Freeman Means Business

You Can Take the Girls Out of the South But...

An episode of Freeman Means Business

By Susan Freeman
We help women in business communicate effectively with the world -- and men communicate effectively with women in business!

"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write about the podcasts on the blog on the website and then with social media.
Available on 9 platforms
Nikki Sokol: The Facebook Lawyer Who Laughs a Lot & Dances a Little!
Nikki is a community activist in Menlo Park and an outspoken advocate for providing women opportunities to relaunch their careers after a career pause. The Recorder listed Nikki as one of its 2017 Leading Women in Tech Law and the Silicon Valley Business Journal named her Bay Area Corporate Counsel of the Year (Innovation and Tech) in 2018.
December 7, 2018
Wonder Woman in Business Erinn Ford, President of KMS Financial Services
KMS began its life in Tacoma, Washington, in 1971 and relocated its headquarters to Seattle in 1976. We focus exclusively on supporting the efforts of our associated investment professionals - more than 300 individuals working with clients to define and implement prudent strategies to address their financial goals and objectives.
November 28, 2018
"Peer Pod" with Mark Greene, Ph.D. of Market Intelligence LLC
As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include: Trustee and President-Elect of the College of Law Practice Management Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers” Advisory Board of “Attorney at Work” 2014 winner of Nashville Business Journal’s “CMOs of the Year” award GE-trained Six Sigma Black Belt and Champion Distinguished Graduate Alumni of the University of North Carolina (Go Heels!) Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence) Adjunct professor and lecturer at several universities Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.
November 28, 2018
Wonder Woman in Business @BestWendy with Wendy Toth of NYC
A great conversation with Wendy Toth: Wendy is a writer, editor, and mom of two boys, with a focus on making life more fulfilling for families. For the last 15 years she has held staff and freelance positions at some of this country’s top publications. She’s been a staffer at Parents Magazine, NBC, PetSmart and most recently Happy Wellness Life. Her writing has appeared in The New York Times, The Philadelphia Inquirer, Weight Watchers Magazine, Esperanza, and many more. Because she loves her work so much, she’s obsessed with helping others find career fulfillment, and writes about it regularly at
November 27, 2018
Melissa Mahoney and Her Ikigai, Secret to Her Long and Happy Life
Fine artist Melissa Mahoney’s latest painting series is titled ‘Vortices’. She says Vortices draw all that surround them into their powerful currents. She's interested in these masses of energy and how they can contain and then transfer their energy. Melissa is also attracted to the fluidity and texture of textiles. She created a recent series of artwork specifically to be printed on silk fabric. She created a custom silk scarf for Stanford University, and it sells at the Stanford bookstore on campus and online. Melissa grew up in a family of artists, drawing and painting. She received formal art training at the University of Georgia where she earned a BFA. She went on to study art in Tuscany, Italy.
November 20, 2018
Deirdre Breakenridge: Igniting Your Passion so You Can Excel at Life
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR, marketing and branding, Breakenridge has worked with organizations including the Academy of Nutrition and Dietetics, JVC, Kraft, Nasdaq, NBA Events & Attractions and PRSA. Breakenridge is the author of six business books. Her most recent book, “Answers for Modern Communicators” was published by Routledge in October 2017. Her other titles include “Social Media and Public Relations: Eight New Practices for the PR Professional, and “Putting the Public Back in Public Relations.” As an adjunct professor, Breakenridge teaches online PR and social media courses for the UMASS at Amherst Journalism Department and for Rutgers University’s PR Certificate course. She speaks nationally and internationally on the topics of PR, marketing, branding and social media communications. Breakenridge is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture. Breakenridge is the host of a podcast program, Women Worldwide, interviewing women who share their incredible stories, educating, imparting advice and offering insights to show listeners. Women Worldwide has joined the C-Suite Radio Network, which is the home of podcasts for top business leaders and innovators. NJBIZ named Breakenridge as one of the Best 50 Women in Business in the state of New Jersey. She also joined the ranks of the Top 250 Women Leaders published by Richtopia in from 2016 through 2018. Breakenridge blogs about communication, the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter community with Twitter chats for PR students, educators and PR pros.
November 5, 2018
Peer Podcast: Terrie Wheeler
Terrie Wheeler is a legal marketing veteran, having served for 13 years as an in-house marketing director, then, in 1997 founding Professional Services Marketing, LLC. PSM delivers outsourced marketing and marketing coaching services to lawyers across the country. On August 15, 2018, Terrie is launching CLE Connect| Ethical Marketing CLEs on Demand for lawyers in Minnesota. Terrie recently ended a six-year term as vice chair of the MN Lawyers Board of Professional Responsibility. She teaches marketing and client service at three midwestern law schools and is a syndicated columnist for the ABA’s Small Firm Solo Section, and Attorney at Law Magazine.
November 4, 2018
Authenticity in the Workplace: Really?
Deborah McMurray is the founder, CEO and Strategy Architect of Content Pilot. Her vision has always been to elevate professional services organizations through smarter strategies, dazzling execution and a service ethic that starts with passion and ends with love and care.
October 30, 2018
Andrea Amaraggi, Bridging the Knowing-Doing Gap
Andrea Amaraggi is founder and principal at Cohere Insights. She has more than 20 years of consulting experience in all aspects of program development and management of analytics applications on both the business and technology side, for companies of various sizes and industries around the globe.
October 29, 2018
Badass Lady Gang Member a.k.a. Wonder Woman in Business, Lindsay Griffiths Shares New News!
Lindsay by day: a law firm network executive responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN)...alas, tune in for what else is up in Lindsay's world!
October 24, 2018
Couldn't Be Wilder About Carrie Wilder!
CARRIE WILDER Enjoy a terrific talk with Wonder Women in Business: Carrie Wilder, Director of Market Management in Argentina for Expedia Group Lodging Partner Services. Most importantly, Carrie is a friend from high school and a friend for life.
October 22, 2018
You Can Take the Girls Out of the South But...
A conversation with one of Legal's favorites, Jennifer Scalzi. Jenn created Calibrate Legal after having countless conversations with law firm leaders about the obstacles they face in proving their contribution to their firms' bottom line. She wanted to develop platforms and tools that would help those who have previously been labeled “non-lawyers” to redefine themselves as Revenue Enablers™. When their mindset changes, the trajectory of their firms will change as well.
October 13, 2018
A Visit to the Island with Mike O'Horo
Mike O’Horo is been known by lawyers everywhere as The Coach. He’s helped more than 7000 of them generate $1.5 billion in new business. He’s integrated human coaching with online education (Dezurve) and interactive training (RainmakerVT) that teaches practical business development skills. These tools also enable firms to identify which lawyers are serious about learning, and which will contribute to the estimated 80% waste of your budget.
October 11, 2018
The Secret Life of Silvia Coulter
“Here’s to strong women. May we know them. May we be them. May we raise them.” – Unknown I'll bet anything if Silvia Coulter did not say this then the person who did said it about her.
October 5, 2018
Tim Corcoran Hits It Out of the Park
As a management consultant based in New York with a global client base and a former CEO and corporate executive, Tim now advises law firms and law department leaders on the profitable disruption of outdated business models.
October 1, 2018
Wonder Women in Business: Dr. Rebecca Brightman
She's brilliant, she's kind, she's beautiful and she's damn funny too! Meet Dr. Rebecca Brightman.
September 27, 2018
Wonder Women in Business_Betsy Munnell
She is a Harvard College and Harvard Law School graduate, a wife, a mother of three, a sister, an aunt, a grandmother and now, my friend. I had the great and distinct please of chatting with Betsy Munnell on our “Wonder Women in Business” podcast today — but why? Why Betsy?
September 25, 2018
Hashtag: Be a Roy Sexton
Today, we had a delightful guest on the "Peer Pod," Roy Sexton. Roy is an enthusiastic, dynamic, legal marketing professional with years of experience in the healthcare and financial services industries before his time in legal.
September 12, 2018
Complaints & Investigations in the #MeToo Era - Jim Fessenden
Jim Fessenden discusses how companies can prevent litigation. The #MeToo movement is a movement against sexual harassment and sexual assault. #MeToo spread virally in October 2017 as a hashtag used on social media in an attempt to demonstrate the widespread prevalence of sexual assault and harassment, especially in the workplace.
September 7, 2018
Wonder Women in Business: Gina Passarella
Editor-in-Chief, Global Legal Brands Along with serving as EIC of The American Lawyer, Gina works with the EICs of ALM's global legal brands, including Corporate Counsel, The National Law Journal, Legal Week and China Law & Practice, to connect the deep insights of ALM's niche audience segment,s building communities across the entire legal industry.
September 4, 2018
Peer Podcast: Pamela Cone
Corporate Social Responsibility has become increasingly important to companies over the last several years. Whether it's by empowering women, helping the environment, or trying to end poverty, more and more companies are incorporating social responsibility into their overall business strategy. The social issues may be local, national, or global, but a concern for the health and wellness of others that do not involve sales can be seen as commendable. There are many reasons why a company might engage in social responsibility...
August 22, 2018
A little bit about a whole lot in legal business development
The very first episode of Freeman Means Business!
August 10, 2018
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