B2B Weekly
By Funky Marketing
B2B WeeklyAug 11, 2021
B2B Weekly: How to involve your team into companies core values
This week, Marti and Nemanja talked about ways of involving team into companies core values, as well as about problems they're facing working with fast-growing tech companies
Storytelling in B2B: guest Trent Anderson
In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at https://prewrite.com/ to talk about the importance of storytelling in B2B.
Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can do it, too.
Instead of a detailed description, let us quote Trent on what he does:
"It's time to stop using "hope" and "luck" as your strategies for success.
You need to plan your work and work your plan.
You need to know where you're going so you don't end up somewhere else.
You need to measure twice, cut once.
You need Prewrite.
Developed from the first principles of storytelling, Prewrite's the tool used by creators at Netflix, HBO, and Vice to plan, write, organize, and pitch original content.
You can feel confident in your content thanks to Prewrite's analysis engine, which shows you where your content's 💪🏻 and where it needs help 🆘.
No more "publish and pray" anxiety.
No more "wtf am I doing wrong" moments.
No more "should I just give up" contemplations.
Just better content.
You've got a story to tell. Now share it with conviction at Prewrite.com"
Listen to the episode and make sure you get back to the comments to give us the feedback.
Employee branding and relationships in B2B
In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics.
How to involve employees in B2B company branding
Why should companies invest in B2B LinkedIn branding
Creating content for LinkedIn as a way to differentiate
Help your employees build their brand
The importance of a growth mindset
How many people take to make LinkedIn hub?
Funky Marketing Accelerator
How to manage multiple projects?
Challenges of managing two business
Influencers on LinkedIn in B2B Marketing
B2B vs. B2C influencers
Importance of building relationships in B2B
How small business CEO can lead change?
The importance of empathy in b2b Marketing and Sales
In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics.
Knowing the Clients’ problems is important
What should salespeople in b2b do more?
Blurring lines between b2b marketing and sales (Marti)
How can marketing contribute to sales?
How can Marketers be more revenue-oriented?
How to explain Lead Generation to SEO?
Using KPI that generates revenue is a key
When you should say no to people?
How to set Inbound vs.Outbound ratio?
How Inbound and Outbound Marketing work together?
The importance of empathy in b2b Marketing and Sales?
3 cases of good b2b Marketing practice
The impact of being Customer-centric
B2B MARKETING CHAOS - How to handle pricing, competition, and setting things with clients
In this episode of B2B Weekly, Marti and Nemanja talked about the importance of having a pricing section on your website.
Moved to discuss marketing for custom products and services, as well as innovation and competitive approach in B2B.
They explained what B2B companies can do to make their clients happy in terms of strategy.
Strategic Narrative in B2B
This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative.
- Twitter vs. LinkedIn for B2B Marketing
- B2B Content Strategy
- Niche Companies Strategy: Diversify
- Big Companies Marketing: Tell Your Story
- Importance of Strategic Narrative and Values
- The Importance of Core Values for Remote Teams
- New Strategic Narrative in B2B
- Challenges of B2B Marketing
- Why Clear Messaging and Differentiation Matter?
Challenges European B2B companies face in developing business
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.
For more information about what Nemanja does, check https://funkymarketing.net/.
For more information about what Marti does, check https://influencepodium.com/.
To join us live use this link https://zmurl.com/B2BWEEKLY
Hire, charge and work like the company you wanna be
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.
For more information about what Nemanja does, check https://funkymarketing.net/.
For more information about what Marti does, check https://influencepodium.com/.
To join us live use this link https://zmurl.com/B2BWEEKLY
2020 overview - 2021 predictions: Nick Bennet, Zineb Layachi, Juliana Jackson and Ivan Dimitrijevic
Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.
This time, their guests were Nick Bennet, Zineb Layachi, Juliana Jackson, and Ivan Dimitrijevic.
For more information about what Nemanja does, check https://funkymarketing.net/.
For more information about what Marti does, check https://influencepodium.com/.
\To join us live use this link https://zmurl.com/B2BWEEKLY
Trusting your gut vs. trusting data
Welcome to the EP2 of the B2B Weekly second season!
We talked about a bunch of things, as always.
When should you trust your gut vs data?
How do I never run out of content ideas?
What you should expect when starting with content marketing?
How can you integrate not-cold email into your marketing mix?
Should you grow at all costs?
Useful links:
Can content marketing & inbound slow down and reach a plateau?
Welcome to the EP1 of the B2B Weekly second season.
We talked about a bunch of things, as always.
How to measure the brand?
How to showcase the value of being active on Social Media?
How to activate people from the company by building a hub inside the company?
Is it possible to get to a plateau with inbound marketing and how to avoid getting there?
Useful links:
The Importance of Mentorship
Marti and Nemanja talked about mentorship. Is it important? How to find mentors? The difference between coaching and mentorship... As always, they got into many more topics. Enjoy the discussion.
How to grow demand around your services on Linkedin - step by step
Marti made Nemanja share in detail his tactics which resulted in his Linkedin account blowing up.
How to grow your podcast in the first months
Marti and Nemanja talked about how to grow a podcast from zero, and they also got in discussion over the need for PR services when it comes to B2B companies in today's world.
The importance of B2B marketing attribution models today
Nemanja shares attribution models in use today and then we have an interesting discussion on whether you need them or not.
Welcome to B2B Weekly!
Find out what B2B Weekly is all about
How to scale Demand Generation agency
Marti wanted to know Nemanja's strategy behind the growth of Funky Marketing + we got some nice questions that we answered.
Going niche or going wide when starting a Demand Generation based Marketing agency
How did Nemanja start Funky Marketing? When you start, should you go niche or you should go wide? Find the answers in today's episode.
What can you do when a prospect say the price is to high
Nemanja and Marti had a great discussion about pricing, uniqueness, and many other things related to these topics.
Is thought leadership content for everyone
In this episode Marti and Nemanja are talking about thought leadership.
How to grow your Linkedin company page
In this episode, we focus on the proven strategies for growing your Linkedin page.
B2B marketing tactics & strategies
In this episode, Marti and Nemanja talk about specific B2B tactics and strategies that work.
How to run a succesful B2B business
In this episode, Marti and Nemanja share their experience in starting and running a successful B2B business.
Using content to grow traffic of a highly technical product from 5000 to over 100 000 organic visits
In this episode, Dunja Radulov joined Marti and Nemanja to talk about the growing traffic of a highly technical product from 5000 to over 100 000 organic visits.
You can find out more about Dunja using this link: https://www.linkedin.com/in/dunja-radulov/
B2B Communication channels
In this episode, Elvis Malkic joined Marti and Nemanja to discuss B2B communication channels.
You can find out more about Elvis using this link: https://www.linkedin.com/in/elvismalkic/
Social Selling in B2B environment
This time Marti and Nemanja talked about Social Selling.
What is is?
Is it the same as cold calling and cold emailing?
This and more topics in today's episode.
State of the B2B Industry
Welcome to the very first episode of the B2B Weekly! We talked a bit about what we do and share our overview of the state in which B2B industry is today.
You can find out what Marti and his team are doing at https://influencepodium.com/.
To find out what Nemanja and his Funky Marketing team are doing check https://funkymarketing.net/.