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Geniuses Of Copywriting

Geniuses Of Copywriting

By Brian Cassingena

Talks with legendary persuaders, marketers and copywriters - these are the Geniuses Of Copywriting.
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Justin Brooke

Geniuses Of CopywritingOct 08, 2019

00:00
37:29
Mike Pavlish

Mike Pavlish

Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish.

Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products.

His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends.

Mike Pavlish’s clients include the  most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online.

To learn more about Mike go to https://www.mikepavlish.com

Dec 05, 202148:20
Todd Brown

Todd Brown

The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers.


On this episode:

- How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients

- Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous

- The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results


Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your  current results, THIS is the episode to listen to over and over.


Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com 


Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting

May 28, 202148:46
Everte Farnell
Nov 16, 202036:28
Chris Wright
Oct 12, 202035:32
Dave Miz
Sep 29, 202044:06
Nik Thakorlal
Sep 01, 202050:01
Ben Simkin

Ben Simkin

This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin. 


On this week's episode:


- How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB

- FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned

- You'll be amazed at how much data FB has on each user - and how easy it is to use that data in your ads


Ben is a VIP top 2% of advertisers in the world and was labeled 'The world's #1 Facebook marketer' by the Huffington Post. He's spent over $30M on FB ads over the past decade, so he knows what converts and what doesn't.


Full episode & resources at https://GeniusesOfCopywriting.com/ben-simkin

Aug 17, 202032:08
Ed Dale
Jul 20, 202059:49
Harlan Kilstein
Jun 02, 202038:11
Jake Hoffberg
May 18, 202042:50
Sue Rice
May 04, 202034:23
Bond Halbert

Bond Halbert

Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients.

On this episode we discuss:
- How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mortal writer
- The four books you must read to become a great copywriter - and yes, one of them is the first book ever written on the subject of copy editing - The Halbert Copywriting Method Part III
- The true path to copywriting greatness - what books to read, courses to buy, how to research, everything you need to know
- Is hand copy of ads & sales letters still relevant? Listen to what this copywriting student did that wowed his mentor - Gary's highest earning proteges all swear by the same technique
- A little-known and even less-used strategy newbie copywriters can use to land high paying copy projects even if you don't have a track record
- The secret research strategies used by world class copywriters to create home run winners more often than anybody else
- How top copywriters get paid the REAL big bucks with different kinds of deals which are never taught in copywriting books

Bond is one of the best teachers of copywriting around, a fun travel buddy and a genius of copywriting in his own right. This was one of the most value packed episodes to date, so check it out now.

Full episode & resources at
https://www.facebook.com/groups/GeniusesOfCopywriting/

Apr 13, 202001:45:30
Mike Morgan
Mar 30, 202028:58
Jason Henderson
Mar 16, 202034:40
Joel Erway
Mar 02, 202044:38
Carl Galletti

Carl Galletti

This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss:


- The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match

- How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career

- How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already)


Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on.


Carl's links:

carlgalleti.com

scienticadvertising.com

copycoach.com

Feb 10, 202001:16:57
Chris Haddad
Jan 27, 202046:35
Drayton Bird
Jan 13, 202053:45
Brian Kurtz

Brian Kurtz

The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like:


The surprisingly simple way Boardroom made a Billion dollars, $39 at a time

How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor

The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years

If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today.


Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com.


Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/

Jan 06, 202047:21
Caleb O'Dowd

Caleb O'Dowd

This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss:

- The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice

- The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years

- Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on

Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show.

Resources & transcript through GeniusesOfCopywriting.com/caleb-odowd

Oct 21, 201943:42
Justin Brooke

Justin Brooke

Today on the Geniuses Of Copywriting podcast we have founder of AdSkills and marketing genius Justin Brooke, revealing his secrets of using Youtube ads to fill webinars:


- Why Youtube gives you more BUYER traffic than others like Facebook

- How Justin has scaled offers up to $65,000 a DAY in Google ad spend

- How to create a Youtube ad that converts - without breaking the bank


Discover how Justin does everything differently from the competition and beats them all because of it. FB is great - but go to Google and especially Youtube when you want BUYERS.


Full transcript and resources available in the Facebook group here: facebook.com/groups/geniusesOfCopywriting/

Oct 08, 201937:29
John Carlton
Sep 23, 201940:13
Michel Fortin
Sep 16, 201955:17
Travis Sago
Sep 10, 201959:36
Kevin Rogers
Aug 19, 201933:37
Dan Ferrari
Aug 10, 201941:32
Omar Michael
Jul 29, 201928:07
Matt Bacak

Matt Bacak

This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy.

We talk about:
- How to create campaigns that attract BUYERS, rather than just openers & clickers
- A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him
- How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials

Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak

Jul 22, 201955:35
Joey Percia
Jun 17, 201938:30
Kim Krause Schwalm

Kim Krause Schwalm

Today on Geniuses Of Copywriting we speak to Kim Krause Schwalm, one of the youngest-looking 20-year veterans of direct response, who's responsible for a ton of controls and winners at companies like Boardroom, Agora Financial and even National Geographic.You'll discover:

  • The story of growing her division at Philips Publishing to $30M in revenue in the 90's using direct response copy
  • How she wrote a winner 6-page mailer that sold a TON of $400 air purifiers with a powerful story
  • Back end sales: The secret strategy of all successful businesses

Kim is a world class copywriter & marketing strategist with experience working with some of the biggest names and companies in direct response. 

Jun 04, 201943:27
Kyle Milligan

Kyle Milligan

Kyle Milligan is a rising star at Agora Financial, and in 2018 his copy brought in over $7.1 Million and 51,000 new customers. He's even teaching other copywriters about 'The Language Of Copywriting' and how he writes winner after winner. 

May 28, 201922:19
Angie Colee
May 20, 201945:52
Justin Goff
May 13, 201942:53
Lori Haller

Lori Haller

This week's Geniuses Of Copywriting episode is a very special one, as we talk to Lori Haller who combines beautiful design with copywriting that sells in a way nobody else can. 

Apr 29, 201945:05
Jeff J Hunter

Jeff J Hunter

Jeff J Hunter has cracked the code on Social Media Copywriting, and in today's episode he spills the beans on his scientific research into what works and what doesn't.   

You'll discover:  

- Jeff's CLEAR Social Media copywriting formula 

- How to get someone to pay you $1,000 a month purely from FB posts 

- The secrets of getting REAL engagement - not just 'likes' but genuine interaction and SALES  

Full transcript and resources at  https://GeniusesOfCopywriting.com/jeff-hunter

Apr 22, 201932:59
Jimmy Parent

Jimmy Parent

Today on the Geniuses Of Copywriting podcast: Discover the copywriting secrets of Agora top gun Jimmy Parent:  

  • The emotional hot buttons that trigger purchases 
  • How to go beyond the old 'features-to-benefits pitch & discover why people REALLY buy 
  • How to sell to IDENTITIES and make your pitch 10x more powerful  

Full transcript & resources at https://GeniusesOfCopywriting.com/Jimmy-Parent/

Apr 15, 201936:13
Stefan Georgi
Apr 01, 201958:51
Chris Laub

Chris Laub

Today on the Geniuses of Copywriting podcast: Underground copywriter & high ticket consultant Chris Laub  reveals how he launched an online agency with direct mail, building relationships and social media copywriting.  

Full transcript & resources at https://GeniusesOfCopywriting.com/chris-laub

Mar 25, 201930:05
Trevor Crook
Mar 18, 201935:22
James Schramko
Mar 11, 201934:38
David Deutsch
Feb 06, 201947:48
Pauline Longdon
Jan 14, 201925:53
Adil Amarsi

Adil Amarsi

In this episode of Geniuses Of Copywriting, world class copywriter Adil Amarsi discusses how he creates powerful, persuasive copy and how to become an in-demand, highly paid copywriter yourself. 

Full episode, transcript and resources at https://GeniusesOfCopywriting.com/adil-amarsi

Jan 07, 201932:33
Alan Forrest Smith
Dec 11, 201843:45
Carlos Redlich - Episode 2

Carlos Redlich - Episode 2

Gun for hire copywriting genius Carlos Redlich is back for another session of super copywriting secrets that will make you money.
Dec 03, 201842:41
Pete Devkota
Nov 26, 201833:47
Mitch Miller

Mitch Miller

Mitch Miller of Opposed Media is one of the most polarizing, sought-after and successful copywriters in the industry. Check this episode out to hear the counter-intuitive way he does it and why choosing a niche is a bad idea.
Nov 19, 201823:19
Lukas Resheske

Lukas Resheske

This episode of Geniuses of Copywriting features special guest and world class copywriter Lukas Resheske. Discover the secrets of his copywriting success in this episode as he reveals his methods.
Nov 12, 201838:04
Jon Benson

Jon Benson

Jon Benson, the inventor of the VSL, reveals the future of copywriting with A.I. - and how AI is actually GREAT for human copywriters!
Nov 05, 201831:21
Zachary Babcock

Zachary Babcock

Zachary Babcock has an amazing story, from serving time, to becoming one of the best marketers around with an amazing podcast of his own. Tune in to this episode to discover his secrets of copywriting success.
Oct 29, 201825:22