Welcome to the Insta Universe - the podcast for everything social media marketing and solopreneur mindset. We dive into social media sales strategies and what it takes to be a successful solopreneur with a small nod to personal development.
If you have a social media profile, you must know how difficult it is to convert that follower to a client. It takes werk.
Let me tell you what the biggest problem is: it's having call to actions that are way too broad. Asking your reader to click a link in bio or stop by your store is too much. The step is too big. In order to bring someone close to your brand, you need to take baby steps. Ask them to comment and then approach those people personally in the DM. That's how you sell!
I am showing you the 6 steps you need to take to convert your follower to a client. Posting on social media is just part of the process. Plus, it's going to take a bit of your time and energy.
Listen to the podcast to fully understand how to take baby steps in converting followers.
Do you have any idea who your services or products are meant for? I'm sure you've thought of a target audience (female, 25-40, high income), but have you thought of any specific problems your audience might have? The secret to online marketing success is speaking to one specific person. Your reader needs to feel understood in order to see you as an authority figure on your expertise. Figuring out what that specific issue is and how you can tap into that in your Instagram marketing is a difficult subject. That's why I recorded this podcast!
Have you always wanted to be an entrepreneur? I know I have. Ever since I was little, I had this feeling I wanted my own business. Little did I know it was going to be such a long journey to becoming an entrepreneur. In this episode, I share a bit about my professional life and career so far. And of course all the lessons I learned along the way! I hope these 6 lessons help you get ahead and that you get inspired by my journey.
Do you use Instagram for business? Great, then this podcast is for you. In this episode, I'm covering how to write converting captions. Captions that trigger engagement from your audience. When people use Instagram, they want to be entertained, informed or inspired. Kind of like reading a magazine or a newspaper, right? So try to write your captions in that form. Small hint: start with an attention grabbing headline. Want to know the formula and writing techniques I use to write my captions? Dive into the episode!
In 2019, it's all happening in the Instagram DMs. I'm talking sales. By investing in your followers on Instagram and by having a relationship with them, it will be easier to pitch your products and sell them. How to build that relationship? By sending your followers direct messages. In this episode, I give you 5 incentives to contact your followers. Tell you what to write to them exactly. And more importantly, I am telling you why this hacks the algorithm.
Does sharing your secret sauce online sound scary to you? Then listen to this podcast. We're going to cover WHY content marketing is a very effective strategy & WHY you shouldn't be hesitant of sharing your knowledge online. We are also going to dive into 3 types of readers: Suzan, Betty and Lucy. They are all three different readers, but will all be beneficial to your business! Two of them are even clients 😉. For show notes, please go to www.gillianbakker.com.