Global Content

It's a tricky pasture to navigate when you are creating content for different continents especially when a different language is involved. You have to consider not only the cultural angle but also ensure the relevancy of it in the ever changing B2B market.

Tackling this challenge day in and day out is Enchi Chang, who is an academician first, and content creator next. Coming from Taiwan, she uses her wide experience gained in academics and has developed a unique approach for the creation of B2B content. She explains in the podcast how different the Taiwan market is and how she helps companies like AMG Digital to not only harness this difference but grow with it.

Content, be in any format, needs to be engaging to keep the attention of a user. But is it the case when it comes to B2B? Why is the content created for a B2B industry usually not so appealing compared to B2C industry?

I try to find this out by having a discussion with my colleague Prashanth Krishnappa who is a content creator with an engineering background. He specialises in creating B2B content for tech, engineering and software industries with storytelling being the core theme.

Kristina Liebute is an international copywriter with a journalistic background. I had the opportunity to work with her in the past and the content she creates is always so remarkable. A well told story is central to her pieces and hence I asked her to come onto the show and talk about her experience crafting content for software developers, projects managers and tech people in general.

Invessed is a software specialist for investment brands. They build websites, portals, apps and analytics faster. Their CEO Theo Paraskevopoulos combines data with creative thinking to bring wealth and asset managers all over Europe in touch with his topics.

These days even new companies are often international. In fact, they are often “born global” in terms of their supply chain, partners or customer base. Carlso is helping the companies to expand globally in sales, especially by building communities. Hence, me and Carlos Monteiro from EVOLVE talk about global expansion with content. And why he thinks, that Community Management should be at the heart of it.

Let's talk about Africa! The continent is expected to have 5 of the 10 biggest megacities worldwide by the end of the century. All this happens while close to 95 % of the population has access to cellular networks already today. Internet, Smartphones and Digital Business are booming already.

I turned to Markus Donath, who has acquired international experience in countries of the MENA (Middle East & North Africa) region, the USA and Europe. And he is an consultant on doing business with Africa for companies small and large. He even contributed his expertise to GIZ (a german development agency) as the Head of the Private Sector Development Programme in Egypt.

We had a chat about which kind of content could be sucessful with this market and also about the business opportunities in general.

Enjoy!