Get a word in

Dive into this episode with a leading meat business that has found new channels to drive growth! Kati Shovlin is the Director of Channel Management and Campaign Planning behind the business Omaha Steaks and strategically orchestrates how their food gets into the hands of customers through innovative #marketing tactics.

#socialstrategy #channel #management #contentmarketing

Join Michael Seymour in a thought-provoking discussion on the symbiotic relationship between AI and human creativity. In this episode, Michael breaks down generative AI's power in shaping initial drafts and ideation for marketing teams. Gain insights into video trends that captivate audiences while understanding how human intervention enriches content refinement for SEO. Tune in to decipher channel dynamics across LinkedIn and Twitter, and explore the world of blog content with technical SEO mastery.

Step into the world of content strategy with Todd Unger as your guide. We'll journey through the remarkable influence of SEO, shaping the way content comes to life. Learn how enthusiast-driven service journalism forges connections within a passionate community, eager for knowledge. Decode the puzzle of platforms where videos, articles, and more thrive. Peek behind the curtain to see how AI helps content grow. Plus, discover how personalized emails nourish the curiosity of enthusiasts, igniting a hunger for learning.

Join Roy Sexton, a trailblazing legal marketing strategist, as he unravels the secrets of successful content strategies. Discover how to transcend limitations, collaborate across departments, and create captivating content inspired by the latest media trends. From repurposing content to leveraging social media and account-based marketing, unlock a transformative path to reaching your target audience and achieving unparalleled brand visibility.

Join our guest, an award-winning journalist turned tech professional, as she shares her insights on content strategy. Learn about the pitfalls of relying on blog posts on LinkedIn and explore alternative content strategies. Discover the potential of TikTok as an untapped channel for brand growth. Get inspired by the success of her LinkedIn newsletter launch, "The Pipeline," and its rapid sign-up numbers.Gain valuable tips on brand marketing and crafting impactful messaging. Don't miss this episode to supercharge your content strategy! 

Join Gwen, VP of Brand at Sinch, as she shares her expertise in building strong brands and leveraging them as a competitive edge. Explore the importance of delivering value, establishing trust, and becoming a trusted advisor. Discover the pitfalls of gated content and single-use resources, and unlock the potential of social sharing and interaction. Dive into effective channels for B2B tech, including LinkedIn and the untapped opportunity of YouTube. Gain insights into focusing strategies based on objectives, from SEO-driven website traffic to thought leadership and targeted social media growth. Don't miss this episode packed with practical strategies for elevating your brand in a crowded market. 

Dive into the world of content marketing with a renowned expert who has driven triple-digit growth for top brands like Samsung and Oracle. Explore the power of operationalized content, breaking free from silos, and adapting to the evolving digital landscape. Discover effective channels like Twitter and LinkedIn, leverage influencer partnerships, and unlock the potential of performative brand marketing. Get ready to optimize, innovate, and elevate your brand's content strategy. 

Dive into the world of content packaging with April, a B2B marketing leader known for her fresh perspective. In this episode, we explore the power of original research and problem-solving content that resonates. Discover how to captivate your audience by packaging your content in various formats tailored to different learning styles. Uncover the challenges of content noise and the importance of delivering value quickly. Explore goal-oriented channel selection, leveraging top-of-the-funnel organic social reach, and the untapped potential of TikTok. Gain invaluable insights into aligning with PR/Comms for a strategic content approach and expanding your audience understanding. Join us to revolutionize your content strategy and drive meaningful engagement.

Discover the power of putting your customers at the forefront of your business in our latest episode featuring Lawrence McGlown. Join us as we explore the pitfalls of educational content driven by self-interest and the transformative potential of transparency and storytelling. Lawrence shares insights on understanding different buyer types and the importance of customizing content and experiences to resonate with their unique needs. From leveraging podcasts, LinkedIn, and Instagram to going deep into buyer behavior styles, this episode equips you with the strategies to lead with the voice of your customer. Tune in for valuable insights on elevating your marketing strategies and unlocking the true potential of customer-centricity.

Join Rachelle Kuramoto, a content strategist and marketing professional, in this insightful podcast episode where she shares her thoughts on effective content marketing strategies. Rachelle highlights the importance of creating portals into content to engage visitors, the value of an honest marketing voice, and maintaining an authentic brand image across channels. She also emphasizes the significance of investing thoughtfulness, time, and planning into content creation, and engaging experts in creating useful content. Discover the channels and approaches that work, and those that don't, to help elevate your authenticity game. 

Explore the future of digital marketing with Derek Thomas as he unveils the blurring lines between channels. From his experience at Blue Yonder, he provides valuable insights to the power of informed consumers and the impact of digital consumption. Overcome challenges like audience fatigue by delivering relevant and engaging content. Tune in to learn more on the importance of sincere interactions and active engagement with your audience! 

In our latest episode, dive into the world of customer-centric content with Mickey McDermott. Explore the science of creating tailored messaging for segmented audiences and storytelling that puts customers at the center. Gain insights into overcoming challenges in regulated industries and maximizing the potential of various marketing channels like sales reps, email automation, webinars, and conferences. Listen in to learn how to align customer profiles with targeted content strategies for exceptional results. Don't miss out on this episode packed with tips and tricks for driving success in customer-centric marketing.

Join us for an insightful episode with Stacey Tank, where we delve into the art of marketing and leadership. Unlock the secrets to success in marketing in our latest episode where we discuss the power of great storytelling, the importance of relatability, and the drawbacks of sanitized corporate speak in your content. Hear more from Stacy about Heineken’s “Evergreen” growth strategy and how to lead global teams with trust. Explore the significance of reflection and connection in building strong teams, fostering trust, and creating a positive work culture. Tune in for valuable insights from Stacey on elevating your marketing and leadership game!

Join Rachel Hislop, VP of Marketing and Brand Innovation, as she shares her secrets for creating engaging content that breaks the mold. Discover why it's important to test and take risks, how to create content that humanizes your brand, and why SEO is essential for reaching your target audience. Join us to explore the channels that are currently making an impact, including Instagram and TikTok, and the importance of aligning content with your brand's values.

Join us for a content-packed episode with Edwin Morris, a seasoned podcaster, as he shares insights into effective content marketing strategies for organizations. Edwin highlights the significance of podcast sales strategies and podcasting to enrich knowledge, while also acknowledging the challenge of measuring ROI in content marketing. This conversation emphasizes the importance of organizations focusing on developing intra-organizational knowledge sharing programs to refine content and collaboratively build on existing knowledge. Discover how organizations can leverage knowledge to improve outcomes in this informative and thought-provoking episode!

Did you know Wikipedia could be a powerful tool for your brand? In this episode, Rhi from Lumino Digital shares insights on the importance of consistency in your online presence and how to use Wikipedia for branding. Learn from Rhi how to unlock the power of Wikipedia for your brand, avoid common PR mistakes, and leverage user-generated content as a social strategy. From updating profiles to utilizing video algorithms, Rhi shares actionable tips for businesses to maximize their impact online. Don't miss out on how to meet compliance guidelines and fun facts about Wikipedia!

To cut through content saturation, specificity and thought leadership are essential. Involving subject matter experts to create a personalized point of view instead of using post formulas is more valuable now than ever. Kate dives deep on how to use effective questioning for B2B companies and avoid gated content to cut through the noise of saturated spaces. Join us to learn how active thought leadership and a thoughtful, human-centered strategy can help service businesses standout.

Starting in journalism and transitioning to travel industry content creation, Lucia Novara has honed her skills in connecting content in a meaningful way for travelers. In this episode, Lucia, the Head of Content for Enchanting Travels, shares her insights on creating authentic content that adds value, meeting your audience where they are, and the power of user-generated content. She also discusses the challenges of organic social growth, the importance of having a content strategy, and the role of SEO in content marketing. Tune in to learn from a seasoned content creator and retired journalist on how to create compelling content that resonates with your audience.

In this episode, we explore the latest trends and strategies in content marketing with a focus on user-generated content (UGC) and search engine optimization (SEO). Our guest, Ross Briggs shares insights on how businesses can effectively leverage UGC to build a strong marketing community and engage their audience. Also discussed, is the importance of diversifying marketing channels, including SEO and email marketing, to avoid being overly reliant on one platform. This episode dives into challenges of standing out in today's crowded digital landscape and how to find what channels work best for your business. Whether an established marketer or just starting out, this episode offers listeners valuable tips and insights on how to take your marketing efforts to the next level.

How did Wayne Pelletier double his social connectivity? In this episode, he highlights the power of community participation for successful marketing. He discusses his involvement in various communities like Slack communities, Fuse, and Buero of Digital, and notes how engaging with these communities has not only produced referrals for his business but also fostered a sense of belonging. This episode emphasizes the importance of building relationships and being an active participant in communities rather than just a passive observer. Tune in to learn how doubling down on community participation creates a more engaged and connected audience, leading to increased brand loyalty and advocacy. 

Steven Lentz is the Owner of Ocelot Traffic, a content marketing agency for the digital age which helps clients get organic rankings without ads or relying on social media. In this episode, Steven and host Adam Walker discuss the behemoth of digital visibility: Google. Much like Amazon, Google curates content instead of creating it. So, how does the everyday digital marketer capitalize on that curation? The short answer? Good content, savvy SEO, and utilizing Google’s features to the fullest.

Why should you create content that helps people? Michelle King is the Principal & President of Reputation INK, a B2B and professional services marketing and PR agency. In this episode, she shares what's working and what's not in content marketing. She believes content that helps people and solves problems is always successful because your audience are "informa-vores," meaning that they scan content to get what they need. 

Meisha Bochicchio is the Senior Content Marketing Manager for Goldcoast, a digital events platform that is built specifically for B2B marketers to drive pipeline and revenue through events. Meisha believes original research is a powerful tool for B2B and SaaS companies. Original research and content set your company apart from the rest -- it's unique and can be owned by your organization. In this episode, Meisha and host Adam Walker discuss original research, human-first content, trying zero-click LinkedIn content, and creating core content that can then be repurposed. 

Chaundra Luckett, Chief Marketing Officer at CHRIS180, understands the importance of marketing content for building a nonprofit's donor base. In this episode, Chaundra and host Adam Walker discuss the different types of content produced for fundraising and programming, including printed newsletters, email graphics, peer-to-peer fundraising, and pamphlets. Chaundra emphasizes the importance of repurposing content, such as honoree videos, client testimonials, and blog posts, to benefit multiple audiences and save time and resources.

Stuck creating the same kind of content, over and over again? Jennifer Denney, Founder of Elevated Marketing Solutions, thinks you should challenge yourself to repurpose existing content into refreshed, bite-sized chunks. Her team at Elevated Marketing Solutions delivers out A LOT of content - podcasts, live shows, newsletters, and blog posts - consistently. Jennifer’s opinion? You can create more content than you think.

Get a word in is a podcast about marketing content. We interview high-level marketers and agency leaders to learn what marketing content is working for them, and how they are making their marketing content go further for them.