Geniuses Of Copywriting

David Deutsch

An episode of Geniuses Of Copywriting

By Brian Cassingena
Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
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Caleb O'Dowd
This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years - Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show. Resources & transcript through
October 21, 2019
Justin Brooke
Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars: - Why Youtube gives you more BUYER traffic than others like Facebook - How Justin has scaled offers up to $65,000 a DAY in Google ad spend - How to create a Youtube ad that converts - without breaking the bank Discover how Justin does everything differently from the competition and beats them all because of it. FB is great - but go to Google and especially Youtube when you want BUYERS. Full transcript and resources available in the Facebook group here:
October 8, 2019
John Carlton
This week we have a very special episode of the Geniuses Of Copywriting Podcast, with none other than copywriting legend John Carlton, a man who needs no introduction to most copywriters. On this episode, John reveals: - His amazing story of becoming a copywriter, inventing industry standards like the HotSeat, and how to become a real professional - John's 'E+C+E' formula for becoming an A-List copywriter, demanding huge fees and becoming an industry celebrity - How to develop Empathy - the secret ingredient to copywriting success that nobody ever talks about I had the honor of speaking at a recent event in Europe with John, and the insights he shared on stage (and afterwards over beers) were just as powerful as what he's shared on the show today. To absorb more of John's copywriting genius go to Full transcript of this episode is available in
September 23, 2019
Michel Fortin
In this episode of the Geniuses Of Copywriting podcast, we talk to world class copywriter Michel Fortin, one of the 'OGs' of internet marketing and creator of many big $$$ campaigns. In this episode: - The subtle positioning change Michel used to go from a struggling copywriter to building an agency with 22 junior copywriters - The story behind the John Reese $1M-in-a-day sales letter that opened the door to $1M days - Michel's proven Q.U.E.S.T. formula for writing million dollar winners time after time Michel is one of he copywriting experts I've studied for the past 15 years and is responsible for some of the biggest breakthroughs in online marketing. To connect with Michel go to
September 16, 2019
Travis Sago
Today on the Geniuses Of Copywriting podcast, world class copywriter & marketer Travis Sago joins us to share his amazing persuasion techniques that top marketers like Frank Kern, Justin Brooke and others use to sell a TON of stuff online. We discuss on this call: How Travis sends out an offer on NOTEPAD - no fancy ass sales letters, no complicated funnels - just a freakin NOTEPAD and closes up to 60% Travis's Hell Island story that makes it easy to create high converting marketing campaigns all day long How copywriters can do revenue share deals that are super easy to set up, appealing to partners and insanely profitable Travis is a true Genius Of Copywriting who has pioneered many of the high converting persuasion techniques that I and many other top copywriters use to make millions online. To learn more about what Travis is doing, I highly recommend going to Full transcript & resources at
September 10, 2019
Kevin Rogers
On this week's episode of the Geniuses Of Copywriting podcast, comedian turned copywriter Kevin Rogers shares his secrets of training some of the best copywriters out there. Revealed on this call: How Kevin created the amazing copy community that is Copy Chief Kevin's secrets of writing emails which break all the traditional rules of copywriting, but still convert like gangbusters How to make learning to write copy... fun! Kevin is one of the smartest, funniest copywriting trainers out there and this short training was one of the most entertaining and insightful we've done so far. To learn more about what Kevin's doing go to or
August 19, 2019
Dan Ferrari
This episode of the Geniuses Of Copywriting podcast features Dan Ferrari, a world class copywriter who's mastered the art of writing high converting copy - in a systemized, reliable way. Revealed in this episode: - The simple way Dan expanded from being a mere freelance copywriter to owning a successful agency with clients like Agora Financial - Dan's criteria for hiring copywriters and building a copy team so he gets top quality results at a great price - The 'breakthrough' copywriters have when going to the next level, and how to recognize when your writer is about to have that breakthrough If you've ever wanted to systemize your writing, grow a team of copywriters and transition from freelancer to agency owner, this is for you. To learn more from Dan, go to and join his list there.
August 10, 2019
Omar Michael
In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns. You'll discover: - The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding - How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by - How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development. Get the full transcript and resources at
July 29, 2019
Matt Bacak
This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform, and a master of split testing and short email copy. We talk about: - How to create campaigns that attract BUYERS, rather than just openers & clickers - A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him - How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at
July 22, 2019
Joey Percia
This week on the Geniuses of Copywriting podcast, we hear from kickass copywriter Joey Percia who's doing things a lot differently (and more profitably) than most copywriters: How Joey works in 'partnerships' with clients which are easier to close than 5-figure fee deals, but often end up making him a ton more money Doing profitable deals with clients who aren't planning on running a bunch of paid traffic to your copy The #1 underestimated YUGE opportunity for any copywriter to come in and start making big money for their clients Full resources & transcript available at
June 17, 2019
Kim Krause Schwalm
Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover: The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story Back end sales: The secret strategy of all successful businesses Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response. 
June 4, 2019
Kyle Milligan
Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner. 
May 28, 2019
Angie Colee
On this week's Geniuses Of Copywriting podcast we hear from Angie Colee, who you want to listen to if you're a copywriter looking to land better, higher paid gigs: How Angie landed big fish copy clients like Jeff Walker and Kevin Rogers Her secrets of building relationships with big-name gurus and get them to give YOU money instead of the other way around! Once you get in with the gurus - how do STAY there? Angie and I have mastered the art of getting paid by experts for years at a time If you've ever wanted to work with a better class of client - why not make it somebody who will also open doors and make you well known in the process? Go to for full transcript & resources
May 20, 2019
Justin Goff
This week on Geniuses Of Copywriting, we got an amazing copywriter & funnel optimization expert on the show - Justin Goff. On today's episode: - How Justin went from zero to $23M in 2 years, doing 700+ sales a day, before cashing out big time - Why online marketing is a LOT more complicated than just writing a VSL and running traffic to it, especially in the new compliant FB ads world - Where your #1 Leverage spot is in your funnel - and even if it IS what you think it is... Justin has perfected a method of creating HUGE funnels by optimizing this one data point And tons more. Go to for a full transcript & resources
May 13, 2019
Lori Haller
This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can. 
April 29, 2019
Jeff J Hunter
Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't.    You'll discover:   - Jeff's CLEAR Social Media copywriting formula  - How to get someone to pay you $1,000 a month purely from FB posts  - The secrets of getting REAL engagement - not just 'likes' but genuine interaction and SALES   Full transcript and resources at
April 22, 2019
Jimmy Parent
Today on the Geniuses Of Copywriting podcast: Discover the copywriting secrets of Agora top gun Jimmy Parent:   The emotional hot buttons that trigger purchases  How to go beyond the old 'features-to-benefits pitch & discover why people REALLY buy  How to sell to IDENTITIES and make your pitch 10x more powerful   Full transcript & resources at
April 15, 2019
Stefan Georgi
On this episode of the Geniuses Of Copywriting podcast - one of the best copywriters around Stefan Georgi joins us for a very special episode.   If you haven't heard of him - go look at the top health offer VSLs on ClickBank - most of them are his amazing work.   On today's show: - Stefan pulls back the curtain on his ENTIRE sales letter formula - How to write SUPER FAST copy that still CONVERTS - Secrets of wallet-crushing copy revealed   For the full transcript & resources go to
April 1, 2019
Chris Laub
Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub  reveals how he launched an online agency with direct mail, building relationships and social media copywriting.   Full transcript & resources at
March 25, 2019
Trevor Crook
On today's episode of the Geniuses Of Copywriting podcast, we talk to Trevor 'ToeCracker' Crook about copywriting seminars, networking for copywriters and how to get clients without pitching from stage.   Full transcript & resources at  
March 18, 2019
James Schramko
In today's episode, creator of Super Fast Business - James Schramko, guru to the gurus and one of the world's top marketers, reveals his secrets to building an amazing business.   Full transcript & resources at 
March 11, 2019
David Deutsch
This week on the Geniuses Of Copywriting, we have one of the most pre-eminent copywriters of all time, one of the best living copywriters and a really nice guy - David L Deutsch.   Listen to get his secrets of truly connecting with your audience, so you can bypass the phony hype and get a lot more sales.   Full transcript and resources here:
February 6, 2019
Pauline Longdon
On Geniuses Of Copywriting today - Aussie copywriter Pauline Longdon tells her story of trial and triumph, of blowing up bad guys in the military, and the sternest test of all: Being a Copy Cub of Parris Lampropoulos. Transcription and resources here:
January 14, 2019
Adil Amarsi
In this episode of Geniuses Of Copywriting, world class copywriter Adil Amarsi discusses how he creates powerful, persuasive copy and how to become an in-demand, highly paid copywriter yourself.  Full episode, transcript and resources at
January 7, 2019
Alan Forrest Smith
Welcome to another Geniuses Of Copywriting podcast - this week with the slightly eccentric, and totally world class copywriter Alan Forrest Smith. In this episode, we discuss how he does old school direct mail and the successful campaigns he's still creating after so many years at the top. Full transcript and resources at
December 11, 2018
Carlos Redlich - Episode 2
Gun for hire copywriting genius Carlos Redlich is back for another session of super copywriting secrets that will make you money.
December 3, 2018
Pete Devkota
New episode of Geniuses of Copywriting podcast: Ecom specialist Pete Devkota reveals how he creates BIG paydays for his clients with simple, effective emails. Full transcript and resources here:
November 26, 2018
Mitch Miller
Mitch Miller of Opposed Media is one of the most polarizing, sought-after and successful copywriters in the industry. Check this episode out to hear the counter-intuitive way he does it and why choosing a niche is a bad idea.
November 19, 2018
Lukas Resheske
This episode of Geniuses of Copywriting features special guest and world class copywriter Lukas Resheske. Discover the secrets of his copywriting success in this episode as he reveals his methods.
November 12, 2018
Jon Benson
Jon Benson, the inventor of the VSL, reveals the future of copywriting with A.I. - and how AI is actually GREAT for human copywriters!
November 5, 2018
Zachary Babcock
Zachary Babcock has an amazing story, from serving time, to becoming one of the best marketers around with an amazing podcast of his own. Tune in to this episode to discover his secrets of copywriting success.
October 29, 2018
Mark Joyner
Mark is the founder of Simpleology, a true O.G. of online marketing and a great student of copywriting and psychology. Recorded in a mansion in Phuket, Thailand, this episode is a must for anyone wanting longevity in a competitive industry.
October 22, 2018
Carlos Redlich
Carlos Redlich is a highly sought after direct-response copywriter and marketing consultant. He's worked with all levels of entrepreneurs... From 6 figure start-ups to 9-figure mammoths. As he travels the world and learns about new cultures, Carlos' primary mission is to deliver as much value as possible to his fellow marketers and copywriters... in an authentic and straightforward manner.
October 16, 2018
Lo Morgan
Lorrie Morgan is the owner of Red Hot Copy, and the genius behind many high converting offers. A former Hollywood actress, she has a unique perspective on copywriting psychology that's enabled her to rise to the top of the industry, with high demand for her services. In this episode, she reveals the secrets behind her shift from the sets of shows like Baywatch to the biggest copywriting seminars and projects in the world.
October 8, 2018
David Garfinkel
David Garfinkel is known as the world’s best copywriting coach. He’s helped copywriters and businesses in more than 100 industries increase their profits through better copywriting, including one business that brought in $40M from a three-page sales letter he wrote. His book, Breakthrough Copywriting, is a #1 bestseller on Amazon.
September 27, 2018
Mladen Stojanović
Mladen is an underground copywriter who's the genius behind many of's killer campaigns as well as serving a stack of other clients.
August 31, 2018
Pete Godfrey
Pete Godfrey is a small town labourer-made-good, creator of multiple 6 & 7 figure campaigns and one of Australia's best known and highest paid copywriters.
August 31, 2018
Bret Thomson
Bret Thomson has been the secret weapon behind some of the largest (and most profitable) direct response marketing campaigns in Australia.
August 31, 2018
Mitch Carson
Mitch Carson is an experienced (and amazing) international speaker and marketing expert, wrote a column for Dan Kennedy's Glazer-Kennedy newsletter for 3 years, and is a direct mail genius.
August 31, 2018
James Schramko
James is probably Australia's #1 marketing expert and is the go-to mentor for many of today's top online marketers.
August 31, 2018
Alexi Neocleous
Alexi is a very successful Aussie copywriter
August 31, 2018
Bond & Kevin Halbert
The Ultimate Geniuses Of Copywriting - it's in the blood!
August 31, 2018
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