What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the name deriving from part of her Mother's last name.

Every move Margarita has made with this brand has been very intentional, which is exactly what's needed to break in and stand out in a crowded market like the beauty industry. Valde is not the typical lipstick brand it is an experience and a gift to make each woman who holds it feel purposeful and encouraged to write their own destiny. You can immediately feel and see the difference when you hold the gold feather covered refillable vessel in your hands.

Listen in as we chat about:

The importance of bringing your whole self to spaces you occupy
How Valde landed in Oprah's hands
Taking Valde into the NFT space with the first ever beauty launch
Funding and The Rising Latinx Beauty Grant

Tools & Resources Mentioned

Notion

Abundance by Deepak Chopra

Survivor Abortion Fund

Here’s how you can connect with Margarita Instagram | Valde Beauty | Twitter | Discord

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You can find Girl Behind The Hustle on Instagram | Facebook | Website by Email at heygirl@girlbehindthehustle.com

Danielle Alvarez, Founder of Multicultural PR Agency The Bonita Project

Girl Behind The HustleBy Girl Behind the HustleMay 05, 2020