Give A Hoot

In the last episode we talked about why we need to talk about the masa when doing communication for social change. To cap off our mini-series on the mass market, we discuss how they consume the media, what content they engage with, and who they trust.

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

In the last episode we talked about how the masa is doing during the pandemic. Now we discuss why we need to talk about the masa when doing communication for social change. 

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

In the last few episodes, we talked about communication in a time of crisis, and the importance of conveying hope during COVID-19. 

Today we continue to deal with the pandemic, and certain sectors are harder hit than most. Which is why in this mini-series, we'll check in on the masa and how they are coping. 

The Owls (Oya, Joza, and Mika) are joined by Leo Laroza, the director for communication and information technology at SWS; and Wati Doctor, the president of Thinkscape Research.

Communicating hope is practical in social change. But how does it fare in a crisis the magnitude of COVID-19? What role can hope play in media, advocacy, and government?

Listen to this podcast based on our webinar with the Owls (Oya, Joza, and Mika) and speakers Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications; Roby Alampay, a veteran journalist and the founder of PumaPodcast; and Tabaco City Mayor Krisel Lagman-Luistro.

This episode will not be possible without our co-presentors JustLabs and OMCT.

"When you need hope most is when things are the most dark."  

Our instinct as communicators is to tell the story of the things that make us angry - government failure, human rights abuses, etcetera. But we also need to show the things that are going right, and how these came to be. In dark times such as the COVID-19 pandemic, we need to show people, above all, that change is possible.

Listen to part two of this discussion between the Owls (Oya, Joza, and Mika) and Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications.

Communications is critical in a crisis like the COVID-19 pandemic. But there's something we desperately need right now, and that is hope.

Listen to this discussion between the Owls (Oya, Joza, and Mika) and Thomas Coombes, a human rights strategist and the founder of the organization Hope-Based Communications.

The Owls (Oya, Joza, and Mika) talk about what they've learned from their conversations with Mae Paner and Nash Tysmans, and give advice on what you should do if you're called-out.

The Owls (Oya, Joza, and Mika) talk about why we call-out, how we can do so responsibly, and what we can gain from them. With guest Nash Tysmans, writer, teacher, and community worker. 

The Owls (Oya, Joza, and Mika) talk about the call-out culture. What it is, how to make it effective, and how it worked in the case of #BabaeAko. With guest Mae Paner, actor and activist.

We are WiseOwl, a group of communicators for social change. 

In the course of our work, people have approached us having had a negative experience with communication.

Eh kasi naman, kalat ang fake news, kaliwa't kanan nagsisiraan, ang bilis magshift ng trends, kakagawa mo pa lang, laos na pala! What more if you're an advocate or communicating a cause? Saan ka lulugar? Paano ka makikipagsabayan?  

And we've seen it in our own practice. Communication is powerful... if only we took the time to talk about it.

That's why we're doing this podcast. Here at Give a Hoot, we will sit down and talk to strategists, advocates, academics, creatives, and others who can talk about how we can use communication in creating positive change. 

Let's have more of these conversations that make us really think about issues that make an impact. 

Give a hoot with us!