The Girls in Marketing Podcast
By Girls in Marketing
The Girls in Marketing PodcastAug 31, 2022
Integrating SEO and Marketing, Building a Digital Community and Working for Yourself with Areej AbuAli, Founder of Women in Tech SEO
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Welcome back to another episode of the Girls in Marketing Podcast! Today, we have a special episode with the founder of one of the most powerful marketing communities around, Areej AbuAli.
Areej initially made a name for herself in the SEO world working with huge household names such as Zoopla and Papier. Areej is also the brilliant mind behind Women in Tech SEO, a global community that supports and empowers women in the technical SEO field.
In this episode, we dive into the world of technical SEO, exploring its complexities and the role it plays in your broader marketing landscape. Areej shares her journey, the challenges she faced, and how she built a thriving community that has become a vital resource for women in the industry.
This episode covers a range of marketing topics, including:
💻 What Technical SEO is and how it relates to your wider marketing strategy
🔍 Strategies you can implement to boost your SEO efforts
🤩 Taking the plunge of working for yourself
📲 Building a community of thousands online
If you enjoyed this episode, please make sure to leave a rating and review as it helps The Girls in Marketing Podcast become even better.
We’ll see you next week for another great episode.
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Is Work/Life Balance a Myth? How to Balance Everything as a Marketer
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Welcome to the Girls in Marketing Podcast! We are talking all about work/life balance and how to balance everything as a marketer.
It's a tricky skill to master and a perfect balance isn't always achievable, as discussed by the Girls in Marketing Team.
In this episode, we discuss:
- Achieving a work/life balance
- How to balance your role as a marketer
- Why a 50/50 balance isn't always achievable
- How you can set healthy boundaries with work
We hope you enjoy this episode! If you do make sure to leave a rating and review for our show as it helps us make the podcast even better.
Check out our sponsors:
Find out more about Hostinger here👩💻
Find out more about Kingsbridge Insurance here 🤝
Thank you for all your support recently, it means the world to us! We'll see you next week with another fantastic episode with the founder of one of the biggest marketing communities around...
See you next week,
Girls in Marketing Team
Spilling the Tea on Influencer Marketing in the Beauty Industry with Lauren Stretch from Facetheory | Prev TooFaced and Revolution
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Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.
With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.
Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.
Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.
This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑💻 Why the content marketing landscape is changing
If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.
This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.
The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast
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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.
In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.
Topics discussed in this episode included:
- The vanity metrics trap
- How to find meaningful metrics
- Vanity vs actionable metrics
- Valuable ways to measure marketing success
Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.
See you next week for an episode about influencer marketing!
Girls in Marketing
Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook
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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.
In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.
In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.
This episode discusses:
- Building a multi-platform social media strategy
- Working with an FCA-regulated brand
- Adopting a creative approach to social media
- Having an untraditional route into marketing
A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩
Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑💻
See you next week for another team episode!
Girls in Marketing Team
Reacting to YOUR Marketing Confessions with The Girls in Marketing Team
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Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.
A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.
We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸
The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group
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Welcome back to The Girls in Marketing Podcast!
In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.
Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.
Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.
From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.
This episode discusses:
- What is performance marketing?
- Working at Adanola
- Agency vs. In house roles
- The shift from small to big businesses
If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.
See you next week for another team episode!
Personal Branding: Overrated Or Essential?
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In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.
Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?
Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.
We discuss:
- The trend of personal branding
- Reason to and reasons not to build a personal brand
- Good examples of case studies, like Steven Bartlett
- Our own opinions of personal branding
- YOUR opinions of personal branding
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…
See you next week for an ADA podcast special 👀
Building Your Marketing Career: Tips and Insights from a Marketing Strategist with Anna Jones
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Welcome back to another episode of The Girls in Marketing Podcast!
In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.
Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.
In this episode, we discuss:
- Anna's first industry role at Marks and Spencer's
- How to make travelling fit with your career
- Using rejection to help you meet your career goals
- Building your own marketing agency
Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.
Marketing to Gen Z: How to Get The Attention of the New Generation
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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.
With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.
Listen to the team discuss:
- The difference between Gen Z and Millenials
- How attitudes and behaviours of Gen Z differ
- The resurge of Snapchat
- Brands that have shifted their messaging to Gen Z
Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Tune in and learn how to get your brand to stand out among the younger generation.
See you next week for another guest episode... it's a good one 🤭
The Power of Strategic Storytelling for Your Personal Brand on LinkedIn | Lara Acosta
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In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.
Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.
Olivia chats with Lara about:
- How LinkedIn is changing
- The importance of storytelling for brands and personal pages
- Lara's personal branding journey, from unemployment to building a six-figure business
- The most popular (and unpopular) post formats
Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.
Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!
See you next week for a team episode!
Girls in Marketing Team
TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast
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The average TikTok user opens the app 19 times per day.
It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?
Join some of The Girls in Marketing Team in this TikTok special as we discuss:
- The latest TikTok headlines
- If TikTok is in its decline phase
- How to make content engaging for TikTok
- Small businesses who have blown up on TikTok
Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.
As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!
Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing
Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
See you next Wednesday for another episode!
From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton
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If there is someone who can make anything go viral, it’s John Thornton.
John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.
With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.
He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.
For anyone working in the creative industry, this episode is for you.
This episode covers:
🚀 What ‘going viral’ actually means
🤝 How brands like Weetabix and Heinz have used virality
🧑💻 Working for SURREAL Cereal and innocent drinks
🎨 Being a marketing creative
A huge thanks to John for coming on The Girls in Marketing Podcast!
You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’
And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫
See you next week for another episode!
Girls in Marketing
The True Impact of International Women's Day in Marketing | Girls in Marketing
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This week, we have an International Women's Day special for you.
At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.
But we know that's not the reality for everyone.
Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024
This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!
See you next week for another episode!
Exploring the Future of SEO: A Multi-Platform Journey from Google to TikTok with Tasha Antwi
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Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS
Today, we have an SEO marketing special for you!
In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.
This episode covers:
-Working in SEO
-The evolution of Search and SEO
-How to optimise user journeys
-TikTok’s impact on Search Engines
-Working with huge brands, like LEGO and Gucci
A huge thank you to Tasha for coming on the podcast!
If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.
Until next week, we’ll see you on social media to discuss this week’s podcast!
Making Every Penny Count: Low-Cost vs High-Cost Marketing Campaigns
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Does budget actually affect the success of your marketing campaign?
In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.
Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.
This episode covers:
- Marketing budgets
- Examples of low-cost marketing campaigns
- Harnessing your creativity
- Taking inspiration from other campaigns
Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.
Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley
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We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.
Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.
This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.
This episode covers:
- How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
- The future of email marketing
- Email marketing misconceptions
- How CRMs and email marketing need to work together
- Data-driven marketing
Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g
Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
See you next week for another episode!
Is this the END of Influencer Marketing as We Know It?
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Is Influencer Marketing nearing the end?
There's no denying that the influencer industry is changing as we know it.
With huge influencers like Molly Mae, Grace Beverley and Steven Bartlett rapidly changing the influencer landscape, we must be aware of all the changes happening in the space.
In this episode, the Girls in Marketing Team discuss:
- Examples of successful influencer marketing
- Their own experiences of being influenced
- Some not-so-good examples of influencer marketing
- The evolution of influencers
You guys love us discussing influencer marketing and, if you haven't already, go check out our other episodes on this topic:
A Deep Dive Into Influencer Marketing with Fadzi Nyama: https://go.girlsinmarketing.com/47XkKyz
Understanding Influencer Marketing with Natalia Cortazar: https://go.girlsinmarketing.com/4beO5r0
How Influenced Are We By Influencers? : https://go.girlsinmarketing.com/3UlxrQr
Thanks for listening to this episode, we'll see you next week in a brand new episode!
Lounge Underwear's Creative Genius: Lessons in Creativity with Jo Bird, Creative Lead at Lounge | Prev Gymshark
Today, we have Jo Bird on the Girls in Marketing Podcast!
Jo is the Creative Lead for Lounge, the disruptive lingerie brand taking the industry by storm.
From working at e-comm powerhouses like Gymshark and Lounge, Jo shares some practical insights into how to be your most creative self. We’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into how to be heard and why personal branding is so important today.
This topic covers:
- Working on creative campaigns for Gymshark and Lounge Underwear
- Developing a strong personal brand
- How to get ideas approved by managers or senior leaders
- The process of designing the new Lounge stores
A huge thanks to Jo for coming on The Girls in Marketing Podcast!
Remember to check out our amazing sponsor, Hostinger, here: hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
Thanks for your support of the podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/
Building a Career in Marketing *The Unconventional Way* | The Girls in Marketing Podcast
Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.
The Girls in Marketing team has various journeys into the marketing world, with some starting as marketing freelancers whilst others have a marketing degree.
We've sat down today to talk through our career journeys, including how we all began working at Girls in Marketing too.
This is our FIRST team episode of 2024 so make sure you show the love on socials!
As always, a huge thank you to our new podcast sponsors, Hostinger and Kingsbridge Insurance!
Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
Find out more about Professional Indemnity and Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24
Thanks for listening to this week's episode, we'll see you next week!
0 to 350K Followers in UNDER 3 Years: Building a Marketing Community with Olivia Hanlon, Founder of Girls in Marketing
Welcome back to The Girls in Marketing Podcast!
Girls in Marketing is one of the biggest marketing communities out there, with a following of over 350,000+ marketers.
The online community was started in 2019 by Liverpool-based, Olivia Hanlon, with no idea about its impact on the marketing industry many years later.
Today, our Founder and CEO, Olivia Hanlon, is in the podcast hot seat and is ready to spill all the Girls in Marketing secrets about the journey so far.
In this episode, Olivia chats about:
- The Start of Girls in Marketing
- The Future of the Girls in Marketing Podcast
- Building Your Personal Brand and The Pressure of Being Online
- The Future of Her Community-Based Business
- Taking Risks in Business and Your Career
This is a very special episode to kick off season 5 of the podcast so hopefully you enjoy it!
A special thank you to our NEW sponsor of the podcast, Hostinger!
Find more about Hostinger's Website builder here: https://www.hostinger.com/girlsinmarketing
Use code GIRLSINMARKETING to get an extra 10% off your Hostinger plan!
We'll see you next week for another episode!
The BEST Christmas Marketing Campaigns of 2023 | Asda, Iceland and More | Girls in Marketing
Welcome to a festive edition of The Girls in Marketing Podcast! Today, we’re sitting down to discuss some of the team’s favourite Christmas marketing adverts of 2023.
From heartfelt charitable ads to light-hearted supermarket skits, we cover a broad range of Christmas ads! So grab a cosy cup of something warm and listen to this exclusive edition of The Girls in Marketing Podcast.
We’ll be back with a brand-new season in January with a new episode every week with some guests you won’t want to miss.
Make sure you’re following us to get notified when we release a new episode and follow our Podcast LinkedIn Page to get a behind-the-scenes look at the podcast.
Enjoy the episode!
The Girls in Marketing Podcast: Season 4 Wrapped
It's the final episode of season 4 of The Girls in Marketing Podcast 🥳
This season has been an absolute rollercoaster and we can't believe it's over already! We’ve had guests from incredible brands who shared their insights and expertise on a range of marketing topics so if you haven’t already, go back and dive into some of this season’s episodes.
We can’t thank you enough for listening and engaging with the podcast. Every rating and listen, really does help us more than you could imagine!
A huge thank you to you for listening to our episodes this season and even though the season is over, don’t worry, you can stay up to date with podcast news here:
Follow our Podcast LinkedIn Page ➡️ https://www.linkedin.com/showcase/the-girls-in-marketing-podcast/
Subscribe to our podcast mailing list for exclusive sneak peeks ➡️ https://go.girlsinmarketing.com/3OBzQlx
Subscribe to our YouTube channel for behind-the-scenes content ➡️ https://www.youtube.com/@GirlsinMarketing
A Deep Dive Into Influencer Marketing with Fadzi Nyama
Welcome back to The Girls in Marketing Podcast!
Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about how to build valuable communities and partnerships that work.
Going from freelancer to founder of social media and talent agency, Handled Agency, Fadzi has picked up a range of expertise which she shares in today's episode.
This episode covers:
-The truth about being an influencer
-Using social media to build community
-Building meaningful brand partnerships
-Transitioning from freelancing to agency life
A huge thanks to Fadzi for sharing her wisdom, we loved recording this episode and hope you enjoyed listening too!
Make sure to like and rate our podcast if you haven't already :)
The Power of Using Memes in Your Marketing Strategy
Be the first to hear about our next season of The Girls in Marketing Podcast here: https://go.girlsinmarketing.com/3QAm8lv
Wondering if you should be using memes within your marketing strategy? Getting FOMO from seeing your competitors getting involved with meme-able events? If you've ever wondered whether memes are relevant to your marketing strategy, today's episode is for you.
This episode covers:
- Memes in a social media strategy
- Reactive marketing
- Trending topics in marketing
- The importance of timing in marketing
Head over to our socials to check out some of our own memes!
Enjoyed this episode? Make sure to go rate our podcast to help us improve the podcast for you!
Connecting Your Community Through In-Person Events with Justin Clark & Lee Benecke | SocialNorth
Welcome back to The Girls in Marketing Podcast!
Today, we are joined by TWO special guests and close friends of Girls in Marketing, Justin Clark and Lee Benecke.
Between them, Justin and Lee have a wealth of marketing experience and knowledge which makes this a great episode. Together, the pair has founded SocialNorth, a company on a mission to connect the digital communities of the North of England.
Justin and Lee are industry leaders in the digital space and make this episode a great one no matter what stage you are in your career. Listen in to find out more about the pair and the future of SocialNorth (spoiler: they have BIG plans 🚀).
This episode covers:
- Building a community in a saturated market
- Working in social media
- Agency life and consultancy
- SocialNorth
- Public speaking and events
A huge thanks to Justin and Lee for joining us on this episode!
Make sure to go and listen to the rest of our podcast episodes to continue strengthening your marketing knowledge!
If you did enjoy this episode, make sure to go like and follow our podcast to be notified when we upload next Wednesday.
Is AI Going To Take My Marketing Job? ChatGPT, Bard and More
Welcome back to The Girls in Marketing Podcast!
Today, the Girls in Marketing team are sitting down to discuss a topic on everyone's lips right now... Artificial Intelligence (AI). AI is a scary topic to discuss for a lot of marketers but we're here to discuss the topic with you and let you know how we use AI ourselves within the marketing industry. It's clear that AI is here to stay so make sure you listen to this episode to listen to our perspectives.
Topics covered during this episode:
- Artificial Intelligence tools
- Is AI going to replace marketers?
- Improvements in the AI space
- ChatGPT and Bard
Thank you for listening to this episode of the podcast! Make sure to like and follow our podcast to help us continue to bringing you some great episodes.
If you're new around here, make sure to check out Girls in Marketing and how you can get involved here: https://go.girlsinmarketing.com/47inJ5m
Dominating the World of Social Media with Grace Andrews | Diary of a CEO & Steven Bartlett
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 Today, we have Grace Andrews on the Girls in Marketing Podcast! Grace is the Marketing Director for The Diary Of A CEO & Steven Bartlett and is a well-known face in the world of social media. Running a community of millions across a range of social media platforms, Grace is your go-to person for social media trends and updates. From being a Social Media Manager to progressing to Marketing Director at a young age, we’re hoping you can take lots of knowledge and practical takeaways from today’s episode including insight into what it’s like to work for Steven Bartlett. This topic covers: -Career progression from Social Media Manager to Marketing Director -Developing a strong personal brand -Understanding social media platforms for your brand -Working for Diary of a CEO & Steven Bartlett Huge thanks to Grace for coming on The Girls in Marketing Podcast!
If you’re wanting to see more from Grace, make sure to follow her on LinkedIn and check out her membership webinar ‘Is it worth investing in video content?’ in the Girls in Marketing Membership.
Snack Ep #24: Fostering a Positive Workplace Culture with Holly Clark | CultureShift
This week, we’re back with a special guest to talk all about positive workplace culture! Holly Clark is Digital Media Executive at CultureShift, a company working to lead a positive change in organisational culture. On today’s episode, we dive into how you can implement a positive workplace culture, how to prevent a bad culture and everything in between. If you’ve considered making a positive shift within your workplace before, this episode is a great listen. Topics discussed on this episode: Positive workplace culture What makes up good and bad company culture? Red and green flags during the hiring process Feeling satisfied at work Make sure to tune in to see what you can do as a marketer to foster a more positive culture in your workplace!
Mastering Copywriting as a Marketer with Ellie Perkins
👉 Take a look at our new copywriting course here: https://go.girlsinmarketing.com/3PzN1Wd 👈 This week, copywriting expert, Ellie Perkins, joins us on the podcast! After founding her own copywriting and social media management agency, Write & Sunny, Ellie has become widely known for her copywriting expertise. In this episode we’re talking about Ellie’s career journey into marketing, how she turned her love of copywriting into a career and how to navigate running your own business. We're sure you'll be able to take away many practical tips and tricks to improve your marketing! Topics covered in this episode: -Copywriting tips and tricks -Being a self-employed marketer -Improving your inner copywriter -Finding inspiration as a marketer We've also worked with Ellie on our brand-new copywriting course which you can check out here: https://go.girlsinmarketing.com/3PzN1Wd You can go follow Ellie here: https://go.girlsinmarketing.com/443AHC7 If you enjoyed this episode, make sure you're subscribed for some more marketing content 👏
Snack Ep #23: B2B Influencer Marketing
We're back with another snack episode of The Girls in Marketing Podcast! This week's topic of discussion is B2B Influencer Marketing. Can influencer marketing be successful as a B2B practice?
In this episode, the Girls in Marketing Team talk about:
- Types of influencer marketing
- Business-to-business marketing
- Examples of successful influencer marketing campaigns
Make sure to tune into our other snack episodes to hear the team debate different topics in marketing!
Understanding your Customer Lifecycle with Amelia Cohen | Salesforce
On the Girls in Marketing Podcast this week, we are joined by Amelia Cohen who is a Solution Engineer for Marketing Cloud at Salesforce.
If you're wanting to learn about customer lifecycles, this episode is for you. Amelia has expertise in customer journeys and digital marketing and she helps clients develop and consult on effective marketing strategies for businesses within her role. She also serves as the WhatsApp specialist within Marketing Cloud and is dedicated to staying on top of emerging trends in mobile marketing.
Topics covered in this episode:
- Customer lifecycles and journeys
- Integrating customer experience and marketing
- Using customer data
- The acquisition and retention of customers
- Understanding your customer
Don't forget to follow our podcast to be notified when our next episode is released!
If you're new around here, make sure you get involved with Girls in Marketing:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Website: https://www.girlsinmarketing.com
Snack Ep #22: Big Budget vs Small Budget Marketing
Do you have to have a big budget for a marketing campaign to be successful? Today, Olivia, Amy and Keira sit down to brainstorm campaign tips for any marketing campaign, big or small, and discuss whether big budgets are ever really necessary. This episode doesn't hold back on how brands can get involved with trends and the team provide some great examples of big and small-budget marketing campaigns.
In this episode, the Girls in Marketing Team talk about:
- Examples of great marketing campaigns
- Marketing budgets
- Brainstorming campaign ideas
- What makes a successful marketing campaign
- Working as a small business
This episode is a great listen and we'd love to hear your thoughts on Big Budgets vs Small Budgets in Marketing on our social channels:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Check out how you can get involved with us here: https://go.girlsinmarketing.com/41JVd8H
Don't forget to follow us if you enjoyed this episode!
Channelling Brand Mission Through Purposeful PR with Florence Welke | LUSH
Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for.
Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community.
This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values.
This episode covers:
Working in PR
Building a community online and offline
Lush's communication tactics
Best marketing campaigns by Lush
Huge thanks to Florence for joining us on this episode!
Please make sure to like and follow us to keep updated with future episodes, see you in the next one!
Snack Ep #21: Progressing into Management
Progressing into management is something that many of us are likely to want to do in our careers but where do you even start? Working in marketing is hard and navigating your way into a management position is super difficult. In today's episode, we dive into everything you might need to know about progressing into management no matter what point of your marketing career journey you are at.
In this episode, the Girls in Marketing Team talk about:
- How to become a manager
- Progressing in your career
- Career journeys in marketing
- How to lead a team
- The difference between a leader and a manager
If you're looking to get into a management position or simply looking to level up your career, this episode is a must-listen!
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Building Confidence and Resilience in your Career with Rosa Mitchell | connective3
Today, we are joined by Rosa Mitchell, Business Director at connective3, a digital marketing agency specialising in SEO, PR, content marketing, PPC, display, and more. Rosa is an advocate for growing confidence in the workplace and gives some tips and key takeaways for thriving in your marketing career.
This episode covers:
- Confidence in the workplace
- Favourite marketing campaigns
- Digital PR
- Finding a job in marketing
- Being resilient in your career
- Tips for growing your confidence
This episode is a must-listen if you're wanting to grow your confidence in your marketing career.
Snack Ep #20: Guess the Brand in 20 Questions
We’re back with another game of 20 Questions! Our much-loved snack episode is back for Round 3 of Guess the Brand. We’ve played this game many times before and know how much you love playing along at home so we just had to bring another episode of this back. Tune in, play along and let us know how you did! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Creating Effective PR Campaigns with Rachel Allison | Axe & Saw
In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work.
This episode covers:
- Working in PR
- Building your own agency
- The difference between good and bad PR campaigns
- Working for a small vs large agency
- The evolution of the PR industry
If you're in the PR agency or simply interested in PR, this episode is a must-listen!
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #19: Is Social Media Making Us More or Less Social?
Social media has become a huge part of our lives and these days most of us couldn’t imagine life without socials. But in today’s episode, we wanted to discuss the good, the bad and the ugly of social media and ask ‘Is social media making us more or less social?’
This episode covers:
- The evolution of social media
- Social media platforms that have changed
- Screentime and mental health
- Using Social Media effectively
We’d love your opinion on this topic over on social media, come and join in with the conversation!
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Marketing and Growing a Podcast with Gaby Mendes
This week, we're joined by the Founder of Talk Twenties, Gaby Mendes, who is growing the ultimate platform for twenty-somethings in the UK. In this episode, Gaby discusses what it has been like to grow an award-winning podcast whilst navigating life as an entrepreneur in your twenties.
Gaby discusses what she would do if she was setting up a podcast in today's environment and how you can grow a community around your podcast. If you're looking to start a podcast or just considering how to grow your video content marketing, this episode is definitely for you.
This episode covers:
- Starting a podcast
- How to market a podcast well
- Creating short-form content
- Podcast misconceptions
- How to find your niche
- Growing the community of Talk Twenties
- Issues with starting a podcast
A huge thanks to Gaby Mendes for joining us on this episode, we'll see you in the next one!
Snack Ep #18: Audience vs Community in Marketing | The Girls in Marketing Podcast
What’s the difference between audience and community? It’s been a debate for years.
Are they the same thing?
How do you build an online community?
Why is community so important?
So. Many. Questions.
In this week’s snack episode, we dive into the real difference between audience and community and why community is crucial for brands today.
Grab a snack and tune in to hear the Girls in Marketing Team share their opinions on this topic. This snack episode covers:
•Creating an online community
•How to grow a following
•Building a tight community
•The importance of community for brands
•Examples of brands that use community well
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Behind The Scenes of the Creator Economy with Hannah Anderson | Kyma Media and ex Social Chain
Today, we're joined by Hannah Anderson, Managing Director of Kyma Media and Co-Founder of Social Chain, with Steven Bartlett and Dom McGregor.
Hannah spills the secrets behind today's creator economy, discussing the highs and lows of working in social media and what it is REALLY like to work with some of the biggest influencers around including GK Barry and KSI.
Topics discussed in this episode:
- Creator economy
- Working with influencers
- Founding Social Chain, one of the world's first social media agencies
- Leveraging Facebook and Snapchat for your brand
- Advice for new starters in the marketing industry
- The future of the creator economy
- Being a leader in the industry
- Founding an agency
This episode is a great listen for anyone working or looking to work in the world of influencer marketing in the future. A huge thanks to Hannah for joining us in this episode and we'll see you in the next one.
Don't forget to like our podcast to be notified when our next episode is released :)
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #17: Marketing Agony Aunts
Meet your new Marketing Agony Aunts! We asked our community to share their marketing dilemmas with us and in this episode we share our best advice as a team to help you navigate some of your biggest marketing problems. This episode covers: • Dealing with Imposter Syndrome • How to deal with difficult feedback • Management styles • Where to find creative inspiration Make sure you leave a like + subscribe to here more of our podcast episodes!
Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle
Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.
This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.
This episode covers:
- Brand ambassadors
- Working with influencers
- Untraditional routes into marketing
- Working for a huge company, including Ann Summers and The GelBottle
- Local marketing
- Growing an online community
- Influencer programmes
- Marketing and taboo topics
This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #16: How to Start a Career in Marketing?
From career beginners to career changers, in this episode of The Girls in Marketing Podcast we cover tips and advice to help you start a career in marketing. Listen in and find some inspiration to give your marketing career a kickstart! This episode covers:
- Untraditional routes into marketing
- How to get started in marketing
- Getting work experience
- Changing your career into marketing
Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Progressing in Your Marketing Career with Becca Vines and Megan Lowry
In this episode of The Girls in Marketing Podcast, Olivia and Amy are joined by Becca Vines and Megan Lowry, two of our very own Girls in Marketing members. We’re super excited to have Becca and Megan on the podcast and we going to talk about all things professional development and building a career in marketing. Progressing in your marketing career is difficult and establishing the right direction for you can be tricky. Becca and Megan discuss tools they have used to further their marketing career and they don't hold back! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #15: Social Media Platforms That Disappeared
In this episode, we’re reminiscing on some of the social media platforms of yesteryear! From Clubhouse to Myspace, we discuss why some of these platforms aren’t around anymore and what we think they could have done differently to survive!
Grab a snack and relax or listen on the go to these short and sweet episodes by the Girls in Marketing Team.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Understanding Influencer Marketing with Natalia Cortazar
In this episode, Olivia sits down with Natalia Cortazar, Founder of The Good Egg Agency. The Good Egg is an influencer marketing agency leading the evolving creator economy at the moment. As well as a founder, Natalia is also a public speaker and podcast host. Natalia has worked on campaigns for some huge brands including H&M, TikTok and Pret and now works with some of the biggest influencers around.
This episode is a great listen for anyone wanting to find out more about the influencer marketing industry. We discuss everything with Natalia from moving to the UK to the current influencer marketing landscape and we even touch on the latest 'de influencing' trend. Keep listening to find out all the latest influencer marketing secrets from the founder of one of the UK's biggest influencer agencies around.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg
Snack Ep #14: International Women's Day and Advocating for Women in the Workplace
Happy International Women's Day 2023! 🥰
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we talk about the importance of International Women's Day (IWD) and the 2023 theme of embrace equity. We also discuss how to speak up as a woman in the workplace, and how you can advocate for other women in the workplace. Tune into this episode if you want to be part of the IWD movement.
Snack Ep #13: True or False? Debunking Marketing Myths
👉👉👉 Sign up to The EmpowerHER Series here 👈 👈 👈
Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.
In this episode, we debunk common marketing myths and give our opinion on the myths. Tune in to hear our thoughts and feelings as marketers of these misconceptions we often hear from other people.