The Girls in Marketing Podcast
By Girls in Marketing
Marketing podcast covering tips and tricks to help you get started in the industry as well as digital marketing news and expert advice from marketing professionals. Let's talk about Girls in Marketing and how we can revolutionise the industry, together.
Making Your PPC Campaign Click with Chloe Wong
Olivia is joined by Chloe Wong, Group Paid Search Manager at easyJet and easyJet Holidays. Chloe chats about setting up PPC campaigns, improving conversions for paid search, and how you can get started with a career in the industry. This episode focuses on paid search, the role it plays in our wider marketing industry, and what we can do to create the best PPC campaigns. With 8+ years of experience in the paid search space, Chloe's knowledge and insights into the industry are invaluable. Throughout this discussion, Chloe talks all about her journey and gives practical examples of how you can improve your paid search knowledge. Learn More About Adobe Express Connect with Chloe on LinkedIn. Sign Up for Chloe's PPC Action Plan in our Members Society.
May 11, 2022
Navigating Data and Insights in Marketing with Thierry Ngutegure
Olivia is joined by Thierry Ngutegure, Head of Insights at Journey Further. Thierry chats all about how data should be more creatively linked with storytelling in marketing, the impact of insights on marketing campaigns, and how to manage/use insights. This episode also touches on mental health as a young black man, the realities of suffering from imposter syndrome as a professional in the industry as well as thoughts on what public campaigns are doing to aid young black people to talk more openly about their mental health, especially within a workplace/professional setting. Thierry’s way of speaking creatively about using data is such a fresh take on everything we previously may have perceived about data in marketing. Connect with Thierry on LinkedIn here. Listen to Thierry’s Podcast “Why Didn’t You Tell Me?!” Podcast here.
April 27, 2022
Building a Career in SEO with Rejoice Ojiaku
Olivia is joined by Rejoice Ojiaku, SEO Manager and Co-Founder of B-DigitalUK. Rejoice chats all about how she’s built a successful career in the SEO industry as well as giving tips and tricks for newbie SEO professionals. From running a community focused on giving opportunities to young black marketing talent, to running campaigns for multi-million-pound companies, Rejoice is an industry expert who has a lot of unique and interesting perspectives discussed throughout the episode. If you’re someone who wants to learn more about building a career in the SEO and ASO industries, this is an episode for you. Equally, diversity and inclusion is a running theme of the podcast so it’s a great listen for anyone wanting to learn more about this. Follow Rejoice on Twitter here. Find Out More About B-DigitalUK here.
April 13, 2022
Setting Boundaries as a Freelancer with Fiona Bradley
Olivia is joined by Fiona Bradley, Founder of FB Comms. Fiona discusses her transition from successful freelancer to agency owner as well as maintaining and setting boundaries with clients. From self-entering into globally-recognised awards to outsourcing projects, Fiona spills the tea on everything you need to know about being the best freelancer you can. Anyone interested in freelance marketing, or just curious about Fiona's journey so far should definitely give this a listen. Click here to connect with Fiona on LinkedIn.
March 30, 2022
Beauty Marketing That Doesn't Blend In with Molly Hadfield
Olivia is joined by Molly Hadfield, Head of Social Media and Influencers at Tatti Lashes. Molly discusses how she secured her role at Tatti Lashes and why she chose to take the apprenticeship career route into marketing, instead of studying at University. From securing the perfect influencers to keeping up to date with the latest social trends, Molly shares why Tatti Lashes uses social media to keep ahead of their game in the beauty industry. Beauty lovers, you'll want to give this episode a listen. Click here to claim one month of Kickresume premium for FREE. Click here to try Crunch Free. Click here to connect with Molly on LinkedIn.
September 09, 2021
Underpin Your Marketing Strategy with Tami Abonga
Olivia is joined by Tami Abonga, Pinterest Manager at Fresh Pin Studio. Tami discusses her role as Pinterest Manager, telling us what her role actually entails. She shares the latest Pinterest marketing tips, including how to keep up with new updates and how to integrate Pinterest within your marketing strategy. Tami also spills the marketing tea on how many businesses are sleeping on the opportunity to use Pinterest to drive traffic. You won't want to miss this one. Click here to claim one month of Kickresume premium for FREE. Click here to try Crunch Free. Check out Tami's Instagram Account.
August 26, 2021
Being a Successful Leader with Viv Paxinos
Olivia is joined by Viv Paxinos, General Manager of UNiDAYS. Viv discusses her extensive experience in the marketing industry, including working for Unidays, BBC, and Discovery. Since becoming a General Manager for UNiDAYS in 2019, she has worked on a huge scope of projects, including working with well-known brands such as Nike and Nikon. Viv also shares her experience with networking and explains why she still values networking today. Click here to claim one month of Kickresume premium for FREE. Click here for 50% OFF the first 3 months of your subscription of Crunch.
August 12, 2021
Pitching, Writing and Blogging with Fiona Thomas
Olivia is joined by Fiona Thomas, freelance writer and author of the Amazon #1 bestselling book, Out of Office, a no-nonsense guide to freelancing. In the past, Fiona has written hundreds of mental health articles for publications such as Reader’s Digest, Grazia, and Metro. In this episode, we chat about how to pitch to journalists as a freelance writer, the benefits of starting a blog, and celebrating yourself. Click here to claim one month of Kickresume premium for FREE. Click here for 50% OFF the first 3 months of your subscription of Crunch.
July 22, 2021
Freelancing Your Way Through Life with Jess Bruno
Olivia is joined by Jess Bruno, a freelance Content Marketer and Copywriter. For the last 10 years she’s been managing accounts for creative individuals and brands. She credits her success to social media marketing and she’s all about empowering her clients, one post at a time. In this episode, we chat about the progression into being your own boss, knowing when to give yourself a break and how to see social media as a tool rather than an extension of yourself. Click here to claim one month of Kickresume premium for FREE. Click here for 50% OFF the first 3 months of your subscription of Crunch.
July 08, 2021
Climbing the Career Ladder with Karina Scott
Olivia is joined by Karina Scott, Founder of Girl About Social and Social Media Manager. Before starting her own agency during the 2020 pandemic, Karina worked her way up from Intern to Marketing Manager. After 7+ years in the corporate marketing industry, Karina sat down (after losing her job) and contemplated what she REALLY wanted out of her career. In this episode, we chat about climbing the career ladder, starting a business, and doing what you love.
June 24, 2021
Rising to CEO with Carrie Rose
Olivia is joined by Carrie Rose, Co-founder and CEO of Rise at Seven. Carrie is an absolute marketing and PR powerhouse with a world-class agency team that is growing every day. Now with over 70 members of staff, Rise at Seven is one of the most sought-after agencies in the UK (and the world!). But what does it take to run such a successful business and who actually IS Carrie Rose? In this episode, we chat about getting hate online, the controversy of creative CV's and rising to become a world-leading CEO.
May 13, 2021
From Bio-Med Grad to Creative Agency Founder with Francesca Kuhanuka
Olivia and Martha are joined by Francesca Kuhanuka, Founder of Vero Creative Agency. Francesca set up Vero during the Coronavirus pandemic after discovering her true purpose of going down her own path. Bio-med graduate turned marketing and creative whizz, Francesca has since worked with a number of clients from across the globe. The girls talk about transitioning careers from the corporate world, the rise of video content, and running a creative marketing agency.
April 29, 2021
Creating Your Own Opportunities with Lauren Evans
Olivia and Martha are joined by Lauren Evans, a positivity queen with a love for Disney and the marketing industry. Lauren is the Marketing and Community Engagement Coordinator at Girls in Marketing as well as a Marketing Executive for a small UK-based digital agency. Lauren talks about blogging, volunteering and how she landed 2 marketing jobs in 2021. The girls talk about creating your own opportunities to help you stand out when applying for roles and provide actionable tips and tricks to help you on your way to becoming the ultimate marketing boss.
April 15, 2021
So You Want to Work in Fashion Marketing? with Shannon Jennings
Olivia and Martha are joined by Shannon Jennings who is Influencer, Social Media and Content Marketing Lead for The VERY Group. Shannon talks about her experience setting up her side project: The CLCK and gives actionable tips and tricks for all those looking to start their fashion marketing journey. The girls talk about creating a clear career vision and aligning your day to day work with it as well as the competitive world of fashion.
March 25, 2021
Perfecting Your Personal Brand with Claudia Cardinali
Olivia and Martha are joined by Claudia Cardinali who currently helps to build some of the UK’s biggest CEO’s and Founders into industry-leading influential figures on LinkedIn at Great Influence, to discuss all things personal branding. Claudia talks about how you can create your own personal brand through honing in on your passions and emphasises the importance of forgetting what people say to overcome the fear of showing up online.
March 04, 2021
The Ins and Outs of Influencer Marketing with Hester Bates
Olivia and Martha are joined by Hester Bates, Marketing Director of Influencer, to discuss the role of influencers in modern business and marketing strategies as well as the influencer marketing world. Interested in pursuing a career in influencer marketing or working with influencers in your day-job? Hester spills all the influencer marketing secrets and gives her top tips for success.
February 11, 2021
Digital Marketing Trends for 2021 and Where We've Been
Episode 3 of the Girls in Marketing Podcast discussing Digital Marketing Trends for 2021 as well as talking about what we've been up to during the last few months. We're FINALLY back and bigger than ever before. Since the Girls in Marketing Podcast took a back seat throughout last year after launching, we wanted to come back with a BANG. The podcast is now co-hosted with Founder, Olivia, and one of the Girls in Marketing team, Martha, who will be joined every episode by a guest speaker with an industry/niche focus. We're so excited to finally be back again and hope you enjoy our relaunch episode.
January 21, 2021
Digital Marketing and Coronavirus: The Impact COVID-19 Is Having on the Digital World
Episode 2 of the Girls in Marketing podcast details how Coronavirus (AKA COVID-19) has impacted many aspects of the digital world including marketing. From how to gain marketing experience during lockdown, to the way that tech giants are adapting to the new 'digital' way of life; Olivia, Suzie, and Emma chat about how COVID-19 has impacted them and those around them in the industry as well as talk about what's been going on in the marketing world including how certain businesses have adapted their digital marketing strategy to work during Coronavirus.
May 25, 2020
Let's Talk about Girls in Marketing - The Girl Power Revolution
Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job role is within the marketing industry. What can businesses do to get involved in digital marketing? What impact has the Coronavirus had on businesses and their online presence? How can digital marketers use their time wisely and join the global marketing community that is, Girls in Marketing.
April 27, 2020