Sterling McKinley talks with Monica Livingston of 36 Nation about Social Media Marketing. Twitter, Facebook, Pinterest, Instagram–they’re all free platforms businesses can use to directly engage with their audiences. But the idea that engagement is easy, free, and quick is false. We will discuss for to build a Social Media Marketing strategy to attract more customers.
Video content is one of the best ways to boost engagement. Video has repeatedly proven to be a star performer among content formats. There’s something about video that just works. The combination of audible and visual media increases engagement.
Social media success takes time, and if it was just some fad or trend, we wouldn’t see SO many having success with it. MAKE the commitment to social media, commit yourself to developing relationships, adding value, growing loyalty, and being consistent. I can guarantee you’ll be successful if you have the patience to ride it out.
Everybody has a website: Your barber, the local little league team, your grandmother. It’s not enough anymore for your business to just “have” a website, when just about everyone does. The baseline has risen: you need a high-quality, error-free site if you want to seriously compete.
Business storytelling is a popular and promising trend that, for many, has become a best practice. Telling a story may be the most effective way for companies to persuade their audience and connect with others.
With more than 300 million views on Facebook Chewbacca Mom showed the power of customer reviews. Big brands invest millions of dollars in elaborate and often highly produced online content and campaigns designed to gather as much attention as possible. Yet the video that broke all the records is a simple recording from the smartphone of a woman sharing her sincere laughter with the world.