change as well.
30:20
October 13, 2018
A Visit to the Island with Mike O'Horo
Mike O’Horo is been known by lawyers everywhere as The Coach. He’s helped more than 7000 of them generate $1.5 billion in new business. He’s integrated human coaching with online education (Dezurve) and interactive training (RainmakerVT) that teaches practical business development skills. These tools also enable firms to identify which lawyers are serious about learning, and which will contribute to the estimated 80% waste of your budget.
37:03
October 11, 2018
The Secret Life of Silvia Coulter
“Here’s to strong women. May we know them. May we be them. May we raise them.” – Unknown I'll bet anything if Silvia Coulter did not say this then the person who did said it about her.
32:02
October 5, 2018
Tim Corcoran Hits It Out of the Park
As a management consultant based in New York with a global client base and a former CEO and corporate executive, Tim now advises law firms and law department leaders on the profitable disruption of outdated business models.
27:44
October 1, 2018
Wonder Women in Business: Dr. Rebecca Brightman
She's brilliant, she's kind, she's beautiful and she's damn funny too! Meet Dr. Rebecca Brightman.
23:39
September 27, 2018
Wonder Women in Business_Betsy Munnell
She is a Harvard College and Harvard Law School graduate, a wife, a mother of three, a sister, an aunt, a grandmother and now, my friend. I had the great and distinct please of chatting with Betsy Munnell on our “Wonder Women in Business” podcast today — but why? Why Betsy?
38:24
September 25, 2018
Hashtag: Be a Roy Sexton
Today, we had a delightful guest on the "Peer Pod," Roy Sexton. Roy is an enthusiastic, dynamic, legal marketing professional with years of experience in the healthcare and financial services industries before his time in legal.
36:32
September 12, 2018
Wonder Women in Business: Gina Passarella
Editor-in-Chief, Global Legal Brands Along with serving as EIC of The American Lawyer, Gina works with the EICs of ALM's global legal brands, including Corporate Counsel, The National Law Journal, Legal Week and China Law & Practice, to connect the deep insights of ALM's niche audience segment,s building communities across the entire legal industry.
20:25
September 4, 2018
Peer Podcast: Pamela Cone
Corporate Social Responsibility has become increasingly important to companies over the last several years. Whether it's by empowering women, helping the environment, or trying to end poverty, more and more companies are incorporating social responsibility into their overall business strategy. The social issues may be local, national, or global, but a concern for the health and wellness of others that do not involve sales can be seen as commendable. There are many reasons why a company might engage in social responsibility...
27:59
August 22, 2018
A little bit about a whole lot in legal business development
The very first episode of Freeman Means Business!
27:12
August 10, 2018
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