Fuel Your Hustle Radio The Playbook For The Modern Entrepreneur

In this episode, we catch up with former Pittsburgh Pirates Center Fielder, Chaz Lytle. We discuss his transition to coaching for the Atlanta Braves and the importance of data to level up your game in baseball and in life.

I had the pleasure of meeting with Monica at an event in Baltimore. Once I heard her speak I knew I had to have her on the Fuel Your Hustle Radio Show. Monica does not believe in glass ceilings and is one of the reasons why she is a powerhouse in the business world. Working in with A-List celebrities and athletes is just a portion of what she does. Just to give you guys an idea, Monica has built a Billion dollar network that has allowed her to take advantage of opportunities that include multiple offers for her own television show as well as an offer for her own talk show. We chop it up with the Oliva Pope of the entertainment industry in this value-packed episode. Enjoy! Luc

Honored to have had the legend Diamond Dallas Page on the show. We talked about everything from mindset to building a solid team. Enjoy!

We are back with a unique episode where we switch it up from my normal routine to where this time, I am the one getting asked the questions. Satyen Raja, a transformational coach known as The Warrior Sage, joins us today to put me through one of his sessions where he guides me to find my Warrior Within. Satyen has coached thousands of people, including presidents and CEO's of corporations to help them liberate themselves from the anguish of their day to day business life to putting their soul's freedom first, which results in creating a life of ease and flow to be at a peak flow state in their performance. In this episode, I get quite vulnerable here so have a listen if you are interested in hearing some of my deep rooted feelings as well experience a real session with The Warrior Sage, get to downloading the episode!

Nate Quarry, is a former MMA Fighter and founder of Zombie Cage Fighter Comics. Nate is also a real estate investor and tv personality who has weathered the storm of a tough upbringing in a cult to jumping into a career of fighting, eventually going up against MMA legend Rich Franklin for the UFC Middleweight title. In this episode we dig into what goes on in the mind of a young man growing up in a tough cult-like environment, finding himself through fighting, and what the REAL formula to success is. We also just chop it up about life, business and other cool things.

Josh Elledge, CEO and founder of Savings Angel, is a PR mastermind! His achievements include being featured in over 1000 media outlets, being a syndicated newspaper columnist, having a guest spot every Tuesday on his local Fox affiliate, as well as being a successful entrepreneur. Josh talks with Luc today about why press releases are a waste of time and energy and how you should be focusing your media reach, his 3-Step Strategy to achieve your media goals, and how to effectively use Twitter to reach out to journalists and media outlets. Stay tuned for priceless and easy tips for media success! Key Benefits of Being Featured in Media If you provide enough value to audiences you gain their trust. A certain percentage will then want to do business with you. It’s a great opportunity for digital entrepreneurs to repurpose their content into setting themselves up as a subject matter expert. How to Get Featured Don’t do press releases. Most journalists do not read them. A better use of time and energy is producing great content that attracts an audience. You need content that shows you're ‘legit’- journalists and gatekeepers will assess you within 30 seconds of their time. The 3-Step Strategy to ‘Get You Noticed’. Here’s what journalists are looking for: Etiquette-how did you reach out? 90% of journalists are on Twitter and use it actively. You need to have a good Twitter presence yourself. You must have a professional pitch, a complete profile, and a ‘head shot’ avatar. Website. It must be up to date. If it’s not, you’re not showing the world you’re a subject matter expert for your industry. Our job as subject matter experts is to make the journalist’s job easier of serving their audience. Digital Reputation-it needs to be good. If someone Googles your name, what are they going to find? Are you on reputable outlets and platforms? Publicity Sales Funnel You have to have a mindset shift from sales to service. You have to be able to offer value and find ways to get in front of an audience to share that value. Then, people are looking for you, not the other way around. When you offer them free value, they are willing to listen and want more. It’s far easier to have a business relationship an audience that actively sought you out because they liked what they heard about you. Utilizing Twitter/Choosing and Finding the Right Media Contacts and Outlets A couple hundred Twitter followers can legitimize you. The more the merrier. Start promoting your Twitter handle on Facebook, email lists, podcast audiences. Share good visual content relevant to your industry. You want journalists to see that people are interested in what you have to share. Your Twitter news feed is likely filled with crap and noise. Get rid of it. Instead, make 2 lists: Industry-related media and local media. Follow those lists. Read the feeds. Find out who is saying what. Define every outlet where you’d like to be featured. What Do Journalists Look For? Is it going to be valuable to their audience? The ‘smell’ test-if they smell sales, they feel used. Just offer them the content and thank them-don’t ask for anything in return. Allow business to happen organically from being featured. Play the long game. Focus on giving-that frees up influencers to give back to you. Huffington Post and Other Outlets HuffPost does take a lot of people if you have a decent pitch. Just don’t expect to get paid. Keep in mind that you’re just doing it for the byline. Your audience does not realize how easy it can be to get in HuffPo and it legitimizes you. When you have ‘media cred’ on your website, it increases your sales conversions. With any outlet, they are looking for contributors who already have a sizeable audience and a good proposal. All media and entrepreneurial relationships are symbiotic. The bigger winner in the equation is the entrepreneur. Where

Alan ‘The Talent’ Belcher, retired UFC middleweight champion, and successful entrepreneur, is realizing the dream he started with at just 14 years old! Getting his start at wiping down sweat in a gym, he has built a successful business, moved through the ranks of the UFC, and his star just keeps rising! Alan chats with Luc today about developing a resilience mindset from sports that he uses in his business, why he doesn’t burn out despite running multiple businesses, and why his daily routine starts with a focus on spending time with his children.
Alan’s Journey
Alan started off in martial arts and was introduced to weightlifting at 14 years old.
He was intrigued by it and it quickly became a huge part of his life.
He took an after-school job for 6 months wiping down lifting gym facilities. That introduced him early to the business side of gyms.
As a teen, he designed his first gym that combined weight training and a martial arts area, long before the day of MMA-type focused training areas.
He knew from that point forward that he wanted to teach martial arts and own a gym.
At 21, he still hadn’t been accepted into UFC. He knew he had to ‘grow up’ and start paying the bills.
That drive started his first business-teaching children martial arts.
Within 6 months of starting the business, he was accepted into UFC and the business paid for him to be able to focus on training.
Because it made sense for him to keep the business, he started learning quickly how to hire employees and trainers while he moved through the UFC ranks.
Recently, he needed to make the decision of whether to keep growing the business or retire from UFC.
He chose the business. When you work at your passion is when you excel.
Developing Mindset
In the MMA world, failures are ordinary. You have to learn from your mistakes and come back stronger.
If you let small things hold you back, you will never build any forward momentum.
During his last couple of years, Alan discovered more patience and consistency.
He didn’t get to use either one much in his fights, but those attributes will help him ‘shine’ in the business world.
You can’t quit. You have to keep going. If you stop after 6 months-1 year, you never even really started.
You have to accept that there will be hard days, ups and downs ahead.
Not being afraid to face that struggle and take those risks makes you an extraordinary entrepreneur.
Business as a Sport
So many athletes have all of the necessary traits and skills to succeed in business but few of them do.
Alan believes the missing ingredient is competitiveness, looking at business as a game instead of a paycheck.
He views business successes, such as leverage, as scoring points.
He puts out content and free value to expand his reach and build his brand-it’s a game to him to be ‘everywhere’.
About ‘Combat Con’
Alan launched this conference in 2014 for MMA and BJJ business owners.
The first year, he brought in a lot of his personal mentors to speak-it was a huge success.
In year two, they doubled in size to 200 gym owners and he expanded his speakers.
He wanted to show business owners how to go ‘outside’ their industry to learn strategies.
If you only stay inside your own industry, no one does anything innovative.
He uses the event to help people as well as increase his own leverage and authority.
Balancing and Avoiding Burnout
Alan believes being able to balance boils down to one thing: he is a good leader.
As a youth, he had a very introverted personality. It’s something that he had to work hard at because he knew the value of communicating and connecting with people.
Along the way of developing communication, he learned leadership skills.
He admits he’s very unorganized. He doesn’t mind admitting it, hoping it will inspire others.
But, being disorganized has a price-your payroll goes up because you have to hire more people who can make up for that weakness!
He treats his team really well and they can see his pas

Jim Harshaw is a champion in everything he does! A former wrestler, he’s been on the winning side and the losing side, but he’s used the experience of his losses on the mat to win in life. He sits down with Luke today to talk about wrestling mindset, developing mental toughness in combat sports, preparation, Jim’s Bio Jim is a Former Division I wrestler and Division I coach as well as an entrepreneur. During his career, he trained at the Olympic training center and won 3 conference championships. Today, he’s the host of ‘Wrestling with Greatness’ podcast, a motivational coach and has been a keynote speaker at TED Talks. ‘Failing Forward’ The subject of his TED Talk, this is Jim’s personal recounting of his career as a Division I wrestler at UVA. In his quest to become an All-American, he had more failures than wins, but ultimately those losses led to success. In sports, you learn life lessons, but you have to consciously apply them. ‘Failing Forward’ is his personal recollection of what he learned and the commonalities of each time he was successful-it is a blueprint for achievement. The Grind By and large, he was a failure until the success came. It’s the same for everyone. There’s so much adversity, struggle and setback that others don’t see. They just see the end result. When people are successful, others don’t think they went through these dark days. Everyone does. ‘You get tough by doing tough things’. When you do things that are challenging, you become more developed as a person. You have to be willing to do the things that other people aren’t if you want to excel. Dealing with Self-Doubt and Adversity Adversity can push you to success but it can also pull you down, so it’s all about mindset. You have to consciously control the ‘negative’ voice that creeps into your head when you’re struggling. How do you deal with that voice that creeps into your head? Jim’s mantra is: “I’m strong, I’m positive, I’m confident.” A lot of research shows that how you carry yourself physically affects your performance and emotion. Smiling and standing upright, shoulders back-that stuff really works. It’s about ‘faking it ‘til you make it’. You want to make yourself and your opponent believe you feel better than you actually do. Meditation and Visualization Jim visualizes quite a bit. He started working with a sports psychologist later in life to improve this skill. It’s easy to do that in sports because you know what it looks like to win, i.e. standing on the podium. But, in life, it can be little harder to crystallize that one battle you have to go through to get to ‘that’ place-it’s rarely just one phone call or one presentation. Instead, visualize your one ‘ideal’ day, whether it’s spending time with your family or the perfect vacation. Being able to live that day is your ‘why’. Take that vision into your environment of excellence.

Charlie ‘The Spaniard’ Brenneman has fought his way to greatness! He’s lived a life of motivation and determination, giving it his all in everything from teaching to being a professional UFC fighter. He sits down with Luke today to talk about preparation, self-actualization and success, and being ‘Driven’ in all areas of your life.
Charlie’s Journey
Grew up completely immersed in the sport of wrestling-his parents dedicated everything to him and his siblings being successful in the ring.
Pursued his undergrad in Education, becoming a Spanish teacher, and finished his wrestling career at 23 years old.
It wasn’t long after that that he needed a new purpose. He is addicted to excellence and wanted to do something he was passionate about.
Charlie dove completely head-first into training for the UFC, sacrificing everything, which at one point even jeopardized his relationship with his wife (then-girlfriend).
His dedication led to success in the UFC, and today he’s a motivational speaker and author of his autobiography, ‘Driven’.

Luis Congdon on Building Relationships, Connecting Digitally, and Creating Real Value

A snippet from Luis’ website:
My work comes out of a passion to help others avoid the pains I went through. When we lose love, it’s like a part of us dies—and that pain can cut deeper than any wound. When we have unhealthy patterns in our relationship, it’s as if we’ve put a kink in our ability to tap fully into the love available. That’s why I do this—to help couples, their kids, and everyone who is impacted when love doesn’t seem like it’s enough. It’s my speciality to help couples end negative cycles, and find new ones that work.
Love can be simple. It just takes the right insights, coaching, and methods to avoid the pitfalls that come with being in a relationship.

How does love transfer into a business sense?
Businesses are about building relationships. There is an exchange between two people, building a relationship between one another that is sustainable and has longevity.

“My net worth is in my network.”

Blogs vs. Podcasts
Blogs can be an effective medium for networking, but they’re lacking one thing: connection. Podcasts make it easy to forge a personal connection with your guest. When you interview someone, you’re able to ask questions, chat back and forth, and get personal with your guest. And as a bonus, when you ask someone to be on your podcast, it makes it extremely easy for them. All they have to do is talk, and you do the rest.

Just how do you make money podcasting?
You’ll have to listen to my chat with Luis to learn more! One hint: a podcast is an arm of your business; it’s not the business.

Luis’ formula for networking:
Write an email directly to a big player in a specific industry, asking for help
“Hey person! I really loved your product about this and that; it really connected with me on this level…
…I’m working on starting a business about product x or service y, and I’d love to include you. If you’re interested, I’d be happy to arrange my schedule to make things work for you. Please let me know.”
Make it sound easy for them to join in
Make it sound valuable for them

Action Step to Make Connections:
Head to Facebook, and search for a keyword of an industry you want to get involved in or a profession you want to practice
Filter your search by groups, and seek out groups that are active and full of people to connect with
Then, simply request to connect
Once you’re in, go to work! Stay active in your groups, provide value to other members, and actively engage in conversations

Selected Links from the Show:
Click here for Luis’ formula for effective networking emails
Ecamm for Skype (Mac), Pamela for Skype (PC)
The Cult of Copy on Facebook
Digital Marketer
Luis’ podcast Thriving Launch Podcast

Thanks for Listening!
Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Until next time!

After some time in deliberation and soul-searching, along with the prompting and encouragement of many, I have decided to charge ahead with wellness, weight loss coaching, personal training, stress management and life coaching. Also as a person who has shed close to 60 lbs himself, I feel as though I can be sympathetic and helpful to those who are taking the same journey. I enjoy helping others to see and get the best from themselves. My philosophy is simply Motivation, Moderation and Movement. As a Marine-veteran, and someone with 18+ years of management experience, I have had the opportunity to witness, observe and experience methods of obtaining and inspiring achievement, many through trial and error, many wrought from frustration. My approach is just simply apply Godly-wisdom, tried and true methods of dealing with people who come form different frames of reference and backgrounds and insight from an unbiased angle as well as helping people see the best in themselves.

Three Truths that Coach Ed lives by day-to-day:
Life is not fair – make peace with that fact
Everything is temporary. Everything. Nothing lasts forever.
Don’t give up!

Show Notes:
Introduction [0:35]
Interview Starts at [04:09]
Ed’s background and experiences [04:31]
Working with students at the university and finding his purpose [07:56]
“You don’t want to die with your music still in you.”
Understanding your purpose in life, and why you shouldn’t wait to act on them [09:54]
Your purpose in life is to help someone else [11:06]
How experience in the Marine Corps strengthens your character [11:48]
Why you may not realize or recognize your motivation or skills [14:10]
Strategies for discovering your purpose and finding your drive [16:37]
Journaling and why it’s important [18:26]
Why your goals need to be definitive [20:32]
The details and dedication that separate the top performers from the average Joes [21:20]
“The greatness is in the details.”
Looking behind successful people to see the struggle along the way [24:30]
Why failure is an option, and is necessary for success [24:50]
“’What if’ is a deadly question.”
How to manage fear and stress [26:25]
“The Success Principles” and why rejection is not a loss [28:00]
“No matter how many no’s you get, you only need one yes.” [30:33]
Finding hope and support in a world of haters and stress [34:07]
People fail all the time. Don’t let it breed regret.
“Don’t reinvent the wheel; but if you can make it roll better, have at it.”
Be careful about internalizing negativity from your peers [50:10]
“Your history doesn’t have to dictate your destiny.”
Training yourself to re-think success and change your mentality [52:52]

Selected Links from the Show:
The Success Principles by Jack Canfield
Live Forward
Coach Ed on Instagram
Coach Ed on Twitter

Thanks for Listening!
Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social buttons you see to the left of the post. Also, please leave an honest review for The Hustle to Greatness Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. Until next time!

Introduction Episode to the Hustle to Greatness Podcast


Welcome to the show!

In this episode I will be going over:

- What this show is about

- What to expect

- How to use the episodes to get the maximum benefitAnd little bit about me.

I hope you all enjoy this project of mine. I want to share the knowledge of all of my guests ala Napoleon Hill and hope you get a lot out of it.

Please show me some love by subscribing on iTunes. While you're at it give me a stellar rating and review ;)

Talk soon!

Keep Hustling!



Oh and don't forget to check out my guide Hustle 101: The Clear-Cut Guide Building an Online Passion Business! Just click on the book and you're on way.