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Fulfilled Fundraising Inspiration for Nonprofits

Fulfilled Fundraising Inspiration for Nonprofits

By Fulfilled
Welcome to the Fulfilled podcast.

The podcast designed to spark fundraising inspiration for your nonprofit through thought-provoking interviews with world leading fundraising experts.

Fulfilled brings a unique interview style approach where we ask the most important questions of our expert guests to help nonprofits excel in their fundraising efforts.

Feel inspired and feel fulfilled with knowledge so your nonprofit can continue to make a positive impact and create change for a better world.

For more information of Fulfilled, visit fulfilledfundraisers.com/
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How to Succeed with your Google Ads Grant - Grant Hensel

Fulfilled Fundraising Inspiration for Nonprofits

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Prioritising Care Before Capacity - Cindy Wagman CFRE
Interview with Cindy Wagman CFRE (CAN) - President and CEO of The Good Partnership, an agency which has helped small nonprofits raise over $8 million to date. Before founding her agency, Cindy had previously been the Director of Development for Canadian based NGOs, including Hot Docs Canadian International Documentary Festival, Rotman School of Management, The Kensington Foundation and the Canadian Women's Foundation. And in a few month's time, Cindy will be releasing her first book titled 'Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.' Included in this episode Section 1: The beginning of Cindy's fundraising career and key lessons learnt along the way Section 2: Founding The Good Partnership and the release of her upcoming book 'Raise it! The Reluctant Fundraisers Guide To Raising Money Without Selling Your Soul.' Section 3: Advice and tips on how to improve your fundraising strategies Section 4: The role of the CEO and the board in fundraising Section 5: Next goals and Cindy's final advice to fundraisers and nonprofits
47:42
September 13, 2021
Fulfilling Your Donor's 4 Key Needs - Mark Phillips
Interview with Mark Phillips (UK) - The Managing Director of award winning fundraising agency, Bluefrog Fundraising. Mark started his fundraising career in the 1980's for ActionAid UK before taking on the role of Head of Fundraising for YMCA England. In 1997, Mark founded his agency Bluefrog Fundraising which has gone on to achieve great success for their nonprofit clients. Mark is also the blogger behind the popular fundraising blog, Queer Ideas. Included in this episode: Section 1: The early successes of Mark's fundraising career for ActionAid UK and YMCA England Section 2: How to create impactful fundraising strategies Section 3: Understanding your donors and analysing performance Section 4: Getting started in creating a mid-level giving strategy Section 5: Wrap up and Mark's final advice to inspire and fulfil fundraisers and nonprofits
53:40
August 4, 2021
Using Digital To Accelerate Your Mission - Shoni Field
Interview with Shoni Field (CAN) - The Chief Development Officer at SPCA British Columbia and Founder of the fundraising conference for animal welfare nonprofits, Paws Summit. Shoni has 20+ years fundraising experience which includes involvement in the environment, youth, health and international development sectors. Shoni is also a regular speaker at fundraising conferences internationally particularly focused on digital maturity for non-profits. Included in this episode: Section 1: The beginning of Shoni's fundraising career and key lessons learnt in the early years Section 2: An overview of Shoni's role as Chief Development Officer at SPCA British Columbia and the KPIs set out for their fundraising team Section 3: The strategy and rewards of aggressively investing in digital acquisition Section 4: An overview of SPCA BC's digital fundraising initiatives, channels and programs Section 5: Creating a powerful fundraising team and an insight into Shoni's leadership style Section 6: Reflecting on a successful fundraising campaign to be involved of Section 7: Shoni's final advice to inspire and fulfil fundraisers and nonprofits
50:42
July 28, 2021
Understanding Donor's Motivations To Give - Tim Kachuriak
Interview with Tim Kachuriak (USA) - Founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research consultancy, and training institute that works with charities to help them grow their resource capacity. NextAfter has conducted nearly 3000 experiments spanning over 280 million donor interactions with research to over 1000 charities across 9 countries. Tim has trained organisations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences. Included in this episode: Section 1: Tim's background story and what inspired him to start NextAfter Section 2: From NextAfter's research, what motivates people to give Section 3: From NextAfter's research, how to be more strategic in your digital fundraising efforts, including what creates a high converting donation page, creating engaging content, creating impactful emails and how to be more strategic in acquiring new donors Section 4: Where nonprofits are making mistakes in their fundraising efforts and how to analyse the most important metrics Section 5: The impact of serving on Boards and next steps for NextAfter Section 6: Tim's final advice to inspire and fulfil fundraisers and nonprofits
38:12
July 21, 2021
How to Succeed with your Google Ads Grant - Grant Hensel
Interview with Grant Hensel (USA) - CEO and Founder of NonProfit Megaphone, an agency that serves over 400 nonprofit clients to help them manage their Google Adwords Grant accounts. Included in this episode: Section 1: How and why Grant founded his agency to nonprofits and why he chooses to specifically focus on Google Adwords Grant Management Section 2: Where nonprofits get in wrong with their Google Grant Campaigns Section 3: Getting starting in setting up a Google Ads Grant account Section 4: Setting goals and understanding the competitive landscape in the nonprofit sector with Google Ads Section 5: Structuring your Google Ads and having a sound strategy to maximise your fundraising efforts Section 6: The most important metrics and benchmarking your success Section 7: Grant's final advice to inspire and fulfil nonprofits and fundraisers
33:31
July 14, 2021
Keep Content Simple For Your Digital Fundraising Campaigns - Donna White
Interview with Donna White (UK) - The Senior Head of Digital Marketing at The Prince's Trust - a UK based youth charity which empowers young people to secure a job or start a business.  Donna was also voted as a top 10 BAME Charity Digital Leader, she is a passionate blogger and mentors other aspiring fundraising professionals through the CharityComms mentoring program. Included in this episode: Section 1: Introduction The beginning of Donna's digital career and how this led her to working in the nonprofit sector Donna's biggest lessons learnt on applying fundraising best practice Section 2: Fundraising at The Prince's Trust What's made an impact on The Prince's Trust's fundraising efforts Growing their individual giving portfolio Putting in place systems and processes to achieve fundraising goals Working agile and having the ability to test and learn Section 3: Digital Fundraising The biggest challenges in the role of Senior Head of Digital Marketing Which digital channels have been successful What role digital plays in the overall fundraising strategy How to keep content simple when implement digital fundraising campaigns Outsourcing and managing the day-to-day digital activities Reflecting on a successful digital fundraising campaign that Donna was involved in Section 4: Professional development and final advice Staying passionate about the work Advice Donna gives to other aspiring fundraising leaders Achieving next career goals Donna's final advice to inspire and fulfil fundraisers and nonprofits
35:60
July 5, 2021
Start Using Technology To Scale Your Nonprofit - Jessica Macpherson OAM
Interview with Jessica Macpherson OAM (AUS) - Fundraising and Digital Strategy Consultant at Blaze Your Trail, and the Founder and former CEO of St Kilda Mums, a charitable organisation that helps children and families in the state of Victoria in Australia. Jessica has been recognised for some incredible achievements, including being awarded the Order of Australia Medal in 2019, being inducted into the Victorian Honour Roll of Women in 2017, and she was an award winner in the Pro Bono Australia Impact 25. With this, Jessica was also the recipient of the coveted Golden Hoodie at the Salesforce World Tour: Reimagined in Sydney, March 2020. Sections included in this episode: Section 1: Has Jessica founded her own nonprofit and the challenges she faced in the early years Section 2: How St. Kilda Mums gained traction and then scaled their fundraising efforts to become a 50+ employee organisation Section 3: Founding her new venture that impacts nonprofits through successfully implementing the right technology Section 4: Jessica's advice for being more strategic in your fundraising efforts to scale your nonprofit Section 5: Reflecting on Jessica's most successful fundraising campaign to be involved in Section 6: Jessica's final advice to inspire and fulfil fundraisers and nonprofits
48:11
June 23, 2021
Effective Systems and Processes​ for your Fundraising - Sommer Brock CFRE
Interview with Sommer Brock CFRE (USA) - Founder of No Nonsense Fundraising and the Vice President Of Development for the Pontiac Community Foundation in Michigan. Since 2004, Sommer has secured more than 10 million dollars in funding for various nonprofits in the Southeast area of Michigan by improving fundraising efficiencies and streamlining processes. Sections included in this episode: Section 1: Reflecting on Sommer's early years working in fundraising and key lessons learnt Section 2: Tips for maximising your fundraising efforts through highly effective systems and processes Section 3: Important channels to be focusing on and the power of crowdfunding Section 4: The role of Vice President Of Development at the Pontiac Community Foundation Section 5: Professional development advice for aspiring fundraising leaders Section 6: Sommer's final advice to fundraisers and nonprofits
37:35
June 15, 2021
Focus on One Priority for your Fundraising Strategies - Cherian Koshy CFRE
Interview with Cherian Koshy CFRE (USA) - The Director of Development at Des Moines Performing Arts and an internationally recognised speaker, author, and thought-leader in the nonprofit sector. Cherian also serves on numerous boards and is a Global Board Member for the Association of Fundraising Professionals (AFP). Cherian’s sustainable development models once took a struggling nonprofit organisation from five to seven-figure revenues in less than five years. Sections included in this episode: Section 1: Reflecting on Cherian's early years working in fundraising and learning from past mistakes Section 2: What the role of Director of Development at Des Moines Performing Arts entails and how he and his team have innovated during Covid-19 Section 3: An overview of Cherian's successful fundraising models which once took a struggling organisation from a five figure organisation to a seven figure revenue organisation Section 4: Professional development advice for aspiring fundraising leaders Section 5: Looking back at Cherian's most successful fundraising campaign to be part of Sections 6: Cherian's final advice to inspire and fulfil fundraisers and nonprofits
52:28
June 9, 2021
How we Behave as Humans Impacts how we Give to Charities - Bernard Ross
Interview with Bernard Ross (UK) - Director at DecisionScience, Director =mc (ManagementCentre) and the Author of four Award Winning Fundraising Books. Bernard Ross is an internationally regarded fundraising expert in strategic thinking, organisational change and personal effectiveness. Over Bernard’s 30+ year fundraising career, Bernard has helped nonprofit organisation achieve their fundraising goals, which includes the British Red Cross, NSPCC, Macmillan Cancer, ICRC, IFRC, Amnesty International, Greenpeace International, UNICEF, MSF, the Science Museum, and a number of universities including Oxford and the Sorbonne. Sections included in this episode: Section 1: Reflecting on Bernard’s early years working in fundraising and key lessons learnt Section 2: How Nonprofits can tell powerful stories that resonates with donors Section 3: Behavioural economics in fundraising Section 4: Nonprofit and fundraising leadership Section 5: Bernard's final advice to inspire and fulfil fundraisers and nonprofits
47:38
April 5, 2021
Let Your Team Amplify Your Nonprofit's Message - Tycely Williams CFRE
Interview with Tycely Williams CFRE (USA) - Chief Development Officer at America’s Promise Alliance and the Global Inclusion, Diversity, Equity & Access Chair at AFP Global. For 20+ years, Tycely Williams has negotiated investments of more than $100 million dollars for social good and is currently the Chief Development Officer at America’s Promise Alliance. Prior to this role, Tycely advanced philanthropy as Vice President of Development for YWCA USA, as the Chief Development Officer for the American Red Cross National Capital Region, and as an Association Director of Major Gifts for the YMCA of Metropolitan Washington. Sections included in this episode: Section 1: The beginning of Tycely's fundraising career - successes, mistakes made and key lessons learnt Section 2: The role of Chief Development Office at America’s Promise Alliance Section 3: Common mistakes fundraisers and fundraising teams make Section 4: Fundraising leadership and creating a positive team culture Section 5: Ageism, sexism and racism within nonprofits Section 6: Professional development for aspiring fundraising leaders Section 7: Tycely's final advice to inspire and fulfil fundraisers and nonprofits
52:10
March 22, 2021
Make Bequests and Major Gifts your Highest Priority - Professor Russell James
Interview with Professor Russell James (USA) - Professor of Charitable Financial Planning at Texas Tech University. Professor Russell James spent over 25 years as a planned giving fundraiser, an estate planning attorney in private practice, a major gifts fundraiser, and now as a university professor at Texas Tech University researching charitable giving and fundraising. Sections included in this episode: Section 1: Russell’s first fundraising opportunity and the key lessons learnt Section 2: Improving your Bequest Fundraising programs Section 3: Being successful with Major Gifts Fundraising Section 4: The significance of Job Titles in Fundraising Section 5: Russell's final advice to inspire and fulfil fundraisers and nonprofits
56:13
March 15, 2021
Embracing Innovation in your Fundraising Efforts - Juan Cruz Mones Cazon
Interview with Juan Cruz Mones Cazon (ESP) - Head of Global Fundraising Innovation for UNICEF in Geneva, Switzerland Juan Cruz Mones Cazon is the Head of Global Fundraising Innovation for UNICEF based in Geneva. Previous to this role, Juan spent 20+ years as a fundraiser in different international organisations such as Plan International, Greenpeace and SOS Children Villages. Juan has given many lectures, courses and workshops to nonprofits about how to embrace innovation to leverage their impact. Sections included in this episode: Section 1: The beginning of Juan's fundraising career and key lessons learnt Section 2: Fundraising Innovation at UNICEF Section 3: Tips for improving your Fundraising Strategies Section 4: Important trends fundraisers and nonprofits should be aware of Section 5: Juan's final advice to inspire and fulfil fundraisers and nonprofits
51:16
March 11, 2021
Get Donors Invested in your Cause - Juan McGruder CFRE
Interview with Juan McGruder CFRE (USA) - Vice President for Advancement at Oglethorpe University. Juan McGruder is the newly appointed Vice President for Advancement at Oglethorpe University in Georgia USA. Previous to this role, Juan was the Senior Vice President and Chief Development Officer at Junior Achievement of Georgia, where he was responsible for state-wide fundraising and development initiatives, including managing philanthropic relationships with 200+ corporations, and partnering with JAG’s 80+ board members to execute their fundraising strategy. Sections included in this episode: Section 1: Key lessons learnt early in Juan's fundraising career Section 2: Extensive planning for successful Capital Campaigns Section 3: Getting donors to invest in your mission, not just donating Section 4: Forming strong relationships with Corporate Partners at Junior Achievement of Georgia Section 5: Building a strong fundraising team and being an effective leader Section 6: Professional development advice for aspiring fundraising leaders Section 7: Juan's final advice to inspire and fulfil fundraisers and nonprofits
54:56
March 8, 2021
Choosing the right CRM System for your Nonprofit - Stephen Mally CFRE
Interview with Stephen Mally CFRE (AUS) - Director of FundraisingForce and a Fellow of the Fundraising Institute Australia. Stephen Mally CFRE FFIA is the Director of FundraisingForce, a boutique consulting firm specialising in fundraising strategic plans; direct marketing mystery shopping and database or CRM analysis searches. Stephen has over 30 years fundraising and non-profit experience, having served for 20+ years in the United States for a variety of health care related charities and hospitals. Included in this episode: Section 1: Overview of Stephen’s fundraising career in the USA before moving to Australia Section 2: The process of finding the right CRM System for your Nonprofit Section 3: How to best utilise your CRM System within your Nonprofit Section 4: How your CRM System can contribute to the success of an upcoming appeal Section 5: Stephen’s final advice to help fundraisers and nonprofits on their CRM system seeking journey
50:12
February 25, 2021
The Surprising Gift of Doubt - Marc Pitman
Interview with Marc Pitman (USA) - CEO of The Concord Leadership Group; Author of Ask Without Fear! and The Surprising Gift of Doubt. Marc Pitman is an international leadership coach and fundraising trainer. Marc helps nonprofit board members and staff get excited about asking for money. He is the author of Ask Without Fear!® and is recognised by The Atlantic as “1 of 5 Philanthropic blogs fundraisers need to read.”  Sections included in the episode: Section 1: Insight into Marc’s latest projects and fundraising success stories Section 2: The Surprising Gift of Doubt, Marc's latest book for nonprofit leaders Section 3: How development and fundraising leaders suffer from ‘imposter syndrome’ and how to overcome this Section 4: Creating a more motivated fundraising team that strives for better results Section 5: Marc's final advice to inspire and fulfil fundraisers and nonprofits
32:42
February 24, 2021
Attracting and Retaining Corporate Partners - Heather Nelson
Interview with Heather Nelson CFRE (CAN) - President and Principal Consultant at BridgeRaise. Heather Nelson is a corporate partnership and sponsorship expert who leads her own consultancy, BridgeRaise. Heather focuses exclusively on raising money from companies for non-profits and has developed an extensive following of fundraisers who want to join her in raising money based on building relationships and impactful partnerships. Sections included in this episode: Section 1: The beginning of Heather's fundraising career and key lessons learnt Section 2: Approaching corporate partnerships strategically Section 3: Building strong corporate partner relationships Section 4: Serving on Boards for your fundraising professional development Section 5: Heather's final advice to inspire and fulfil fundraisers and nonprofits
43:22
February 18, 2021
Put a Strong Emphasis on 'Loving Your Donors' - Dominique Leeming
Interview with Dominique Leeming (NZ) - General Manager of Marketing & Fundraising at SPCA NZ and a Fundraising Institute of New Zealand Fellow. Dominique Leeming has over 20 years fundraising experience in New Zealand and prior to joining the SPCA NZ as General Manager of Marketing & Fundraising, she held national roles with Coastguard New Zealand and Relationship Services Whakawhanaungatanga. Dominique is also a FINZ Fellow and won the NZ Fundraising Leader of the Year Award and Supreme Fundraising Excellence Award in 2019. Sections included in this episode: Section 1: The beginning of Dominique’s fundraising career and key lessons learnt Section 2: The role of General Manager of Marketing and Fundraising at SPCA NZ Section 3: What contributes to the success of SPCA NZ's fundraising efforts Section 4: Donor Retention and 'Loving Your Donors' Section 5: Being an effective fundraising leader Section 6: Dominique's final advice to inspire and fulfil fundraisers and nonprofits
58:10
February 12, 2021
Creating a Sustainable Fundraising Program - Ken Miller CFRE
Interview with Ken Miller CFRE (USA) - President and lead consultant for Denali FSP Fundraising Consultants. Ken Miller’s fundraising journey began in June 2010 after a long career in sales and marketing and was the Director of Development for Bean’s Café, a non-profit feeding facility in Anchorage Alaska. Since leaving Bean’s Cafe, Ken founded Denali FSP Fundraising Consultants, a fundraising consulting firm that emphasises best practices sustainable fundraising and works with nonprofits throughout Alaska. Sections included in this episode: Section 1: Reflecting on Ken's career - successes, failures and key lessons learnt Section 2: Transitioning from a Director of Development role to Fundraising Consultant Section 3: Tips for Improving your Fundraising Programs Section 4: The importance of serving on Boards for your professional development Section 5: Ken's final advice to inspire and fulfil fundraisers and nonprofits
01:04:53
February 1, 2021
Finding Key People of Influence that can Impact Fundraising - Madeleine Buchner OAM
Interview with Madeleine Buchner OAM (AUS) - Founder and CEO of Little Dreamers Australia, the 2019 Order of Australia Medal Recipient and a 2019 AFR 100 Women of Influence. Madeleine Buchner founded Little Dreamers Australia at age 16 which today employees 40+ staff and has raised over $1.5m to support more than 4000 families in Australia. In 2019, Madeleine was the recipient of the Order of Australia Medal, and is also a 2018 Westpac Social Change Fellow, 2019 AFR 100 Women of Influence and a 2018 Victorian Young Australian of the Year Finalist. Sections included in this episode: Section 1: How Madeleine began her journey with Little Dreamers Australia at age 16 Section 2: Growing a Nonprofit Organisation Section 3: The impact of Events Fundraising Section 4: Finding fundraising success through Grant Proposals Section 5: The process of Starting a Nonprofit Organisation Section 6: Nonprofit Leadership Section 7: Madeleine's final advice to inspire and fulfil fundraisers and nonprofits
40:06
January 25, 2021
Create Compelling Content that Connects with Donors - Tom Ahern
Interview with Tom Ahern (USA) - President at Ahern Communications. Tom Ahern is a highly sought-after fundraising copywriting and donor communications expert. In 2016, the New York Times wrote that Tom Ahern “is one of the country’s most sought-after creators of fund-raising messages.” Tom Ahern is also the author of eight fundraising books including ‘Turning doubters into donors’, ‘What your donors want… and why’ and ‘How to write fundraising materials that raise more money.’ Sections included in this episode: Section 1: Reflecting on the beginning of Tom's fundraising copywriting career and key lessons learnt Section 2: Tips for improving your direct mail fundraising content Section 3: Building stronger relationships with your donors Section 4: Utilising digital channels for fundraising Section 5: Bequest marketing and mid-level giving Section 6: Tom's final advice to inspire and fulfil fundraisers and nonprofits
48:36
January 18, 2021
Having a Growth Mindset for Small Charities - Alice Ferris ACFRE
Interview with Alice Ferris ACFRE (USA) - Founding Partner of GoalBusters Consulting and the 21st recipient of the AFP Founders’ Medallion. Alice Ferris has 30+ years fundraising experience and is a Founding Partner of GoalBusters Consulting and the Director of Development for KAWC Colorado River Public Media. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential and was the 21st recipient of the AFP Founders’ Medallion, recognising extraordinary service to the sector. She is also a three-time honouree as AFP-Northern Arizona Fundraising Professional of the Year. Sections included in this episode Section 1: The beginning of Alice's fundraising career - successes, mistakes made and lessons learnt Section 2: Advice to improve your fundraising strategies Section 3: How to get started with Major Gifts Fundraising Section 4: Understanding the vast differences in cultures and generations in philanthropic communities Section 5: Nonprofit leadership and growing as a fundraising professional through serving on Boards Section 6: Alice's final advice to inspire and fulfil fundraisers and nonprofits
01:05:43
December 8, 2020
Defining your Legacy Giving Proposition - Ligia Pena CFRE
Interview with Ligia Pena CFRE (CAN) - Legacy Fundraising/Gifts in Wills Coach & Consultant at Globetrotting Fundraiser. Over the past 20 years Ligia Pena has worked as a fundraiser for organisations in Canada and internationally and was previously the Global Legacy Manager for Greenpeace International. Today, Ligia is a highly sought after legacy fundraising coach and consultant through her consultancy Globetrotting Fundraiser. Included in this episode: Section 1: The beginning of Ligia's fundraising career and key lessons learnt Section 2: Working as the Global Legacy Manager at Greenpeace International and implementing a complex global legacy giving program Section 3: Creating an impactful Legacy Giving Strategy for your Nonprofit Section 4: The importance of serving on Boards for your professional development Section 5: Ligia's final advice to inspire and fulfil fundraisers and nonprofits
49:16
December 1, 2020
Combining the Art and Science of Fundraising - Sam Laprade CFRE
Interview with Sam Laprade CFRE (CAN) - Fundraising Strategist & Coach, Keynote Speaker, Donor Database Analyst and the Radio Host for “An Hour to Give.” Sam Laprade is a talented fundraising strategist with 30+ years experience in fund development, donor analytics, donor relations, PR and media relations. Included in this episode: Section 1: The beginning of Sam's fundraising career and key lessons learnt early on Section 2: The effectiveness of using Donor Data Analytics Section 3: Creating powerful fundraising strategies and common mistakes fundraising teams are making Section 4: Seeking out potential corporate partners Section 5: Fundraising on air Section 6: Sam's final advice to inspire and fulfil fundraisers and nonprofits
33:10
November 3, 2020
Why Your Fundraising Staff is Your Competitive Advantage - Kishshana Palmer CFRE
Interview with Kishshana Palmer CFRE (USA) - Founder and CEO at Kishshana & Co. and Founder of The Rooted Collaborative. Kishshana Palmer is a sought-after strategist, speaker, trainer and coach for non-profit organisations. Kishshana has served as a speaker, panelist and conference keynote with such organisations as Congressional Black Caucus (CBC), OneCause, Bloomerang, US Olympic Committee, Boys and Girls Club of America, Meals on Wheels, AFP ICON and IFC to name only a few. Included in this episode: Section 1: Key lessons learnt early on in Kishshana's fundraising career Section 2: How to lead successful fundraising teams Section 3: The important of having a diverse and inclusive fundraising team Section 4: Why hiring and retaining talented fundraising staff in your #1 competitive advantage Section 5: Quick fire fundraising strategy questions Section 6: Advice for aspiring fundraising leaders Section 7: Kishshana's final advice to inspire and fulfil fundraisers and nonprofits
42:40
October 22, 2020
Being Strategic in your Digital Storytelling for Nonprofits - Julia Campbell
Interview with Julia Campbell (USA) - Digital Storytelling Strategist; Founder of J Campbell Social Marketing and the Nonprofit Social Media Summit. Julia Campbell has operated her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organisations. Julia is the author of two digital storytelling books for non-profits and her focus in to increase the clarity, confidence, and capacity of nonprofits in the areas of social media marketing and online fundraising. Included in this episode: Section 1: Key fundraising lessons learnt early in Julia's career Section 2: Being effective Digital Storytellers for your Nonprofit Section 3: Maximising your digital channels to raise more funds Section 4: Transitioning from an in-house fundraising to digital fundraising consultant Section 5: Julia's final advice to inspire and fulfil fundraisers and nonprofits
49:37
September 24, 2020
Having Impactful Monthly Giving and Mid-Level Giving Programs - Harvey McKinnon
Interview with Harvey McKinnon (CAN) Harvey is recognised as one of North America’s leading fundraising experts. He is the author of four acclaimed books, and is the co-author of the #1 international best-seller The Power of Giving: How Giving Back Enriches Us All. Harvey is a highly rated trainer and has taught fundraising to thousands of non-profit staff around the world. Included in this episode: Section 1: the beginning of Harvey's fundraising career at Oxfam Canada and key lessons learnt in those early years Section 2: Starting a Monthly Giving program and making it successful Section 3: Putting focus on a Mid-Level Giving program and choosing the right channels to reach donors Section 4: Serving on Boards and advice for aspiring fundraising leaders and influencers Section 5: Harvey's final advice to inspire and fulfil fundraisers and nonprofits
51:25
September 10, 2020
First Steps in Implementing a Monthly Giving Program - Erica Waasdorp
Interview with Erica Waasdorp (USA) - President of A Direct Solution; Author of Monthly Giving: The Sleeping Giant. Erica Waasdorp started A Direct Solution in 2003 with more than twenty years of experience in direct marketing for non-profits. Erica is a Certified Master Trainer for the Association of Fundraising Professionals and sought-after webinar presenter. She has spoken at a multitude of nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to direct mail and monthly giving. Including in this episode: Section 1: The beginning of Erica's fundraising journey and key lessons learnt Section 2: Being effective with your Direct Mail Appeals Section 3: How to create a successful Monthly Giving Strategy Section 4: Being committed as a fundraising for a successful career Section 5: Erica's final advice to inspire and fulfil fundraisers and nonprofits
47:30
September 3, 2020
Submitting Grant Proposals that Convert - Diane H Leonard
Interview with Diane H Leonard (USA) - Founder of DH Leonard Consulting & Grant Writing Services. Diane’s grant writing consultancy has secured more than $66.75 million in competitive grant funds for their non-profit clients since 2006. Diane’s services includes capacity building and technical assistance related to the grant process, program design, evaluation design, and grant management. Included in this episode: Section 1: Key lessons learnt early in Diane's grant writing and fundraising career Section 2: How to be successful in Grant Writing Proposals for your nonprofit Section 3: Agile in Nonprofits Section 4: Diane's final advice to inspire and fulfil fundraisers and nonprofits
49:05
September 1, 2020
Embracing Donor-Centred Fundraising within your Organisation - Penelope Burk
Interview with Penelope Burk (CAN) - World renowned fundraising author, researcher, speaker and the President of Cygnus Applied Research Penelope Burk is considered one of North America’s best fundraisers and was even voted number .2 in America’s Top 25 Fundraising Experts as published by Philanthropy Media. Penelope ’s unique advantage in the fundraising industry is her evidence-based approach. While her professional experience in the sector spans forty-five years, her publications and training programs are all the product of research with donors. Included in this episode: Section 1: The beginning of Penelope Burk’s fundraising career and early lessons learnt on fundraising best practice Section 2: Applying Donor-Centred Fundraising based on the evidence of research Section 3: The importance of senior management understanding fundraising and applying Donor-Centred Leadership Section 4: Penelope Burk's final advice to inspire and fulfil fundraisers
01:08:45
August 26, 2020
Nurturing Relationships Before Asking for a Major Gift - Gail Perry CFRE
Interview with Gail Perry CFRE (USA) - Founder of Gail Perry Associates Consulting and Author of “Fired Up Fundraising: Turn Board Passion into Action.” Gail Perry is an international fundraising consultant, keynote speaker, trainer and philanthropy leader. Her Fired-Up Fundraising approach, developed over the past 30 years as a nonprofit philanthropy expert, has helped organisations raise hundreds of millions in gifts. She was also named in the top 10 of America’s Top 25 Fundraising Experts by Philanthropy Media. Included in this episode: Section 1: The beginning of Gail's fundraising career and key lessons learn in those early years Section 2: Creating a Major Gifts Fundraising strategy Section 3: Preparing for a Capital Campaign for your nonprofit Section 4: The importance of educating Boards on fundraising Section 5: Fired Up Fundraising
43:42
August 17, 2020
Start Planning for Major Gifts Fundraising and Capital Campaigns - Amy Eisenstein ACFRE
Interview with Amy Eisenstein ACFRE (USA) - CEO and Co-Founder of The Capital Campaign Toolkit. Amy Eisenstein ACFRE, has been a development professional and fundraising consultant for more than 20 years. Recognised as a leading expert in her field, she’s helped small and large nonprofits raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitations. Included in this episode: Section 1: Reflecting on the beginning of Amy's fundraising career, early successes and mistakes made Section 2: Being successful with Major Gifts Fundraising Section 3: Getting started with Capital Campaigns Section 4: Fundraising during Covid-19 Section 5: The importance of serving on Boards for your professional development Section 6: Amy's final advice to inspire and fulfil fundraisers and nonprofits
34:27
August 7, 2020
The Importance of 'Fundraising Freedom' - Valerio Melandri
Interview with Valerio Melandri (ITA) Valerio is a Professor of Fundraising at the University of Bologna, Italy, and is the Founder and Chairman of Festival del Fundraising which is the fifth most attended fundraising event in the world. Valerio teaches his students at the university the “Principles and Techniques of Fundraising” and is the director of the Masters program in Fundraising. Valerio is an international recognised fundraising trainer, keynote speaker and founder and president of the fundraising consultancy, Philanthropy Centro Studi. Topics included in this podcast: Section 1: Key lessons learnt early on in Valerio's fundraising career Section 2: Fundraisers needing to have freedom in their work Section 3: Fundraising growth opportunities and channels Section 4: Teaching fundraising at a university Section 5: Valerio's final advice to inspire and fulfil fundraisers
33:39
July 21, 2020
Having an Impact with your Legacy Fundraising Program - Richard Radcliffe
Interview with Richard Radcliffe (UK) Richard is the founder of Radcliffe Consulting and was awarded the “Lifetime Contribution to Fundraising Award” by the Institute of Fundraising UK. With over 40 years in fundraising experience, which includes more than 30 years specialising in legacies, there isn’t much about legacy fundraising that Richard doesn’t know. He has written (or helped draft) more than 700 successful legacy fundraising strategies. He also the Author of “Why legacies are brilliant for charities and how to get them.” Included in this episode: Section 1: Key lessons learnt early in Richard's fundraising career Section 2: Creating impactful legacy giving programs for your nonprofit Section 3: How Covid-19 has effected legacy giving Section 4: Staying motivated and training over 500 clients across 30 different countries Section 5: Richard's final advice to inspire and fulfil fundraisers and nonprofits
47:23
July 15, 2020
Build Stronger Donor Relationships and Apply Fundraising Best Practices - Ken Burnett
Interview with Ken Burnett (UK) - Founder and Managing Trustee of SOFII; Voted Most Influential Fundraiser in UK (2011). Ken is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organisations worldwide. In 2007 Ken Burnett was recipient of Professional Fundraising magazine’s ‘Outstanding Contribution’ award and the UK Institute of Fundraising’s ‘Lifetime Contribution’ award. Sections included in this episode: Section 1: Ken Burnett’s early days in fundraising Section 2: Storytelling for fundraising Section 3: Relationship fundraising Section 4: Professional development for fundraisers Section 5: SOFII and next plans
01:01:07
July 9, 2020
Leading Your Charity from the Front - Nigel Harris CFRE
Interview with Nigel Harris CFRE (AUS) - 25 years as CEO of Mater Foundation and the 2012 FIA Arthur Venn Fundraising Professional of the Year. Nigel Harris is an established and recognised non-profit sector leader with a strong focus on philanthropy and fundraising leadership. A long-term leader in the fundraising sector, in Australia and internationally, Nigel is a highly regarded presenter, writer, educator and mentor, and has a specific focus on leadership, governance and organisational development. Included in this episode: Section 1: The beginning of Nigel's fundraising journey and key lessons learnt through mistakes made along the way Section 2: The role of CEO and fundraising success at Mater Foundation Section 3: Creating a philanthropic culture within an organisation Section 4: Quick fire fundraising tips Section 5: Reflecting on notable achievements in the fundraising space Section 6: Nigel's final advice to inspire and fulfil fundraisers and nonprofits 
51:50
July 6, 2020
Fire Lousy Nonprofit Board Members 🔥 - Simone Joyaux ACFRE
Interview with Simone Joyaux ACFRE (USA) - Founder of Joyaux Associates and author of Strategic Fund Development (3rd edition). For the past 40+ years Simone Joyaux has operated her consultancy to NGOs and not-for-profits, Joyaux Associates, where Simone specialises in Board management, Fund Development and Strategic Planning.  Simone is a fundraising trainer, speaker, coach and mentor; and has written three books and contributed to several more. Simone writes for a column for the Nonprofit Quarterly and regularly serves on boards and has founded two organisations to go with that. Simone is a world renowned fundraising expert and was rated 4th by Philanthropy Media’s in America’s Top 25 Fundraising Experts. Included in this episode: Section 1: The beginning of Simone's fundraising career, mistakes made and lessons learnt along the way Section 2: Reflecting on the successes of a 40+ year fundraising career Section 3: Being strategic in your fundraising planning and discussing missed opportunities for fundraisers right now Section 4: Being an effective leader where every voice is heard Section 5: Next steps and Simone's final advice to inspire and fulfil fundraisers
53:09
July 3, 2020
How Leadership Styles Impacts Fundraising - Marc Pitman
Interview with Marc Pitman (USA) - CEO of The Concord Leadership Group and Executive Director of the Nonprofit Academy. Marc Pitman is an international leadership coach and fundraising trainer. Marc helps nonprofit board members and staff get excited about asking for money. He is the author of Ask Without Fear!® and is recognised by The Atlantic as “1 of 5 Philanthropic blogs fundraisers need to read.” This episode includes: Section 1: The beginning of Marc's fundraising career; key lessons learnt, successes and failures Section 2: Why successful fundraising can only been achieved through successful leadership Section 3: Quick fire fundraising tips Section 4: Fundraising in the future Section 5: Marc's final advice to inspire and fulfil fundraisers and nonprofits
01:00:49
July 2, 2020
Execute your Digital Fundraising Strategies with Success - Jonathan Dawson
Interview with Jonathan Dawson (AUS) - Digital Fundraising Expert & Founder of Digital Ninjas. Jonathan Dawson lead UNICEF Australia’s digital campaigns for over three years before starting his mission driven digital agency. His agency focuses on helping their not-for-profit clients drive measurable results from digital channels. Sections of this episode include: Section 1: Jonathan's career and success stories at UNICEF Australia when leading their digital fundraising campaigns. Section 2: Common problems fundraising teams are making when it comes to digital fundraising and how to make a bigger impact in attracting new donors online Section 3: Being strategic with your Google Adwords Grant Section 4: SEO for fundraising and measuring the success of SEO Section 5: Analysing the most important metrics for your online fundraising efforts Section 6: Lead generation for monthly giving programs Section 7: Jonathan's final advice to inspire and fulfil fundraisers and nonprofits
42:39
June 30, 2020
Be Analytical with Every Dollar Invested in Fundraising - Carl Young CFRE
Interview with Carl Young CFRE (AUS) - Philanthropy and Fundraising Director at the Peter MacCallum Cancer Centre in Melbourne, Australia. Carl is one of Australia’s most successful fundraising leaders and has been the Philanthropy and Fundraising Director at the Peter MacCallum Cancer Centre for almost ten years. Carl and his team have achieved some of Australia’s most notable fundraising awards over the years as well personally being awarded a FIA Fellowship for contribution and service to the fundraising sector. A few of Carl's most notable achievements include: 2019 Fundraising team of the year - Winner 2018 National Awards for Fundraising Excellence (Donor Acquisition, Major Gifts) - Winner 2017 Donor Renewal (charities over $5m) - FIA Fundraising Award for Excellence Winner Included in this episode: Section 1: Reflecting on Carl’s early years of fundraising career including his success stories and lessons learnt. Section 2: Planning for a success fundraising appeal - budgets, cost of fundraising and measuring your ROI Section 3: Being successful with Face-to-Face Fundraising (F2F) Section 4: Fundraising leadership and recruiting the right fundraising talent Section 5: Using best practice fundraising fundamentals and what the future holds Section 6: Carl's final advise to inspire and fulfil fundraisers and nonprofits
01:01:30
March 3, 2020
From Vision to $5 Million in Revenue in Five Years - Kylie Wallace
Interview with Kylie Wallace (AUS) -  the previous Head of Campaigns for Polished Man, 2019 Fundraising and Philanthropy Mover and Shaker award winner. Kylie is an international campaigning, fundraising and marketing professional specialising in the NFP sector. Kylie’s greatest success to date has been managing ygap’s Polished Man campaign. She has grown it from simply just an idea into a global movement of 93,000 fundraisers, 62,000 donors from 110 countries around the world, raising $5 million dollars in five years. Topics included in this episode: Section 1: Early successes and lessons learnt working in fundraising Section 2: Being successful in Event Fundraising Section 3: The overwhelming success of the Polished Man campaign for ygap Section 4: Fundraising in the future Section 5: Kylie's final advice to inspire and fulfil fundraisers and nonprofits
56:24
January 6, 2020
Convert the Right Donors with Compelling Content - Shanelle Newton Clapham
Interview with Shanelle Newton Clapham (AUS) - CEO and Chief Digital Marketing Strategist at Parachute Digital. Shanelle is a passionate marketer & fundraiser and the author of the digital fundraising book Attracting Donors Online – Digital Fundraising that works. Shanelle’s career goal is to help non-profit organisations make more money online by creating excellent digital experiences that leave their donors feeling like their minds have been read. Included in this episode: Shanelle's early years working in fundraising Building a website that converts at WWF Australia Improving your digital strategies  Create compelling content that attracts new donors Common mistakes fundraising teams are making when it comes to digital Tips to drive engagement on social media and email Digital fundraising trends emerging Shanelle's final advice to inspire and fulfil fundraisers and nonprofits
53:41
November 18, 2019
Go Beyond Fundraising and Lead from the Front - Lani Masuku
Interview with Lani Masuku (AUS) - CEO of The Nappy Collective and Founder of Organic SUKU Lani has had years of experience in the not for profit space starting as support and growing into leadership. Lani’s interest in socially good businesses has led her to start a hair care product business called Organic SUKU and is currently the CEO of a Melbourne based non-profit, The Nappy Collective. Previous to these roles, Lani was the Fundraising Manager at RSPCA Victoria and the Community Engagement Manager at Plan International Australia. Sections included in this episode: Section 1: Reflecting on the beginning of Lani's fundraising career and key lessons learnt Section 2: Being an effective fundraising leader Section 3: Going beyond fundraising and leading from the front Section 4: Fundraising initiatives at The Nappy Collective in Melbourne Section 5: Advice to improve your fundraising programs Section 6: Lani's final advice to inspire and fulfil fundraisers and nonprofits
42:57
November 12, 2019
Make your Donors Feel Part of the Solution - Leanne Down
Interview with Leanne Down (AUS) - Fundraising & Marketing Executive Manager at Trust For Nature. Before leading Trust For Nature’s fundraising efforts, Leanne spent over ten years helping grow not-for-profits through international fundraising consultancy firm, DVA Navion. Included in this episode: Key lessons learnt early in Leanne's fundraising career Common mistakes fundraising teams make The success of fundraising at Trust For Nature Advice for being more strategic in your planning to fundraising appeals Being an effective fundraising leader Important fundraising trends Leanne's final advice to inspire and fulfil fundraisers and nonprofits
43:06
September 5, 2019
Giving Donors a Deeper Level of Engagement - Jeremy Bennett
Interview with Jeremy Bennett - Owner and Chief Consultant at Bigfoot Fundraising Jeremy is an experienced and innovative direct and digital fundraiser with a proven track record of growing Individual giving fundraising programs in Australia, the UK and Asia. Jeremy’s experience includes working for Shelter UK, WAP Australia and more recently at Amnesty International Australia as their Acquisition Manager. Included in this episode: Key lessons learnt early in Jeremy's fundraising career Successful fundraising campaigns at WAP Australia Improving donor engagement and successful campaigns at Amnesty International Australia Advice for improving your fundraising strategies and your donors journey Maximising your digital fundraising efforts Important fundraising trends to be aware of Moving into a fundraising consultancy role after working for inside fundraising teams for nonprofits Final piece of advice
53:27
August 23, 2019
Creating Major Gifts Campaigns That Gets Results - Teisha Archer
Interview with Teisha Archer (AUS) - Fundraising and Philanthropy Director, Coach and Consultant After 10 years leading philanthropic & corporate partnerships in the medical research and education sectors, Teisha now provides strategic fundraising and philanthropic advice to a range of not-for-profit clients, as well as running training workshops for staff, executive and Boards.  Included in this episode: Teisha's early years working in fundraising and key lessons learnt Philanthropy & Corporate Partnerships for Baker Heart and Diabetes Improving your Major Gifts strategies Fundraising Leadership Consulting for fundraising teams What's been key to the fundraising success of the Brave Foundation Fundraising trends to be aware of for the future Teisha's final piece of advice
54:16
August 8, 2019
Embrace Digital in your Fundraising Team - Aaron Lamb
Interview with Aaron Lamb (AUS) - Head of Digital at Oxfam Australia and two time Fundraising Institute of Australia (FIA) award winner. Aaron has reshaped Oxfam Australia’s digital landscape by having an analytics first approach and encouraging team members to back their decision making. Aaron shares his advice across all digital platforms and how to use digital most effectively as part of the wider fundraising and organisational strategy. Included in this episode: What the Head of Digital Engagement role at Oxfam Australia entails Reflecting on a time when Oxfam Australia's digital campaign didn't work Oxfam Australia's most successful digital campaign and why it was successful How digital has changed as an acquisition channel for fundraisers Nurturing your supporters with digital Learning the basics of Digital Fundraising How to get donors and supports to open an email Test, learn and achieve your goals with digital The importance of SEO and Adwords for your fundraising efforts Utilising social media to engage with new audiences The best digital fundraising channels to choose for a high ROI Where to start when introducing digital to your fundraising efforts Aaron's final advice to inspire and fulfil digital fundraisers
58:54
July 31, 2019
Fundraising Fundamentals that still apply after 40 Years - Leo Orland CFRE
Interview with Leo Orland FFIA CFRE (AUS) - A Fundraising Institute of Australia (FIA) Arthur Venn Fundraiser of the Year (2013), FIA Fellow, Former FIA Chairman and Former CFRE Chair of Exam Committee. After 15 years at World Vision Australia and over 20 years helping fundraising teams and not-for-profits grow income; Leo Orland shares his experience, knowledge, achievements and gives his strategic advice to you as fundraisers. Included in this episode: Section 1: The early years of Leo's fundraising career and early lessons learnt Section 2: Success stories and learning from mistakes after 15+ years at World Vision Australia Section 3: Transitioning into a fundraising consultant Section 4: Tips for improving your fundraising programs Section 5: Reflecting on achievements after 40+ years in fundraising and how fundraising continues to change Section 6: Leo's final advice to inspire and fulfil fundraisers and nonprofits
01:01:09
July 24, 2019
The Art of Asking - Brian Holmes CFRE
Interview with Brian Holmes FFIA CFRE (AUS) - Director of Xponential: Philanthropy & Fundraising, a Fundraising Institute of Australia (FIA) President’s Award Winner and Former FIA Chairman. Brian has extensive fundraising consultancy experience in capital campaign management, major gift programs/capital campaigns, fundraising strategy development and NFP Board and Advocate training. Sections included in this episode: Section 1: Reflecting on Brian's early years in fundraising and key lessons learnt Section 2: Being strategic in your approach to Major Gifts Fundraising Section 3: Success stories and mistakes made along the way Section 4: How serving on Boards helps with your fundraising professional development Section 5: Brian's final advice to inspire and fulfil fundraisers and nonprofits
56:14
July 21, 2019
Continue to Challenge the Status Quo - Alan White CFRE
Interview with Alan White CFRE (AUS) - Fundraising Manager at the Asylum Seeker Resource Centre, Fundraising Institute of Australia (FIA) Young Fundraiser of the Year 2019 and an FIA Non Executive Board Member. Recently awarded the FIA’s Young Fundraiser of the Year and the 2019 winner of GiveEasy’s Most Innovative Fundraiser in Australia; Alan’s passion for fundraising has seen Alan and his team at the Asylum Seeker Resource Centre rise to great heights and achieve great success. Sections included in this episode: Section 1: How Alan started in fundraising and key lessons learnt Section 2: A fundraising team that goes from strength-to-strength at the Asylum Seeker Resource Centre (ASRC) Section 3: Reflecting on the success of the ASRC's tax time appeal Section 4: The on-going success of the ASRC's Telethon over the years Section 5: The importance of serving on Boards for your fundraising professional development Section 6: Being an effective fundraising leader Section 7: Alan's final advice to inspire and fulfil fundraisers and nonprofits
01:01:00
July 19, 2019
Get Immersed in your Communications and Donor Stewardship - Fiona Atkinson
Interview with Fiona Atkinson (AUS) - Head of Fundraising & Communications at St Kilda Mums. Fiona leads a team at St Kilda Mums, responsible for fundraising appeals, regular giving, major donors, grants, community fundraising, corporate engagement, special events and communications. Previous to current role, she managed the fundraising and events team, in a job share, at RSPCA Victoria. Sections included in this episode: Section 1: The beginning of Fiona's fundraising career and key lessons learnt Section 2: Events fundraising in previous role at RSPCA Victoria Section 3: Growing the fundraising efforts of St. Kilda Mums Section 4: Advice to improve your fundraising efforts Section 5: How fundraising is changing Section 6 Fiona's final advice to inspire and fulfil fundraisers and nonprofits
56:32
July 17, 2019
Data Science to Excel Revenue for your Nonprofit - James Orton
Interview with James Orton (AUS) - Founder of Distil Data, Former IT & Data Manager at Unicef Australia After starting out as Amnesty International UK’s Data Analyst, James moved to Australia where he created a data-driven culture at Unicef Australia. Since then James founded Distil Data where he uses data science methodologies to help fundraising teams achieve their goals. Included in this episode: What is data science? How data science helps fundraising teams Examples of how data science helped Unicef Australia achieve their fundraising goals Founding Distil Data Data science in the future for fundraising The importance of respecting data privacy James' final advice to inspire and fulfil fundraisers and nonprofits
46:14
July 4, 2019
Using Data to Steer your Fundraising Strategy - Paul Bailey CFRE
Interview with Paul Bailey CFRE (AUS) - Director & Fundraising Strategist at Amplify Fundraising, Former Senior Account Director at Pareto Fundraising. Paul is motivated by passionate fundraisers. After returning from the UK, Paul worked with an impressive portfolio of NGO clients for Pareto Fundraising before starting his consultancy firm, Amplify Fundraising. Included in this episode: Key lessons learnt early in Paul's fundraising career The differences working in fundraising between the UK and Australia Reflecting on successful fundraising campaigns and what made them a success The benefits and challenges of working in a fundraising agency The importance of serving on Boards for your professional development Advice for improving your fundraising strategies Paul's final advice to inspire and fulfil fundraisers and nonprofits
45:53
July 3, 2019
Supporting Small Nonprofits - Bianca Crocker CFRE
Interview with Bianca Crocker FFIA CFRE (AUS) - Finalist for Global Fundraiser award, 2012 Young Fundraiser of the Year, Founder & Managing Director at Small Non-Profits Alliance. After starting her fundraising career at Whitelion and then LifeFlight, in 2011 Bianca established her own coaching and consultancy business, focusing on supporting smaller organisations. Today, through founding the Small Non-Profits Alliance, she helps bring together small charities to connect with each other and relevant experts, so they can grow and fulfil their mission as well as attract more donors and volunteers. Included in this episode: Key lessons learnt early in Bianca's fundraising career The Success of Whitelion's fundraising efforts Improving donor engagement The success of fundraising at LifeFlight The significance of being awarded the FIA Young Fundraiser of the Year Coaching and mentoring small nonprofits Bianca's final advice to inspire and fulfil fundraisers and nonprofits
54:31
June 30, 2019
Planning each step of the Donor Journey - Anthea Iva
Interview with Anthea Iva (AUS) - Founder and Director of Redstone Marketing & Design. After 6 years with Save the Children Australia and being a valuable part of their rapid growth in Australia, Anthea founded Redstone Marketing & Design, a fundraising and design agency that helps purpose driven organisations achieve their mission, by delivering quality campaigns, sustainable fundraising strategy and bold ideas. Sections included in this episode: The beginning of Anthea's fundraising career and key lessons learnt Direct Marketing at Save the Children Australia Key components to the growth of Save the Children in Australia Founding Redstone Marketing & Design and earning the trust of NGOs Coaching fundraisers Effectively planning each step in the Donor Journey The future of fundraising Anthea's final advice to inspire and fulfil fundraisers and nonprofits
47:56
June 28, 2019
Creating an Event which Raises $1M+ in a Single Day - Heath McSolvin
Interview with Heath McSolvin (AUS) - Former Director of Fundraising for CBM Australia. The rise of Miracles Day and raising $1M+ on a single day. For over 20 years Heath saw CBM Australia grow from a small team to a near hundred person organisation thanks largely to the rise of their landmark yearly event, Miracles Day. Heath shares his experience on how to deliver successful fundraising strategies through to taking a major campaign nationwide. Included in this episode: The early years of Heath's 20+ fundraising career working at CBM Australia Opportunities missed to capitalise on fundraising The rise and success of Miracles Day, an event which raises over $1 Million in a single day Advice for being more strategic in your fundraising Being an effective fundraising leader Heath's final advice to inspire and fulfil fundraisers and nonprofits
51:54
June 26, 2019