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Everything Email Marketing

Everything Email Marketing

By Get to the Inbox by SuretyMail
Welcome to Everything Email Marketing, the audio blogcast of Get to the Inbox by SuretyMail, the original email deliverability assistance company. What is an audio blogcast? You know how some people love to listen to audio books, rather than reading the book? Well, an audio blogcast is to a blog as an audio book is to the book! The Everything Email Marketing podcast is the audio blogcast of the Get to the Inbox by SuretyMail blog, which you can visit at blog.gettotheinbox.com.
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How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)

Everything Email Marketing

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Why Having rDNS Set Up is So Critical to Good Email Deliverability
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Remember Lily Tomlin’s switchboard operator, Ernestine? Or, the Hooterville switchboard in Green Acres? When Oliver Douglas wanted to talk with Sam Drucker, he picked up the phone, and told the operator “Connect me to Sam Drucker”, and the operator translated that to “connect Oliver to Sam’s telephone number.”   rDNS, or “reverse DNS”, allows the process to go the other way – when your computer connects to our computer to deliver an email message, it allows our computer to look at your computer’s IP address, and see what domain name your IP address claims to be.  Where DNS is like that switchboard operator, rDNS is like caller i.d.. Just as when you call us, our caller i.d. system takes your telephone number, and translates it to your name to be displayed on our caller i.d. box, so the rDNS system takes your computer’s IP address, and translates it to your computer’s domain name. Prefer to read it? You can do that here!
07:04
November 23, 2021
How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] We are often asked by email senders just why we urge people to use confirmed opt-in (or “double opt-in”) whenever possible. After all, they 'know' that they are being ethical and only adding to their mailing lists people whom they believe really want their mailings.  So why should they have to go through the added “hassle” of using confirmed opt-in? Why should they put their recipients through that hassle? (Yes, some email senders have actually convinced themselves that users would rather be put on a mailing list without their permission than have to go through the “hassle” of clicking on a link to confirm their interest.)  Here are the compelling reasons that you should use confirmed (double) opt-in when adding people to your mailing lists, including because not doing so can result in your email being blacklisted. Prefer to read it? You can do that here!
04:03
November 17, 2021
Why All the Email Addresses You Send from Should Really Exist (Episode 11)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Sending email “from” an email address that doesn’t really exist is a spectacularly bad idea. In fact, it may even qualify as the Epic Fail of “from” email address ideas.  Because for one thing, people will reply, and they, and their ISPs and spam filters, are going to get ticked off when it bounces. And for another thing, it reduces your credibility to less than zero. It shows that clearly you are someone who spoofs email addresses (which is hey, what spammers – and usually only spammers – do). And that for some reason – even though in your mind it may make perfect sense – for some reason you are hiding your true sending identity. Even if your subscribers really already know your true identity, it stil looks as if you are hiding it. Prefer to read it? You can do that here!
03:01
November 17, 2021
Why You Should Never Send Mass Mailings Through a Brand New IP Address (Episode 10)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] You should never use a brand new IP address to send out all of your email marketing and other bulk or mass email mailings.  Here's why. Prefer to read it? You can do that here!
03:27
November 14, 2021
How Automated Vacation Reply Messages Can Hurt Your Email Deliverability (Episode 9)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Did you know that setting up an automated “I’m out of the office” vacation autoresponder message can hurt your email deliverability? In fact, there are a few different ways that those automatic vacation reply messages can hurt your email delivery, and for that reason, we advise you not to use them at all or, if you must, to use them very carefully. Prefer to read it? You can do that here!
04:18
November 14, 2021
Why People Who Request Your Email Still Report It as Spam (Episode 8)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Why would someone who requested to be on your email list, maybe even paid to be on your mailing list, still report it as spam? Example: We have a customer who sends email out on behalf of a very large, very well known institution in the financial investment world.  This company sends out millions of pieces of email a day, under several different titles, to several different mailing lists. All of these mailing lists are confirmed opt-in. Some of these mailings lists are paid mailing lists, by which we mean that the users paid to receive these emails.  And yet even though the users paid to receive these mailings, they get reported as spam! Now, why would someone not only ask to receive a mailing, but pay for it, and then still hit “this is spam” on it when they receive it? That's what we discuss in this episode. Prefer to read it?  You can read it here!
02:57
November 13, 2021
The Magic of Compounded Deliverability: Purge Deadbeat Subscribers and Boost Your Open and Engagement Rates to the Moon! (Episode 7)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] There’s a reason that email hygiene services are so popular: following regular email list hygiene best practices not only keeps email deliverability from tanking, but will also boost your list’s performance to the moon! Regular mailing list maintenance gives you amazing open and click-through rates, and not just because you’ve removed the dead wood. So many email senders who know that they should follow email hygiene best practices often just can’t bring themselves to abandon inactive subscribers. However, once you realize just how incredibly responsive a leaner, meaner list can be you’ll not only want to perform mail hygiene maintenance regularly, you’ll actually look forward to it, because it’s the secret sauce that will keep you ahead of your competition. We call this secret sauce “compounded deliverability”. Prefer to read it?  You can read it here!
06:13
November 10, 2021
How Has the iOS 15 Update Really Impacted Email Marketing Senders: What You Should Know (Episode 6)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Tim Cook’s remarks at the 2021 WWD, leading up to the unveiling of the new Mail Privacy Protection and Hide My Email features threw email marketers into a tizzy.  And ever since that bell was rung, which can’t be unrung, we have received a lot of frantic messages and emails desperate to know how Mail Privacy Protection and Hide My Email features are going to impact email marketing. Here’s why we think that you don’t need to worry about them too much, most specifically as they relate to tracking open rates. Prefer to read it?  You can do that here! 
06:18
November 9, 2021
This Rate is the Most Important Email Marketing Metric of All (Episode 5)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Did you know that your mailing list's MR is way more important than LS (List Size), open rate, or even CTR?  In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with 'MR'?  You will be after you listen to this episode! Prefer to read it? You can do that here!
08:30
November 8, 2021
Staying Out of the Spam Folder 101 – Are People Reading Your Email? (Episode 4)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] “Why is my email going to the junk folder?” and “Why is the email I send ending up in the spam folder?” are questions that we get all the time. The thing is, for most people email deliverability is a distant land, where we speak a foreign language. So here is a plain English explanation of one of the reasons that your email may be going to the spam folder. (‘Deliverability’ refers to making sure that the email you send lands in the inbox, and, when it is ending up in the spam folder (or not being delivered at all), what is going on, and how to fix it.) Prefer to read it? You can do that here!
04:44
November 6, 2021
The Myth About Personalization in Email Subject Lines (Episode 3)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone’s first name in the subject line using tags or other automations, increases the open rate for that email marketing.  We explain why conventional wisdom is often wrong, and back it up with data from a survey.   Prefer to read it? You can do that here!
03:44
November 5, 2021
Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand? (Episode 2)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] Whither goest Mailchimp? Often an email company being acquired leads to abuse handling and opt-in standards declining, and so to an associated decline in reputation and deliverability. So first, let us say this right up front: we ❤️ Mailchimp. And so we have mixed feelings about the upcoming Intuit takeover of Mailchimp. On the one hand, it’s always nice, as a company, when you are recognized for the value you add, and when you are courted and betrothed. On the other hand, generally speaking, when an email company gets acquired, their abuse handling and their standards regarding to what best practices new customers must adhere generally tank (leading to that decline in their reputation with inbox providers (and deservedly so) and sometime even leading to blacklistings (ditto)).  Listen to our thoughts on the Intuit acquisition of MailChimp. Prefer to read it? You can do that here!
04:50
November 5, 2021
This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)
[The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003. For more information about how we can help you get to the inbox go to GetToTheInbox.com] The one-click unsubscribe law (sometimes referred to as the “one-step unsubscribe rule”) is part of CAN-SPAM. The CAN-SPAM unsubscribe rules include that a recipient be able to effectuate their opt-out with a one-click unsubscribe, whether that is by replying to the email or by visiting a single web page. The one-click unsubscribe law is part of our Federal law, and so applies to any and all mailing lists and mailing list email.  In this episode we walk you through the requirements, and how to not be in violation of this very clear law. Prefer to read it? You can do that here!
04:16
November 4, 2021
Welcome to the Email Marketing and Email Deliverability Audio Blog Podcast from Get to the Inbox by SuretyMail (Episode 0)
This is our welcome message!  Welcome! We're really glad that you are here! The Everything Email Marketing audio blogcast is provided by Get to the Inbox by ISIPP SuretyMail, your outsourced email deliverability team, and the original email deliverability company, since 2003!]  An audio blogcast is just like an audio book; just as some people prefer to listen to books, rather than to read them, some people prefer to listen to blog posts, articles, and other updates.  So here we are!  So grab your favorite beverage, pull up a chair, and give a listen! 
00:30
November 4, 2021