Skip to main content
Future Friends Games Podcast

Future Friends Games Podcast

By Future Friends Games
Promoting indie games is hard! Very hard!
In our new Podcast series, the Future Friends Games team share insights from years of marketing, PR, community and social media management for indie games, from high-level principles to detailed case studies.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

10: We Answer Listener Questions!
What’s the most important factor that drives games sales? Should I make TikToks for my game? Who is our favourite Spice Girl? In this episode, we attempt to answer the most important questions from listeners. Wish us luck! --- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:23:36
December 17, 2020
9: What makes a good indie game trailer? ft. Derek Lieu
As the ancient greek philosophy used to say “a good indie game trailer says a thousand words”. That’s why in this episode we try to say a thousand words about what makes a good trailer and common mistakes to avoid. Trailer mastermind Derek Lieu joins us as a guest. You have probably seen his, frankly ridiculous, body of work that includes Half-Life: Alyx, Spelunky 2, Firewatch, Ooblets, Dead Cells, Subnautica, Heaven’s Vault and every other cool trailer ever made. Follow Derek on Twitter https://twitter.com/Derek_Lieu --- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:16:41
September 2, 2020
8: How to Steam Page ft. Hannah Flynn
How can indie devs create the right first impression on the one PC platform to rule them all? This time we’re putting our best foot forward and talking about Steam pages. Hannah Flynn of Failbetter fame (Sunless Skies, Fallen London) has graced us with her presence and professional expertise in Steam page reviews for this episode. Follow Hannah on Twitter https://twitter.com/itshannahflynn --- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:15:19
July 30, 2020
7: Myth Busting - The Biggest Misconceptions of Indie Game Promotion
Join us as we share some spicy takes and insider secrets of indie games marketing THEY don’t want you to know about!* *everyone wants you to know --- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:04:53
July 2, 2020
6: Crowdfunding for indie games ft. Thomas Bidaux
This time we’re surveying the landscape of crowdfunding in 2020 (from Kickstarter to Indiegogo), how it’s changed over the years and how indie devs can get the most out of it. We feel super fortunate to be joined by industry veteran and crowdfunding expert Thomas Bidaux to take us through the numbers! Follow Thomas on Twitter https://twitter.com/icotom --- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:22:44
May 27, 2020
5: How Steam Works ft. Simon Carless
Join us as we unravel the mysteries of Steam and explain how devs can turn the enigmatic nature of the platform to their advantage. This time we are joined by Simon Carless who runs the Game Discoverability Weekly newsletter and is also known for his work with No More Robots, GDC and Gamasutra. This is Simon’s Discoverability newsletter if you want to sing up: https://gamediscoverability.substack.com/ ---- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
1:06:23
April 29, 2020
4: How to talk to Publishers ft. Callum Underwood
We’re back once again and talking about how to approach and hopefully make some in-roads with publishers as an indie dev. Find out how to do a real business like the adult you always assumed you would become. This week we are joined by publishing pro Callum Underwood from Robot Teddy (scout for Kowloon Nights, works for Super Hot Presents & more). ---- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
53:08
March 12, 2020
Episode 3: Community Building ft. Victoria Tran
This episode we discuss Community Building with our first guest - the extremely excellent Victoria Tran from Kitfox Games (Boyfriend Dungeon). Find out why growing and managing your community is a lot like being a baroness hosting a fancy party. ---- The other stuff ---- Check out futurefriendsgames.com for information on what we do and who we do it for. You can follow us on Twitter if you like @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and five time (nervous) GDC speaker. @ThisPaulNadin - Co-founder, video game apologist and social justice barbarian @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). Say hello at hello@futurefriendsgames.com.
45:36
February 5, 2020
Episode 2: Going Viral
“Can you make us go viral?” is a question every marketing person dreads. In this episode, Thomas and Paul discuss why the answer is more complicated than some might think. If you've enjoyed the podcast, please do share, subscribe and leave a 5* reviews wherever you have listened to it, this makes us happy.  ---- The other stuff ---- Check out https://www.futurefriendsgames.com/ for information on what we do and who we do it for. You can follow us on Twitter, and you really should: @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and fives times (nervous) GDC speaker. @ThisPaulNadin - Co-founder, WoW Advocate, wrestling fan and likes games @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for  Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). If you want to talk to us about a game you're working on, or just send us an email with great Switch game recommendations, hit us up at hello@futurefriendsgames.com.
36:16
January 6, 2020
Episode 1: Top 3 Rules for Indie PR
Welcome to 2020 In the first episode of the first-ever Future Friends Games Podcast, Paul & Thomas discuss three core principles of modern indie games pr including the all-encompassing Rule 1. If you've enjoyed the podcast, please do share, subscribe and leave a 5* reviews wherever you have listened to it, this makes us happy. ---- The other stuff ---- Check out https://www.futurefriendsgames.com/ for information on what we do and who we do it for. You can follow us on Twitter, and you really should: @FutureFriendsVG - The 'official' Twitter account. @Olima - Co-founder and fives times (nervous) GDC speaker. @ThisPaulNadin - Co-founder, WoW Advocate, wrestling fan and likes games @Beesbreakfast - Used to live in the woods. Brews beer, talks to bees and used to work for  Square Enix. @KrisWB - Social & Community person, lives on Twitter. Posts pictures of his dog, and his food (sorry!). If you want to talk to us about a game you're working on, or just send us an email with great Switch game recommendations, hit us up at hello@futurefriendsgames.com.
33:49
January 6, 2020