In this episode we are excited to welcome Bianca Martinelli, Partner at Brazilian venture capital firm Alexia Ventures, Co-Founder of International Mastermind, a global network of professionals focused on international expansion. Previously, Bianca was the Senior Vice President of Global Operations at global entrepreneurial community Endeavor and Vice President of International Expansion for digital marketing and CRM platform company RD Station.

In our conversation, Bianca talks about the importance of having strong company values that can be universalized to have global appeal, how HQ can be an enabler of global growth and trust building instead of a command-and-control mechanism, how it is crucial to create internal systems for unifying knowledge and facilitating strong communication, why iterating and embracing failure are key in succeeding with global expansion and how to architect your company to go global when you are ready, among other topics.

This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets @ https://www.zedra.com

Find our entire podcast episode library at https://www.globalclassbook.com/podcast and learn more about our forthcoming book on global business growth at https://www.globalclassbook.com/

Interested in learning more about our book Global Class? Be the first to get a copy (coming out August 23, 2022), and get a ton of valuable free bonuses for pre-ordering. Learn more here: https://www.globalclassbook.com/pre-order-book

Why leaning into small scale is key for successful international expansion | Kathryn Hymes | Fmr Head of Int’l Product, Slack

Global Class PodcastBy Aaron McDaniel and Klaus WehageDec 22, 2021