Generation Social Media

Step into the world of Generation Social Media by Chatterkick with Beth Trejo and Mariah Black-Overholt. In this episode, they dive into the nitty-gritty of making content magic happen at events, turning everyday moments into memorable stories.

In this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager). Buckle up for an epic chat about unlocking the power of creators, influencers and the unsung heroes of your company – your employees!

In this exciting episode, your trusty guides, Visual Content Wizard (Strategist), Hannah Maymon and the Creative Dynamo (Manager), Allison Gates explore the concept of capturing genuine content that resonates with consumers.

They discuss the importance of content captures, which involve creating an authentic bank of photos and videos that showcase a brand’s unique identity, culture and people. By working with skilled photographers and videographers and carefully planning shot lists, brands can showcase their uniqueness and connect with their consumers on a deeper level.

A virtual content capture is a method used to gather content remotely from clients or individuals in different locations. It allows for flexibility and creativity in content creation, resulting in a diverse range of assets that can be used effectively in social media marketing and other promotional efforts.

In this episode, creative nerd and Visual Content Strategist, Hannah Maymon, is joined by our Customer Experience Manager, Kristy Plucker, to discuss the concept of a virtual content capture and its significance in social media marketing.

How does social media play into the role of mergers and acquisitions within an organization? Beth is joined by Liv Myers, a Customer Success Specialist for Chatterkick, to give you all of the answers you may need.

Mariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout enables her to create high impact\social strategies for her clients. They'll discuss the top 3 metrics every marketer needs to stay focused on for success and how LinkedIn's online presence is very effective at driving offline engagement.

You’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers?

In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets. Listen as he takes you through his journey and shares some insight into the evolving world of digital currency.

Beth Trejo is joined by Reesheda Graham Washington to chat about her mission alongside her team at RGW Consulting, LLC in creating environments in which businesses are able to build a framework for businesses to operate equitably in order to facilitate diversity, equity and inclusion for all.

Beth Trejo is joined by Adam Lindheim from Curastory to get his insights on the do's and don'ts for businesses looking to form partnerships with content creators. Finding the right ROI when forming these partnerships has always been hard to quantify for both businesses and creators so Curastory was created to address this need. Their platform allows content creators to shoot and edit high-quality video, monetize shows, and distribute to all of their video channels, 100% free.

The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and communication during COVID-19.

Beth Trejo, CEO of Chatterkick, and Michelle talk through the results, what they thought was interesting, and how businesses can use this information to better connect with their team during this crazy time.

Find the survey results on blog.chatterkick.com

We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful, whether it's going remote, providing alternative services, being more flexible. People aren't just going to forget that. How we respond to that is going to have a huge impact as we move our businesses forward.

In this Chatterkick X Revela crossover episode, Chatterkick CEO, Beth Trejo, chats with Michelle Hill, one of Revela's ambitious leaders, on how to navigate what's next.

A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk through Squarespace, Wordpress, and Shopify and how to pick the one that’s right for you. We know there are a million different CMS (Content Management Systems) to choose from, but we’ll walk you through why these three are our go-to picks for businesses that want to manage their sites in-house.

Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social media contest that does not break the rules.

How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business goals on your social media platforms.

There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be overwhelming. There are some simple methods and tactics in reaching the right audience, and it all starts with who you know. Or... who you know that you CAN target and getting crafty with the ones you can't. Ad strategist, Bri Gorman shares her nerdy tricks-of-the-trade.

Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest.

This episode features a presentation by Beth Trejo in Omaha. The Chatterkick CEO covers:

• How to build a distributor/retailer relationship for your brand through data-driven customer service.
• How to mine social media data to maximize ROI and outperform your competitors.
• What content can influence buyers and turn them into advocates on behalf of your brand?
• The impact of online reviews and how to leverage them on social media.

If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans! Beth Trejo and Kelsey Martin give opinions on where C-Suite members are spending their time on social media. How they would target CEOs and CFOs using ads. And how many CEOs and CFOs they found on Facebook and LinkedIn In Iowa, Nebraska, and South Dakota.

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content. Our clients are leveraging UGC to create a pool of posts to pull from in their monthly content calendars.

If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved on the platforms. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where you should spend your time on social if you only have a couple of hours a day.

Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.

Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.

Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for handling customer service response on social media.

The social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.

CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.

The world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re sharing the pros and cons of having your social media live within your organization, as well as pros and cons of an external partner.