Fuse - The PR, Marketing and Communications Podcast

Fuse - The PR, Marketing and Communications Podcast

By PRCA

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals.

Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations.

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Uncovering the Truth: PR storytelling, Ethics and Trust in Southeast Asia

Fuse - The PR, Marketing and Communications PodcastJun 22, 2022
00:00
19:38
The Deal Makers: Secrets of Successful Agency Acquisitions

The Deal Makers: Secrets of Successful Agency Acquisitions

Join host Adrian Marr as he sits down with David Blois, a veteran M&A expert with over 30 years of experience in the communications industry, to unravel the intricate world of agency acquisitions and mergers. In this riveting episode, David pulls back the curtain on what happens behind the scenes of high-stakes business deals. From his early days navigating the challenging markets of post-Berlin Wall Eastern Europe to becoming a leading M&A advisor, David shares unprecedented insights into:


• The critical importance of cultural fit in successful acquisitions

• How to prepare your agency for a strategic sale

• Insider secrets from 30 years of deal-making

• The evolving landscape of private equity in communications

• Surprising stories from his most memorable transactions

Whether you're an agency owner considering a future sale, a communications professional curious about industry dynamics, or an entrepreneur seeking strategic growth, this episode offers invaluable wisdom from one of the sector's most experienced dealmakers. Discover the human stories behind business transactions, learn how to maximise your agency's value, and gain a deeper understanding of the strategic chess game that is modern communications M&A.


________________________________________________________

Connect with David Blois:


Twitter: @MandAAdvisory

YouTube: @MandAAdvisory

LinkedIn: David Blois


Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR _______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

May 12, 202536:37
The Empathy Equation: Building Global Teams That Thrive

The Empathy Equation: Building Global Teams That Thrive

In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication.


________________________________________________________

Connect with Viroslava Novosylna:

Instagram: @slova.agency

LinkedIn: Viroslava Novosylna

Website: slova.agency

Follow Farzana on

Social Media: Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

________________________________________________________

Like and subscribe if you enjoyed this episode!


PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Mar 31, 202545:54
Inside Hunter UK: Daisy Pack on Leadership, Innovation & PR Trends

Inside Hunter UK: Daisy Pack on Leadership, Innovation & PR Trends

In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking.

She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.

She also discussed her career journey, her transition to Hunter UK, and the importance of new business development. Daisy emphasized the significance of earned media and strategic menu placement in driving brand growth, particularly for Tabasco.

________________________________________________________

Like and subscribe if you enjoyed this episode!

Connect with Daisy Pack:

Twitter: @HunterPR

Instagram: @hunterprny

LinkedIn: Daisy Pack

Follow Farzana on

Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Mar 18, 202501:14:13
Crisis Communication & Reputation Management with Amanda Coleman

Crisis Communication & Reputation Management with Amanda Coleman

In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.

Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can better prepare for and handle crises. She also discusses the impact of social media, the importance of mental health in crisis management, and key insights from her books, including Crisis

Communication Strategies.

📖Featured Books:

  • Crisis Communication Strategies
  • Everyday Communication Strategies
  • Strategic Reputation Management

________________________________________________________

Connect with Amanda Coleman:

 

Twitter: @amandacomms

Instagram: @amandacomms

LinkedIn: Amanda Coleman

 

Follow Farzana onSocial Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

________________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Mar 04, 202557:15
The Power of Habits & the Art of Super Communication with Charles Duhigg

The Power of Habits & the Art of Super Communication with Charles Duhigg

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________

Connect with Charles Duhigg:

Twitter: @cduhigg

Instagram: @charlesduhigg

LinkedIn: Charles Duhigg


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

____________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global


Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Feb 18, 202540:35
Diversity, Dialogue & Destiny: Sathnam Sanghera’s Literary Journey

Diversity, Dialogue & Destiny: Sathnam Sanghera’s Literary Journey

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism.

Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change.

Tune in for an engaging and thought-provoking conversation!


Connect with  Sathnam Sanghera :

Twitter: @Sathnam

Instagram: @sathnamsanghera


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Feb 03, 202556:39
Successful Mischief: A PR Conversation with Mitch Kaye

Successful Mischief: A PR Conversation with Mitch Kaye

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.

From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.

Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder.


In This Episode, We Explore:

Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results

The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset

Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive Producer:

David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Jan 21, 202501:13:53
Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary.

Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world.

Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency.

Connect with Gemma Moroney:

LinkedIn: Gemma Moroney

X: @_ghop_


Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel

YouTube:  @farzanabaduel6232 

LinkedIn: Farzana Baduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Jan 08, 202501:11:44
Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan

Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Dec 03, 202401:06:27
From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities.

Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape.

Connect with Ishtar Schneider:

LinkedIn: Ishtar Schneider

Twitter: @ishtar413


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive

Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer:

Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Nov 19, 202448:29
Public Engagement and the Future of PR with Professor Lee Edwards

Public Engagement and the Future of PR with Professor Lee Edwards

In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore:

  • Lee’s journey from technology PR to becoming a professor of strategic communications at LSE
  • How her industry experience informs her academic research and teaching
  • The socio-cultural perspective on PR and its impact on power dynamics
  • The role of public relations in media policy and enhancing public engagement
  • How AI is reshaping the PR industry and the ethical considerations surrounding it
  • Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications

Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Nov 04, 202401:11:47
Tech PR and Innovation with Richard Fogg
Sep 24, 202458:43
ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe

ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe

 In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK’s leading independent PR agencies.

Mark’s impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry’s approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency’s commitment to ethical practices and social impact.

In This Episode, We Explore:

  • Mark’s journey from a background in acting, music, and politics to founding Third City.

  • The ethos of Third City and its unique support for creative side hustles.

  • Achieving B Corp status and what it means for Third City as a leader in ESG.

  • The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications.

  • Mark’s approach to adapting PR strategies in response to changing consumer behaviour in tech.

Connect with Mark:

LinkedIn: Mark Lowe

Twitter: @ThirdCityPR

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

For questions and inquiries, please contact:

Executive Producer:David Olajidedavid@curzonpr.com

Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Sep 10, 202401:04:09
The Power of Purpose-Driven Leadership with Julietta Dexterr

The Power of Purpose-Driven Leadership with Julietta Dexterr

Aug 13, 202401:11:48
The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith

The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith

In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.

Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney.

In This Episode, We Explore:

  • Andrew’s pioneering work in AI programming languages and content tools.

  • Integrating AI into digital communications for global brands.

  • The challenges and opportunities of adopting AI in PR.

  • How AI can enhance PR campaigns and creativity.

  • The future of AI in media relations, content production, and account management

  • Ethical considerations in using AI to combat fake news and misinformation.

  • Recommendations for AI tools and emerging technologies in the PR industry.

Connect with Andrew:

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Jul 30, 202401:40:28
The Power of Numbers in PR: Darryl Sparey on Metrics that Matter

The Power of Numbers in PR: Darryl Sparey on Metrics that Matter

In this episode, host Dan Gold engages in a ‘PR numbers’ conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy.


Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies.


In This Episode, We Explore:


Key lessons from SEO and sales applied to communications

Measuring brand awareness and its impact on business goals

The integration of SEO tools and lead-generation tactics with traditional PR efforts


The importance of the AMEC framework in PR and communications

Coverage reporting versus lead generation and early analytics pivoting campaigns to success


Connect with Darryl:


Twitter: @darrylsparey

www.hardnumbers.co.uk

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com


Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

Jul 16, 202448:14
Behind the Byline — From Journalism to PR with John Harrington

Behind the Byline — From Journalism to PR with John Harrington

In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs.

John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation.

We explore John's journey from journalism to PRInsights into the dynamic world of media and journalism PR Week’s Top 150, UK Powerbook, Best Places to Work, and 30 under 30 initiatives.

The future of PR and the importance of storytelling in communication The role of storytelling and editorial in enhancing PR strategies The significance of PR's expanding influence in the C-suite


Connect with John:Twitter: @john_Harringwww.prweek.comFollow Dan & Farzana on Social Media

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

Jun 25, 202401:04:01
Effective Communication and Nation Building with Lamia Kamel

Effective Communication and Nation Building with Lamia Kamel

In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding.

Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities for Promotion in Egypt, Lamia has a unique perspective on the intersection of communication, politics, and culture.

In This Episode, We Explore:

  • The PR landscape in Africa, particularly in Egypt.

  • Combating misinformation and ensuring ethical practices.

  • Bridging generational gaps in communication.

  • The impact and growth of the Narrative PR Summit.

  • Strategies for promoting gender diversity and elevating women in communications.

  • The role of communications in nation-building and tourism promotion.

  • Attracting and nurturing diverse talent in the PR industry.

  • Leveraging storytelling to create memorable brand experiences.

Connect with Lamia:

LinkedIn: Lamia Kamel

CC Plus: www.cc-plus.com

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.


Jun 11, 202401:15:54
The Reputation Game: Mastering Corporate Image with Rupert Younger

The Reputation Game: Mastering Corporate Image with Rupert Younger

In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications.

Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications.

In This Episode, We Explore:

  • The Foundations of Corporate Reputation

  • Balancing Profit and Purpose in Business

  • Key Research Findings for Corporate Leaders

  • Integrating Purpose into Business Strategies

  • The Impact of Digital Transformation on Reputation

  • The Intersection of Corporate Reputation and Social Responsibility

  • Measuring the Effectiveness of Reputation Management Efforts

🌐Connect with Rupert

LinkedIn: Rupert Younger

Follow Dan & Farzana on Social Media:

Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.


May 28, 202401:02:24
Exploring the World of PR Lobbying and Advocacy with Iain Anderson
May 07, 202439:05
Exploring Legal Dimensions to Reputation Management With Emma Woollcott

Exploring Legal Dimensions to Reputation Management With Emma Woollcott

In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges. Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Recognised for her excellence in reputation law, Emma's accolades include Spears Wealth Management's Index and nominations in prestigious legal publications. In This Episode, We Explore: Collaboration Between Lawyers and PRs Managing Reputational Risks Legal options to deal with defamation Ethical Client Selection Pre-emptive Resilience Planning Crisis Management Strategies Connect with Emma LinkedIn: Emma Woollcott Website:www.mishcon.com/people/emma-woollcott Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Apr 23, 202446:51
Measuring PR Excellence with Richard Bagnall

Measuring PR Excellence with Richard Bagnall

Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry.

With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From his early days in PR to pioneering media intelligence and measurement practices, Richard has been at the forefront of industry value innovation.

In this episode, we delve into:

The growth of PR measurement and evaluation

Strategies to advance the synergy between public relations and measurement practices.

The impact of AI-generated content on PR measurement.

The pivotal role of industry bodies like PRCA and CIPR in shaping the measurement conversation.

The unique approach of CARMA in an increasingly competitive measurement landscape.

Connect with Richard


Twitter: @richardbagnall

www.carma.com



Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.


Apr 09, 202454:39
 Blueprint for Agency Growth: Lessons from Crispin Manners

Blueprint for Agency Growth: Lessons from Crispin Manners

Mar 13, 202458:27
 Communicating Influence: Mark MacGregor on Power, Politics, and Public Affairs

Communicating Influence: Mark MacGregor on Power, Politics, and Public Affairs

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs.

With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned.

In this episode, we delve into:

Mark's career beginnings and scaling a company in the 1990s.

The evolving landscape of PR and public affairs.

Memorable communications moments during his tenure at the Conservative Party.

The power of measurement in PR and leveraging AI for media scanning.

Strategies for proving benefits to clients and using research for future planning.

Connect with Mark


Twitter: @Mark_Macgregor.


Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Feb 27, 202401:03:29
Elevating Social Mobility in PR with Stephen and Sarah Waddington

Elevating Social Mobility in PR with Stephen and Sarah Waddington

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.  

Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged. 

Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR’s Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere.

In this episode, we explore:

  • The PR Power Couple's individual career journeys and the dynamics of working together.

  • Social Mobility and the birth of Socially Mobile.

  •  Addressing diversity and inclusivity issues in PR.

  • The intersection of AI and social mobility: 

  • The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility.

Connect with the Waddington’s

Twitter: @wadds | @Mrs_Wadds

Website: www.wadds.co.uk | www.sociallymobile.org.uk/ 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide -david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.


Feb 06, 202447:33
PR’s Kleptocracy Problem

PR’s Kleptocracy Problem

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers. 

In this episode, we explore:

  • The Chatham House Kleptocracy Report

  • PR industry Report with the Foreign Policy Institute

  • The role of PRs in combating dirty money.

  • SLAPPs and their impact on freedom of speech

  • Reputation laundering

  • Case study - Bell Pottinger

  • The role of PR Industry bodies.

Connect with Tom Mayne

Twitter: @TomMayne16

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Executive Producer: David Olajide

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.



Jan 23, 202449:50
Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard

Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relations Lobbying as a tool for good The success and strategy behind Co-op's modern slavery and shoplifting campaigns Paul's involvement in Marcus Rashford's initiative to feed school children How to maintain mental health and well-being in a demanding professional landscape Connect with Paul Gerrard Twitter: @paulgerrard1971 LinkedIn: Paul Gerrard Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Jan 09, 202401:07:35
Self-Discovery: Embracing Boredom as Your Pathway with Srin Madipalli

Self-Discovery: Embracing Boredom as Your Pathway with Srin Madipalli

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology.


Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography. But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you.


In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation.


Connect with Srin Madipalli

Website: https://srinmadipalli.com/

Twitter: @SrinMadipalli

LinkedIn: Srin Madipalli

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive

Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Jan 02, 202433:20
The Fusion of Behavioural Science and PR with Shayoni Lynn
Dec 12, 202349:24
A Strategy for Success with Prof. Nirmalya Kumar
Nov 21, 202348:41
Siblings in Sync: Emily & Liam Keogh Unveil Palm PR’s Story

Siblings in Sync: Emily & Liam Keogh Unveil Palm PR’s Story

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh.


Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennismore, Nobu, and Moving Mountains.


In this conversation, discover:


The dynamics of working closely as a family.

Maintaining a healthy work-life balance in the fast-paced PR world.

Palm's strategic planning and entrepreneurial work culture.

The challenges of remote work and the influence of Gen Z in the PR landscape.

The secrets to Palm's success

Making an impact beyond PR - The Trading Standards Petition.



Connect with Palm PR :

www.palm-pr.com - website

@palm_pr - Twitter

@palmpublicrelations - Instagram


Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Nov 07, 202352:55
Unleashing Africa's PR Potential and Global Impact: Ayeni Adekunle

Unleashing Africa's PR Potential and Global Impact: Ayeni Adekunle

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse.

With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa. 

In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including:

  • The pivotal moment that led Ayeni from journalism to PR.

  • Challenges and innovations within the PR industry.

  • Building a global PR company with a strong African identity.

  • The Africa PR and Communications report.

  • Bridging the knowledge gap between Africa, Asia and the rest of the world.

  • The Global Day of Influence and World PR Day.

  • Raising the reputation of the global PR industry

Connect with Ayeni Adekunle:

Twitter& Instagram: @ayenithegreat

BHM -  https://wwwbhmng.uk  |  https://wwwbhmng.com 

Follow Dan & Farzana on Social media:

Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel

Episode book recommendations: 

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Oct 24, 202301:09:31
Embracing Diversity and Empowering Change in Internal Communications with Advita Patel

Embracing Diversity and Empowering Change in Internal Communications with Advita Patel

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect. In this enlightening conversation, we explore: The roots of Advita's rebellion and the inspiration behind her CommsRebel movement. Strategies for building confidence in leaders to navigate change and embrace difficult conversations. Reshaping the narrative around diversity in the workplace. Empowering underrepresented women in their career progression. Join us as we unravel the layers of internal communications, diversity, and empowerment with Advita Patel, a true rebel with a cause. Connect with Advita: CommsRebel: https://www.commsrebel.com/ Twitter: @Advita_p Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Oct 10, 202331:14
Economics, Media, and Bridging Divides: A Conversation with Mehreen Khan
Sep 26, 202332:56
 Navigating Purpose and Change in Global PR with David Gallagher

Navigating Purpose and Change in Global PR with David Gallagher

Sep 12, 202358:34
The KFC Proposal - Viral Campaign (South Africa) with Mpumelelo Zondi
Aug 22, 202330:40
Tapping into the future with forecasting

Tapping into the future with forecasting

Meet our new co-host and listen to our first-ever joint episode with Farzana Baduel.


Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond, co-founder of Future Laboratory, working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how companies can peek into the future and how to harness the tools needed for effective forecasting.


Produced by Dan Gold and hosted with Farzana Baduel.

Production and editing supported by Martin Charlton Communications

Jul 11, 202341:56
Striking a Balance: Prioritising Everyday Listening and Sharing

Striking a Balance: Prioritising Everyday Listening and Sharing

In this thought-provoking episode, Patrick Melville, Founder of Melville Solutions and Fuse host Dan Gold explores the profound effects of change and challenges on mental health and how developing sharing and listening skills can help you navigate our dynamic world.

Watch episode here.

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Produced and hosted by ⁠Dan Gold⁠.

Production and editing supported by Martin Charlton Communications


May 17, 202325:50
We have a little announcement to make
Jan 23, 202302:11
The story behind Team Denmark’s ICCO Next-Gen PR World Cup triumph

The story behind Team Denmark’s ICCO Next-Gen PR World Cup triumph

Denmark’s Sofie Rebecca Høj and Morten Vester Haldrup jump on the podcast to chat with Dan Gold about winning Gold at the ICCO Next-Gen PR World Cup. The winning pair talk about meeting each other just hours before the competition, how they tackled WWF’s saving the world’s rainforests brief across three intense days, and advice to other ambitious practitioners thinking about entering the next Next-Gen PR World Cup.

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Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Jan 16, 202314:43
When Taking the Unconventional Path Works!

When Taking the Unconventional Path Works!

Federated Co-operatives Director of Marketing Cameron Zimmer jumps on the podcast with Dan Gold to talk about the competitive advantages and challenges of co-ops’ bottom-up leadership model, including the tricky balance of establishing a strong central brand while staying true to its local roots.

Watch episode here.

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Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Oct 31, 202220:30
Higher education’s fight for attention

Higher education’s fight for attention

Host Dan Gold chats with Orchan Consulting Director and Kuala Lumpur-based Dr Craig J Selby about the role communications is playing in higher education’s race to stay relevant and thriving during the covid-era.

Watch the episode here.

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Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Aug 17, 202221:06
Developing life’s most important skill – Confidence

Developing life’s most important skill – Confidence

TEDx Speaker and communication trainer Jayne Constantinis jumps on the latest episode to chat with Ayesha Lett about seeing confidence as a career imperative, building the ‘confidence muscle’, and the classic traps communicators face.

Watch episode here.

PRCA's summer sale is running across July - take advantage of 15% off all PR and communications training. More information visit PRCA's website.

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Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Jul 20, 202216:35
Uncovering the Truth: PR storytelling, Ethics and Trust in Southeast Asia

Uncovering the Truth: PR storytelling, Ethics and Trust in Southeast Asia

PRecious Communications Managing Director Lars Voedisch jumps on the latest episode with Dan Gold to chat about ethics, business, localised communications, and trust from a Southeast Asia perspective.

Watch episode here.

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Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Jun 22, 202219:38
Special edition: Where is the motor industry headed?

Special edition: Where is the motor industry headed?

In a special extended edition, Dan Gold takes a deep-dive into the ever changing world of the automobile and commercial vehicles with McLaren Vice President of Communications in North America, Roger Ormisher, former CNH Industrial Global Corporate Communications Vice President Richard Gadeselli, and Ford Communications Manager and Motor Industry Communications Association’s Oliver Rowe.

The crew discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more.

Find out more about MICA here.

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Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Jun 08, 202255:28
What the future of PR looks like

What the future of PR looks like

Releasd Founder Richard Benson joins host Dan Gold to breakdown a new report that looks at how PR agencies and in-house teams are using different types of PR metrics in their reports to clients and executives.

Download the report here.

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Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

May 17, 202214:36
‘We cannot do it alone’ – Knowing the stakes and taking action for Ukraine

‘We cannot do it alone’ – Knowing the stakes and taking action for Ukraine

The Ukraine Communication Support Network (UCSN) Co-Chairs Nataliya Popovych and David Gallagher join host Dan Gold for a deeply powerful and moving discussion on the story behind UCSN's creation, PR's role as ambassadors for truth, and what action is needed now to support Ukrainians.

Support UCSN here: https://www.prca.org.uk/ucsn

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Produced and hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Apr 19, 202243:28
'Talent Holds the Power'

'Talent Holds the Power'

Publicist CEO Lara Vandenberg joins host Ayesha Lett to talk about the future of the global PR workforce, including the shift to hyper-specialisation, the rise of the freelancer, and talent dictating the terms.

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Produced by Dan Gold and hosted by Ayesha Lett.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Mar 23, 202211:11
Ukraine Invasion: Why PR has to Fight Putin's Misinformation

Ukraine Invasion: Why PR has to Fight Putin's Misinformation

In a special episode, Jock Mendoza-Wilson, Director of International and Investor Relations at Ukraine's System Capital Management, joins Dan Gold to talk about Vladimir Putin’s full-scale invasion of Ukraine, why PR must lead in the misinformation war, and what makes President Volodymyr Zelenskyy an incredible communicator.

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Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Episode note: Episode resorts to a backup quality connection, next episode will return to normal broadcast quality.

Mar 06, 202229:32
Introducing New Co-Host Ayesha Lett from Barbados!

Introducing New Co-Host Ayesha Lett from Barbados!

Senior corporate and crisis communications professional Ayesha Lett jumps on the latest episode with Dan Gold to chat about the state of PR in Barbados, international brands localising their communications, and of course, about her new starring role as co-producer and co-host of Fuse!

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Produced and Hosted by Dan Gold.

Production and editing supported by Martin Charlton Communications

Music:

Opening: New World by TONEZPRO.

Closing: Sunkissed by IKSON.

Dec 08, 202113:01