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Four Minutes in Fundraising

Four Minutes in Fundraising

By Four Minutes in Fundraising

Welcome to Four Minutes in Fundraising, Your essential resource about Fundraising, in only Four minutes!
Your host @AmickyCarol Akiwumi is a Social Entrepreneur, Consultant and Fundraiser.
Join Carol and special guests every Monday for #Fundraising and #SuccessTips for #WorldChangers!

💬 Have a topic idea? Want to be featured? Send us a message here ➡️ money4you.org/contactpodcast
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Currently playing episode

GrantMakers: Spotlight on Comic Relief

Four Minutes in FundraisingJan 06, 2020

00:00
04:29
Building Earned Income Streams, with Bill Woolsey

Building Earned Income Streams, with Bill Woolsey

Bill Woolsey from FiveTwo returns to the show to talk about why every nonprofit should aim for both earned and donative income.

FundraisingPod listeners can get free access to StartNew training here, using the coupon code STARTNEWNOW.

Nov 15, 202104:17
You Can’t Reach People You Hate, with Bill Woolsey

You Can’t Reach People You Hate, with Bill Woolsey

Bill Woolsey is Founder & President of FiveTwo. In the last episode of Season 4, we go right back to the start of Ken Burnett's 34 foundations of fundraising: People give to people.
Nov 08, 202104:42
Bringing Integrity, Credibility and Humanity to Corporate Partnerships, with Preeya Varsani
Jul 05, 202104:57
What Really Matters in Fundraising—with Martha Awojobi

What Really Matters in Fundraising—with Martha Awojobi

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 18 of Ken Burnett's 34 principles of fundraising: "'Brand' is a lot less important to donors than it is to you."

If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

May 17, 202104:43
Be Authentic and the Money Will Come—with Martha Awojobi

Be Authentic and the Money Will Come—with Martha Awojobi

Martha Awojobi is the Director of JMB Consulting, an organiser at Charity So White, and the curator of BAME Online. She joins us this week to talk about number 15 of Ken Burnett's 34 principles of fundraising: "Share your problems as well as your successes with your donors."

If you work with a BAMER-led nonprofit, you can get free tools and resources as well as early access to all our events, networking opportunities, access to consultants and more by registering for BAMER HUB.

May 10, 202104:55
Equality, Diversity and Inclusion in Fundraising, with Paul Amadi
Apr 26, 202113:53
Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

Ditch "Donor Led" Fundraising (?!)—with Paul Amadi

We're thrilled to be joined this week by Paul Amadi, Chief Supporter Officer at the British Red Cross. Paul and AmickyCarol discuss number 7 of Ken Burnett's 34 foundations of fundraising, which states that fundraising should be "donor led, not target led", and we reveal our proposed modification to this foundation at the end of the episode!

Four Minutes in Fundraising is sponsored by the City Bridge Trust, a grant maker tackling inequality and disadvantage in Greater London.

To get in touch and stay up to date, find us on Twitter, Instagram and Facebook @FundraisingPod.

Apr 12, 202104:43
Quantify, quantify, quantify! With John Mensah

Quantify, quantify, quantify! With John Mensah

John Mensah is the Director and Founder of Outreach Management Services, a consultancy that specialises in providing strategy, organisational development, training, fundraising, project management and mentoring support to third sector groups across the UK and Africa. Along with AmickyCarol, he was also a founding committee member for the Chartered Institute of Fundraising's Black Fundraisers UK Special Interest Group.

Today we're talking about the 30th of Ken Burnett's 34 foundations of fundraising, which takes us to the very heart of how we define fundraising.

If you're leading or working with a BAMER-led nonprofit, you can access free training and support resources through Money4YOU BAMER HUB.

Apr 05, 202104:56
Hunting for Oxygen, with John Griffiths

Hunting for Oxygen, with John Griffiths

John Griffiths is a brand development and communications consultant with decades of experience in market research and communications strategy. This week he chats with AmickyCarol about generating the spark that lights up a personal connection with your supporters.

Our regular events go into even more depth with leading fundraisers, consultants and all kinds of visionaries in the nonprofit sector—and they're completely free for BAMER-led nonprofits through BAMER HUB. Check out our events page to see what's coming up!

#WorldChangers

Mar 29, 202104:41
Donor Retention with Gabe Cooper, CEO of Virtuous Software

Donor Retention with Gabe Cooper, CEO of Virtuous Software

Recruiting new donors takes time and effort, so retaining them is pretty important. Gabe Cooper is the CEO of Virtuous Software, a nonprofit-focused CRM that tackles this issue head-on. He joins AmickyCarol this week to give three #TopTips on making sure that your donors stay with you for the whole journey.

Virtuous is generously offering a discount to all our listeners! Just go to virtuous.org/demo and under 'Name of Nonprofit / Organisation', mention that you heard about Virtuous through Money4YOU.

Mar 22, 202104:33
Faith-Based Fundraising, with Andrew Robison

Faith-Based Fundraising, with Andrew Robison

Thank you Andrew for joining us again in the virtual studio! This time the topic is faith-based fundraising, how to make the best of the current situation, and how to make sure that no matter where you are and what you're doing, you are telling stories that connect people to your cause.

Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

Mar 15, 202104:39
Innovation in Fundraising, with Andrew Robison

Innovation in Fundraising, with Andrew Robison

"Great fundraising means being ‘15 minutes ahead’. There are few opportunities now to be light years ahead of all the other competing causes, but many ways you can be just a little bit ahead. To keep the advantage you have to learn to spot opportunities and take prudent risks boldly."
Ken Burnett

This week we're delighted to welcome Andrew Robison, Owner and President of Petrus Development. Andrew joins us to tease out some answers to what we're all thinking: Which opportunities should I take now to make sure that I'm fundraising 15 minutes ahead?

Listeners to Four Minutes in Fundraising can now get $20 off Petrus Development's 'Digital Gatherings: Reinventing Fundraising in 2021' Pro Bundle. The bundle includes over 4 hours of content, plus a digital playbook for planning a virtual fundraiser. Just click here and enter the code 4MINUTES or FOURMINUTES (either one will work) at checkout to get your discount.

Mar 08, 202104:39
Does Brand Matter? With Mark Astarita OBE

Does Brand Matter? With Mark Astarita OBE

Ken Burnett's 18th of 34 principles of fundraising is that "Brand is a lot less important to donors than it is to you." But does that really apply to all areas of fundraising?

Mark Astarita OBE, Partner at AAW and former Director of Fundraising at the British Red Cross, gives us his take this week on the question of whether and how brand really matters to donors, particularly in the area of legacies.

If you lead or work with a BAMER-led nonprofit, get exclusive resources targeted to your organisation for free by joining BAMER HUB. You'll also be able to participate for free in our fantastic events, connecting you with grant-makers and sector-leading fundraisers.

Mar 01, 202104:42
Demonstrating Your Impact to Win Funding, with Fezzan Ahmed

Demonstrating Your Impact to Win Funding, with Fezzan Ahmed

Fezzan Ahmed is the co-founder of Jigsaw House, a social enterprise specialising in solving problems via non-traditional ways. He joins AmickyCarol this week to talk about demonstrating your social impact in pounds and pence.

For more resources on demonstrating your impact, including more information about the Social Impact Calculation resources that Fezzan mentions in this episode, join BAMER HUB! It's free and open to all BAMER-led nonprofits.

Feb 22, 202104:15
Welcome to Season 4
Feb 16, 202101:41
GrantMakers: Spotlight on Comic Relief

GrantMakers: Spotlight on Comic Relief

On this very special episode of Four Minutes in Fundraising, we're re-releasing our conversation with Ruth Davison, CEO of Comic Relief. We talk about why Comic Relief exists, their funding priorities, eligibility criteria and other tips for applying for grants.

If you haven't already joined our free digital resource centre, BAMER HUB, then register for free at https://bamerhub.com/register. It takes 5 minutes and will give you access to some amazing resources targeted at BAMER-led nonprofits, including video recordings of our previous #BrunchBriefing events with Comic Relief and many more experts and grant makers.

You can check your eligibility for applying to Comic Relief grants at https://www.comicrelief.com/funding/eligibility-criteria/. 

Feb 01, 202104:04
Major Donor Fundraising with Krystal Lashley-Scrivener (Part 2)

Major Donor Fundraising with Krystal Lashley-Scrivener (Part 2)

In our last episode of 2020 and of Season 3, we're bringing you part 2 of our conversation with Krystal Lashley-Scrivener, World Fellow and Philanthropy Manager at the Duke of Edinburgh International Award Foundation, and a highly experienced major donor fundraiser. She gives her three top tips for fundraising with major donors and talks about how even small organisations with limited capacity can engage in this form of fundraising.

Thank you for being part of our wonderful audience this year! We will be back in 2021 with Season 4. In the meantime, please reach out to us on Twitter, Instagram and Facebook @FundraisingPod to let us know what you would like us to cover and who you would like us to talk to. We love hearing from you!

Dec 21, 202004:30
The Big Give with Director Alex Day (Part 2)

The Big Give with Director Alex Day (Part 2)

In Part 2 of this conversation about the Big Give, Director Alex Day gives his three top tips to bear in mind when participating in the Christmas Challenge as a charity. Plus, our brilliant interns Charlotte and Brandi discuss the lessons they've learnt from our youth entrepreneur workshops so far.

Thank you so much to all those who supported our Big Give Christmas Challenge campaign this year! This money will enable us to start working on new financial literacy content for young people. In the meantime, you can start following Charlotte and Brandi's work on Instagram @bonsaimoney. Finally, if you haven't listened to Part 1 of our conversation and to our 30 November episode on Giving Tuesday, you should definitely go back and check them out!

Dec 14, 202004:36
The Big Give with Director Alex Day (Part 1)

The Big Give with Director Alex Day (Part 1)

Alex Day is the Director of the Big Give, the UK's #1 match funding platform and the organisation behind the Christmas Challenge. He joins us to explain the origins of the Christmas Challenge and the importance of match funding as a way of bringing individuals, charities and philanthropists together to multiply their impact.

We are currently running a Big Give Christmas Challenge campaign to help us produce financial literacy content for young people, led by our brilliant interns Charlotte and Brandi. They kindly joined us as well to talk about the project and about what financial literacy means to them as young people.

The Big Give Christmas Challenge ends on Tuesday 8 December! You can support our work with young people by donating or by sharing: https://donate.thebiggive.org.uk/campaign/a051r00001fGybuAAC

Dec 07, 202004:24
#GivingTuesday
Nov 30, 202004:34
GrantMakers: Spotlight on BBC Children in Need

GrantMakers: Spotlight on BBC Children in Need

In anticipation of our #BrunchBriefing this Monday 30 November with Helen O'Connor of BBC Children in Need, this week we're re-releasing an episode from the archives! Daisy Ryan chats to AmickyCarol about her three top tips for applying to work with BBC Children in Need.
Get your ticket for this Monday's briefing at bit.ly/BBCCIN_BB 💥

***********

For over half a century BBC Children in Need have been raising money for young people who are disadvantaged. They currently award two levels of grants at six points during the year:
1) The Main Grants Programme which gives over £10,000 per year to support projects for up to three years.
2) The Small Grants Programme which supports projects for up to three years, and includes grants up to £10,000 per year.

Nov 23, 202004:29
Major Donor Fundraising with Krystal Lashley-Scrivener (Part 1)

Major Donor Fundraising with Krystal Lashley-Scrivener (Part 1)

Krystal Lashley-Scrivener is a World Fellow and Philanthropy Manager at the Duke of Edinburgh's International Award Foundation. She talks to AmickyCarol this week about major donor fundraising, how it differs from working with Trusts and Foundations, and the centrality of human contact in major donor fundraising. Check back next week for part 2 of this great conversation.

Join our weekly #BrunchBriefings to get the chance to hear fundraising experts at further length and ask them questions of your own! Visit bit.ly/m4y_events to get started. Tickets are FREE for members of our BAMER HUB, which you can register for at bit.ly/bamer_hub.

Nov 16, 202004:22
Organising Unforgettable Events with Jo Black

Organising Unforgettable Events with Jo Black

Jo Black is a star events manager and marketing consultant, having led events teams at UK Youth, Dig Deep and Kids Club Kampala amongst many others. Ahead of her #BrunchBriefing with Money4YOU this week, she chats with AmickyCarol about the essential ingredients of successful fundraising events, from organisational tools to preparing your 'Wow' moments.

Join our weekly #BrunchBriefings to get the chance to hear fundraising experts at further length and ask them questions of your own! Visit bit.ly/m4y_events to get started. Tickets are FREE for members of our BAMER HUB, which you can register for at bit.ly/bamer_hub.

Nov 09, 202004:22
Festive Fundraising Tools with Ian McLintock
Nov 02, 202004:34
Corporate Fundraising with Martha Awojobi
Oct 26, 202003:55
Fundraising and Supporter Engagement with Joe Jenkins (part 2)

Fundraising and Supporter Engagement with Joe Jenkins (part 2)

In the second half of our conversation about the importance of supporter engagement, Joe Jenkins, Executive Director of Engagement and Income Generation at the Children's Society, shares with AmickyCarol his top practical tips on how to make authentic human connections with your supporters. This episode is made possible by the City Bridge Trust, a grant-maker that's tackling inequality and disadvantage in Greater London. To find out more about their work, visit https://www.citybridgetrust.org.uk. Connect with us on Twitter, Instagram and Facebook @Money4YOUorg.

Oct 19, 202004:20
Fundraising and Supporter Engagement with Joe Jenkins (part 1)

Fundraising and Supporter Engagement with Joe Jenkins (part 1)

 Joe Jenkins is Executive Director of Engagement and Income Generation at the Children's Society. He joins AmickyCarol this week to discuss the renewed importance of supporter engagement to income generation.  

This episode is made possible by the City Bridge Trust, a grant-maker that's tackling inequality and disadvantage in Greater London. To find out more about their work, visit https://www.citybridgetrust.org.uk.

Connect with us on Twitter, Instagram and Facebook @Money4YOUorg.

Oct 12, 202004:28
Income for Social Enterprises (Part 2)

Income for Social Enterprises (Part 2)

In Part 2 of our conversation about Social Enterprises, Louise Garner discusses income sources for Social Enterprises, including social investment, private equity and trusts and foundations.  Louise heads up the grants programme at the  School of Social Entrepreneurs.  If you haven't heard Part 1 of the conversation, go back and catch it now!

Oct 05, 202004:22
Income for Social Enterprises (part 1)

Income for Social Enterprises (part 1)

This is the first of two episodes with Louise Garner who heads up the grants programme at the School of Social Entrepreneurs. Today, Louise chats to Carol about choosing the right structure to help you maximise your income generation.

Sep 30, 202004:15
Bonus: University and Alumni Fundraising

Bonus: University and Alumni Fundraising

This week, Carol interviews Antoinette O'Loughlin who is the Deputy Director Of Development at Goldsmiths, University of London.
With a long and illustrious fundraising career, she is good at getting the money to make things happen. In this episode, she shares her top tips for working with academics and alumni.

Jul 07, 202004:30
Bonus: Back to Basics

Bonus: Back to Basics

In this unmissable episode, Carol catches up with the maestro himself, Ken Burnett. In this classic episode, he shares his journey and time tested, top tips for effective fundraising that gets results!

Jun 29, 202004:30
Bonus: Crisis Fundraising

Bonus: Crisis Fundraising

In today's episode, renowned Fundraiser, Giles Pegram, reminds us that "fundraising is not about money, its about important work that needs to be done". In this super inspiring conversation with Carol, he also shares his three top tips for raising funds during a crisis and what you should be telling your donors now.

Jun 22, 202004:21
Bonus: Building Your Tribe

Bonus: Building Your Tribe

In this brand new bonus episode, we've got Liz Tait back  in the studio talking about how to find and recruit great fundraisers for your organisation. This is the perfect time to ensure that whoever joins your team is perfectly aligned, whether they are volunteers or paid staff.

Jun 15, 202004:19
GrantMakers: Fundraising from Community Foundations

GrantMakers: Fundraising from Community Foundations

At the forefront of the COVID19 emergency grant making response are many local foundations. In this episode, Fozia Irfan, CEO of Beds & Luton Community Foundation helps you understand what you need to know when applying to yours.  

She also sheds light on her groundbreaking work to make the foundation sector more diverse, equitable and inclusive in order to help the most marginalised communities.

Apr 06, 202004:27
GrantMakers: Spotlight on City Bridge Trust (part 2)

GrantMakers: Spotlight on City Bridge Trust (part 2)

On this bonus episode, Tim Wilson continues the conversation with @AmickyCarol about City Bridge Trust, his role and how they set their funding priorities.

This is a must listen for anyone wishing to apply to this progressive funder that is highly committed to a transparent process.

Mar 30, 202004:16
COVID-19 HELP

COVID-19 HELP

Although the COVID-19 pandemic has plunged the world into a state of uncertainty, it’s already inspired incredible generosity from philanthropists and funders. Many of the small black, Asian, multi-ethnic and refugee (BAMER) led nonprofits that we support aren’t directly involved in frontline efforts to stop the coronavirus but their work — serving the most disadvantaged members of society — has never been harder, and it must go on. Their economic struggle isn’t making headlines or mentioned in press conferences, but they must find ways to fundraise, often without any awareness of what is available and do so with even less capacity than ever.

We cannot singlehandedly help them all, but we are committed to doing what we can. We’re compiling the relevant offers that are available and are making it available via the channels that will reach them. We've also set up a dedicated email address where they can reach out for advise and receive it, in a timely manner.

Mar 23, 202004:38
GrantMakers: Spotlight on City Bridge Trust (part 1)

GrantMakers: Spotlight on City Bridge Trust (part 1)

City Bridge Trust makes charitable grants of around £20m per year towards charitable activity benefitting Greater London. Their vision is to reduce inequality as well as grow stronger, more resilient and thriving communities in the capital.

On this episode, Funding Director Tim Wilson, shares with @AmickyCarol what they fund, how to apply, why they only make restricted grants and their #toptip for all #grantseekers.

Mar 16, 202004:25
WorldChanger Spotlight: International Womens Day 2020

WorldChanger Spotlight: International Womens Day 2020

Today for International women’s day, we shine our spotlight on Sally Charness from Mais Caminhos, a social enterprise in Brazil. Listen as she shares about their needs and how they raise funds to transform the lives of children from the favelas in Rio de Janeiro.

For more information on how to support their cause, visit: https://caminhoslanguages.com/about-caminhos/mais-caminhos-social-program/donate-mais-caminhos/

Mar 08, 202004:22
GrantMakers: The Brutal Facts

GrantMakers: The Brutal Facts

Can your trust fundraising get better year-on-year? What are the secrets that make trusts so resilient? Why do they increase their giving, whilst their income has been static? Do they behave as an accidental unit, moving as one, or does the behaviour of a few dominate the numbers?

If you depend upon income from trusts, you don't want to miss this preview of Bill's event later this month. It answers these questions and more, based on extensive data and interviews with the key players.

Mar 02, 202004:30
GrantMakers: Spotlight on GrantSeekers

GrantMakers: Spotlight on GrantSeekers

Every wonder what it takes to win major grant funding? This week, we shine our spotlight on grant-seekers with help from Bill Bruty, one of the most experienced and knowledgeable fundraisers in the UK. Bill is the Director of Fundraising Training Ltd and has more than 35 years of experience, especially in the field of grant-seeking from charitable trusts and government bodies.

He joins Carol to share the five things that he believes you should do in order to secure the bag!

Feb 24, 202004:25
Grantmakers: Spotlight on Trust for London

Grantmakers: Spotlight on Trust for London

There are many ways poverty and inequality can be addressed and there is no silver bullet. Trust for London know this and in developing their funding strategy, have considered where they can best make a difference. They have three cycles, money to spend and recognise that a variety of approaches are needed to support the work needed to make London fairer.

Tune in to hear Grant Manager Abbas reveal the top tips that could help your application stand the best chance of being successful!

Feb 17, 202004:28
GrantMakers: Spotlight on CommUNITY Barnet (part 2)

GrantMakers: Spotlight on CommUNITY Barnet (part 2)

In this bonus episode, Julie Pal and @AmickyCarol go back in time to when CommUNITY Barnet's innovation fund launched Money4YOUth. Six years on and our mission to tackle inequality by empowering people with financial education and entrepreneurial skills is still as relevant as ever.

Listen as Julie and Carol talk about money, choices, entrepreneurship and why financial literacy is important for everyone!

Feb 10, 202004:07
GrantMakers: Spotlight on CommUNITY Barnet (part 1)

GrantMakers: Spotlight on CommUNITY Barnet (part 1)

CommUNITY Barnet is an infrastructure organisation that offers a range of information, advice, support, training and resources to local voluntary and community organisations. More importantly, it gives grants in eight London boroughs!

Whether or not you are in London, you don't want to miss this episode. CEO, Julie Pal, joins @AmickyCarol in the studio to bring you 3 #TopTips for applying to them.

Feb 03, 202004:19
GrantMakers: Spotlight on The Tudor Trust (part 2)

GrantMakers: Spotlight on The Tudor Trust (part 2)

In 2004, the Tudor Trust began to change their approach to funding and their trustees are closely engaged at every stage of the grant-making process. They are interested in how organisations work, as well as in what they do, and look for a number of key characteristics and qualities in the groups they support.

This week, Nicky is back in the studio with @AmickyCarol and gives a glimpse into her and Tudor's journey, over the last decade and half!

Jan 27, 202004:10
GrantMakers: Spotlight on The Tudor Trust (part 1)

GrantMakers: Spotlight on The Tudor Trust (part 1)

The Tudor Trust is an independent charitable trust that supports work that tries to meet the many different needs of people at the margins of society. They don’t have specific funding programmes designed to advance any particular agenda. Rather, their radical approach is based on the belief that the groups they support are best placed to identify problems and develop solutions.

Listen as Head of Research and Information Nicky Lappin, joins @AmickyCarol this week, to bring you SuccessTips for applying to them.

Jan 20, 202004:20
GrantMakers: Spotlight on BBC Children In Need

GrantMakers: Spotlight on BBC Children In Need

For over half a century BBC Children in Need have been raising money for young people who are disadvantaged. They currently award two levels of grants at six points during the year:

1) The Main Grants Programme which gives over £10,000 per year to support projects for up to three years.

2) The Small Grants Programme which supports projects for up to three years, and includes grants up to £10,000 per year.

Daisy Ryan joins @AmickyCarol in the studio this week to bring you #SuccessTips for applying to BBC Children in Need, in only four minutes!


Jan 13, 202004:30
GrantMakers: Spotlight on Comic Relief

GrantMakers: Spotlight on Comic Relief

To kick off our 2nd season, Ruth Davison from Comic Relief joins @AmickyCarol in the studio.

Often at the centre of innovation and controversy, they have broken many fundraising records and raised over £1billion since 1985!

Comic Relief's MISSION is to drive positive change through the power of entertainment such as the iconic Red Nose Day.

Listen now to find out how they are tackling inequality and making lasting change by funding projects in the UK and across the world.

Jan 06, 202004:29
WorldChangers: Spotlight on Veronica Martin

WorldChangers: Spotlight on Veronica Martin

To close out the year, we bring you a delightful case study from the UK where one woman is working to transform the lives of #futureleaders. Veronica Martin, founder of Beyond our Youth, joins Carol in the studio to talk about how you can put on a unique and memorable fundraising event, on a very lean budget. At the height of the #BlackPanther season, she put on a red carpet premiere in East London. Listen now for her #toptips for a successful sellout event! #WorldChangers #WakandaForever #BlackGirlMagic

Dec 23, 201904:28
Digital Marketing

Digital Marketing

We love Christmas! 'Tis the season for charitable giving and Emily Casson is back in the studio with AmickyCarol. Listen now as she shares more top tips to boost your digital marketing and fundraising. These are simple things anyone can try, even if your budget is lean!

Dec 16, 201904:23
DigitalFundraising

DigitalFundraising

Digital fundraising trends are evolving, changing all the time and definitely here to stay! We're excited to bring you this special episode: @EmilyCasson, Digital Marketing Manager at Cats Protection, joins @AmickyCarol in the studio. Having grown income from thousands to millions over the last few years for Cats Protection, Emily will be sharing her #toptips, and insider secrets to take your #digital #fundraising to the next level.

Dec 09, 201904:30