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The Future of SEO

The Future of SEO

By Kevin Rowe
Kevin Rowe and his guests discusses the major issues facing the SEO industry & our vertices along with topics of leading enterprise SEO organizations.
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Rand Fishkin - How Google Hurts the SEO industry
Kevin has a lively conversation with Rand Fishkin, co-founder of SparkToro, and previous co-founder of Moz. They talked about how Google's reps bullied Moz into pulling features from the Mozbar, uninviting speakers from Mozcon, pulling features from SEMRush, Raven Tools, Conductor, and more. Rand is also the Author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Listen in as they discuss why SEOs should stop listening to Google and tolerating their bullying.
59:28
November 23, 2020
Christoph Cemper - Founder & CEO of LinkResearchTools.com
In this episode, Kevin has an engaging conversation with Christoph Cemper, Founder of LinkResearchTools.com about how Google treats link building and how it impacts SEO
59:08
November 13, 2020
Rich Missey - Global Technical SEO Manager at Groupon
In this episode, Kevin talks with Rich Missey, Global Technical SEO Manager at Groupon about the use of sub-folders, sub-domains and CCTLDs (country code top-level domains) in international SEO.
56:57
October 8, 2020
How a Worldwide Pandemic is Affecting Online Search
In today's episode, we talk with Grant Simmons, the Vice President of performance marketing for homes.com about how the current worldwide pandemic is affecting the real estate market, as well as how it's affecting online search in general. We take a deep dive into what's going on right now, and how businesses can benefit from it.
43:38
September 21, 2020
Craig Harkins - Global SEO at IHG
Kevin talks with Craig Harkins, Manager of Global SEO at InterContinental Hotels Group (IHG), a global hotel group with over 5,656 hotels across nearly 100 countries (source: Wikipedia). This episode covers: -The changes in hotel search trends from COVID-19, -The transition of hotels to a YMYL (Your Money Your Life) category in a global pandemic, -Enterprise SEO, -Travel content strategy, -And more.
57:26
July 6, 2020
Intro to Major Problems Facing the SEO Industry
Kevin Rowe points out the major issues slowing the SEO industry  growth and why SEO is so difficult to drive real business growth.
05:54
July 5, 2020