Fuel My Business
By Holy Fool Productions
A short show for busy people where we break out valuable concepts from the most popular business, sales, and marketing books to help inspire you to grow, change, and succeed (while still catching flights and making meetings.)
Fuel My BusinessNov 29, 2018
00:00
00:44
Dating Your Customer
Permission marketing is about building a relationship of mutual respect.
Mar 14, 201906:03
Get Permission
If interruption marketing doesn’t work, what does? Permission Marketing - Seth Godin amzn.to/2BNyyPU
Mar 06, 201902:37
Breaking In is Breaking Down
Interruption marketing isn’t scalable. The model we’ve been sold for decades doesn’t work. Featured book: Permission Marketing - Seth Godin amzn.to/2BNyyPU
Feb 28, 201903:15
Commercial Breaks
Advertisers have long relied on interruption to spread the message, but have we reach critical mass? Featured book: Permission Marketing - Seth Godin amzn.to/2BNyyPU
Feb 21, 201903:47
Just One Idea
Today we highlight the creative of growth hacker though by focusing on small but brilliant ideas. Featured book - Growth Hacker Marketing by Ryan Holiday: https://amzn.to/2WN4HQv
Feb 14, 201900:44
The Rise of the Growth Hacker
The marketing world is a brand new world with new rules, those who don’t learn to adapt will be left behind. Featured book - Growth Hacker Marketing by Ryan Holiday: https://amzn.to/2WN4HQv
Feb 07, 201900:44
Bear the Standard
Great leaders embody the WHY, and without a clear sense of the WHY companies falter. Featured Book: Start with Why - amzn.to/2DHsMTo
Jan 23, 201900:44
The Customer is Not Always Right
Trust begins at the top and from the top that trust should move to our employees. Featured Book: Start with Why - amzn.to/2DHsMTo
Jan 17, 201900:44
Authentic Trust
Trust drives everything but our reason must be authentic. Featured Book: Start with Why - amzn.to/2DHsMTo
Jan 09, 201900:44
The Golden Circle
A little info about the brain and why it’s important to sales & marketing. Featured Book: Start with Why - amzn.to/2DHsMTo
Dec 05, 201800:44
Novelty
What is often sold to us a innovation is usually nothing more that novelty. Featured Book: Start with Why - amzn.to/2DHsMTo
Nov 29, 201800:44
Peer Pressure
Not just for teens: how marketers use peer pressure every day. Featured Book: Start with Why - amzn.to/2DHsMTo
Nov 15, 201800:44
It Flows From the Top
Why it’s important to trust those below you and to share a purpose. Featured Book: Start with Why - amzn.to/2DHsMTo
Nov 08, 201800:44
The Embodiment of Why
The reason we do things must be authentic. Featured Book: Start with Why - amzn.to/2DHsMTo
Nov 01, 201800:44
Aspiration Manipulation
How do marketers use are most base desires to sell us promises. Featured book - Start With Why: amzn.to/2DHsMTo
Oct 24, 201800:35
Dealing with Pitfalls
Two strategies large companies employ to deal with the problems cause by promotion.
Featured Book - Start with Why: amzn.to/2DHsMTo
Featured Book - Start with Why: amzn.to/2DHsMTo
Oct 18, 201804:32
Pitfalls of Promo
Two examples of pricing yourself out of the market: General Motors cash back incentives & the Xbox Playstation competition.
Featured Book - Start with Why: https://amzn.to/2DHsMTo
Oct 10, 201804:46
The Downside of Price Manipulation
Manipulating prices is probably one of the most common practices. What is it a bad idea? Why is it short-sighted? And why does it always lead to devaluation?
Featured Book - Start with Why: amzn.to/2DHsMTo
Featured Book - Start with Why: amzn.to/2DHsMTo
Oct 04, 201805:18
Starting with Why
The story of how I discovered Simon Sinek's TEDtalk "How Great Leaders Inspire Action" and how I personally started with WHY. This begins our examination of Sinek's book "Start with Why."
Featured Book - Start with Why: amzn.to/2DHsMTo
Featured Book - Start with Why: amzn.to/2DHsMTo
Sep 27, 201805:16
Provide Value
Gary Vaynerchuck says "It goes without saying that you should always be looking for ways to provide others with value, (in life too, not just business). "
Sep 03, 201804:29