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GeoPoll Talks

GeoPoll Talks

By GeoPoll

GeoPoll is the pioneer in providing remote, mobile-based research solutions throughout Africa, Asia, and Latin America. GeoPoll combines a robust, multi-modal technology platform with a large database of respondents, direct connectivity to mobile network operators, and a team of expert researchers in order to gather valuable data in more than 80 countries around the globe. Working with partners including international development organizations, local NGOs, and global brands, GeoPoll facilitates projects that measure vital indicators around the world.
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Data Cleaning: The Importance of Cleaning Data for Research

GeoPoll TalksApr 27, 2021

00:00
13:43
Online Influencers’ Influence in Kenya and Nigeria 2023

Online Influencers’ Influence in Kenya and Nigeria 2023

To understand how people around Africa think about social media influencers, GeoPoll surveyed– Kenya and Nigeria– in October and November 2023 with a sample size of 1,466 participants. This report provides an in-depth and updated insight analysis of social media influencers in Africa.

Dec 11, 202301:06:44
Social Media Usage in Africa Part 2 (Comparison between Africa and other regions)

Social Media Usage in Africa Part 2 (Comparison between Africa and other regions)

To understand how people around Africa use social media, GeoPoll surveyed four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analysis of social media usage in Africa and other world regions.

Nov 09, 202341:45
Social Media Usage in Africa

Social Media Usage in Africa

To understand how people around Africa use social media, GeoPoll conducted a survey in four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analysis of social media usage in Africa, highlighting key trends.

Oct 27, 202328:01
The Global Cost of LIving Crisis

The Global Cost of LIving Crisis

Events of the past two years have left the world economy in a fragile state. Already reeling from the economic impacts of the pandemic and climate change, Russia’s invasion of Ukraine in 2022 has pushed many countries beyond their ability to cope. Rising food and fuel prices, debt distress, and tightening financial conditions are now combining to create what the UN is calling the largest cost-of-living crisis of the 21st century. 

In this episode of GeoPoll Talks, Christine Mueni, Fran Bodine, Loren Curnick, Timur Nusratty, and Valentine Nwangwu speak to Rose Baraza about their experiences, opinions, and highlights from GeoPoll's recent report on the crisis from a study conducted in 9 countries from across Latin America and the Caribbean, Africa, the Middle East, and Asia. 

Nov 18, 202202:32:44
GeoPoll Talks with Brian Kiprop: Data Processing and Analysis at GeoPoll

GeoPoll Talks with Brian Kiprop: Data Processing and Analysis at GeoPoll

In this episode, GeoPoll's Data Processing Manager takes us through the process of data processing and analysis at GeoPoll, tracking from survey design to reporting. He explains how GeoPoll ensures data quality, and produces actionable data for decisionmakers. 

Jul 01, 202222:56
Nationally Representative Surveys - with Wycliffe Litabalia

Nationally Representative Surveys - with Wycliffe Litabalia

In this episode, we link up with GeoPoll’s Survey Operations Manager, Wycliffe Litabalia as he takes us through the concept of Nationally Representative surveys, and how GeoPoll conducts them.

Jun 16, 202216:51
The Africa MSME PULSE: A survey of how small businesses in Africa were affected and are bouncing back from COVID, tech uptake, marketing channels, financing and more

The Africa MSME PULSE: A survey of how small businesses in Africa were affected and are bouncing back from COVID, tech uptake, marketing channels, financing and more

GeoPoll's John Paul Murunga joins Africa 118's Ezana Raswork and BigFive Digital's Charles Laughlin to discuss a joint survey conducted by GeoPoll and Africa 118 to assess the health and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a number of regionally and globally important topics, including:

  • The impact of COVID-19 on small businesses
  • Changes in employment and workplace dynamics
  • Supply chain disruptions
  • Optimism for the future
  • Reliance and investment in technology
  • SaaS adoption
  • Preferred online marketing channels and platforms
  • Planned marketing spend
  • SME financing sources

The detailed report is free to download, here. In the 17-page report, we delve into every aspect of the survey, presenting the findings and adding comparative commentary from similar studies and the opinions of our experts.

In this episode, the panel goes through the report and discusses the findings. 

Watch the video recording here.


Mar 25, 202249:37
Using Surveys to Boost Customer Satisfaction

Using Surveys to Boost Customer Satisfaction

Customer Satisfaction is no longer an option for businesses in the age of today's empowered customers. The modern customer is highly informed with a variety of options available, and customer experience is often the differentiator. Collecting and leveraging data to understand consumers and incorporate their feedback enables brands to delight them at every stage of the customer journey, which can pay off immensely.

It is possible to match up to these great customer expectations, but first, you have to know what those expectations are. The best way of finding out is by simply asking, which is where Customer Satisfaction surveys come in...

Oct 15, 202110:22
How COVID-19 has affected various aspects of life, and vaccine hesitancy, in Africa
May 31, 202101:05:10
Data Cleaning: The Importance of Cleaning Data for Research
Apr 27, 202113:43
Gender Equality and the Position of Women in Africa
Apr 13, 202153:34
Likert Scale Questions and how they are used in survey research

Likert Scale Questions and how they are used in survey research

A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, closed-ended questions and the primary benefit of using a Likert scale is that it provides more granular information on people’s attitudes towards a subject than a simple yes/no question type. By using a Likert scale, researchers can assess varying levels of agreement, importance, quality, and other factors.

In this GeoPoll Talks episode, Roxana Elliott discusses Likert Scale questions, with real-life examples of how they are formatted and used.

Mar 12, 202108:28
GeoPoll’s 2020 Year End Report: Ongoing Impact Of COVID-19 In 6 African Countries

GeoPoll’s 2020 Year End Report: Ongoing Impact Of COVID-19 In 6 African Countries

In November 2020 GeoPoll conducted a study in Côte D’Ivoire, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, and South Africa to gauge how lives have changed in 2020, people’s views on the future, and their willingness to take a vaccine. In this episode, Frankline Kibuacha speaks to Roxana Elliot and John Paul Murunga through the findings, and what they mean to businesses, governments, NGOs, and consumers.

Dec 22, 202040:43
Frequently Asked Questions in Mobile Survey Research
Dec 09, 202001:03:24