The Lord of the Rigs

The week on the Lord of the Rigs Blythe Brumleve - marketing and logistics expert - on why demand gen and content marketing matters in Transportation, the common pitfalls companies often make and how you can avoid them.

Specifically, we talk about basic content marketing strategies for transportation, common mistakes like adopting gated content strategies, and how you can learn to be more innovative and creative in your marketing for your transportation company.

The third episode in a two-part series on women in transportation, this week Julia Dyke has a conversation with Ellen Voie - President/CEO of Women in Trucking Association - about the significance of women in transportation, her corporate journey in a largely male industry, and how others can support and encourage female truck drivers and transportation specialists.

Specifically, we'll discuss how to get your voice heard and how to promote a positive image of the trucking industry by telling stories of real women who enjoy trucking. Plus the factors that discourage women from entering into the trucking industry and the simple procedures that we can take today to create an equitable, level playing field for women in trucking.

This week on the Lord of the Rigs Drew Pearson from Crossdock Systems joins Terry to discuss proven sales strategies to close freight accounts. Also joined by Lucas, formally a truck driver at Crossdock Systems and owner-operator of his own trucking company to give an insider driver perspective. Explore why over-promising by under-promising and over-delivering is the #1 mistake of freight agents and brokers of today. 

Specifically, we talk about how understanding the customers' needs are a precursor to the perfect freight solution, as well as how to establish trust with your clients from the very start, and how to vet drivers and customers. Plus industry best practices for excess orders and how to recognize, avoid and deal with them as a truck driver and sales consultant to maximize profits. 

This week on the Lord of the Rigs Tim Dooner from FreightWaves joins Terry to discuss the importance of content marketing in the supply chain and transportation industry. You might think content marketing is all white papers and websites, but the rise of modern media has driven podcasting to become an explosive new marketing medium. From spreading brand awareness to creating a community of potential like-minded prospects, all while cutting down costs.

Specifically, we talk about how to use podcasting as your Trojan horse to sell at the C-suite level, as well as scaling practices to generate indirect profits in the long run. Plus how to overcome the challenges of establishing a legitimate podcasting career by capitalizing on mainstream and segmented media channels to ultimately create organic growth, and engage your audience. 

Shelley Uvanile-Hesch is a CEO for a non-profit organization designed to bridge barriers, empower women and provide a positive platform for education, mentorship, networking and development within the trucking and transportation industry. As a professional driver with over 15 years of experience, she shares her lifestyle and career path as a truck driver in a male-dominated industry. Plus the factors that drove her to establish WTFC and what they are doing today to advance and propel women forward in the industry.

The second episode in a two-part series on women in transportation, this week Julia Dyke talks with Shelley Uvanile-Hesch - CEO of Women’s Trucking Federation of Canada and professional truck driver at Sharp Transportation - about the importance of removing and overcoming gender barriers in the transportation industry, her aspirations for the association and what driver appreciation is all about.

The first episode in a two part series on women in transportation, this week Julia Dyke has a conversation with Jacquelene Brotherton - chair of Transport Women Australia and Transportation Manager at Lineage Logistics - about the importance of women in transportation, her journey in a largely male industry, and how others can follow her path.

This week on the Lord of the Rigs Sofia Rivas Herrera joins Terry from Guadalajara, Mexico, to discuss the impact of data and automation on transportation and the supply chain. You might think it's just a buzzword, but data and automation will change your life - and probably in a positive way. Specifically we talk about best practices for businesses to start adopting a data-centric process, and how automation will inevitably affect the transportation industry - and how we can work to make sure it's in ALL workers' benefit.

This week for the start of season 2 of The Lord of the Rigs Gwenaël Malbec sits down with Douglas Neumayer - the Freight Sheriff - and discuss what he's learned through a decade of logistics excellence in roles at CH Robinson, R2 Logistics, and Traffix. Specifically they talk about how Douglas' journey and lessons learned contributed directly to his success in building a trucking giant.

This week former trucker and software developer Dan Budgell join us on the Lord of the Rigs to discuss the gap between Technology and Trucking, and what we can do to close it. Specifically, we discuss how software can improve the day-to-day lifestyle for truckers, and how truckers can better leverage technology to make their jobs more enjoyable and less stressful.

The week we're talking with Eric Cerda, VP of Marketing and Business Development at RZL Logistics LLC DBA VALOR about how he guarantees success with his freight brokerage, and every other aspect of his life. Specifically, we talk about his experience starting a company with his friends, his military background, and the importance of regimen.

This week Brennan Davis, Founder and CEO of MyTruckR, joins Terrence to discuss the importance of digital freight matching platforms like Convoy, Uber Freight, and MyTruckR, and how they're changing the landscape of the transportation industry. Specifically, we talk about the evolving role of freight brokers, the widely different effects on small and large carriers, and the effect on trucking rates in general.

This week Kenneth Carter III comes on the show to discuss his journey in starting his own freight brokerage and the experiences that guided him along the way. Specifically, we talk about mindset, motivation, and how to best use your limited time, effort, and money to grow your trucking business and life the way you dreamt.

This week Martin Otero from Steadfast Warehousing joins us to discuss his journey running a 3PL business - both on the transportation and warehousing side. Specifically, he shares the key mistakes and learning outcomes of his experiences, and how they helped him develop the strategies he now uses to run a successful logistics business.

This week we sit down with FreightPath CEO Gwenaël Malbec and Westlake Transportation Group Operations Manager Karin Perisic to discuss strategies for creating a successful long-term career in logistics and transportation - specifically how Karin used relationship building, perspective shifts, and LinkedIn engagement and marketing to build a longstanding career in trucking and logistics.

This week we discuss the major pitfalls that new carriers and freight brokers encounter and how you can avoid them. Joining us is trucking expert, former broker, and freight consultant Randy Hudson. Specifically, we discuss how new businesses can avoid financial obstacles, find initial customers, develop long term stability, and the importance of mentorship for new carriers and brokers.