Get Sh!t Done

Cydni Tetro is a nationally renowned technology leader, record-breaking fundraiser, and consumer visionary. She has extensive experience founding and scaling businesses, creating technology innovations, building and launching products, and trailblazing paths for women in tech. Here's what you're going to learn from Cydni Tetro:

• How to leverage effective storytelling to craft a compelling brand narrative.

• How to cultivate what Cydni terms as a "Deal Sense" to close more deals.

• How to recognize when it's time to take a step back and hand over the reins to a dynamic CEO.

• How Cydni and her team boosted revenues by an astonishing 7000% within a year.

• How to strategize for customer acquisition, especially when working from zero to a very low budget.

• How to consider pricing as an entrepreneur, ensuring competitiveness while keeping your unit economics viable.

• How to approach and persuade investors about the potential and profitability of your business.

Phoebe Yu is the Founder & CEO of ettitude, award-winning material science and lifestyle company with the mission to dramatically reduce the harmful environmental impact of textiles. Prior to ettitude, she founded two international trading and sourcing companies.

Kat Dey is the Co-Founder and President of ettitude and previously the Co-Founder and Co-CEO of Try The World, an online destination for authentic specialty foods from around the world. She was also named as one of the 35 NYC tech people to watch.

Here's what you're going to learn from these founders:

• How they developed a healthy co-founder relationship.
• How they experimented with unique marketing strategies in the beginning which allowed them to acquire 10,000 new customers.
• How they were able to initially fund the company with a ton of alternative solutions.

Millie is a founder, entrepreneur and loving team-builder. She is a well-rounded utility player with experience in management, full-stack software engineering (self-taught), design, product management, strategy, business development, operations, early-stage investing and law. She is passionate about simplifying decisions, building compelling brands, delivering genuine customer service, and enabling remote work. She is the Founder & CEO of Brilliant - Brilliant makes corporate gifting personal and impactful, on a global scale.

Here's what you're going to learn from Millie:

• How she bootstrapped a company to the multi-millions by focusing on positive unit economics.
• How they are able to be sustainable with their growth even as they scale.
• How they are able to get and attract the right talent?
• Key pillars that helped them scale without investors.
• Key lessons she learned from previous experiences.

Elena Valentine has created partnerships with recruitment agencies that have trusted them to capture & share workplace stories for some of the world's largest brands. She takes a consultative role, not just on video but on employee and external communication , which has led to 70% of their clients becoming repeat clients.

Here's what you're going to learn from Elena:

• How they navigated economic uncertainty.
• How to avoid getting caught up in the fundraising cycle.
• How to stay focused & scale without VC.
• How she redefined success in 2020 not as growth but rather what she wanted to be remembered for as a leader.

Kendra Bracken-Ferguson is the Founder and CEO of BrainTrust which encompasses BrainTrust Agency, providing social media, influencer marketing and brand development, BrainTrust Founders Studio a membership based platform providing an ecosystem of mentorship, education and community for Black Beauty and Wellness Founders and BrainTrust Fund 1, a venture fund dedicated to investing in Black Beauty and Wellness Founders.    

Kendra has the distinction of being one of only 100 Black women ever to have raised over $1M in investment for her first company.  She has launched three companies herself and achieved over $1M in revenue for each within the first two years or less. 

Here's what you're going to learn from Lisa:

• How to Seamlessly Blend Your Personal Brand with Your Business
• How to Monetize Your Brand
• How to Fast-Track Your Way to $1M
• The Importance of Prioritizing Rest In Your Entrepreneurial Journey

Lisa Bragg has literally written the book on bragging about your accomplishments. She is the founder of MediaFace, a Toronto-based content and consulting firm. Lisa has a degree in journalism and 15 years of experience as a TV reporter and news anchor. She has turned her attention to professional development, founding Bragging Rights, where she guides high-achievers to stand out and fit in.

Here's what you're going to learn from Lisa:

• How founders can invest in their social currency
• How to break free from your title and create a long-lasting career
• How to generate multiple streams of income
• How to successfully apply for an RFP

Are you tired of the same old business talk that never gets to the heart of what's really happening in the startup world? We hear you, and we've got something special brewing for you.

Introducing Get Sh!t Done's very first Tea & Town Hall, where experienced founders, investors, and operators gather to serve up the straight facts on the latest trends and developments in startups and business. This is a no-fluff zone where we keep it real and relatable.

Here's a taste of what Tea & Town Hall offers:

1. The Inside Scoop: Dive into what's really going on in business and startups, keeping founders in the know and on their toes.

2. The Debrief: A break down the latest happenings and how they impact you and your business.

3. Growth Opportunities: A spotlight of the chances for you to level up and expand your horizons.

Meet Our Guests:

In 2019, Caroline Spiegel, Quinn CEO/Founder, was in her senior year at Stanford University. She had taken time off from school to recover from an eating disorder, and, during her recovery, struggled with sexual dysfunction. When looking into solutions, she found that the FDA had approved 30+ sexual dysfunction solutions for men, and 0 for women. These statistics birthed her passion for Quinn.

Here's what you're going to learn from Caroline:

• How to use organic content to grow your business
• The importance of beta testing your product before bringing it to market
• How to clearly communicate with investors in a way that gets them to invest
• How to identify what passions to pursue

Ceata Lash is a self proclaimed "independent hustler", creative with a wealth of graphic design experience, and successful entrepreneur. She has built a multi-million dollar brand from nothing more than an idea. PuffCuff LLC is a female-owned and certified minority business that was developed in 2013 from a simple idea: Create a tool that not only makes it easy to achieve stylish looks without stressing your hair or causing pain but one that is sanitary, durable and affordable too. PuffCuff ® offers easy-to-use simple hair clips that create stylish up-dos, buns and ponytail styles for naturally curly hair without causing headaches or hair damage.

Here's what you're going to learn from Ceata:

• How to build your community of customers and engage with them
• How to build a company with social media marketing and finding the right balance between paid promotion and organic growth
• How she still owns 100% of her company after nine years despite needing a lot of capital along the way
• How to own and leverage patents for your intellectual property.

Stephanie Neale is a tenured sales chick, builder of high performing teams and the CEO of Blind Zebra, an elite sales and client success training company. Blind Zebra has trained, coached and advised salespeople, managers, VPs and CEOs on all things related to the revenue functions in their companies.

Here's what you're going to learn from Stephanie:

• How to deconstruct the scarcity mindset that limit many entrepreneurs
• How to streamline processes in a business to scale it from six to seven figures
• How the money script you have may be affecting you
• How to let go of money baggage as a female entrepreneur

Elyce Arons is the founder and CEO of Frances Valentine, a New York-based luxury apparel and accessories company. Frances Valentine celebrates the power of personal style through clothes and accessories that boost your mood and tell a story. A 35-year fashion veteran, Elyce knows a thing or two about business and style. She famously chased her passion for fashion all the way from Kansas to New York City alongside her best friend, Kate, and co-founded Kate Spade in 1993. Elyce shepherded the company from inception to international success, growing it into one of the most iconic brands in modern fashion history—and was instrumental in its 2006 sale to Neiman Marcus Group. In 2016, Elyce, Kate, and Andy Spade launched Frances Valentine as an evolution of their joyful style aesthetic; a brand with heart, soul, and a story to tell.

Here's what you're going to learn from Elyce:

• How to be scrappy in the initial stages of building your business.
• How to properly identify your customers' needs.
• How and where to source for capital when starting your business.
• How to build wholesale partnerships.
• How she's managed to grow her business in a turbulent economy. 

Amina Moreau is a chronic entrepreneur with a penchant for big achievements, having previously built four successful companies, sold two of them, and led one of her teams to win five Emmy Awards. Radious is her next big thing, a B2B marketplace that takes Airbnb properties, outfits them with workplace amenities, and offers them up for company off-sites, meetings, and collaborative work — rented by the day. 

Here's what you're going to learn from Amina:

• How rest and play is a key part of the entrepreneurship journey.
• How to find your business focus.
• What to do when resources for experimentation are limited.
• Why she chose to raise after bootstrapping two previous companies. 

Melissa Widner is the CEO of Lighter Capital, the pioneer, and leader in revenue-based financing for tech start-ups and scales ups. Lighter Capital is backed by National Australia Bank, Silicon Valley Bank, and Voyager Capital.  Melissa has a deep understanding of both the entrepreneur’s journey and the role a funding partner can provide.  AS CEO, Melissa led two companies to successful exits returning over a 10x return to her investors.  

Here's what you're going to learn from Melissa:

• How startups can be more capital efficient in a tight market.
• The alternative funding sources available to startups.
• How revenue-based financing works.
• How to use customer service as a differentiator for your business. 

Barbara Clarke is the Co-founder of The Impact Seat LLC. and Chair of the Board of The Impact Seat Foundation. Launched in 2021, The Impact Seat Foundation strives to create a world in which women, particularly women of color, succeed as business leaders. Barbara’s vision of full stack philanthropy melds impact investing, advocacy and grantmaking to accelerate an expanded and equitable economy for all. 

Here's what you're going to learn from Barbara:

• How founders can make their companies VC-backable.
• Where founders can source for funding/financing apart from VC.
• How founders can make the right hires at every stage of their business.
• How to build your board so you can get on the path to million dollar success.
• What the Impact Seat LLC does and the impact it is making for marginalized groups.

Theresa Caragol is the founder and CEO of AchieveUnite Inc., a partner performance company that offers proven Consulting services and Education programs that deliver business transformational services. With Theresa’s leadership, AchieveUnite offers partner and channel development, go-to-market strategy, channel integration, and executive education forums.

Here's what you're going to learn from Theresa:

• How entrepreneurs can approach potential partners.
• Steps entrepreneurs should take to quickly foster relationships with partners.
• How to maintain long-term B2B partnerships.
• How to streamline processes when building partnerships.
• How to leverage existing technology to expand your business. 

Erica Douglas is the Founding Partner of mSEED group, a strategic growth solutions engine catered to businesses in the beauty and personal care industry. She has serviced over 200 brands, some of which have become some of the fasting growing black-owned brands in hair and skin in Target, Walmart, Sephora and other top retailers.

Here's what you're going to learn from Erica:

• How founders can focus on profitability
• How to generate sales with zero marketing spend
• How to grow your business when funding isn't readily available

Mona Bijoor is the Founder of JOOR, the largest fashion wholesale marketplace that has raised $80M, $25M of which she raised as a SOLO woman founder. 

Here's what you're going to learn from Mona:

• What is a successful go-to-market strategy
• How to craft your go-to-market strategy
• How to run experiments because the first few tactics will NOT work 
• How she onboarded 500 brands and large retailers to her marketplace 
• How to create a flywheel of growth once you nail your go-to-market strategy

Tiffany Aliche is the Founder & CEO of The Budgenista.

Here's what you're going to learn from Tiffany Aliche:

• Understanding how much traction you need to gain and how to financially plan it out so you can put your business in a better position than the majority of businesses.
• Amazing tips on the do's and don'ts for your business' financial success.
• Common money mistakes founders make. 

Tiffany Yu is the Founder & CEO of Diversability. 

Here's what you're going to learn from Tiffany Yu:

• How to practice vulnerability within your business
• How impactful vulnerability can be in helping you push through challenges
• How to best care for yourselves in times of adversity

Pamela Zapata is the Founder and CEO of Society18, a management & marketing agency specializing in multicultural content creators & influencer marketing.

Here's what you're going to learn from Pamela Zapata:

• How to achieve a 90% referral rate and client retention
• How find the right hires for your business
• How to build a diverse community
• How to leverage influencer marketing when on a budget

Cheryl is the CEO of The Impact Seat Foundation, their mission is to create a world in which women, especially women of color, can be successful business leaders.

Here's what you're going to learn from Cheryl Contee:

1. How to plan for your exit early so you can leave on your own terms.
2. How to leverage earned media to grow your brand
3. How to build relationships with your clients to improve retention.
4. How to know which funding options are right for you.
5. How she raised millions by building key relationships that led to a successful exit.

Kishau Rogers is the founder and CEO of Time Study, a software that brings time Intelligence for healthcare to address turnover, burnout, and organizational efficiency.

Here's what you're going to learn from Kishau Rogers:

• How to the master sales process
• How not break the awkwardness in selling
• How to grow over 3x in revenue
• How to grow 70% in just 12 months

Courtney Caldwell is the co-founder and COO of ShearShare, a B2B mobile marketplace for stylists to manage and grow their small business on their terms, starting with space to work.

Here's what you're going to learn from Courtney Caldwell:

• How to make sales informed marketing work together
• How to not focus on scaling in the initial growing phase
• How to learn to have fun, experiment and measure to grow
• How to build to raise up to $5.6 million for the company

Courtney Caldwell is the co-founder and COO of ShearShare, a B2B mobile marketplace for stylists to manage and grow their small business on their terms, starting with space to work.

Here's what you're going to learn from Courtney Caldwell:

• How to make sales informed marketing work together
• How to not focus on scaling in the initial growing phase
• How to learn to have fun, experiment and measure to grow
• How to build to raise up to $5.6 million for the company

Jordan Taylor is the co-founder and CEO of Medley, a membership for curious, growth-minded people who want a structured, social, and accessible way to invest in themselves.

Here's what you're going to learn from Jordan Taylor:

• How to develop meaningful relationships within your community
• How to develop partnerships that will help launch your business
• How to involve customers to also become decision makers in your company
• How to develop an impactful ambassador program

Kate Bradley Chernis is the co-founder and CEO of Lately, an A.I. that learns which keywords get you the most engagement and then turns video, audio and text into dozens of social media posts.

Here's what you're going to learn from Kate Bradley Chernis:

• How to navigate the lawlessness of entrepreneurship.
• How to slay sales and achieve a 98% sales conversion rate.
• How to master marketing.
• How to build trust with your audience and larger community.

Here's what you're going to learn from Candice Cook:

• How we got to an accountability crisis.
• What the outcomes have been.
• Who has been responsible for the lack of accountability.
• What can be done moving forward.

Lauren Bagel, is the founder and CEO of Scale It For Me and FindKeep.Love.

Scale It For Me LLC is a full service marketing consulting firm, specializing in customer acquisition, retention and revenue growth. FindKeep.Love is a brand discovery site, where consumers can "discover the best new everything."

Here's what you're going to learn from Lauren Nagel:

• How to master organic marketing.
• How to validate your concept and save money.
• How to lower your customer acquisition costs.
• How to acquire customers using guerilla marketing tactics.

Here's what you're going to learn from Stephanie Nadi Olson:

• How to master storytelling to close more sales deals.
• How to use organic marketing to grow your business.
• How to define and communicate your why.
• How to quit an unfulfilling job and get into entrepreneurship.

Elisa Camahort, is the co-founder of BlogHer, a leading content and events platform with a mission to provide economic empowerment for all women.

Here's what you're going to learn from Elisa Camahort:

• How to model operational costs at scale
• How to not only project revenues but also project expenses
• How to diversify revenue streams
• How to productise based on customer feedback

Susan McPherson, is the founder and CEO of McPherson Strategies, a boutique communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility.

Here's what you're going to learn from Susan McPherson:

• How successful founders get things done and make it all happen
• How to use connections and networking to grow your business
• How to get the support you need for going to the next level
• How to tap into meaningful relationships to scale impact

Whitney Headen, is the co-founder of 19th & Park, an organization transforming business objectives into creative content and event experiences. *This is a replay from 2021

Here's what you'll learn from Whitney, Founder of 19th & Park:

• How she built up $10M at a corporate job after they wouldn’t give her a raise so she took her relationships with her.
• How mindset around what I call “broke PTSD” needs to be nurtured when you scale.
• How she sustained even after banks say no EVEN when they had $2.5M in the bank and good credit
• And much more...

Alix Peabody, is the founder and CEO of Bev, a canned wine company that is made by a community of entrepreneurs, creatives and freelancers empowering women across industries.

Here's what you're going to learn from Alix Peabody:

1. How to use scrappy marketing to build your brand
2. How to foster relationships to build your business
3. How to shift the culture within a traditional industry
4. How to stay the course especially when you’re told no

Get Bev here: https://drinkbev.com/?utm_source=google&utm_medium=paidsearch&utm_campaign=acq&utm_content=brand&gclid=Cj0KCQjw9ZGYBhCEARIsAEUXITUq35WTahNjGUza4Q4mxJcNkA6HofLmknPfvlLK4Hnuvn0nocSzRg4aArNuEALw_wcB

Check out "Why Good Men Stay Silent" by Alix Peabody https://medium.com/@alixpeabody/why-good-men-stay-silent-68b34e81a4d6

Breanne Acio is the founder and CEO of Sēkr, an app that makes outdoor travel easier, safer and more connected for full-time van-lifers, casual campers or something in between.

Here's what you're going to learn from Breanne Acio:

• How to build a community centered business
• How to engage and retain the community you are building
• How to recruit top talent for your team with limited capital
• How to raise $3 million as a woman of color

Gloria Hwang is the founder and CEO of Thousand, an urban cycling brand that makes helmets that you'll actually want to wear and makes micro-mobility cool.

Here's what you're going to learn from Gloria Hwang:

• How to deliver products that the market really wants
• How to master distribution by aligning with the right partners
• How to raise funds and use it efficiently to grow your company
• How to find the right funding partners that align with your company’s long term vision

Nicole Bassett is the co-founder of The Renewal Workshop, a company that started to create new systems that do what is good and right for people and for the planet by collaborating with progressive brand partners committed to sustainability.

Here's what you're going to learn from Nicole Bassett:

• How to be one of the leading brands in your market segment
• How to achieve the right product-market fit
• How to part with your business when it’s time to exit
• How to take better care of yourself and not burn out as an entrepreneur

Rooshy Roy is the founder and CEO of Aavrani, a beauty brand that unites India’s ancient, handcrafted approach and clinically-proven, modern-day elegance.

Here's what you're going to learn from Rooshy Roy:

• How to to build an authentic message and movement for your brand
• How to use different marketing strategies and tactics to grow your business quickly
• How work towards a $10M fundraising track as a consumer company
• How to raise capital through angel investors and VCs

Stephanie Neale is the CEO of Blind Zebra, an elite sales and client success training company. Blind Zebra have trained, coached and advised salespeople, managers, VPs and CEOs on all things related to the revenue functions in their companies.

Here's what you're going to learn from Stephanie:

• How to deconstruct the scarcity mindset that limit many entrepreneurs
• How to streamline processes in a business to scale it from six to seven figures
• How the money script you have may be affecting you
• How to let go of money baggage as a female entrepreneur

Shiloh Johnson is the founder and CEO of ComplYant, a platform that helps small businesses manage their taxes by providing the owners with a breakdown of all the tax requirements based on what they do.

Here's what you're going to learn from Shiloh Johnson:

• How to build a brand for small businesses through workshops
• How to identify unique selling channels to scale your business
• How small business owners self sabotage when it comes to tax compliance - be smart and avoid this mistake.
• How to work through money issues and financial trauma
• How confidence and protecting your time is key in raising the big bucks in venture capital

There is a frenzy around whether or not we will experience a recession and has many people shook, especially founders. Here's the thing - the best companies are born and grow out of tough markets. This is our time to shine! We're giving you 4 mini master classes on how 4 different women founders grew exponentially during uncertainty:

Here's what you're going to learn from Archel, Candice, Kelly, & Christina:

• Archel Bernard (Founder of Bombchell): How she grew from $25k to $250k
• Candice Smith (Founder of French Press PR): How she went from $6 to 6-figures in the bank 
• Kelly Twichel (Founder of AccessTrax): How she increased revenues 1000% MOM
• Christina Broderick (IgniteEdu): How she increased revenues 5000% in 30 days.

SaLisa Berrien  is the founder of COI Energy, a platform that enables customers to monetize their renewable energy resources by buying and selling it back to the grid.

Here's what you're going to learn from SaLisa Berrien:

• How to master partnerships to scale growth quickly
• How to customize partnerships to that they are high value for every person you work with
• How to build customer delight as driving forces of your business model and achieve a 0% churn rate (how is that even possible?!?)
• How to find the right investors that support your business but don’t try to take it over

Tanya Van Court is the founder and CEO of GoalSetter. GoalSetter is a platform that teaches kids how to save money and set personal and financial goals.

Here's what you're going to learn from Tanya Van Court:

• How to master large scale distribution with limited funding
• How to develop key partnerships for getting the word out and forming a large consumer base
• How to get influencer support from major celebrities and billionaire philanthropists
• How to develop game-changing mindsets and culture for scaling a business

Nicole Wood is the co-founder and CEO of Ama La Vida. Ama La Vida is an innovative career, life, health and leadership coaching company with a mission to help people to love their lives.

Here's what you're going to learn from Nicole:

• How a high-touch (aka white glove) business approach can be a major key to success
• How using a tech enabled approach and not a tech first approach is better
• How things may never be perfect and you as a founder have to keep experimenting
• How human capital is a valuable asset to building a coaching business
• How to take the pressure off yourself by getting fixated on media headlines

Kaitlynn Knopp is the founder and CEO of Pequity, a company that simplifies the complex and time-consuming process of building a competitive, scalable, and equitable compensation program.

Here's what you're going to learn from Kaitlynn:

• What questions you should be asking yourself when bringing on new hires
• How you can be shaping equitable compensation early on within your company
• How to strategize and find recruiting techniques that start-ups and small businesses can be using to be competitive while recruiting top talent
• How to build a strong cashflow business by and focusing on company’s revenue

Mia Saini Duchnowski is the CEO and Co-Founder of Oars + Alps, a men’s skincare company founded by two women with outdoorsy husbands:

Here's what you're going to learn from Mia:

• How to grow your business to get an exit in just three years
• How to get started by bootstrap financing a capital intensive D2C business
• How to setup strong operations and processes to allow for rapid scaling
• How to beat test and get feedback from customers in order to design products and get insights from the market
• How Mia manages to be a mom of 4 with one more baby on the way and manage her business so smoothly #mindblowing