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The Restaurant Sales Funnel

The Restaurant Sales Funnel

By Gerry Tacovsky
Learn how to create an automated marketing system to consistently get new customers and convert them into loyal fans.
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Stop Trying To Sell To Everyone
There is an old saying in marketing; ‘When you’re trying to sell to everyone, you will sell to no-one’. The biggest mistake you can make when marketing your restaurant, is trying to attract everyone. This is what I call “Vanilla Marketing”. No-one hates ‘vanilla’ ice cream, but then again, no-one is passionate about ‘vanilla’ ice cream either. But if you were to target a niche market, for example, prospects that are  passionate about premium ice cream, such as, Royal Copenhagen, you would be able to attract more loyal customers, who are willing to spend more money for their passion. This will significantly increase your bottom line! To clearly differentiate your restaurant from your competitors, you need to create your own Unique Selling Proposition, USP. This is what makes what makes your restaurant stand out from the crowd? For example, Dominoes’ Pizza became the bestselling brand, based on its USP: “Fresh, hot pizza delivered in 30 minutes or less, guaranteed.” It did not promise prospects everything- not high quality or low price - just fast delivery. So stop trying to shout out to everyone, and target the right customers, with the right message at the right time. Your marketing strategy should make your prospects either love you or hate you. There’s no money in the middle.
02:26
May 14, 2022
WARNING: Stop Trying To Sell To Everyone.
There is an old saying in marketing; ‘When you’re trying to sell to everyone, you will sell to no-one’. The biggest mistake you can make when marketing your restaurant, is trying to attract everyone. This is what I call “Vanilla Marketing”. No-one hates ‘vanilla’ ice cream, but then again, no-one is passionate about ‘vanilla’ ice cream either. But if you were to target a niche market, for example, prospects that are  passionate about premium ice cream, such as, Royal Copenhagen, you would be able to attract more loyal customers, who are willing to spend more money for their passion. This will significantly increase your bottom line! To clearly differentiate your restaurant from your competitors, you need to create your own Unique Selling Proposition, USP. This is what makes what makes your restaurant stand out from the crowd? For example, Dominoes’ Pizza became the bestselling brand, based on its USP: “Fresh, hot pizza delivered in 30 minutes or less, guaranteed.” It did not promise prospects everything- not high quality or low price - just fast delivery. So stop trying to shout out to everyone, and target the right customers, with the right message at the right time. Your marketing strategy should make your prospects either love you or hate you. There’s no money in the middle.
02:16
May 14, 2022
The 6 Priciples For Marketing Your Restaurant
In this pocast, you will learn the 6 Principles that are the foundations of marketing. If you apply each of these six principles to your restaurant business, you will consistently attract your ideal customers and increase your sales. The Six Principles are; 1. Place. This is the location of your restaurant. If your restaurant is located on a deserted island, then no matter how awesome your food and service, you will always struggle to attract customers. So cut your losses and find a better location. 2. People. The restaurant business is a ‘people’ industry. This includes your kitchen and front of house staff, your suppliers, and marketers and customers. 3. Product Your food is your primary product. The quality and consistency of your food determines the success or otherwise to your business. 4. Presentation We eat with our eyes. The presentation of your food and the ambience of the room helps to deliver an experience for your diners that will bring them back again and again. 5. If you nailed the first 4 principles for your restaurant, then you will have the ability to set your Price to maximise your sales. 6. The final “P” is Promotion. This is your marketing and creating irresistible offers that drives new and existing customers to your restaurant. When you use each of the Six principles, you will earn the most important “P” PROFIT.
05:37
April 11, 2022
Google My Restaurant Business
Google My Restaurant Business In this video I interview, Stefanie Blackburn from “Restaurant Outreach”. You will learn how to tap into Google My Business for your restaurant. Google My Business is a free tool that allows you to manage how your business appears on Google Search and Google Maps and is a key piece of your local SEO. 82 percent of consumers looking for a place to eat, use the ‘near me” or a local search with their mobile phone before deciding on which restaurant to go to. 56% of local businesses have not claimed their Google My Business Listing, and many of those are local restaurants. You will learn how to use the 5 pillars of Online visibility to maximise your awareness: 1. Recency 2. Distance 3. Prominence 4. Availability 5. Relevance
22:26
February 21, 2022
Google My Restaurant Business
Google My Restaurant Business In this video I interview, Stefanie Blackburn from “Restaurant Outreach”. You will learn how to tap into Google My Business for your restaurant. Google My Business is a free tool that allows you to manage how your business appears on Google Search and Google Maps and is a key piece of your local SEO. 82 percent of consumers looking for a place to eat, use the ‘near me” or a local search with their mobile phone before deciding on which restaurant to go to. 56% of local businesses have not claimed their Google My Business Listing, and many of those are local restaurants. You will learn how to use the 5 pillars of Online visibility to maximise your awareness: 1. Recency 2. Distance 3. Prominence 4. Availability 5. Relevance
22:36
February 21, 2022
The Power of a Database For Restaurants
How simply making an impact  on 600 people, can add six figures to your bottom line. The most powerful strategy to consistently grow your restaurant business, is to build your database. The cost of ‘buying’ new customers with special offers will reward your business in the long term. As you collect your new customers’ details, you grow your database so that you can bring them back again and again. Obviously, your customer’s initial experience must be a positive one to get them to consider returning again. But you can’t rely on all your customers to remember you. There is a lot of competition out there and they want their share of your customers’ spend. So you need to keep your restaurant  ‘Top Of Mind’ by keeping your communications line open between you and your customers using social media and email. Getting an existing customer to return is far more profitable than trying to attract new customers. The ratio to get a new customer is typically 5/1. That means it costs you 5 dollars for every $1 you receive from a new customer. However the ratio of getting an existing customer to return to your restaurant is typically 3/1. That means it costs you 3 dollars you spend to get a return customer. The greater their experience in your restaurant, the less you need to spend in getting them to return. In the podcast below, I interview Matt Plapp, the CEO of the Best Restaurants in America and author of an excellent  book, ‘Restaurant Marketing That Works with Matt Plapp.’ Listen to the interview with Matt Plapp, from Matt Plapp,as he  joins us to discuss his latest book, Restaurant Marketing That Works: Before, During, and After The Pandemic.
25:09
February 17, 2022
The Restaurant Customer To Grow Your Business In 2022
Learn the 9 steps of the Restaurant Customer Journey and how you can automate a marketing system that consistently gets new customers, builds your database and increases your customer lifetime value.
13:46
January 26, 2022
Don't do Any marketing Before You Audit Your Restaurant
Before you can move forward and invest in your marketing, you need to know where you are now and what do your customers really think about your restaurant.
09:52
June 08, 2021
If You Build It, Will They Come?
Just becuase your restaurant exists, doesn't mean your potential customers will come. In this episode, you will learn what you must do to drive customers to your restaurant.
05:53
June 01, 2021
The New iPhone’s Privacy Optin Will Kill Your Ads.Here’s How To Fix It.
Learn how to grow your restaurant using the Recurring Business Model and never have to worry about advertising again.
09:11
May 20, 2021
The Restaurant Sales Funnel and Why You Need It.
The Restaurant Sales Funnel is an automated marketing system that consistently gets you new customers and builds your database to increase your customer lifetime value.
09:53
May 10, 2021
How To Create Exponetial Growth For Your Restaurant
Running a restaurant day to day is never easy. Even before the pandemic, nearly 60 percent of new restaurants failed within the first year. And nearly 80 percent forced to close before their 5th anniversary. An increase in wages, food costs and high rents mean tight profit margins for restaurants or even worse, a Negative cash flow. This is when your business has more outgoing than incoming money. Not even a Sizzler can survive a prolonged negative cashflow. So if you are you always trying to pay last month’s bills with next month’s sales, then you could become another statistic. Your solution could be just changing your business model. Most restaurants use the Transactional Business Model. A customer comes into your restaurant and orders a meal. They receive their food and drinks. Then they pay the bill and walk out of the restaurant. Now you are using “Hope Marketing” that your customer will come back again one day. The Recurring Busines Model is to invest in building your database to bring back customers on demand. New customers cost 5 times more than bringing back your existing customers. When you consistently attract new customers and bring them back with predictability, your business will experience exponential growth – that’s is a Positive Cash Flow On Steroids. The blueprint for exponential growth is using social media. It’s not about getting Likes – you can’t pay your bills with LIKES, but you can guide your customers on a journey… from awareness to loyal fans promoting your business. And to can track each of the 9 steps. If you want to avoid being a negative statistic, download your FREE Social Media Guide For Restaurants below. https://vimaco.com.au/socialmedia
03:15
March 25, 2021
The Recurring Business Model For Restaurants
Learn how to transition from the Transactional Model to the Recurring Model so that your Restaurant will grow exponentially. Download Your FREE Social Media For Restaurants For 2021 https://vimaco.com.au/socialmedia
09:56
March 17, 2021
The New Social Media Strategy to Drive More Customers To You restaurant
f you want to grow your restaurant business, you need to use the New Strategy to use Social Media to . Download Your FREE Social Media Marketing Guide For 2021 https://vimaco.com.au/socialmedia/
09:42
March 11, 2021
Social Media Marketing For Your Restaurant in 2021
If you want to grow your restaurant business, you need to get out of the kitchen and become the marketer of your restaurant.   Download Your FREE Social Media Marketing Guide For 2021 https://vimaco.com.au/socialmedia/
07:45
February 18, 2021
Crento Restaurant By The Sea
Crento Restaurant was established in July 2019 on Sydney's Northern Beaches in Collaroy. They put an emphasis on Italian cooking styles without complicating things, and good food, made simple is the motto our chefs live by. They provide this alongside friendly service from their experienced and diverse team. We caught by by Crento's Owner and Chef to find out about his succss.
06:53
December 15, 2020
The Day Sizzler Lost It's Sizzle
The last Sizzler restaurants are set to close in Australia. Collins Foods, the parent company of the iconic all-you-can-eat restaurant chain, blamed the final collapse of the brand on COVID-19. But the reality was that Sizzler began its decline 5 years earlier..
15:53
November 16, 2020
Little Piazza Bar And Grill
Call to book or order : 02 9662 1227 https://littlepiazza.com.au/Little Piazza has been your favourite Italian family restaurant in Zetland for almost 10 years. We first opened our doors in 2004 and since then, we have been serving up great Italian food for the locals in Zetland seven days a week.  Our philosophy is simple - great food, generous servings and a relaxed atmosphere, just what you expect of your local Italian restaurant.
05:20
November 10, 2020
ALEX&CO Restaurant Reveals How to Survive and Thrive
Learn how Alex & Co Restaurant decided to invest more money into their business during the pandemic and come out stronger than ever before - even during the construction of the Parramatta light rail right in front of their door.
06:35
October 20, 2020
How Yo Buy Customers And Increase Your Profits
Use these 10 Rules for Exponential Growth for your Restaurant
11:53
October 06, 2020
Use the TLC Formula To Attract new Customers and Convert Them Into Loyal Fans
The TLC Formula attracts Cold Audiences and Converts them into Hot Audiences.
09:19
September 14, 2020
10 Commandments To Rocket Your Restaurant Profits!
Use these 10 "Rules" to increase your Customer Lifetime Value and rocket your profits.
16:31
August 24, 2020
Manage Your Reviews To Increase Your Sales
Every restaurant owner knows the importance of positive online reviews for their business. Positive customer reviews are a proven way of increasing sales. It's a fact that 60% of diners read reviews before visiting a restaurant for the first time. Managing your reviews is the quickest and most economical strategy to increase your revenue. You need to be proactive to manage your customers so that they will write positive reviews for your restaurant. Post Purchase Cognitive Dissonance is the term we give to the state of unease which exists in the customer's mind after ordering a meal from the menu. Manage your customers’ expectations particularly on Social Media and your Website. The fact is that happy customers are less likely to leave a review whilst disgruntled customers are more likely to do so. By encouraging contented customers to share their experience with online reviews, you increase positive promotion around your restaurant that will improve your chances of increasing footfall and sales. Your motto should be “Under Promise – Over Deliver”
17:41
July 28, 2020
Here’s 3 Secrets That Every Restaurateur Needs To Know
Many Restaurateurs carefully juggle between effective discounting and brand-damaging devaluing. They believe that their promotions are providing a discount that will be helpful to their business. The biggest danger is that the discounted price often becomes the new “normal” price. Significant devaluing can kill a restaurant, both by damaging the brand and by cutting into the bottom line. In extreme cases, the restaurant’s traffic becomes completely reliant on discounts. But there are 3 secret strategies that will help you to giveaway special offers without hurting your brand or your profits. Download Your FREE Restaurant Sales Funnel https://vimaco.com.au/restaurantsales... Book Your FREE Strategy Call  https://vimaco.com.au/calendar
09:60
July 19, 2020
How To Buy Customers And Increase Your Profit Using The 5 Stages Of Awareness
The 5 Stages of Awareness has been adapted from Eugene Schwartz's book,  "Breakthrough Advertising". Once you understand this marketing principle, you can build your own Predictable and Profitable Sales Machine for your restaurant. Download your free Restaurant Sales Funnel Blueprint
13:19
July 02, 2020
How To Instagram Your Restaurant
Your Customers are on Instagram – RIGHT NOW! So you need to fish where the fish are and use the right bait. Connect with customers in an authentic way rather than a sales person. Keep your restaurant top-of-mind when they are making decisions and send them to your Instagram Shop to get sales.
03:06
June 20, 2020
Facebook Shops For Facebook and Instagram
Learn how to use the new online Facebook Shops to increase your sales.
09:52
June 03, 2020
Restaurants Are Now Open
Learn how to re-open your restaurant with success.
09:51
May 21, 2020
Dark Kitchens the Death of Restaurants?
Dark kitchens, also known as Ghost Kitchens, Cloud Kitchens, Virtual Kitchens. They refer to food that is prepared at separate takeaway premises rather than a restaurant. The quality of food is the same level of standard as restaurants. The delivery app companies like Uber Eats and Deliveroo, have deep pockets and won't be leaving Australia anytime soon. As rent prices continue to increase, the idea of creating a delivery-only restaurant on the cheap will become more attractive, especially if you already have a successful brand.
08:35
May 09, 2020
Re-Launch Your Restaurant With Exponential Growth
Hello and welcome back to another episode Restaurant Sales Funnel podcast, I’m Gerry Tacovsky, and today we are going to talk about re-launching your restaurant with exponential growth. That means re-opening your restaurant with a BANG! So what exactly is Exponential growth? Some things grow at a consistent rate. For example your sales can increase over time by 20% Exponential Growth is when you grow faster and faster as the total number itself gets bigger. So the growth rate itself grows. Ironically, this is actually, the opposite strategy of what we have been doing with the Coronavirus. We have been trying to flatten the curve. When your restaurant re-opens – you will want exponential growth. We want the line to shoot straight up, and off the page. You want to increase your cashflow fast. And that is what you will learn from this episode.
05:30
April 29, 2020
5 WAYS TO SURVIVE & THRIVE
Learn the 5 simple strategies to help your restaurant business survive the Coronavirus shut down.
04:02
April 17, 2020
What is a Restaurant Sales Funnel and Why You Need One.
The Restaurant Sales Funnel is an automated marketing system, that attarcts new customers and converts them into loyal fans.
09:22
April 12, 2020