Insta Universe by Gillian Bakker

1: How to use content marketing effectively & 3 types of readers you have to create content for

An episode of Insta Universe by Gillian Bakker

By Gillian
Welcome to the Insta Universe - the podcast for everything social media marketing and solopreneur mindset. We dive into social media sales strategies and what it takes to be a successful solopreneur with a small nod to personal development.
4: Lessons learned in entrepreneurship & my journey so far
Have you always wanted to be an entrepreneur? I know I have. Ever since I was little, I had this feeling I wanted my own business. Little did I know it was going to be such a long journey to becoming an entrepreneur. In this episode, I share a bit about my professional life and career so far. And of course all the lessons I learned along the way! I hope these 6 lessons help you get ahead and that you get inspired by my journey. 
April 24, 2019
3: How to write converting captions on Instagram. The secret formula to captions that trigger engagement.
Do you use Instagram for business? Great, then this podcast is for you. In this episode, I'm covering how to write converting captions. Captions that trigger engagement from your audience. When people use Instagram, they want to be entertained, informed or inspired. Kind of like reading a magazine or a newspaper, right? So try to write your captions in that form. Small hint: start with an attention grabbing headline. Want to know the formula and writing techniques I use to write my captions? Dive into the episode!
March 16, 2019
2: How to use DMs to hack the Instagram algorithm. DM-ing your followers on Instagram & relationship selling
In 2019, it's all happening in the Instagram DMs. I'm talking sales. By investing in your followers on Instagram and by having a relationship with them, it will be easier to pitch your products and sell them. How to build that relationship? By sending your followers direct messages. In this episode, I give you 5 incentives to contact your followers. Tell you what to write to them exactly. And more importantly, I am telling you why this hacks the algorithm. 
March 5, 2019
1: How to use content marketing effectively & 3 types of readers you have to create content for
Does sharing your secret sauce online sound scary to you? Then listen to this podcast. We're going to cover WHY content marketing is a very effective strategy & WHY you shouldn't be hesitant of sharing your knowledge online. We are also going to dive into 3 types of readers: Suzan, Betty and Lucy. They are all three different readers, but will all be beneficial to your business! Two of them are even clients 😉. For show notes, please go to
February 21, 2019
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