Kevin has a lively conversation with Rand Fishkin, co-founder of SparkToro, and previous co-founder of Moz. They talked about how Google's reps bullied Moz into pulling features from the Mozbar, uninviting speakers from Mozcon, pulling features from SEMRush, Raven Tools, Conductor, and more.
Rand is also the Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Listen in as they discuss why SEOs should stop listening to Google and tolerating their bullying.
In today's episode, we talk with Grant Simmons, the Vice President of performance marketing for homes.com about how the current worldwide pandemic is affecting the real estate market, as well as how it's affecting online search in general. We take a deep dive into what's going on right now, and how businesses can benefit from it.
Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia).
This episode covers:
-The changes in hotel search trends from COVID-19,
-The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic,
-Travel content strategy,