Frugal SEO: Website Traffic on a Budget

As a game studio or developer you have experienced the joys of waking up in the morning, having a brainstorming session with your teammates, and then working the entire day on games that will hopefully turn so successful that you won’t have to drink two, but one cup of coffee each day.

In my relatively short SEO career, I have found that while creative industries have the most interesting people out there, they usually ignore more technical activities such as statistics, AdWords advertisement, and SEO.

This creativity allows them to reach places that were not even there before, but also make them follow a path of uncertainty. A path where they think everything will create will be considered as “awesome” by the masses.

I do not know about you, but I have always thought that uncertainty should be reduced as much as possible.

That is why I strongly believe all videogame publishers should perform three different actions whenever they even considered the creation of a new product:

• Market research to validate if the game will be viable
• Set up the future SEO strategy to guarantee a steady increase in the number of people who engage and buy our games
• Run extensive social media organically and paid campaigns to connect with your target audience

From my experience, I can personally help you with the second and third bullet points as I have participated in such stages. But on this occasion, I will focus on SEO for console or PC gaming companies.

This short guide is tailored specifically for the gaming industry. This means that my suggestions and examples will be focused on big and small game studios who want to bring more exposure to their games.

The reason why local SEO matters for web designers, is because it allows you to reach a bigger audience, get more leads, and close more design projects that can help you and your studio to grow. It is as simple as that.

But here is the problem you know face:

• How do the laws of web design and local SEO relate to each other?
• What should you focus on?
• How do you even apply all these?

In today’s article, you will learn how you can implement the basics of local SEO to be ahead of most design companies in your area.

While the results may vary, I do consider the process to be relatively easy compared to other industries as website designers and design studios tend to neglect more technical tasks such as search engine optimization and local SEO.

IMPORTANT RESOURCES

How many affiliate links per page is one of the most important, yet underrated questions there are on the internet? If chosen incorrectly, it can pretty much bring you awful results.

Don't want awful results? Tune in to this episode and learn the right way to do it.

IMPORTANT RESOURCES

The keyword golden ratio is a formula that allows you to find long-tail keywords with fast and easy ranking potential.

In this episode, I'll address one of the most basic misconceptions business owners have when starting a new website.

And that is, thinking that more traffic equals more
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Success⁣⁣
Business Growth⁣⁣
Sales⁣⁣
Leads⁣⁣
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Important pages

Yes, guest posting is completely safe for SEO, when done correctly.

We can consider as ineffective uses of local SEO to every action we take on our website that doesn’t have a real impact on our businesses’ rankings. In the best scenario, you are just curious about mistakes you could commit to your SEO strategy, but you still haven’t committed any major ones yet.

In today's episode, I'll be telling you if writing unpaid guest posts is something you should look for. 

After seen an increase in my social media presence, specifically Instagram, I decided to produce an episode focused on how Instagram marketers (or those from any social media platform) can increase their reach, exposure, sales, leads, and prospects for less than a latte each month.

Useful links

SEO writing is the process of creating and optimizing content to appear in search engine results. While it is advisable, it is important to understand that the user should always be the top priority when it comes to writing. Of course, SEO is important, but ignoring variables such as search intent, user experience, and article structure can be harmful to your website growth.

In today's episode, I bring you an interview with Elif Hiz. 

She's a marketing expert who has broad experience with client prospecting and outreach. 

Thanks to her knowledge and easy to understand tactics, she has gained a following of over 18.000 people on YouTube, a platform where she uploads all kinds of marketing-related content that small businesses, marketers, bloggers, entrepreneurs, freelancers, and startups can take advantage of.

If you are interested in acquiring clients that actually come back, establish meaningful relationships in your niche that bring great profit, and never fear the next time your bills arrive home, tune in to this episode of Frugal SEO to completely change your business.

Social Media

Link building is one of the most crucial activities you MUST do as a website owner. This doesn't mean that you have to splurge on expensive backlink campaigns, but it does mean that sooner or later, you will have to start looking for ways to acquire links.

In this episode, I will cover:

1. What is Link Building

2. What Link Building Matters

3. Good & Bad Link Building Strategies

Useful links

In this episode, you'll learn exactly how I took a BRAND NEW Pinterest account and managed to get hundreds of clicks, saves, and 100k impressions in a single month.

As I promised during the episode, I'd give you access to some free resources to expand even more your knowledge. I'll type them as well as a list of useful links for you:

Ever wondered how to improve your SEO ranking on WordPress?

I know I have.

Since I heard about the potential of SEO, I’ve been a lunatic about finding ways to improve my SEO ranking on Google.

The answer to how to improve SEO on google often comes down to “making new great content” That’s a good approach, even one that I suggest on my complete SEO guide for beginners.

But, what about that old piece of content that never ranked, and that took you hours to write?

In this post I want to show you everything you can do to take advantage of all the content that was previously created, optimizing it with keywords and helping it become fresh content.

This post may be of interest to you if:

• You previously created a blog but it’s very old and want to update its content
• You have a blog, but it doesn’t have a proper keyword and SEO strategy in general, something that could be avoided by reading my SEO tutorial
• You have a blog with a good SEO strategy but have too much old content that you could take advantage of

RELATED LINKS

How many SEO keywords per page you should add is one of the most basic questions that a small business owner, blogger, or newbie SEO into keyword research might ask themselves as they start working on their websites.

After reading in-depth SEO guides, and watching videos related to the topic, you have come across experts emphasizing how important keyword research is, but more importantly, how important it is to add your target keyword across your article.

While search engine optimization is not the answer to every blogger’s problems, it’s one of the main problems why websites fail at gaining exposure.

They launch their website thinking that everything comes down to entertaining content, which is necessary and write for months if not years without ever seeing more than a hundred visitors per day.

Don’t get me wrong, getting a hundred visitors a day is a good number depending on your niche. For instance, you could be a small business that wants to reach a certain city from the US. With 3000 monthly viewers might be more than enough to cover a small city if that’s your target.

At the same time, it’s most likely a bad quantity if we consider how much you have spent hiring writers just to secure a couple of clients a month, or even worst, how much time you spent working on a 6000-word article that was never read.

Does this mean hiring an SEO expert is the answer?

Not at all.

In this episode, I’ll prove to you why SEO is not a waste of time, why it’s worth every single penny, but most importantly, help you determine how much you should really care about it.

I’ll be analyzing the topic from basic questions you may ask, so be sure to stick to the very end see with that the conclusion is.

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