By Nancy Griffin
The Glowing Older podcast covers innovation in senior living and the business of aging well. Join Nancy Griffin as she digs deep with innovators creating new models to improve quality of life for older adults. From new housing models and intergenerational living, to leading-edge age-tech and wellness programming that creates vibrant health, connection and purpose, the landscape of senior living is vast. Come explore with us.
Episode 10:10 Jem Golden on the Universal Benefits of Green Spaces and Music
As a strategic consultant and policy analyst, Jem takes a global, interdisciplinary approach to addressing the issues of an aging population. Here he shares his passion for making cities more green-friendly, and how places like Japan, Scandinavia, and the Netherlands make nature and interaction among generations part of the fabric of life. About Jem Jem holds an MA in Public Policy and an MA in International Development. He develops strategy and policies to support ageing in place and age-friendly social inclusion. A key strength is expertise in the design and execution of cross-country research in complex, dynamic sectors using quantitative and qualitative methods. Jem developed all content for, and lectured undergraduates on, Disability, Social Inclusion and Universal Design in 2021 at University College Dublin. He presented to leaders of the Manchester Urban Ageing Research Group (MUARG), University of Manchester, on ageing in place in Japan and attitudes towards the elderly in Japanese society. As a business consultant, he redefined strategy for over 200 clients at the highest level including NGOs/not for profits, city authorities, government ministries and leading multinationals. Projects generated regulatory changes, new product/service development and investment including M&A. Projects include ‘green’ public transport; accessible tourism for all; and facilitating governments' support transition from informal to formal trade in developing countries. Key Takeaways Green spaces encourage walking and socialization. Being outside encourages intergenerational interaction and planned and spontaneous interactions. In senior living communities green spaces replenish staff as much as residents. Trends like children staying home until their 30’s and grandchildren living with grandparentsare driving intergenerational living. Learning to play a musical instrument enhances well-being and improves memory—even at a most basic level, like strumming a guitar or playing a few arpeggios on a keyboard. Listening to music daily provides protection for your brain. It provides cognitive resilience, improves memory and concentration, and helps alleviate and prevent symptoms relating to dementia and Parkinson's.
August 05, 2022
Episode 10:9 Cailey Massey on the Power of Art for Older Adults
The founder of Artfull Enrichment talks about developing art programs in senior living communities, and their library of 200 online art programs, step-by-step programs video tutorials and live workshops. About Cailey Cailey Massey is an artist who has been developing and implementing person-centered art programs in older adult communities for over a decade. With hands-on industry experience, She has dedicated her career to elevating artistic opportunities for underserved populations and promoting the benefits of creativity. Artfull Enrichment provides online access to hundreds of art programs that can be facilitated by in-house programming staff or used independently by residents. All programs are designed to empower participants, promote creative exploration, and support life enrichment teams. “We need to remove the intimidation barrier around art,” says Massey. “Our programs are step-by-step so residents feel guided throughout the process. They are often surprised at what they're capable of creating.” Key Takeaways Benefits of art include retaining fine motor skills, connecting with community, building relationships between staff and residents, and combatting social isolation. Moving into senior living is a transitional time and art is a good way to process emotions and feelings. Senior living communities can improve the impact and momentum of their art programs by introducing them in a consistent way. Attending once a week will get residents invested in the program. Create an art exhibition to share with family and friends. The art will have a more lasting impact. Collaborative activities take the pressure off individualsand build relationships with peers.
July 28, 2022
Episode 10:8 Mark Reisman on Building a Company around Empowerment
The founder & CEO of Empower Living talks about his new venture, his Master of Arts in Senior Living Hospitality from the USC Leonard Davis School of Gerontology, and why career path and empowerment go hand in hand. About Mark In addition to his role as CEO of Empower Living, Mark Reisman, CPA, is Chief of Acquisitions and Asset Management at Touzi Capital, a private equity firm specializing in senior living and multifamily investments. He oversees an $80M portfolio of twelve properties, totaling 990 multifamily and senior living units. Mark is the former CEO, CFO and Interim COO of WindRiver Management Corp., where he managed 30 senior living communities in Texas, Florida and Oklahoma, including assisted living, memory care, and independent living, in addition to two 200+ bed multifamily communities. Management company revenues increased by 28% over 2.5 years, and the company transitioned from a strictly third-party manager to also owner-operator. Key Takeaways Part of empowering staff is making sure they're productive and not wasting time on administrative tasks like scheduling and health records. Give employees tools and be a sounding board. Fall risk reduction needs and an offense and a defense, including motion detector sensors and video with AI technology that detects a fall once it occurs. It’s important to provide career path and educational opportunities to grow the next generation of senior living executives. Senior Living is notorious for having frontline workers who do not get promoted or promoted very far, so it's important to provide pathways for growth.
July 21, 2022
Episode 10:7 Colin Milner on the Significant Shift in Senior Living
Nancy Griffin welcomes back Colin Milner, CEO of the International Council on Active Aging®. ICAA’s business and consumer initiatives create new paradigms of healthy aging across the globe. About Colin Colin Milner is the founder of the active-aging industry in North America. He is the leading authority on the health and wellbeing of the older adult, and has been recognized by the World Economic Forum as one of the “most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance, and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging. Key Takeaways There are multiple models of wellness with the common goal of helping people to live better longer. ICAA latest research shows wellness is a growing priority. Eighty-one percent of the 459 respondents from senior living communities see wellness is a high or essential priority, compared to 60% in 2018. Fifty-three percent of respondents believe they have a culture of wellness, permeated throughout the organization and not just within the wellness center. The ROI of wellness includes attracting a younger, health-conscious residents and keeping residents at the community longer because they are healthier and more engaged. Senior living can’t rely on the government for funding. Government is all about the election cycles and trying to get funds will be extremely difficult.
July 13, 2022
Episode 10:6 Dr. Kerry Burnight, Ph.D. on Creating a New Culture around Aging
The Founder of The Gerontologist Inc. talks technology, elder abuse, and the need to create autonomy for older adults. About Kerry Kerry Burnight, Ph.D., is a nationally renowned gerontologist and the founder of The Gerontologist, Inc., an advisory firm that helps companies understand and meet the needs of older adults. She is an aging expert determined to help others improve the second half of their lives. Burnight spent 18 years at the University of California, Irvine, as a professor of geriatric medicine, where she developed a greater understanding of the tragedies and triumphs of growing older. There, she co-founded and directed the nation’s first Elder Abuse Forensic Center and the national non-profit, Ageless Alliance: United Against Elder Abuse, which works to eliminate elder abuse through awareness and advocacy. She has served on the executive leadership team of GrandPad—a technology firm that developed a user-friendly, custom-engineered tablet that has connected over 100,000 adults to their loved ones. As chief gerontologist, she assembled a team of colleagues, ages 82-106, who uncovered thousands of frustration points and identified elements required for a successful product. Her work has been featured on CBS News, The Doctors, Money Matters, The Dr. Phil Show, the U.S. Department of Justice, and the U.S. White House. Key Takeaways Elder abuse is a $37 billion business—older adults duped by devious, savvy methods of control and financial exploitation. Legacy and autonomy are older adult developmental imperatives. “Taking care” of older adults is the opposite of what they are hungry for. We have been filled to the brim with lies about aging, fueled by a multibillion-dollar anti-aging industry.
July 04, 2022
Episode 10:5 James Lee Flips the Script on Senior Living with Focus on Kindness and Joy
The Co-founder & CEO of Bella Groves talks about how his caregiver-first perspective shaped his new venture, and the pitfalls of treating dementia as a normal part of aging. About James Jams Lee is an icon in senior living and aging services, as an executive in large corporations and as founder of several entrepreneurial ventures. In 2021, he transitioned from an executive position in an established senior living organization to launch three interrelated endeavors: Bella Groves, a consulting firm, and a leadership podcast. Bella Groves is a care education company providing dementia training for family caregivers, coaching to guide families in their care for loved ones, and a 32-bed dementia care residence that serves as the hub of learning and modeling care. James is also owner of Bear Wise Consulting, an executive coaching firm and host of Level Up, a podcast dedicated to sharing self-growth and development ideas. He publishes a twice monthly newsletter on LinkedIn and is a frequent speaker on online platforms and at industry conferences. Key Takeaways The average length of stay in a dementia care community is 18 months and the disease progression is more than 10 years. Senior living’s offering is incomplete. Bella Groves’ 32-bed memory care community serves as a working showroom of dementia knowledge. Senior living’s two primary technologies are analytical technology to help understand what's going on, and action-oriented technology like social connectivity tools that help take care of residents. A foundation of data analysis is the place to start—outside companies can’t provide the information. Genuine kindness happens at a small intimate personal level so the only true way to infuse it is with the people you interact with every day. Create a Ponzi scheme of kindness.
June 28, 2022
Episode 10:4 William Wesley Myers on Targeting Millennials & Creating a Wellness Culture
The Assistant Vice President of Wellness Strategies for Mather discusses his pivot from hospitality to senior living. Myers shares his wellness architecture for Mather’s new $500 million Tyson’s corner life plan community, which includes two full-service spas. Catering to senior living’s new generation resident, two-thirds of the depositors are Baby Boomers or Generation X. About William William Wesley Myers was Director of Spa & Wellness for Langham Hospitality Group before joining Mather as Corporate Director of Wellness Strategies in March 2021. In April 2022, he was promoted to Assistant Vice President of Wellness Strategies. A well know executive in wellness and hospitality, Myers was named American Spa Magazine’s Most Influential Industry Leader three consecutive years. He has shape many leading-edge wellness facilities, experiences, and products—bridging gaps between authentic integrative therapies, consumer demands, and technology. Key Takeaways Mather’s Wellness Model focuses on three drivers: autonomy, affiliation, and achievement. The culture supports residents to be independent and engaged in a sense of community for as long as possible Forward thinking senior living communities are shifting the focus from “sick care” to preventative care. There is a trend toward all-inclusive, resort style flat fee and credit or spend-down models that can shift wellness programming from a loss leader to a revenue center.
June 19, 2022
Episode 10:3 Leo Tonkin on Why Salt Rooms are Senior Living's Must-Have Wellness Amenity
The CEO of SALT Chamber and Founder of the Salt Therapy Association discusses respiratory wellness and why dry salt therapy is an ideal offering for older adults. Learn how senior living communities can convert and existing space into a solo, couples or multipurpose salt room. About Leo Leo M. Tonkin has been CEO of several companies over the past 30 years focused on strategic, organizational, and leadership development. A pioneer and visionary with a passion for respiratory health and wellness, Leo was the first to bring salt therapy to North America in 2012. As CEO of SALT Chamber, which has completed over 1,300 worldwide projects, Leo has become a leading authority on the design, build, and installation of salt therapy rooms, concepts, and facilities as a new business and for day spas, med spas, wellness centers, health practitioners, senior living communities and rehabilitation facilities to add salt therapy to their existing services. Leo is also the Founding Chairman of the Salt Therapy Association, a not-for-profit trade organization providing research, education, and innovation for the salt therapy industry. He has recently been named Initiative Chair for the new Respiratory Wellness Initiative from the Global Wellness Institute. Leo is considered a thought leader and a futurist in organizational development and is a published author, a highly sought-after keynote speaker and lecturer, and has written more than 30 programs from executive excellence and team building to communication and breakthrough thinking. As a recent cancer survivor, Leo passionate about the health benefits of salt therapy and the difference it can make in people’s lives. Key Takeaways Dry salt therapy involves the inhalation of tiny sodium chloride particles produced by a halogenerator, which pulls out pathogens in the mucus. As we age, the respiratory system becomes more fragile and more susceptible to ailments like COPD, asthma, and allergies. Dry salt therapy acts as an anti-inflammatory, opens the airway passages, and increases oxygen intake. Multiple research studies validate the positive impact of dry salt therapy on lung functionality and lung volume recovery times, COPD, asthma, allergies, and bronchial issues. Senior living communities can easily convert an existing space into a solo or a couple's salt room or create a larger multi-purpose room with social activities like stretching or yoga. To request information on converting your space into a salt room, visit saltchamberinc.com/seniorliving
June 15, 2022
Episode 10:2 Dr. Tracey Gendron Talks about Systemic Ageism and How to End It
Dr. Tracey Gendron is the author of Ageism Unmasked: Exploring Age Bias and How to End it. She shares her insights from 25 years of experience as a gerontologist, serving as Chair for the Virginia Commonwealth University Department of Gerontology and Executive Director of the Virginia Center on Aging. About Dr. Gendron Dr. Tracey Gendron has a Master’s degree in Gerontology, a Master’s degree in Psychology, and a Ph.D. in Developmental Psychology. In addition to her book Ageism Unmasked, she has authored and co-authored over 30 scholarly manuscripts and seven book chapters on ageism and aging-related topics. She is frequently quoted in popular media outlets, including the New York Times, the Huffington Post, and U.S. News and World Report. Dr. Gendron has spoken about ageism in forums across America and can also be seen and heard as a guest speaker on numerous podcasts and video productions. Dr. Gendron has dedicated her career to changing the landscape to develop an age- inclusive climate that facilitates growth and engagement in elderhood. Her personal and professional goal is to raise awareness of elderhood as the solution to the deeply embedded ageism pervasive within all cultures, settings, and individuals. Key Takeaways Systemic ageism is embedded in all levels within our institutions, policies and procedures. It's everywhere, and invisible because we accept it as normal. The anti-aging industry clearly profits from ageism—fear of aging sells. To be anti-aging, ultimately means to be anti-living. The way we feel about aging influences our mental health, physical health and longevity. Fear of aging creates stress. The best way to fight ageism is to feel good about aging. Ageism underlies social isolation. It’s hard to find opportunities to contribute when you are not valued. Another type of ageism devalues the caregivers who support older people.
June 05, 2022
Episode 10:1 Jake Rothstein on Doing Better through Technology and Providing the Human Touch
The Founder & CEO of UpsideHōM shares company milestones and how to create organic intergenerational connection and successful co-housing. Learn how this exciting alternative to traditional senior living is creating solutions for social isolation and affordable housing. About Jake Jake Rothstein is the CEO and Founder of UpsideHōM, whose mission is to enhance the quality of life for older adults everywhere. UpsideHōM is the first and only fully managed, shared living option for older adults, providing a turnkey, affordable and appealing alternative to traditional senior living. Jake previously co-founded Papa - a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks - based on experience with his own grandfather (whom he called Papa). Witnessing the wide-spread nature of loneliness, isolation and unaffordable housing options for older adults, Jake developed the idea for UpsideHōM, which would provide a solution to more completely tackle these challenges at scale. With a background in technology sales, operations and management, Jake has experience building and running successful, international teams, selling enterprise software into the Global 2000. Jake holds a BA in Economics from the University of Florida. He is a FAA certified Private Pilot who enjoys flying, outdoor running and spending time with his incredible wife Sharona and their Goldendoodle Louie. Key Takeaways Older adults believe they're more independent than they actually are. When moving in with UpsideHōm, people tend to lean more on their home managers than they think they will. Moving is an event that happens infrequently for most people, so they tend to forget the challenges of coordinating a move. With older adults, moving often surrounds a triggering event like the 5D's: death downsizing, divorce, disaster, and disability. The senior living industry puts people into buckets based on age, acuity, mobility, or accessibility, but people are more nuanced. Every human being ages differently. Technology can facilitate efficiencies to deliver human touch technology. It can drive efficiencies to coordinate services better, but it's going to be hard to solve the loneliness epidemic without human touch. At the core, intergenerational connection happens organically. UpsideHōm home managers facilitate organic engagement by providing access to experiences, events and activities both within the apartment complex and in the broader community. Half of UpsidHōm’s prospects are interested in co-housing. Co-housing works best when people are paired in advance, like the way college roommates are matched based on compatibility in a dorm room setting—it puts people into a neutral territory. Research show that people are less territorial move into a physical dwelling at the same time.
May 29, 2022
Episode 9:10 Andrew Carle on Senior Living Education and His Dream Memory Care Project
From developing university curriculum for senior living, to designing state of the art assisted living and memory care communities, Andy Carle has done it all. Learn about his newest project at The Virginian, where color-coded wings and multi-themed experiential engagement take memory care to the next level. About Andrew Andrew Carle is adjunct faculty at Georgetown University's Masters in Aging and Health, and advisor and consultant at The Virginian. As Georgetown University faculty, he provides development of and lead instruction for nation's only graduate curricula in Senior Living Administration. Previously, he was an award-winning Professor and Executive-in-Residence for the Program in Senior Housing Administration at George Mason University, establishing the first undergraduate curricula in the nation dedicated exclusively to the senior housing industry. Carle is internationally recognized for defining a new category of senior housing—"University Based Retirement Communities (UBRCs)™" and a new sector of technology—"Nana" Technology™ (technology for older adults). He is co-developer of the innovative GPS shoe ("SmartSole™") for individuals with Alzheimer's at risk of wandering. The shoe was included in exhibition of "100 Most Important Inventions in History" by the National Museum of Science and Technology in Stockholm, Sweden. His work has been featured or cited in The New York Times, The Wall Street Journal, TIME, CBS News, CNN, PBS, NPR, and U.S. News & World Report, among others; and in more than 100 senior housing, aging services industry, and technology publications. His 30+ years of executive-level senior housing and healthcare experience include Chief Operating Officer and VP - Business Services for multiple "Top-10" senior housing providers, and CEO, COO, and Director of Strategic Planning & Marketing for vertically integrated healthcare systems. As president of Carle Consulting, LLC, his clients have included industry leading senior living providers and organizations, as well as AARP, Apple, Nintendo, and UnitedHealthcare, among others. He served as Senior Consultant - Health Intelligence for J.D. Power and Associates in development of the first national customer satisfaction and certification program for the senior living industry. Awards include “Best of the Best in Aging Services” from Aging News Alert and “Leaders in Aging – Mentor Award” from the National Committee to Preserve Social Security and Medicare. In 2010, Carle was recognized among six "People of Influence" for the senior housing industry by Senior Living Executive magazine. Key Takeaways Healthcare is an integral part of assisted living and memory care, even independent living. For example, special diets for chronic diseases and swallowing disorders. Health Administration students have already decided on a career in helping people—we can teach them the hospitality side and the role of senior living on the continuum of healthcare. The Virginian replaced underutilized life skills stations with large engagement rooms in a multi-themed setting. Intergenerational retirement environments and university-based senior living communities are popular and growing fast. Retirees today are not attracted to “elderly islands” and like the intellectually stimulating environment of a college campus. Technology to streamline operations will be critical. How do we automate? How do we make our labor more productive? How do we make one nurse's aide as productive as three today?
May 18, 2022
Episode 9:9 Paige Wilson on Founding Naborforce & Bridging the Caregiver Shortfall
From corporate CFO to age-tech entrepreneur, Paige Wilson turned her lightbulb moment into a thriving age-tech enterprise. Find out how Naborforce’s form of “paid volunteerism” enables aging in place, combats loneliness, and provides access to social determinants of health and purpose for an older workforce. About Paige Paige Wilson is the founder and CEO of Naborforce. She spent the bulk of her career in the large corporate arena, holding several executive level positions, including CFO of a Fortune 1000 company. After struggling with the demands of caring for her aging mother while also trying to balance career and family, she began looking for a solution that could benefit other families who were facing similar challenges. She found that while the medical community continues to bring innovative solutions, there was a need for support outside of the medical world, often before regular medical care is needed. Naborforce bridges that gap between independence and medical care. Paige holds a degree from The University of Virginia. Key Takeaways Working in the gig economy is attractive to middle-aged women. The average “Nabor” is 54 years old. Eighty five percent are women, primarily empty nesters and retirees. Most older adults are still not comfortable with technology. Eighty percent of Naborforce’s revenue comes from the adult children booking through the app. Naborforce partners with life plan communities and assisted living to bridge staffing shortages and enable senior living without walls.
May 08, 2022
Episode 9:8 Michael Mann Talks About the Disruption and Acceleration of Age-tech
Age-tech pioneer Michael Mann advises and mentors early-stage startups to help founders design the best products for older adults. Listen to his views on technologies for aging in place and opportunities for growth in senior living. About Michael As founder of Tachyon Insights, Michael is an age-tech healthcare influencer who is passionate about empowering the lives of older adults and family caregivers. An industry influencer, he has 30,000+ LinkedIn followers and is a regular speaker at senior living and healthcare conferences. He is a mentor at 757 Accelerate and MedStartr Ventures. Michael credits his insight into caregivers and older adults to working as a social worker in skilled nursing facilities as a care manager and licensed assisted administrator, being a family caregiver and developing 1,000 + care plans. Michael owned a care management company which supported Medicare/Medicaid dual eligible, and Humana members, where he oversaw initiatives that reduced hospital readmission by 32% over a 6 month period and 44% for chronic care members. The program dramatically improved member satisfaction, HEDIS measures, and quality metrics driven by risk individualized risk assessments. He also served as Chief Commercial Officer at Sagely, a wellness platform that empowers older adults and connects their families. Michael holds a Masters in Healthcare Administration from George Washington University Milken Institute of Public Health. He has a wife, daughter and 2 dogs, loves to surf, hike, and work out, and is a caregiver to his 89-year-old dad. Key Takeaways Voice technologies are huge because that is the natural way humans interact. Home diagnostics are in the early stages of development. Processes such as drawing blood and eye tests will improve. Consumer-driven technologies will help older adults stay in their homes. Ninety percent of homes are not modified for later life. Senior living needs to be reimagined beyond the walls and have greater collaboration with homecare companies and hospitals. Senior living can deliver a platform of wellness and social services, but the real estate revenue model is not structured for the pivot.
May 03, 2022
Episode 9:7 Documentary Filmmaker Sky Bergman on the “Why” Behind Lives Well Lived and Her New Intergenerational Passion Project
Sky Bergman was inspired by her active 100-year-old Italian grandmother to document the wisdom of older adults. After spending four years interviewing 40 people with a cumulative life experience of 3,000 years, she released the film Lives Well Lived to critical acclaim. About Sky Sky Bergman (she/her) is an accomplished, award-winning photographer and filmmaker. Lives Well Lived is Sky’s directorial debut. Her fine art work is included in permanent collections at the Los Angeles County Museum of Art, Brooklyn Museum, Seattle Art Museum, Santa Barbara Museum of Art, and the Bibliothèque Nationale de France. Her commercial work has appeared on book covers for Random House and Farrar, Straus & Giroux, Inc., and magazine spreads in Smithsonian, Arthur Frommer’s Budget Travel, Reader’s Digest, and Archaeology Odyssey. Sky Bergman is Professor Emeritus of Photography and Video and a former Department Chair of the Art & Design Department at California Polytechnic State University in San Luis Obispo, CA. She has two short films about intergenerational connections currently on the film festival circuit and is working on a feature-length film that is a celebration of love. Key Takeaways The Lives Well Lived intergenerational program pairs high school and college students and older adults, using the 20 questions from the film as prompts. Both the older adults and the young students say they have far more in common than their differences. The only difference is their age. Senior living communities can adopt their own Lives Well Lived project by downloading the discussion guide on the website, including best practices in interviewing. Watch Lives Well Lived on PBS, Amazon, and iTunes.
April 27, 2022
Episode 9:6 Kay Van Norman Talks about Creating a Culture of Wellbeing in Senior Living and How to Fill Up Underutilized Wellness Centers
Founder and President of Brilliant Aging, Kay Van Norman’s mission is to bridge the gap between programming and a culture of wellbeing. Learn about her “stages of change” model for entering senior living and how sales and marketing can optimize engagement through a focus on person-centered wellness. About Kay Kay Van Norman is a healthy aging expert and former Director of the Keiser Institute on Aging. She serves on international boards, speaks and consults around the world, and has an extensive list of publications. Kay provides individuals with resources to create a personal Vitality Portfolio® to help senior living communities deliver on their wellness brand promises. Key Takeaways The stages of change model for entering senior living includes precontemplation, contemplation, and preparation into action. Sales and marketing need a strategy for each stage. Wellness centers in senior living are underutilized. There are significant barriers to participation, including mindset, belief systems, ageism and ableism. Beliefs about aging drive health choices and behaviors. How do you help people change their mindset about aging? The people who thrive when they move into a senior living community are those who can internalize a mindset of well-being and take advantage of opportunities. Senior living needs to help people prepare in advance to thrive in community. The pivot to digital is the perfect opportunity.
April 17, 2022
Episode 9:5 Tom Grape on Benchmark’s Formula for Success and How Boomers Will Turn Senior Living on Its Head
For 25 years Tom Grape has been a pioneer in independent and assisted living, memory care and life plan communities. As Founder, Chairman and CEO of Benchmark Senior Living, he has grown the company portfolio to 63 communities in 7 states. Benchmark’s focus on culture has made the company an employer-of-choice repeat award winner with Fortune and the Boston Globe. About Tom When Tom Grape founded Benchmark Senior Living in a two-room office in Wellesley, Mass., he understood the significant health and social benefits his consumer-centered approach to senior living would provide people. Nearly 25 years later, Benchmark is one of the largest senior housing companies in the country, consistently receiving industry-leading resident and family satisfaction scores. Tom’s commitment to seniors has gone beyond those served by Benchmark. He has advocated for all seniors and helped pave the way for the industry both regionally and nationally. He is a founding board member and former chair of Argentum, the national organization of senior living companies; an executive board member of the American Seniors Housing Association; and a member of the owner/operator advisory group and strategic planning committee for the National Investment Center (NIC) for the Senior Housing and Long-Term Care Industries. In 1994, along with Massachusetts Secretary of Health and Human Services and now Governor Charlie Baker, Tom was instrumental in writing the legislation for assisted living in Massachusetts. Such groundbreaking work was recognized in 2019 when Tom received the inaugural Lifetime Achievement Award from the Massachusetts Assisted Living Association (Mass-ALA). Tom is a frequent speaker, panelist and author on topics related to development, workforce, programming, and the importance of human connection in senior living. Key Takeaways A key to Benchmark’s success is a concentration on core basic principles, applied over time.. The Boomers are going to want the full array of choices that they've had throughout their lives. They are going to turn senior living on its head. As the senior living market matures, there will be more segmentation and greater differentiation among products. Examples are urban and middle market models and mixed-use developments. Technology startups often miss the mark on the real need. Most develop a product based on a perceived need, without understanding the senior living market. The various software packages for accounting, care, CRM, and others are still not integrated. Getting technologies to work together remains a fundamental conundrum.
April 11, 2022
Episode 9:4 Scott McCorvie Shares the Secret Sauce for Vita Senior Living
After closing more than one billion of senior living transactions nationally, Scott McCorvie recently launched his own senior living company, Vita Senior Living. Find out why this native Floridian is banking on streamlined operations and an overall wellness model, combining healthcare with lifestyle improvement. About Scott Scott McCorvie, Founder and CEO of Vita Senior Living, leverages over 18 years specifically in senior living real estate finance, investment, and valuation. Prior to launching Vita Senior Living, Scott was CFO and EVP of Investments for a Florida-based senior living owner/operator (Alta Senior Living). Scott’s experience also includes time at two prominent healthcare REITs (CNL and Sentio), where Scott was successful in closing accretive senior living investments in markets across the country and was a vital member of the debt/equity capital and asset management leadership teams. Scott worked for one of the largest, dedicated senior living real estate advisory firms, HealthTrust, where he completed over 500 senior living real estate appraisal and market study assignments in markets across the United States. Along with his industry experience, Scott leverages his undergraduate and graduate degrees in real estate from The Florida State University and The University of Central Florida, and produces an industry podcast, The Inner Circle of Senior Living. Key Takeaways A strong defined culture is what separates good operators from great operators. The most important part of culture is having strong leadership. Multifamily housing is a better opportunity than hotels for adapted reuse. It’s hard to make the numbers work in a hotel conversion because costs are high, and design and safety components are not a good fit. Staffing and affordability are senior living’s biggest challenges—two things that are difficult to reconcile because one of the best ways to attract staff is to pay more.
April 04, 2022
Episode 9:3 Teepa Snow on Her 7 Million TikTok Views
As the founder and CEO of the Positive Approach, LLC, Teepa Snow is committed to educating individuals and communities about best practices in dementia. Her videos, training, coaching, consulting, and creative social media posts help millions impacted by this challenging condition, in more than 30 countries. About Teepa Teepa Snow is one of the world’s leading advocates and educators for anyone living with dementia or other forms of brain change. An Occupational Therapist with over 40-years of rich and varied clinical and academic experience, her philosophy is reflective of her education, work experience, medical research, and first-hand caregiving experiences. Her advocacy efforts led her to the development of the GEMS® State Model for understanding the progression of dementia and changes in abilities. She also created the Positive Approach to Care® training strategies, which are effective techniques for anyone seeking to optimize care and support for those living with brain change. As the Education Director of Eastern North Carolina’s Alzheimer’s Association, she also helped to create the nation’s award-winning DVD entitled Accepting the Challenge: Providing the Best Care for People with Dementia. Her user-friendly approaches provide guidance and leadership to national efforts to promote best practices in care. Key Takeaways What we previously thought was true about dementia is inaccurate in many ways. Cognitive impairment is not a normal part of aging. Impairment in the ability to walk quickly is one of the earliest indicators of dementia. There is a possibility a change in the cerebellar area that negatively effects our reactions to unexpected challenges in the environment. In people with dementia, there's damage to the part of the brain that allows them to see their changing abilities accurately. The senior living experience highly dependent on the leader. If the leader leaves, the whole system comes apart rapidly.
March 29, 2022
Episode 9:2 Nora Super on Healthy Longevity and Financial Security
The new executive director of Milken Institute’s Center for the Future of Aging has a bird’s eye view on everything impacting aging. Former roles include chief lobbyist at AARP during the Affordable Care Act's enactment, and appointment by President Obama in 2014 to lead the White House conference on Aging. About Nora As executive director of Milken’s Institute Center for the Future of Aging, Nora Super provides strategic direction for two primary focus areas: Healthy Longevity and Financial Security. In 2020, she launched the Milken Institute Alliance to Improve Dementia Care, which seeks to transform and improve the complex health and long-term care systems that people at risk for and living with dementia must navigate. Super is a respected thought leader, frequent speaker, and prolific writer on healthy longevity and the economic and social impact of global population aging. From 2014 to 2016, Super served as the executive director of the White House Conference on Aging, where she received wide recognition for her nationwide efforts to improve the lives of older Americans. She has also held leadership roles at the US Department of Health and Human Services, AARP, Kaiser Permanente, and USAging. Key Takeaways Population aging is affecting all countries across the globe. A perfect storm is coming with people living longer and not having the financial means to live well. Covid brought awareness of the negative impact of long periods of social isolation and lack of engagement. Healthy longevity and financial security are intertwined—the healthier you are, the longer you can work or earn money and stay active. The more financial security you have, the more likely you're going to have access to fresh air and secure housing, which impacts your health. The Milken Institute released a report last year on new approaches to long-term care access for middle-income retirees. 15% of Boomers will incur more than $250,000 in long-term care costs: fewer than 40% of workers and 34% of retirees are reserving funds for long-term care and medical expenses in retirement. Dementia in the U.S. will nearly double over the next 20 years. Alzheimer’s disproportionately impacts women and diverse communities.
March 20, 2022
Episode 9:1 From Elder Abuse Shelters to Luxury Living, Daniel Reingold is a Man of Many Firsts
In his 30-Year Tenure as President and CEO of RiverSpring Living, Daniel founded the nation’s first elder abuse shelter and senior living’s fine art museum, multiple intergenerational initiatives, and New York City’s first luxury life plan community. Hear how Hebrew Home at Riverdale’s visionary programs are being replicated across the country. About Daniel Daniel Reingold, M.S., J.D. is President and Chief Executive Officer of RiverSpring Living, a leading non-profit senior care organization with a century of history and leadership, which includes the operation of the renowned Hebrew Home at Riverdale. Under his tenure, the non-profit has grown significantly, generated by the development of innovative and much-needed care solutions for older adults—including managed long-term care, assisted living, senior housing, and rehabilitation services. As a passionate advocate for older adults, Reingold and his team opened the Weinberg Center for Elder Abuse Prevention, the nation’s first elder abuse shelter, in 2005. Reingold’s vision also includes the development of intergenerational initiatives. Project HOPE (Healthcare Offers Permanent Employment) is a unique program that provides students with the opportunity to complete their education while developing job skills. Students spend a large portion of each day at work sites around the Hebrew Home, trained by staff and building connections with Hebrew Home residents. Reingold has become a highly visible presence on the national level, having testified before the U.S. Senate Special Committee on Aging and attending the 2015 White House Conference on Aging. Key Takeaways Older adults do not want to be segregated by age. RiverSpring Living set up a high school for learning disabled students in the nursing home, and developed a strong relationship with Mount Saint Vincent, a small parochial liberal arts college. They are also exploring the possibility of graduate students and residents living together. Hebrew House at Riverdale’s Derfner Judaica Museum + The Art Collectionhas more than 5,000 museum-quality pieces. The museum and art center have had a profound impact on residents and staff. To put the U.S. elder abuse crisis in perspective, there are 1.6 million people living in nursing homes, and more than two million people living at home who are victims of abuse every year.
March 15, 2022
Episode 8:10 John Gonzales on Hard Choices and Fundamental Transformation
Proud industry disruptor John Gonzales, SVP of Consulting at Haven Senior Investments and President at Haven Senior Living, has been involved in every aspect of the business of aging well. Listen to his opinions on a healthcare versus hospitality approach, solutions for the middle market, and how to use social media to attract prospective staff and residents. About John John Gonzales has over 30 years of successful and progressive experience in the senior housing industry holding a succession of facility, regional and corporate level positions including Executive Director, Director of Marketing, Regional Manager, Director of Operations, Vice President of Operations and Chief Operating Officer. He brings a depth of experience to a broad range of senior housing environments including Independent, Assisted Living, Alzheimer’s and Skilled Care. With a unique ability to identify, motivate and direct resources, John deals effectively with cost containment, creative problem-solving, increasing work force productivity, and also possesses excellent human relations skills. He has a solid track record in developing leaders within our industry and is passionate about serving seniors guided by the culture of exceptional customer service. John attended the University of Texas at San Antonio where he majored in Music and minored in Computer Science. He is an accomplished trumpeter and plays for military ceremonies and funerals and is a member of the Jazz Disciples. Key Takeaways Senior living operators need to become adept at “reading the tea leaves” to look forward and craft the right message not only for today, but tomorrow. Marketing and operations need to have synergyand pull in the same direction. You can't fool people with your marketing. Bait and switch will backfire. Operators need to use the same social media tools to attract new employees as well as prospective residents. There are two camps in the industry: One thinks we can tweak the current model and the other thinks we need fundamental transformation. The population of middle-income seniors is growing the most rapidly, and finding solutions is always a hard trade-off. Conflict and difficult choices are the nature of the business.
March 07, 2022
Episode 8:9 Jeanette Leardi Talks about the Benefits of an Older Brain
The founder of the Ageful Living blog and a passionate advocate for the positive aging movement shares her opinions on empowered aging, caregiver support, and the tipping point of public awareness on ageism. About Jeanette Jeanette Leardi is a social gerontologist, community educator, writer, editor, public speaker, and aging wellness leader who has a passion for older adult empowerment. She finds special personal fulfillment in helping Boomers and older generations share their wisdom. Leardi’s decades of experience as the primary caregiver to both of her parents changed her perception about the aging process and inspired her encore career. She wanted to help people appreciate elders’ inherent dignity, wisdom, and unique value as mentors and catalysts for social change. She accomplishes this through her publications, presentations and classes in journaling, spiritual writing, memoir writing, brain fitness, health literacy, ageism, intergenerational communication, creativity, and caregiver support. Key Takeaways The fundamental issue concerning older adults is ageism. Solutions that don’t address ageism are Band-Aids. The brains of the older adults process faster and more accurately because they use both sides of the brain simultaneously. The corpus callosum between the two hemispheres of the brain gets thicker as we age and fully matures only in our 50’s. In a senior living community, systemic ageism occurs when the institution takes precedence over the individual residents. An ageist atmosphere reduces the bottom line, census, and employee satisfaction.
February 28, 2022
Episode 8:8 Keren Etkin Talks about Her New Book and the Blue Ocean Opportunity in Age-Tech
About Keren Keren Etkin is the founder of TheGerontechnologist.com, a media platform that covers the global age-tech ecosystem and offers online courses through the AgeTech Academy, and the founder/director of AgeLabIL at Shenkar college in Israel, an interdisciplinary R&D center focusing on age-tech. Named one of the most influential people in aging, Etkin is a sought-after public speaker and advisor for age-tech startups, investors in the longevity economy, care providers and organizations who work on innovation in aging. Previously, Etkin was the first employee at Intuition Robotics, maker of ElliQ, a pioneering social robot designed with and for older adults, and co-founder & VP of Product at Sensi.ai, a startup that developed the first artificial intelligence solution for remote care monitoring. She holds an M.A. in Gerontology and a B.Sc. in Life Sciences from Ben-Gurion University. Find Keren on Twitter, LinkedIn, YouTube, Spotify Key Takeaways COVID has being an incredible catalyst for age tech innovation. The computer became the window to the world for older adults. Age-tech is a solution to the staffing crisis. Automating tasks allows residents to have more autonomy, thereby freeing caregivers to do what they do best. By integrating smart home and wearable technologies with personal wellness data, age-tech will allow older adults to live as independently as possible.
February 21, 2022
Episode 8:7 Abby Levy on Investment Criteria and the Startups Changing the Face of Aging
As the Managing Partner and Co-Founder of Primetime Partners, an early-stage venture capital fund, Abby Levy builds companies from the ground up. Learn about the visionaries improving quality of life for older adults. About Abby Abby Miller Levy has spent her career helping businesses and consumer brands grow as an operator, entrepreneur, and advisor, most notably in the wellness sector. Prior to Primetime Partners, she was Senior Vice President of Strategy & Growth at SoulCycle, where she oversaw business development and revenue growth outside the consumer studio business, with an emphasis on building new digital products. Abby teamed with Arianna Huffington to launch Thrive Global, a behavior change technology company focused on employee productivity and wellness. Abby served as President of Thrive Global and remains on the Thrive Board. Abby began her career at McKinsey & Company then led product development at OXO International. She is a graduate of Princeton University and Harvard Business School. Key Takeaways Primetime looks for businesses that build major new pieces of infrastructure, such as GetSetUp, a live peer-to-peer learning platform for older adults. Fifty percent of older Americans are going to run out of money. FinTech offers tools and services that enable greater financial security. Senior living as a service (SLaaS) dis-aggregates the elements of senior living, such as healthcare, nursing, medication management, and social determinants of health like fitness, nutrition, sleep, mental wellness, socialization, and enrichment. Can these services be brought to a client’s home? Senior living communities are amazing resources for insights and experimentation, particularly around engagement.
February 14, 2022
Episode 8:6 Kris Chana on the Bright Future of Adult Day Care
The founder and CEO of Chelsea Place Senior Care and senior living podcaster on why he is bullish on adult day care as a cost-effective alternative to assisted living or home care, and the value of a good laugh. About Kris An entrepreneur with over 10 years of experience in senior care, Kris Chana’s personal mission is to give older adults hope and a sense of purpose that helps them live their best life. Chelsea Place Senior Care (named after his wife, Chelsea) includes adult day care, private in-home care services, and assisted living. Kris is the host of “The CAREpreneur” podcast and the show, “Senior Care Uncensored” which take people behind the scenes of a growing senior care organization. Kris documents exciting adventures that include taking seniors parasailing, flying, air boating, motorcycling, riding in mustang convertible, and much more. A graduate from the University of Florida with a BS in Business Administration, Kris and his wife owned, operated, and lived in an assisted living facility for the first 3 ½ years of their marriage. Key Takeaways Offering senior living services on site and at home allows a continuum of carethat meets people where they are. Senior living must attract a younger generation of service workers to the industry. Employees can make a difference in people's lives. Chelsea’s active day care leverages technology, for example, a 9’ x 16’ foot video wall that broadcasts interactive experiences and Obie, provides an active play platform.
February 07, 2022
Episode 8:5 Jayne Sallerson with Charter Senior Living on Getting Out of the Ivory Tower
As Partner and COO of Charter Senior Living, Jayne oversees 41 communities in seven states. Find out why the company nearly doubled in size in 5 months, and how a flat organization structure allows closer connection to associates, residents, and families. About Jayne Jayne Sallerson, a seasoned veteran in the senior living industry, is an investor, partner, and Chief Operating Officer at Charter Senior Living. For the past 25 years, she has served in various senior management roles for both large and small senior living organizations—exposing her to over 750 communities throughout the United States. She has developed and executed sales and operational infrastructures where the net result has been increased revenue, reduced expenses, and improved NOI. Her unique blend of sales and operations experience allows for a balanced approach of driving NOI while keeping customer and employee satisfaction at the core of operating strategies. Jayne spent seven years as Executive Vice President of Sales and Marketing for Emeritus Senior Living prior to the Brookdale merger. She also has experience in software platforms specifically designed for senior housing. Jayne helped launch and was COO of Sherpa CRM, a first of kind CRM built to integrate empathy with sales. She is well-recognized within the senior housing industry and is a frequent presenter on a variety of topics for major national senior living conferences. Key Takeaways Multiple management layers can disconnect corporate from the communities and the residents. Corporate exists to serve the field, not the other way around. Recruitment and retention are a challenge industry-wide, along with continued wage pressure. More attention is being paid to mental health. Burnout and COVID-19 fatigue are epidemic all the way to the top. Executive Directors are working extra hours, filling in shifts and working weekends.
February 01, 2022
Episode 8:4 Tana Gall, President, Merrill Gardens, Talks about Commitment to Serving the Forgotten Middle
With a winning combination of experience and innovation, Tana Gall is a leading voice in senior living. Listen to her insights gleaned from Merrill Garden’s 70 communities across 20 states, with 4,000 staff members and 7,000 residents, and her vision for moderately priced senior housing. About Tana Tana Gall is responsible for all aspects of operations and growth at the 70 Merrill senior living communities in 20 states – Merrill Gardens and Truewood by Merrill. Gall has over 20 years of experience in senior living leadership roles, and she is focused on creating a culture where the team members and residents thrive. Under Gall’s leadership, the company is recognized as one of the most respected providers of senior living in the country. Gall recently led the launch of the Truewood by Merrill communities with a focus on seniors in the underserved middle market. Gall is an industry icon, serving as a member of the Argentum Board of Directors, and she was previously the head of the Argentum Executive Director Leadership Institute. She is focused on bringing new leadership to the industry and was instrumental in the establishment of the Granger Cobb Institute for Senior Living at Washington State University. Based on her career accomplishments, Gall was asked to join the Bellevue College Healthcare Management and Leadership Advisory Board. She was also invited to join the International Women’s Forum, and was named a Woman of Distinction for 2021 by McKnight’s Senior Living, an award that honors women in senior living who inspire and impact the lives of residents and team members. Key Takeaways Acquiring real estate at low rates is a must to make moderately-priced housing work. Limiting serving times and food options control labor costs for middle market dining. Customized wellness offerings are an expectation for the next generation of senior living residents—not only a gym, but access to personal training. There are many benefits to cross-training employees, including cost savings and increased staff satisfaction.
January 24, 2022
Episode 8:3 Len Fishman on The Forgotten Middle and Challenges of Co-Housing
Len Fishman has worn many hats—Director of the Gerontology Institute at UMass Boston, CEO of New England’s largest non-profit senior living provider, and CEO/President of LeadingAge. Listen to his reflections on decades of experience in long-term services and support, and predictions on future challenges and opportunities. About Len Len Fishman served as director of the Gerontology Institute at UMass Boston until his retirement in 2021. The Institute is the research, policy, and public service arm of UMass Boston’s gerontology program, one of the oldest and largest aging studies programs in the world. Its main areas of focus are health and health care, long-term services and support, economic security, productive aging, and demography—with a special emphasis on low-income and minority older adults. From 2000 to 2012, Len was CEO of Hebrew SeniorLife, New England’s largest non-profit provider of senior housing and health care. During his tenure, HSL became an affiliate of Harvard Medical School, serving as the school’s clinical research and academic teaching site in geriatrics. Before joining HSL, Len was president of Leading Age, in Washington D.C., which represents 6,000 non-profit senior housing and health care providers, serving over two million seniors in the U.S. and Canada. Key Takeaways One of the big societal changes in aging is people living longer.Within a little over 100 years, we have increased the human lifespan by over 50%. Most of the institutions that govern our lives were created when the human lifespan was much shorter. Now, however, people expect to experience another chapter in their lives. Home care has changed dramatically over the last 20 years, and much more is now being spent on home and community-based services and adult day care. Two thirds of the Medicaid budget is allocated to home and community-based services, up from one third. As a result, nursing home reimbursement has stagnated, and the state of the industry is dire. Occupancy is at historically low levels. Co-housing has not gained traction in the U.S., but there is a trend towards multigenerational housing.
January 16, 2022
Episode 8:2 Perkins Eastman’s Max Winters on How Design Shapes Senior Living
Max Winters, Senior Associate at Perkins Eastman and co-host of the Shaping Dementia Environments podcast, talks about the company’s milestones, the importance of the built environment for older adults, solutions for the underserved 80%, and what the future holds for senior living. About Max A creative force in the senior living design industry, Max Winters, RA, has pioneered new thinking around aging-in-community approaches, innovative dementia environments, and the transformative role technology will play in the future of aging. A senior associate with Perkins Eastman in Pittsburgh, Max’s curious and compassionate nature has established him as a trusted advisor in the development of both long-term visions for senior living communities and dementia environments. Max’s research and ideas have been published in The New York Times Magazine, Environments for Aging, and McKnight’s Senior Living, among others. As co-host of Perkins Eastman’s new Shaping Dementia Environments podcast, Max is helping to bring awareness and spark advocacy for better designed dementia environments in the United States. Key Takeaways A key ingredient of designing for the middle market is figuring out the minimum “chassis”to keep entry fees as low as possible. Forming partnerships and congregating a critical mass of residents are also crucial elements for success. Projects like Opus Newton by 2Life represent an important shift in senior living. Besides cost savings from sharing amenities between subsidized and low-income housing, the residents benefit from a more diverse community by combining different socio-economic groups. The two biggest myths about dementia environments are 1. that the primary job of a senior living community protecting the residents from themselves and from other people, and 2. that the primary role of the physical environment is protecting other people from the dementia residents.
January 10, 2022
Episode 8:1 The AgeTech Collaborative™ from AARP: Driving Innovation at the Nexus of Longevity and Technology
AARP Innovation Labs’ Rick Robinson, VP of Product Development, and Sasha Spellman, Startup Collaboration Director, discuss their 9-month journey since launching The AgeTech Collaborative™. Connecting industry leaders, investors, test beds, business services and startups, the platform generates big new ideas and sends thriving products into the $8 trillion age-tech economy. About Rick Rick Robinson is VP of Product development at AARP Innovation Labs. He has been VP of Startup Engagement at Innovation Labs since 2018, where he leads a team working with disruptive startup companies to develop impactful age-tech solutions. The Lab was recognized by Fast Company magazine in 2020 as one of 10 most innovative teams. Rick has been a digital media executive, successful startup founder, and product leader creating customer experiences for the world's largest media companies and nimblest startups including Urgent.ly (co-founder), Digital City, AOL, AOL Time Warner, Webs.com, Sprint/XOHM, National Geographic Digital and Politico. He has spoken in the mobile, local, and social spaces at the United Nations, CES, SXSW, CTIA and has been cited by a variety of publications including The Wall Street Journal and Washington Post. About Sasha Sasha Spellman is the Startup Collaboration Director at AARP Innovation Labs. In this role, Sasha is leading the efforts for the AgeTech Collaborative™ - a B2B community platform designed to support the age-tech ecosystem to connect innovative early-stage startups with investors, testbeds, corporations and more. Prior to AARP, Sasha was at Consumer Technology Association where she fostered entrepreneurship and growth of small business by managing the startup program at CES called Eureka Park. She helped grow investment of early-stage startups from 100 startups at CES 2012 to over 1200 startups at CES 2020. Key Takeaways The AgeTech Collaborative moves AARP into a more assertive position. In addition to providing information and research, the organization actively pulls people together to make a significant impact in this space. The Collaborative categorizes technologies into three buckets: health, wealth, and self. Health is care of body and mind, wealth offers solutions for savings and planning, and self helps add fun and fulfillment to people's lives. There are five major stakeholders in the age-tech ecosystem: industry leaders, test beds, the investment community, business services and startups. Criteria for startups accepted into the accelerator include strong founders, particularly those who have a strong idea attached to a personal issue, and a willingness to be flexible in terms of market fit.
January 04, 2022
Episode 7:10 Senior Living vs. Staying at Home: Healthy Aging Advocate Scott Fulton Looks at the Future
The president of Home Ideations and Chair of the National Aging in Place Council®talks about the renewed focus on healthspan and the impact of place on aging well. About Scott Scott Fulton is a longevity authority and healthy aging advocate. An evidence-based researcher, innovator, entrepreneur and pragmatic engineer, Scott is recognized for outside-the-box, direct approaches to solve big challenges. He brings an uncommon systems mindset to public health and aging and believes most of us could easily add ten healthy years to life just by pausing, switching off the noise of life, and internalizing the healthspan opportunity within our reach today. Scott is founder and president of Home Ideations, an education and consulting company focused on healthspan solutions. He teaches at the University of Delaware, chairs the National Aging in Place Council, and is a member of the American College of Lifestyle Medicine, National Health Association, and True Health Initiative Council. Key Takeaways The not-for-profit National Aging in Place Council® is a senior support network based in Washington, DC, with chapters around the country. The number of older adults that want to age in place was 80% pre-pandemic, with the number today going over 90% according to most surveys. The three areas that everybody must cover to age in place are primary access to and from your home, the bathing environment, and workarounds for multi-level homes. Spouses often have different visions of where to grow older. One says “take me out of my home feet first” while the other has visions of living in a Disney Vacation Resort. Smart home technology and wearables will get even smarter. Instead of saying “you’re falling,” it will detect when you are at risk of falling and make suggestions about how not to fall. Technology is going to arm with precision data tailored to our specific genetics.
November 29, 2021
Episode 7:9 A Conversation with Margit Novack, Author of Squint: Re-visioning the Second Half of Life
The founding president of the National Association of Senior and Specialty Move Managers (NASMM) talks about her new book, life on the “other side of the fence” as a senior living resident, and ways the industry can improve the experience. About Margit Margit Novack is an entrepreneur, thought leader in aging and pioneer in Senior Move Management. Margit founded Moving Solutions in 1996, and is widely recognized as a leader the senior move management industry. She is the founding president of the National Association of Senior and Specialty Move Managers (NASMM), chaired the NASMM Ethics Commission, and developed industry training. NASMM recognized Margit’s commitment and service by creating the Margit Novack Award for Excellence. In 2020, Margit left the formal work world and began a new role as author, speaker, and champion of a re-visioned picture of aging. Her new book, Squint: Re-visioning the Second Half of Life, consists of memorable stories that illustrate larger themes, such as caregiving, forgiveness, family relationships, downsizing and more. Squint demonstrates that with the right perspective and "re-visioning," the future is rich with possibility. Margit grew up in Philadelphia and has graduate and undergraduate degrees from the University of Pennsylvania. She lives with her husband and three dogs and divides her time between suburban Philadelphia and a home by the water in Maryland, where Margit often kayaks upwind. Key Takeaways Senior living needs to promote lifestyle enhancement rather than safety and security, with emphasis on adventure and richness of the experience. Instead of painting a perfect picture and ideal timing, senior living salespeople should address “Plan B” when things don’t perfectly line up. For example, moving to a smaller apartment in a less desirable location with the intent of switching when a better one becomes available. Focus on agency and individualism. Often the objection is “I’m not ready to give up my independence.”
November 23, 2021
Episode 7:8 Wellness Strategist Cathy Richards Talks about Solutions for Caregiver Burnout
Senior living has an urgent caregiver crisis, with Covid creating even more challenges. Cathy Richard’s Power Up Program capitalizes on the relationships that exist between caregivers and residents. Small changes can have significant benefits. About Cathy Cathy Richards, M.A. is an exercise physiologist, wellness coach, and bestselling author of BOOM: Six Steps to a Longer, Healthier Life. After working in both corporate and senior living settings, Cathy developed her signature programs which focus on maximizing physical health, brain function, and energy levels for all ages. The unique message is “never too early, never too late.” As a professional speaker, Cathy unlocks key mindset shifts and strategies for lasting motivation and lifestyle change. She has been featured on numerous TV news stations and print publications including the Washington Post; you can find out more about her at www.CathyRichards.net. Key Takeaways Senior living staff are more keenly aware of their own aging than the general population, and consequently more receptive to feedback. Age is a poor predictor of ability. Eight-five-year-olds can be traveling the world, doing Zumba and writing their memoirs, while others have significant cognitive and physical ailments. Intergenerational interaction is a growing trend, and one of the best ways to overcome ageism. The best way to implement this interaction is between staff and residents. Senior living can also pair college students with residents and encourage relationships with grandchildren.
November 15, 2021
Episode 7:7 Nancy Swanger with Granger Cobb Institute for Senior Living on Collaborations that Count
In the past 10 years, Granger Cobb Institute for Senior Living at Washington State University has grown from humble beginnings to a full-fledged interdisciplinary major in senior living management. Housed in the hospitality school in the business college, the Institute runs the gamut of non-credit offerings up through PhD options. About Nancy Dr. Nancy Swanger is the Associate Dean and Founding Director of the Granger Cobb Institute for Senior Living, housed in the School of Hospitality Business Management, and the Associate Dean for Inter-College Partnerships in the Carson College of Business at Washington State University. In addition to her administrative duties, she teaches various courses in the curriculum—professional development, senior living operations, and special topics focusing on current trends or industry issues. Nancy has extensive restaurant experience as a co-worker, manager, district manager, and owner. She and her husband, Larry, owned and operated up to eight Subway restaurants from 1988-2017, and they own two independent concepts in Moscow, Idaho—Gambino’s and the Varsity Diner. Her research interests lie in the areas of senior living, quick-serve restaurant operations, food safety/sanitation, and hospitality curriculum. Prior to coming to WSU, Nancy taught at the University of Idaho and Lewis-Clark State College. Key Takeaways The Institute’s three buckets include 1. education, 2. data analytics and research and 3. partnerships and service. The Faculty Fellow program collaborates across campus to leverage educators doing work in the aging space. The research effort spans multiple colleges, departments, and campuses. Hospitality and senior living are going to intersect in a big way for the greater good. There's going to be great opportunities for both sides. There will be growing demand for spas, salons, and wellness services. Baby Boomers will demand massages, facials, pedicures, and manicures, and other wellness services. We will see more partnerships in senior living, especially in the middle market.Operators won’t have to provide health care, food, and beverage and all the activities. The new generation of college students want meaningful purposeful work. What could be more meaningful than making the difference in someone’s life on a daily basis?
November 07, 2021
Episode 7:6 Sheri Rose From Thrive Center Gives Priceless Advice for Entrepreneurs Entering the Aging Care Ecosystem
The CEO and Executive Director of Thrive Center talks about the world’s first and only non-profit devoted to promoting healthy aging with technological innovations and specialized educational programs, and the technologies changing the lives of older adults. About Sheri Sheri Rose is the CEO and Executive Director of the Thrive Center, a nonprofit innovation center focused on wellness and aging. She is also a partner at Commonwealth Leverage LLC, a healthcare professional consulting firm. Sheri previously held positions with AT&T, as Director of Sales & Regulatory. She serves on the Executive Board of the Women’s Political Council of Louisville and on the board of New Directions Housing Authority. Sheri was named by Louisville Business First as “Top 20 People to Know in Aging” and was recognized by HealthTech Magazine as a woman to know in health IT. Sheri holds a B.A and M.Ed. in Psychology from the University of Louisville. Key Takeaways The smart home is the focal point of the Thrive Center, showcasing various technologies such as smart appliances in a functional kitchen, voice applications, and sensors for non-intrusive motion detection. Collaborative ventures include partnerships with the AARP AgeTech Collaborative™, the National Institute of Aging and the (CABHI) Centre for Aging Brain Health Innovation in Canada. Thrive helps technology companies from Canada, Europe and Israel navigate the U.S. regulatory climate, including FDA approval and Medicaid/Medicare procedures. The biggest mistake startups make is not understanding the market. Senior living communities operate on slim margins. Entrepreneurs should develop solutions that drive operational efficiencies or additional revenue streams and can scale globally.
October 31, 2021
Episode 7:5 Dan Hutson on “Discomforting the Comforted”
This long-term senior living veteran calls out the industry for being a one-trick pony. Find out why three quarters of the older adult market goes largely unaddressed, and the bigger market opportunity is farther up the pyramid of Maslow’s hierarchy of needs—helping people satisfy their need for growth and self-actualization. About Dan Dan Hutson is chief marketing officer for Claiborne Senior Living, a privately held owner-operator of senior living communities throughout the Southeastern United States. He has more than 30 years of experience in helping organizations meet their marketing, communications, and strategic planning needs. Before joining Claiborne, he served as chief strategy officer for HumanGood, the seventh-largest U.S. nonprofit provider of senior housing serving 10,000 older adults. As CSO, he was responsible for strategic planning, sales and marketing, corporate communications, and innovation and experience design. Dan has spoken on senior living trends, marketing, innovation, and other topics at the NIC Fall Conference, SMASH Conference, the Argentum Chief Executive Summit, LeadingAge national and state conferences, and other gatherings of senior living leaders. He also has served on the advisory board of SMASH and the conference education planning committees for the NIC Fall Conference and LeadingAge Annual Meeting & EXPO. His marketing and communication programs have been honored by the National Mature Media Awards, Content Marketing Awards, EXCEL Awards and Healthcare Marketing IMPACT Awards. Key Takeaways Senior living needs to move away from a rigidly constructed living experience oriented around healthcare. It is not aligned with how people want to live. The nature of a care-based model makes us more risk averse than other industries. People equate their current homes with the greatest freedom to live life on their terms. They don't want to live in a setting perceived as limiting freedom and independence. There is an opportunity for senior living providers to work with outside partners to create greater value for customers.
October 24, 2021
Episode 7:4 Laurie Orlov on Game-Changing Technologies for Older Adults
The go-to analyst of age-tech shares her take on solutions for connection, health, and safety, how wearables will influence senior living, and why voice is the “killer app.” About Laurie Laurie M. Orlov is a tech industry veteran, writer, speaker, and elder care advocate. Her popular report Aging and Health Technology Watch provides thought leadership, analysis and guidance about health and aging-related technologies and services that enable boomers and seniors to sustain and improve their quality of life. In her previous career, Laurie spent many years in the technology industry, including nine years at analyst firm Forrester Research. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia, most recently on the business of technology for boomers and seniors. She advises large organizations as well as non-profits and entrepreneurs about trends and opportunities in the age-related technology market. Laurie’s segmentation of this emerging technology market and trends commentary have been presented in the Journal of Geriatric Care Management. Her perspectives have been quoted in the Wall Street Journal, the New York Times, Senior Housing News, CNN Health, and Consumer Reports. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester. Laurie has provided testimony about technology at a Senate Aging Committee hearing and consulted to AARP. Advisory clients have included AARP, Argentum, Bose, CDW, Microsoft, Novartis, Philips, and many others. Key Takeaways Technologies for older adults are categorized into three primary types: connection, health, and safety. These technologies for senior living and aging in place are essentially the same yet deployed differently. Connection in senior living starts with broadband.The senior living industry has been late in getting adequate Wi-Fi, but the pace of adoption picked up during Covid. Telehealth is here to stay. There will be a hybrid set of offerings for medicine and mental health consultations depending on the condition of the patient and the distance to travel. Providers of new health technologies need be HIPAA compliant.Apple became compliant in eight weeks with the initial launch of their health application. There is a reincarnation of fall detection with wearables and home sensing technologies using voice, radar, and AI. In senior living, technology can notify staff of a fall and determine whether it is an emergency that needs medical attention. Voice technologies are a game changer for older adults. Until 2018, the only way to interact with a technology was to type, swipe, pinch, or zoom.
October 18, 2021
Episode 7:3 Ryan Frederick Talks about His New Book "Right Place, Right Time"
The Founder & CEO of SmartLiving 360 and Nexus Insights Fellow shares his thoughts on why “place” is so important and how senior living operators need to position to satisfy a new generation of older adults. About Ryan Ryan Frederick focuses on the intersection of place and healthy aging. His first book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life, was released October 12 by Johns Hopkins University Press. SmartLiving 360 helps institutions and individuals thrive in the Age of Longevity by providing strategy consulting services, real estate development services and consumer content. Clients range from leading health systems and billion-dollar institutional investment firms to national real estate developers to senior living providers. SmartLiving 360’s joint development with Federal Realty Investment Trust, The Stories at Congressional Plaza, is an age friendly apartment community in greater Washington, D.C. that has attracted national attention. Ryan publishes a consumer blog and other content at www.smartliving360.com. Ryan serves on the national advisory board of the Johns Hopkins University School of Nursing and is a Fellow for Nexus Insights, a think tank focused on new models of care and community for older adults. He is a graduate of Princeton and Stanford Business School and lives in Austin, Texas with his wife and three teenagers. Key Takeaways Today we need be intentional about spending time with people and developing a social fabric. Longevity is mostly attributable to your lifestyle and environment, not your genes. Staying in the single-family home you have lived in for decades is rarely the right strategy across all chapters of life. Aging in place can mean loneliness and inactivity. New housing options will deliver universal design and “smart home” features while coordinating services for people as needed.
October 12, 2021
Episode 7:2 Jeremy Knopow on How Motivo Is Reinventing the World of Mobility Aids
The consumer products designer holding numerous patents, Knopow spent his career applying user-centered design to purposeful projects. His company Motivo focuses on new generation mobility aids for older adults. His motto? “There's got to be a better way…” ENTER CODE GLOW100 FOR $100 OFF A MOTIVO TOUR About Jeremy Jeremy Knopow is c-founder of Motivo: Independence by Design. A Product Designer and Mechanical Engineer with over 25 years of Fortune 100 new product development experience, he has led innovation efforts at Kohler, SC Johnson, Fiskars, and Procter and Gamble. In 2012 following his late father’s battle with ALS, Knopow co-founded Motivo, Inc. to reinvent the world of mobility aids. Along the way, he has also been applied his design skills to broader problems ranging from hot showers for 9/11 rescue workers, improving sanitation in the slums of Nairobi, to fighting malaria in Ghana. Knopow has been a frequent guest lecturer on user-centered design and social entrepreneurship at numerous universities around the world and is currently an Adjunct Prof. of Design at the Milwaukee Institute of Art and Design. He holds a BS in Mechanical Engineering and a Master’s of Fine Arts in Industrial Design, both from the University of Illinois at Urbana-Champaign, as well as being named on over 170 patents. Key Takeaways The mobility industry is ripe for innovation. It is stuck in a time capsule with antiquated solutions dating back to the 1940’s. Motivo’s innovation process started with two years users of mobility products, doctors, nurses, rehab operators, physical therapists, caregivers, and senior living community operators, asking: “If you were to start from a blank slate, what would you ideally like to have in a daily mobility product?” Proprietary product features include a sleek, colorful design people could actually feel good about using, an upright stance to prevent hunching over, and enhanced functionality like a flip out seat, built-in tray and storage, and the ability to easily store by folding tightly. The logoed custom Motivo Tour is a vehicle for senior living communities to showcase their brand in a physical form. Opportunities include branded Tours and programs for prospective and current residents. ENTER CODE GLOW100 FOR $100 OFF A MOTIVO TOUR
October 04, 2021
Episode 7:1 Well-known Management Strategist and Author John Hagel Discusses Overcoming Fear
After 40 years in Silicon Valley writing and consulting on innovation and technology, John Hagel’s 8thundertakes the most dominant emotion on the planet in his book Journey Beyond Fear. Learn how senior living operators can tap into endless opportunities by pushing past the limitations of fear to change and innovate. About John John is a management consultant, entrepreneur, speaker, and author. He is driven by a desire to help individuals and institutions around the world increase their impact in a rapidly changing world. After recently retiring from Deloitte as a partner, he founded a new company, Beyond Our Edge, LLC, that works with companies and people who are seeking to anticipate the future and magnify their impact. While at Deloitte, John was the founder and chairman of the Silicon Valley-based Deloitte Center for the Edge, focusing on identifying emerging business opportunities that are not yet on the CEO’s agenda. Before joining Deloitte, John was an independent consultant and writer and prior to that was a principal at McKinsey & Company and a leader of their Strategy Practice as well as the founder of their E-Commerce Practice. John has served as senior vice president of strategy at Atari, Inc., and is the founder of two Silicon Valley startups. John is also a faculty member at Singularity University where he gives frequent talks on the mounting performance pressure created by digital technology and promising approaches to help traditional companies make the transition from a linear to an exponential world. He is also on the Board of Trustees at the Santa Fe Institute, an organization that conducts leading edge research on complex adaptive systems. He has also led a number of initiatives regarding business transformation with the World Economic Forum. Key Takeaways The emotion of fear is completely understandable given the paradox of the Big Shift. Exponentially expanding opportunity creates mounting performance pressure as it intensifies competition and accelerates the pace of change. The three pillars of overcoming fear are narrative, passion, and platforms: Stories and narratives are different. Stories are self-contained, have a beginning, middle and end, and are not about you. A narrative is open-ended; there is no resolution. A personal narrative is a catalyst in the journey beyond fear. Passion is a common element in extreme performance improvement—The Passion of The Explorer is fuel. Learning platforms require action and people acting together. Hagel’s “zoom in zoom out” approach overcomes fear by focusing on short-term action that accelerates movement for longer-term opportunity. Find an edge to your existing business rather than changing the existing core and scale to the point where it could become the new core of your business. Moving beyond the limitations of fear is less about strategy and more about psychology because the “antibodies” that exists in large institutions are resistant to change. There is an opportunity for senior living operators to become trusted advisors. Greater value leads to greater access.
September 27, 2021
Episode 6:10 Patrick Bultema Talks about the Perfect Storm of Opportunity in Senior Living
The new President & CEO of The Eden Alternative® discusses plans to grow the international non-profit, and how the more than 50,000 people trained globally see dramatic improvement in resident wellbeing, occupancy rates and employee morale. About Patrick Patrick Bultema has served as Founder, CEO, and Executive Chairman of numerous companies, acted as an advisor to multiple venture-backed startups, and supported various social entrepreneurial initiatives. Throughout his career, one common theme rings clear – leveraging innovation to bring about dramatic, positive change. Raised in a close-knit community where elders played an important role, Patrick has lived the values that drive the mission of The Eden Alternative. Deeply shaped by this experience, he is committed to expanding the reach and impact of Eden’s vital message. Patrick has an MDiv from Princeton and is husband to Lily and the father of their seven children, including three adopted daughters from China. Connect with him at firstname.lastname@example.org. Key Takeaways · Employee turnover at an Eden community is typically half of a traditional senior living community. · Minimal innovation has occurred in the elder care space. Technology and innovation need to be coupled with solid values. · Technologies that create efficiencies and reduce tedious, laborious activities free care givers to be more involved with residents. · Eden encourages staff to share meals with residents—"breaking bread” develops heartfelt connection.
September 21, 2021
Episode 6:9 Jody Holtzman on Why ZIP Code Is More Important than Genetic Code
This Top 50 Influencer in Aging and former AARP strategist discusses the increasing importance of geography, how voice technologies are driving innovation, and why sex is the unspoken hero of wellness. About Jody Jody Holtzman is founder and Senior Managing Partner of Longevity Venture Advisors LLC, where he works with innovative entrepreneurs, venture investors, public companies, and non-profit organizations to successfully leverage business and investment opportunities in the $8.3 trillion longevity economy. He is a recognized expert on health innovation and products and services of relevance to the aging population, and the opportunities and challenges presented by the demographic wave. He was recognized as a Top 50 Influencer in Aging by Next Avenue/NPR. He has over three decades of experience helping companies grow by developing and implementing competitive strategies and achieving their strategic market goals. Jody was previously AARP’s Senior Vice President of Thought Leadership and Market Innovation where he conceived and built the first program to spark innovation in the market that benefits people over 50. In this role, he envisioned and developed the concept and market category of the $8.3 trillion Longevity Economy. His thought leadership and achievements have been recognized in Bloomberg Businessweek, CNBC, Financial Times, Forbes, Fortune, Information Week, Marketplace, NY Times, PBS News Hour, VentureBeat and USA Today. Key Takeaways On the technology side, it's all about voice, complimented by AI and machine learning. Think Amazon Echo, Alexa and Google Home. Social determinants of health expand what it means to be healthy beyond narrow definitions of medical care. When only 1 in 5 people over 65(10 million out of 50 million) would choose assisted or independent living, there is a larger societal need. Sex is the unspoken social determinant of health. It keeps your body and mind active, fights isolation and depression, reduces stress and chronic disease, strengthens the immune system, and increases metabolism. Yet Medicare does not reimburse sex-related drugs and products.
September 15, 2021
Episode 6:8 John Wenzlau & Steve Heller from Glencroft Talk about their Zoelife™ Lifestyle Program
As the largest single campus continuing care retirement community in Arizona, Glencroft has been an incubator for innovation for 50 years. John Wenzlau and Steve Heller share details about their holistic approach to wellness that is inclusive for all. About John Currently, John Wenzlau serves as the President & CEO of Glencroft Center for Modern Aging in Arizona. Hired by the Glencroft nonprofit board to reposition the Center as a leader in the changing landscape serving seniors, Wenzlau pioneered the development of the ZoeLife™ Network, a faith-based lifestyle program that empowers aging adults to pursue vitality through a full, active and purposeful life. He co-produces and co-hosts the ZoeLife™ Radio talk show with 40,000 listeners on Facebook Live. He is the author of the forthcoming book titled, “Falling for ZoeLife. Trilingual in English, French and German, Wenzlau holds a Master of Divinity and M. A. R. E. (Gerontology) from Southwestern Baptist Seminary; an MBA (Finance/Marketing) from Southern Methodist University; an M.A. (German/Linguistics) and a B.A. (Political Science) from the University of Oregon and has pursued Doctoral Studies (Philosophy) at the University of Munich, Germany. Mesa Community College, the largest of the 10 community colleges in the Maricopa County District in Mesa, AZ, named him Teacher of the Year. His passion is providing an alternative way of living for people who are aging in place, and to influence the perception that retirement can be the most energizing years of life. About Steve Steve Heller is co-founder of ZoeLife at Glencroft. A ZoeLife community empowers aging adults to pursue vitality through a full, active, and purposeful life, providing a holistic approach to wellness for senior living communities. Mr. Heller first implemented ZoeLife at the Glencroft where he oversees ZoeLife programs and operations. Mr. Heller integrates ZoeLife principles with his extensive knowledge of exercise physiology and rehabilitation conditioning to help aging adults achieve and sustain the greatest level of independence and quality of life for as long as possible. Heller is the Co-founder and Director of Fore-Max Training Systems for Westin Hotels & Resorts. He served for 16 years as an exercise physiologist and trainer for professional athletes (NFL, NBA, PGA, LPGA, MLB) within the luxury hospitality industry. His work and programs have been covered by New York Times, USA Today, Forbes andMen’s Journal, among others. Key Takeaways Residents don’t pay extra for Glencroft programming. The faith-based campus is a low-income provider that makes all programs accessible to everyone. ZoeLife is inspired by the Blue Zones and six pillars of wellness physical, social, emotional, spiritual intellectual and vocational. Metrics confirm ZoeLife’s success. For example, the number of resident falls was reduced from 35 a month to 15. Occupancy and census also showed measurable benefits: Glencroft was at 92% occupancy was when ZoeLife was first introduced and went up to 98% in 2020—in the middle of the pandemic.
September 07, 2021
Episode 6:7 Sarah Thomas on Taking a Human-Centered Approach to Preserving Resident Quality of Life
Learn how inclusive and inspiring designs foster a sense of purpose, encourage community and engagement, and improve physical, emotional, and mental health. About Sarah Sarah is CEO of the consulting firm Delight by Design, which creates age-inclusive products, brands, spaces, and experiences that delight the consumer at every age. She is an accomplished leader of innovation, serving as a global aging expert advising startups, large corporations, and investors. For nearly 20 years, she has been dedicated to transforming the aging experience. Sarah has held key leadership positions across the US and Asia, developing and implementing strategic corporate innovation initiatives, including change management. She serves as the Executive-in-Residence at Aging2.0and is a principal consultant in the Nexus Insights a firm specializing in aging transformation. She most recently led all commercial activity for Seismic Holdings - a Silicon Valley-based company shaping human potential through integration of apparel and robotics to augment human strength and performance. Sarah’s commercial expertise helped position the organization for esteemed recognition by the World Economic Forum, Fast Company, The Economist and CES. A published author, she serves in multiple advisory positions, sits on numerous boards and is an accomplished keynote speaker on topics such as healthy longevity and aging innovations. Key Takeaways Aging in place does not necessarily mean staying in the primary home—it is wherever you choose to call home. People can visit family or move into a 6-months cruise ship or move onto a for a year. Taking a human-centered approach in the senior living setting means preserving the quality of the lifestyle that residents had at home. Innovators are finding creative ways of meeting people's needs wherever they live. Senior living providers are developing services beyond the walls of their communitiesto capitalize on the overwhelming desire to age in place. If big changes aren’t possible, small things can make a big difference such as updating colors or finding alternative uses for space.
August 31, 2021
Episode 6:6 Helen Foster Talks about Bringing Innovation from Outside the Senior Living Industry
Foster Strategy plays in the space of innovation with some of the country’s top life plan communities. Learn about new consumer preferences, unique ways of delivering amenities, and the types of intergenerational connection breaking down silos and changing the face of senior living. About Helen Helen launched Foster Strategy, LLC in 2008, and as principal and lead consultant, she collaborates with a select group of clients to envision and execute wholly new approaches to community development and resident life. Helen’s clients include some of the nation’s most innovative community developers and operators, including Rancho Mission Viejo and Willow Valley Communities – organizations with which she has been affiliated since 2004 and 1996, respectively. She maintains a specialty in age-qualified (55+) development, and she is Chair of the Urban Land Institute’s Lifestyle Residential Development Council. She is also Vice President of the Board for Willow Valley Communities and Co-Chair of the Global Wellness Institute’s Wellness Real Estate & Communities Initiative. Key Takeaways There is a trend away from building redundant amenities and instead purposing intergenerational amenities at different times of the day. Amenity utilization should include accommodation of introverts, which was not a discussion 10-15 years ago. Passive amenities include places for relaxation and retreat that are detached from larger social engagements. Wellness real estate and wellness communities go hand in hand in a best-case scenario, but they are two different things. Wellness communities are driven by programming and speak to the spirit of connection between individuals. The desire to connect with nature intensifies as we get older. Walking paths and nature trails are critically important. Redundant programming in the day and in the evening will accommodate both retirees and working older adults.
August 23, 2021
Episode 6:5 Mary Furlong Speaks about the Revolution in Senior Housing and AgeTech
With one foot in Silicon Valley and the other Washington D.C., Mary Furlong has the inside scoop on senior living. Learn about the innovations making a difference to older adults, and how a focus on family, creativity, learning, community, and vitality leads to success in the longevity market. About Mary Mary Furlong is Founder and CEO of Mary Furlong & Associates (MFA). Founded in 2003, MFA is a strategy, business development and marketing company headquartered in Lafayette, California. A serial entrepreneur, Mary founded the first social network for older adults, SeniorNet.org in 1986, and ThirdAge Media in 1996 (acquired by Ancestry.com in 2002), prior to MFA. She served as a White House Commissioner on Libraries and the Internet and has been honored as one of the top 100 Women in Silicon Valley by the Silicon Valley Business Journal, in addition to recognition from American Society on Aging and Ad Tech. Mary has also been featured in Fortune Small Business Top 25 and Time Digital Top 50. Mary produces the Silicon Valley Boomer Venture Summit, the Washington Innovation Summit, and What’s Next Boomer Business Summit in the United States and co-produces What’s Next Canada in conjunction with CABHI. She is an adviser to the Ziegler LinkAge Fund, CABHI and numerous start-up companies. She is a professor of entrepreneurship and Women in Leadership at the Leavey School of Business at Santa Clara University. She is the author of Turning Silver into Gold, How to Profit in the Boomer Market and The MFA Longevity Market Report. Her passion is helping entrepreneurs and organizations improve the lives of older adults by building products and services that make a difference. The MFA team brings intelligence, energy, and integrity plus a curated network of leaders to projects that transform the longevity market. Key Takeaways The reputation of senior living is improving, attracting people from different fields. There is an enormous amount of talent coming into the longevity market. Best in class companies want partnerships with senior living communities looking for the next generation. Food and nutrition are ripe for innovation. Senior living should look to the hospitality industry for ideas.
August 15, 2021
Episode 6:4 Author and Influencer Sara Zeff Geber Shares Her Expertise on the Needs of Solo Agers
Sara Zeff Geber wrote the book on Solo Aging—literally! The author of Essential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults shares what concepts will appeal to this growing market and how senior living operators can satisfy their needs. About Sara Dr. Sara Zeff Geber, 2018 recipient of the “Influencers in Aging” designation by PBS’ Next Avenue, is an author, certified retirement coach, and professional speaker on retirement and aging. She has developed a niche specialty working with “Solo Agers,” people who have no children or who are aging alone. Dr. Geber is the author of Essential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults (Mango Press, 2018) which was selected that year as a “best book on aging well” by the Wall Street Journal. With her speaking and writing, Sara has been raising awareness of Solo Agers for the past 10 years. She believes Solo Agers have unique needs in later life that warrant greater foresight and a more robust approach to planning. Sara is a regular contributor to Forbes.comon the topics of aging and retirement and is a fellow at Nexus Insights, a think tank and incubator for revolutionary concepts in senior living and aging. A sought-after speaker at conferences on retirement and aging, Sara is active in the Retirement Coaches Association, the American Society on Aging, the Life Planning Network, the Transition Network, the Sonoma County Section on Aging, and the Gerontological Society of America. Key Takeaways Twenty percent of baby boomer women did not give birth—half of previous generations. Clustered living environments with a neighborhood feel and communities that develop out of common interests will appeal to solo agers. (see Cozy Home Community) Senior Living operators will need to fill the gap for solo agers with no family support by partnering with service providers.
August 11, 2021
Episode 6:3 Dana Griffin on Why Intergenerational Connection Makes the World a Better Place
Eldera matches kids in 22 countries with older vetted mentors using leading-edge AI technology. Learn about their foray into senior living with Watermark Retirement Communities and how the platform weaves into a senior living wellness program. About Dana Dana Griffin is the Co-Founder and CEO of Eldera the global platform for wisdom sharing and intergenerational connection on a mission to tap into the time and wisdom of 1 billion elders around the world as a new natural resource for the next generation. Eldera is all about bringing back the Era of the Elders. She envisions Eldera as a virtual multigenerational village where kids benefit from social-emotional learning and increased resilience, elders benefit from a sense of purpose and expanded community, and most importantly everyone experiences more joy. Dana was raised by her grandparents in Transylvania, Romania and has been guided by elder mentors throughout her life. A former data and advertising executive turned age-tech entrepreneur, AI for Good advocate and author of multiple trademarks and patents focused on aging and wisdom, Dana serves on multiple AI and Aging related boards. She has been advising, consulting, and speaking internationally about principled uses of AI for innovation, policy, and social impact and was recognized by AdAge as a “40 under 40 changing the advertising industry". A Vedic meditator and outspoken fan of interesting people and good food, Dana spends her time cooking, training in Krav Maga and exploring human consciousness. Key Takeaways Eldera’s vision is to leverage technology to harness the time and wisdom of our elder population and turn it into a new natural resource for all generations to thrive. When older adults are involved in society, everybody's does better. Intelligent algorithms find the best pairing to create strong long-term bonds between young and old. The strongest relationships come from differences; they create natural curiosity. There is evidence that mentorship is a key to success later in life. A Harvard study on childhood development showed that one-to-one non-parental, trusted relationships help kids develop resilience.
August 04, 2021
Episode 6:2 Sarah Hoit Talks about Why Senior Living Is Primed for Social Impact
Sarah shares her journey from co-founding Connected Living in 2007 to today’s suite of technology and the progression from content management software to mobile apps, digital signage, in-room engagement through TV and Alexa, and Temi the personal robot. About Sarah Sarah Hoit is a career social entrepreneur focused on companies that impact larger social issues. She is currently CEO of Connected Living and Co-Founded the company in 2007 to provide families and communities with a private social network to bridge the “digital divide” for the millions of seniors who have been left out of the conversation. Connected Living provides a “high tech and high touch” way for families to connect, access goods and services, and enhance quality of life across the nation and soon globally. Sarah was previously Founder and CEO of Explore, Inc., an education company that operated programs to meet the academic and social needs of every student through the integration of experiential learning, homework and skill lessons, physical education, and community services. Prior to founding Explore, Sarah served as the Director of Business Planning in the White House Office of National Service, and then Deputy Director of AmeriCorps where she was a senior official in a national service program that has enabled over 1 million youth to serve their country. Sarah holds a BA with Honors from Dartmouth College and an MBA from Harvard Business School (HBS), where she was awarded a public service fellowship. She has been a guest lecturer at HBS and Dartmouth's Tuck School of Business on social entrepreneurism and is a member of the Dementia Friendly America Board, the Tenacity Board. Key Takeaways New developments tie in technology from inception with AI, motion sensors, smart switches, and temperature controls. Residents and family can participate together in Connected Living University through TV, interactive signage, or mobile app. Similar to Harvard Business School, courses are based on case studies instead of lectures to encourage discussion. Combating isolation is key to wellbeing. In-room engagement technology allows residents and families to connect virtually by doing yoga, reading the same book, or watching the same TV show together.
July 28, 2021
Episode 6:1 Avi Friedman Shares How a Person-Centered Approach Improves Census and Resident Satisfaction
In-house physical therapy has become a necessary amenity for senior living communities. LINK’s “secret sauce” is seamless communication and crafting physical, occupational, and speech therapy programs based on each individual’s “story.” Avi shares his top trends in design, programming, and technology to improve health outcomes and quality of life. About Avi Avi Friedman is a Doctor of Physical Therapy and Co-founder/COO of LINK Home Therapy, a leading therapy provider at senior living communities nationally. With 60,000+ therapy sessions in 2020, LINK is quickly establishing itself as an innovative disrupter in the senior living market. With a background in education and healthcare, Avi developed a passion for spreading the gospel of gold standard care. He is driven by the desire to make the world a better place by transforming healthcare. The journey began with an idea that patients would receive better care if healthcare providers improved communication across the continuum of care by breaking down silos. With a fearless ability to implement changes in healthcare while creating value-add propositions that help operators achieve bottom line goals, LINK is uniquely positioned to grow. Under Avi's leadership, LINK is focused on improving aging with initiatives that include: Tracking social determinants of health Utilizing cutting edge technology Weaving purpose throughout care to prevent loneliness Decreasing re-hospitalizations Developing a continuum of care tapestry Preventing falls with screenings/predictors Implementing AI wellness indicators Key Takeaways The healthcare system is fragmented. Connecting the dots with seamless communication leads to better quality care, a decrease in length of hospital stays and rehospitalizations, and lower healthcare costs overall. Having the same therapist treat each patient through the course of their care benefits both sides. The development of deep connections lead to better clinical outcomes for the patient and higher employee satisfaction levels. Gamification and fall prevention are top technology trends in physical therapy.
July 21, 2021
Episode 5:10 Susan Ryan Shares Why Green House Project Was the Bright Spot of Covid-19
The Green House Project proves smaller is better—making national news for zero Covid-19 cases. Learn about their commitment to dignified spaces for those in need of long-term care, their universal worker model, and how treating the elderly as valuable and intrinsically worthy changes the paradigm of senior living. About Susan Susan Ryan, Senior Director of The Green House Project, is a leader in the strategic development of innovative thinking and cultural paradigm shifts. With international speaking and project management experience, she has served as an integral part of The Green House Project for over 12 years and has led the team through key transitions. In the quest for quality long-term care environments that are accessible and affordable, Susan has sought to leverage lessons learned from research conducted on the Green House model to develop protocols and metrics to ensure growth and sustainability. A social entrepreneur with a passion for improving quality of life for elders and those working closest to them, she offers a unique combination of skills in Nursing, Gerontology, Alzheimer’s and Dementia, and strategic marketing. Susan has a background in nursing, with over 30 years of experience serving elders in a variety of settings across the continuum of care. She has been featured as a speaker many times at LeadingAge, The Pioneer Network and other high-profile conferences. Key Takeaways Green House Project’s core values are Real Home—private rooms with ensuite shower, social spaces, and access to outdoors; Meaningful Life—fostering deep relationships that define the culture and finding purpose; and Empowered Workforce—a function of wise leaders able to share decision-making power. Green House utilizes the universal worker model, a self-managed work team where consistent staff perform resident care duties but also do the cooking, cleaning, and laundry. Fewer people coming and going limits exposure. Ageism is discriminating against our future selves. Long-Term Care Systems are devalued and thus underfunded. Elders are seen as “less-than.” Without funding and a shift in policy, we are “putting a bandaid on a gaping wound.”
July 12, 2021
Episode 5:9 Ryan Haller's Views on Why Boomers Will Reject Senior Living
Ryan shares WELL’s pioneering new affinity-based models based on 11 dimensions of wellness and lifelong learning and the needs of a new generation of older adults. He also describes how the pandemic exposed senior living’s vulnerability. About Ryan Ryan Haller has more than 15 years of experience in real estate finance, mergers and acquisitions, real estate development, and integration. Ryan has spent the majority of his career working within the senior living industry pursuing betterment of stale methodologies. In September 2019, Ryan began his latest start-up WELL: Wellness Enhanced Lifestyle Living with a specific focus on future-forward senior living product for the Baby Boomer population. WELL focuses on 11 wellness dimensions in its developments across its brands, with a keen focus on university-based senior living via their VARCITY brand. Ryan serves as the Founding Principal and Chief Executive Officer. Ryan currently serves on the Board of Directors for Idaho Partners for Good, Executive Board for the American Senior Housing Association (ASHA), and is an active member in Young Presidents Organization (YPO) Idaho Chapter, including the YPO Healthcare Business Network's Senior Housing Forum. Key Takeaways · Despite the massive increase of capital infusion over the past 10 to 15 years, the senior living industry has not innovated significantly. · Build for affinity groups. Don't be all things to all people. · There will be an increased focus on sustainability and green building standards such as LEED certification and The WELL Building Standard®. · Many older adults will not retire. Fifty percent of active adult community residents are still working.
July 06, 2021
Episode 5:8 Penny Cook Talks about Person-Centered Care & Culture Change in Senior Living
Pioneer Networks creates resources and advocates for policy change at the state and federal level to improve the quality of nursing homes, assisted living, and life plan communities. Learn how the non-profit provides resources for senior living communities to create cultures of care by changing the paradigm of aging. About Penny Penny is the President and CEO of Pioneer Network, a non-profit organization dedicated to changing the culture of aging and empowering a network of senior living and care communities by fostering person-directed practices and environments. For 30 years, Penny has provided education, training, and advocacy related to the care and support of older people. She worked with the Long-term Care Ombudsman Program in the Denver region, Telligen, the Quality Improvement Organization for Medicare beneficiaries in Colorado, and Colorado Access, a Colorado-based non-profit health plan. With Pioneer Network, she is working to fulfill her life-long goal of changing the culture of care and support for people as we all grow older. She is passionate about helping us value and respect our own aging as well as those that we serve. Key Takeaways To implement person-centered care, transformation needs to happen at an individual level along with organizational transformation—breaking down siloed departments and flattening the hierarchy so front-line staff are empowered. Ageism stems from fear of aging and plays out in senior living in a variety of ways. Pioneer network is working on a project with Virginia Commonwealth University, along with Leading Age and The Eden Alternative, to develop an ageism toolkit for senior living communities. Senior living communities should look at marketing materials to determine whether they might be ageist. Are you only showing people that are vibrant and able to walk without assistive devices? Are you not showing anybody in a wheelchair?
June 29, 2021
Episode 5:7 Skylar Skikos on MEA's Regenerative Community
A philosopher at heart and financier by trade, Skylar shares the four pillars of soil, soul, community, and locale, as well as MEA’s “why” to change the narrative on aging from a time of decline to a time of personal transformation. About Skylar Skylar is a Partner and Chief Development Officer at the Modern Elder Academy (MEA), the world’s first “midlife wisdom school.” A philosopher at heart and financier by trade, Skylar started his career in real estate investment and development, specializing in hospitality and senior care. Along the way, he became fascinated with how to create places that help people flourish, particularly in aging. This led Skylar on a path of entrepreneurial pursuits and side projects – all dedicated to this vision. When Skylar experienced MEA firsthand, he knew that he had met his match, and joined to help champion its expansion by developing a collection of MEA Regenerative Communities – each comprising an MEA midlife wisdom school, housing rooted in the practical application of wisdom and intergenerational connection, and a surrounding regenerative farm. Outside of MEA, you’ll likely find Skylar sauntering about the countryside with his wife, son, and Old English Sheepdog. Skylar holds a Bachelor of Arts in Philosophy and a Bachelor of Science in Finance from Santa Clara University. Key Takeaways There is a massive societal void of meaning, an existential crisis—people are longing for belonging and connection. The Regenerative Community has three core components: the “wisdom school,” housing and sabbatical units, and regenerative agriculture. MEA re-envisions traditional senior living: instead of a clubhouse there is the wisdom school; instead of a golf course, there is the regenerative farm. Good soil is about interconnectedness and interdependence--it is a metaphor for providing a foundation for a flourishing and resilient ecosystem so you can be full of life.
June 22, 2021
Episode 5:6 Mariah Giunta Speaks about the Club as the Heart of an Active Adult Community
The Cannery Club is an elevated approach to a traditional senior living community center, featuring extensive lifestyle amenities that include health and wellness, lifelong learning, social connections, and involvement with the local community. Learn how resident sharing is a core philosophy, which contributes to a sense of purpose. About Mariah Mariah Giunta is the Lifestyle Specialist at Twin Oaks Hollister, located in California. As a wellness industry expert with over twenty years of experience guiding clients toward optimal health, happiness, and lifestyle through memorable events and presentations, Mariah represents the Blue Star Resort and Golf Management firm based in Scottsdale, Arizona. As a Lifestyle Specialist, she works with Resident Members who live within a new emerging community and paradigm for 55+ active adults, creating unforgettable and impactful events, programming, and education. Mariah primarily focuses on the intersection of aging and well-being at Twin Oaks Hollister, a 55+ active adult community whose brand pillars include Heath & Wellness, Lifelong Learning, and Social Connections. There, she curates various experiences, education, and outings designed to improve the quality of life and community around these pillars. She is a coach, educator, and speaker focusing on living your best life while thriving, practicing a holistic lifestyle, and finding true happiness and purpose. Key Takeaways Giunta stresses the importance of language—residents are called members and automatically join the Cannery Club upon move in. Twin Oaks is partnered with medical providers who present on health and wellness topics, and with the local community college for life-long learning. The culinary studio is a teaching kitchen that offers nutritional classes offered by professionals, and members can also teach classes to share favorite family recipes or a special cultural dish. A movement studio doubles as an art space, featuring a large rolling door that opens into an outdoor fitness space and yoga garden.
June 15, 2021
Episode 5:5 Jake Rothstein with UpsideHōM on Shaping the Future of Senior Living
UpsideHōM combines the best of senior living communities with aging in place, by recreating the experiential piece of senior living in a less stigmatized, more flexible, affordable way. Learn how this deconstructed, intergenerational model supports older adults with a wide range of services including internet, housekeeping, transportation, food delivery, wellness, and lifelong learning—customized for every stage of aging. About Jake Jake Rothstein is the CEO and Founder of UpsideHōM, whose mission is to enhance the quality of life for older adults everywhere. UpsideHōM is the first and only fully managed, shared living option for older adults, providing a turnkey, affordable and appealing alternative to traditional senior living. Jake previously co-founded Papa - a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks - based on experience with his own grandfather (who he called Papa). Witnessing the wide-spread nature of loneliness, isolation and unaffordable housing options for older adults, Jake developed the idea for UpsideHōM, which would provide a solution to more completely tackle these challenges at scale. With a background in technology sales, operations and management, Jake has experience building and running successful, international teams, selling enterprise software into the Global 2000. Jake holds a BA in Economics from the University of Florida. He is a FAA certificated Private Pilot who enjoys flying, outdoor running and spending time with his incredible wife Sharona and their Goldendoodle Louie. Key Takeaways Technology is a key component of the UpsideHōM business model, enabling efficiencies and cost savings for residents by leveraging the gig economy. Food and transportation are older adults’ primary requests for services. UpsideHōM partners with Papa and local pre-prepared meal delivery services. UpsideHōM provides baseline services like wi-fi and housekeeping; the rest of the services are provided “a la carte” so residents are not paying for what they don’t need. Going forward, the company will leverage aggregate data and AI to support resident wellbeing and encourage positive health outcomes.
June 06, 2021
Episode 5:4 Verna Chisman Shares Her “Wellcare” over Healthcare Point of View
Verna shares trends and tactics from her decades of experience in senior living. She stresses the need to empower residents and staff through multicultural as well as multigenerational experiences, educating on selfcare, and using AI technologies to enhance operations and resident services. About Verna Verna Chisman, President of Allure & Wellness Management Services and Vice President of Client Engagement for Muir Salon Group. Allure is a consulting firm and resource for active adults, developed from her years of experience at multiple premier Life Plan and 55+ communities across the country. During her tenure with Life Care Services, Verna was a member of the Corporate Resource Team, Corporate Health & Wellness Committee, Task Force Committee, and development of Odyssey(technology platform) and Director of Community Life Services for Sagewood & Acacia Health Center. In 2015, Verna was recruited by John Knox Village of Pompano Beach & The Woodlands. She held the position as Director of Wellness, which required considerable involvement on the development of a comprehensive Master Plan inclusive of reframing the culture and integrating the Green House Project within the community. Verna has a Bachelor of Business Administration (B.B.A). Certifications include ICAA Leadership in Wellness Management Course. She is also honored to be appointed as Co-Chair on ICAA’s Education Committee. Additional certifications include Green House Project Core Training, Best Life Train the Trainer Green House Project, Train the Brain, “Better with Age” Training Program, Heartfelt Connections Certification, Banner Health’s Alzheimer Institute Compass Certification and Certified Meeting Professional. Key Takeaways Self-care inevitably equals wellness, which diminishes the need for healthcare. Senior living communities need to step aside and let residents live their lives. Older adults need to take ownership of their own self-care. Ageism is a major challenge inside senior living communities, showing up in interactions with staff, executives, and resident to resident. Ageism depletes older adults’ confidence and destroys their dignity. A multicultural environment expands horizons. Programming should embrace different cultures—staff should share their cultural experience with residents, and vice versa. Have a “culture night” with slideshow and regional cuisine.
May 31, 2021
Episode 5:3 James Graber with CBRE Shares Why Wellness Is the New Luxury in Senior Living
Graber provides senior living valuation and advisory services for 2,000 senior housing projects each year for CBRE, the largest real estate firm in the world. Hear his take on the current investment environment, how programming and operations are driving value, and why he is excited about opportunities in the middle market. About James James Graber, MAI, as a Managing Director within Valuation & Advisory Services, is the National Practice Leader of Seniors Housing & Healthcare at CBRE, the largest real estate firm in the world. As the national head of the Seniors Housing & Healthcare practice, James heads a geographically-diverse team that focuses solely on valuation and advisory services for senior’s housing assets, including active adult, independent living, assisted living, memory care, skilled nursing, and life plan communities (LPC/CCRC). The National Seniors Housing & Healthcare practice group is an industry thought leader. James regularly publishes market-leading research, contributes on industry panels, and is interviewed and quoted in various industry media outlets. For over 15 years, James has been active in the real estate valuation industry, completing assignments throughout the United States and abroad, with primary specialization in Seniors Housing & Healthcare assets. He provided valuation and advisory services, including third-party appraisals, Fair Market Value and Fair Market Rent analyses, purchase price allocations, IPA-NAV valuations, market studies, development support as an expert witness, arbiter in value disputes, market/need studies, and feasibility analyses. His clients included lenders, operators, health systems, local and national investment firms, development and operating companies, commercial and investment banks, insurance companies, private equity firms, pension funds, and REITs. Key Takeaways Graber expects “recovery” in the senior living industry in late 2021 to early 2022. There is less distress in the market than originally expected. There is “frothiness” in the senior living investment environment. From the equity side, there are multiple players looking to buy distressed properties; expecting a good amount of “blood in the water.” Adapted reuse looks good conceptually, but the conversion costs are prohibitive in most scenarios. Most hotels and motels lack seniors housing purpose-built functionality—in terms of common spaces, in-room kitchenettes, and nursing stations. From a cost standpoint, it does not pencil out. The word “luxury” is opaque—everyone considers what they have is luxury. Wellness is the new luxury—staffing and programming that impact residents’ lives directly. It's hard to fake a wellness program. (Graber is excited about the use of targeted nutrition and exercise programs to improve memory.) Staffing and operations drive seniors housing. The physical plant can be middle market, while the staff and programming are considered the top of the market.
May 25, 2021
Episode 5:2 Eric Peterson & Professor Jason Powell Share How Seniors4Seniors Brings Generations Together
Seniors4Seniors is a non-profit that makes meaningful connections across generations by matching high school seniors to older people in the context of service. High school senior volunteer community service hours, while “olders” provide much-needed mentorship at a critical time. A true win-win! About Eric Eric Peterson is the CEO and Founder of Seniors4Seniors, a 501(c)(3) nonprofit organization. Seniors4Seniors engages in the reduction of isolation, loneliness, and depression in our youth and older adults. As a caregiver in a senior community, Eric was aware of these challenges which the senior residents he cared for were facing daily. He also became aware that our youth, especially those in their high school years, were also having these same challenges and he decided to act. Eric developed Seniors4Seniors, a program which brings together the older adults and youth in our communities, enabling enriching, real human connections. This program establishes connections between individuals with shared interests, with a focus on career aspirations of the youth that correspond to career backgrounds of the older adults. This is a unique approach that enables relationships that truly touch the human heart and mind. About Jason Professor Jason Powell PhD, FCMI is Senior Vice President of Seniors4Seniors. He is proud to facilitate the vision of its Founder/CEO Eric Peterson, whose transformational leadership is to make meaningful connections across intergenerational groups by providing service to one another. The program provides the unique conditions to address loneliness and reconstruct such adverse experiences through reciprocity, wellbeing, and community leadership. Currently, Jason is Provost at the Manchester Institute of Learning and Excellence and Visiting Professor at The University of Chester and an elected Academician of The Academy of Urbanism. Recently, Jason became Fellow of the Royal Society for Public Health because of his lifetime contribution to research on aging. According to Google Scholar, Jason is the most cited researcher of all time for his research on ‘care’ and ‘age’. Key Takeaways Seniors4Seniors makes meaningful connections that enhance quality of life for older people while proving transformational education to younger people. There is a lack of intergenerational trust—Seniors4Seniors breaks down barriers and provides an alternative vision about what is possible. Bringing these two groups together with the common bond and learning from each other attacks the foundations of ageism. Ageism goes both ways. Mentorship and lessons from history help high school seniors develop self-confidence and self-esteem capacity and relationship-building skills as they are going out into the world. It’s an especially poignant time to connect with mentors.
May 16, 2021
Episode 5:1 Carl Honoré Shares His Perspective on Why Senior Living is in Need of a Profound Rethink
The world's leading advocate of the slow movement turns his attention to aging well. Carl shares why we need to tear down the cult of youth and how there has never been a better time in history to grow older. About Carl Carl Honoré is an award-winning writer, broadcaster and speaker. His bestselling books have been published in 35 languages. His second TED Talk is called Why We Should Embrace Ageing As An Adventure. Whether online or in-person, Carl's keynotes and workshops are dynamic, inspiring, informative, and full of humor. His audiences range from business leaders, entrepreneurs and marketers to engineers, lawyers, and medical practitioners. Carl’s latest book, Bolder, explores how we can age better and feel better about ageing. It’s a spirited takedown of ageism. Bolder was a BBC Radio 4 Book of the Week and a Reader’s Digest Book of the Month Key Takeaways Expressions like “over the hill” and “wrong side of 50” are woven into our vernacular, as if every birthday we become less creative, less attractive, and less relevant. As we age, we get better at seeing the big picture, weighing multiple viewpoints, and spotting patterns—skills that unlock solutions to difficult problems. Ageism is the ultimate act of self-harm. You are doing damage to your future self. Downbeat views of aging and worshipping youth contribute to cognitive and physical decline. Senior living needs a profound rethink. Ending age silos and encouraging interaction between generations deepens understanding and erodes stereotypes. Carl Honoré Links TED TALK: In praise of ageing TED TALK : In praise of slowness
May 09, 2021
Episode 4:10 David Harry Stewart Talks about How Aging Can Be Cool
The founder of AGEIST and host of the SuperAge podcast discusses the shift from anti-aging to positive aging, how targeting by age is an epic fail, and the endless possibilities in life’s third act. About David David is the founder and face of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. He is a passionate champion and leading authority on the mindset and aspirations that drive this influential demographic. David is frequently called upon to share his expertise and insight at important venues and forums around the world. Recent speaking engagements include HIMSS in Las Vegas, the leading conference for health information and technology; TEDx, on Redefining Age; MONOCLE Quality of Life Conference in Zurich and the Mercedes Benz ME Convention in Stockholm. Prior to launching AGEIST, David enjoyed an award-winning career as a photographer specializing in people-oriented advertising. His work for iconic brands including Nike, Adidas, Google, Coors, AT&T, Coke, Philip Morris, Toyota, Lexus, BMW, Corona, Gillette, Philips, Johnson & Johnson, Red Bull and many more has appeared in GQ, Esquire, Harper’s Bazaar, Wired, Interview, Time and The New York Times Magazine. Key Takeaways Don't target by age, it's a huge fail. Age is one of the criteria, but not the defining character criteria. What are people’s values and ambitions? How do they see themselves in the future? The word “aging” is problematic because it is lumped together with disease. Apple doesn't target age; they target people. The largest consumer segment for Apple products is men over 65. Wellness is what we have control over, and a set of behaviors that have consequences. There is growing awareness that we have responsibility for our health outcomes; we have agency. Become passionate about your purpose. Purpose orients your life around “How can I be most useful? How can I be most impactful in the world?”
May 04, 2021
Episode 4:9 Real Talk with Steve Moran, Founder of Senior Living Foresight
Real Talk with Steve Moran, Founder of Senior Living Foresight and Evolve 2021 Steve has his “finger on the pulse” of senior living and is not afraid to tell it like it is. Find out why life enrichment is the unsung hero, what makes a senior living community great, and whether a big shakeup is coming. About Steve Steve Moran is the founder of Senior Living Foresight, which is dedicated to helping the senior living sector grow and flourish. While he is passionately curious about all things related to aging, he's particularly passionate about leadership and helping individual team members live out their dreams. Because when that happens, they are able to help older people live purposeful meaningful lives. Key Takeaways The most important thing senior living has to offer is the ability to live in community with like-minded people. Typically, Life Enrichment Director is low pay without “C-level” status. Greater investment in this position would lead to higher occupancies and improve resident engagement and quality of life. We will see a shift from entertainment-based programming to purposeful programming. Purpose can change the world. There will be significant changes in leadership and ownershipof senior living communities in the coming months; some big companies have significant cash flow issues.
April 26, 2021
Episode 4:8 Dr. Krystal Culler's “Secret Sauce” to Brain Health
Global research shows brain health is 90% lifestyle and 10% genetics. Small lifestyle changes such as nutrition, hydration, physical activity, cognitive engagement, lifelong learning, social connections—even circadian rhythms, have been proven to delay dementia while improving quality of life. About Dr. Culler Dr. Krystal L. Culler, DBH, M.A. is the Founder of the Virtual Brain Health Center. She is a Doctor of Behavioral Health, a social gerontologist, and a Senior Atlantic Fellow for Equity in Brain Health with Global Brain Health Institute at Trinity College Dublin, Ireland, where she completed her residency training on dementia prevention and social determinants of brain health. Krystal has spent nearly 5 years in executive-level positions with health non-profit organizations and has 15 years of experience working with individuals with brain health concerns, their families, and advocacy organizations. LinkedIn: https://www.linkedin.com/in/drkrystalculler/ https://www.linkedin.com/company/your-brain-health-matters Twitter: @DrKrystalCuller @VirtualBrainCtr Instagram: @drkrystalculler @virtualbrainhealthcenter Facebook: @virtualbrainhealthcenter Key Takeaways Global reports indicate a brain-healthy lifestyle could decrease Alzheimer's disease cases worldwide by up to 40%. Centers for Brain Health are relatively new initiatives for senior living communities. The Virtual Health Center’s online brain health assessment is an excellent tool to get a baseline of brain health and wellness, as well as tools and tips to make small daily changes.
April 20, 2021
Episode 4:7 Chip Conley on MEA's Entry into Senior Living
Chip Conley, Bestselling Author and Founder of Joie de Vivre Hospitality and Modern Elder Academy, talks about the first "midlife wisdom school" and the development of intergenerational communities to support people, place, and planet. Find out why MEA’s Communities will be to the 21st Century what Del Webb® Sun City was to the 20th Century. About Chip New York Times bestselling author Chip Conley is the hospitality maverick who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand. In Wisdom@Work: The Making of a Modern Elder he shares his unexpected journey at midlife — from CEO to intern — learning about technology as Airbnb’s Head of Global Hospitality and Strategy, while also mentoring CEO Brian Chesky. Chip is the founder of the Modern Elder Academy, where a new roadmap for midlife is offered at a beautiful oceanfront campus in Baja California Sur, Mexico. He serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity. www.ChipConley.com Key Takeaways People underestimate how much life they have ahead of them when they retire. Purpose, wellness, and community are lost. Midlife is a period of “middle-essence” — an adult version of adolescence with hormonal and emotional changes as you transition from adulthood into “elderhood.” Ageism is rampant in America because of our cult of youth, beauty, and athleticism—equating a declining body with overall decline as a human. It is the only socially acceptable bias that still exists in mainstream society. Anti-aging creams are essentially “anti-women” creams because they send a message that women are not supposed to have wrinkles. Learning how to look your age and feel good about it is owning your originality. The quickest to mortality is to have everything done for you. Too much hospitality can be harmful.
April 13, 2021
Episode 4:6 David Sawyer with TSOLife Talks about AI for Better Data Capture & Personalization
TSOLife is the first senior living business intelligence platform to provide meaningful resident and prospect insights while creating more engagement and connections. Learn about TSOLife’s Minerva platform—a one-stop-shop for resident data leveraging artificial intelligence and simplified data collection to personalize interactions and experiences. About David David is the Founder & CEO of TSOLife, a Florida-based company that focuses on providing in-depth information on residents using the first-of-its-kind resident insight platform. Bringing a unique perspective and extensive tech experience to the senior living industry, David educates on powerful, innovative topics such as business intelligence and artificial intelligence. Key Takeaways The best technology frees humans to do what they do best. Person-centered care is difficult when there is a massive misalignment of resident data. The continuum of resident data is all over the map. Programs don’t talk to each other, and there are still paper-based processes. Collecting accurate data on residents is crucial. When information is turned into business intelligence, operators can create personalized experiences for residents and more efficiently operate their businesses. Resident turn-over is high the first 90-days after move-in as people decide whether the community is a good fit. TSOLife’s AI algorithms identify common interests and activities that would likely be appealing.
April 06, 2021
Episode 4:5 Angela Burton on Why Sharing Stories Is Like “Crossword Puzzles on Steroids”
Angela founded Feet to the Fire Writers’ Workshops® in her living room and grew it into a turnkey licensing program for senior living organizations to integrate curriculum-based writers’ groups that improve resident engagement, cognition, and joy. She shares the lessons she has learned along the way. About Angela Angela Burton is the Founder & Chief Writing Motivator of Feet to the Fire Writers' Workshops®, a creative program that inspires older adults to challenge themselves through expressive writing. Started in Louisville, KY in 2014, Feet to the Fire has expanded to develop a licensed train-the-facilitator program for senior living communities and wellness organizations. The program currently operates in seven U.S. states; in 2020, amidst the COVID pandemic, Feet to the Fire pivoted to launch a consumer version – writer’s kits and virtual groups for those who are socially isolated by the pandemic, a needed way for people to fill up their days, writing the stories of their lives, finding purpose along the way. She landed a spot in 2018 Louisville's WILD Accelerator for Female Founders program and has gained national attention since. Feet to the Fire was recognized as Next Avenue’s Editor’s Picks for 2018 and has been featured in McKnight’s Senior Living (2019), MarketWatch, Forbes and other publications. When COVID19 restricted senior living communities from having even small-group activities, Burton decided to keep their voices alive by starting a podcast, Feet to the Fire Writers’ Workshops® OUTLOUD, featuring interviews with and stories read by the writers themselves. Currently the podcast is being listened to in the U.S. and abroad – from Canada to the UK to Ireland and India! Burton was recently named a Next Avenue Influencer in Aging, sharing the spotlight with such greats as Dr. Vivek Murthy and Michael J. Fox, among others. Burton holds an MFA in Creative Writing from Vermont College of Fine Arts and a B.A. in English from the University of Louisville. Key Takeaways The relationship between caregiver and client is meaningful and intimate. Storytelling can improve care based on better understand. Stories that people work on together bond them and bind them. Writing our stories helps us understand ourselves. We are able to look back over the trajectory that has been our world. It's naturally personalized, because no two stories are alike. Writing is good for your brain—it is a thoughtful cognitive process. Writing is like crossword puzzles on steroids. The pandemic has shined a light on how much we deeply need each other. We miss the opportunity for basic human interaction. Connection is essential for health and wellbeing.
March 28, 2021
Episode 4:4 Jon Warner on the Technologies Changing the Trajectory of Healthy Aging
Healthy aging is serious business to Jon Warner. As CEO of Silver Moonshots, he helps startups turn ideas into scalable solutions. Jon shares his picks for communication, mobility and wellness technologies that make older adult lives better. About Jon Five-time company CEO, Jon Warner is a widely respected entrepreneur having founded and led 3 startups (with 2 successful exits). His career started in the corporate world with Air Products and Chemicals, working in the US and across Europe before joining Exxon-Mobil. Following his 15 years in the corporate world, Warner founded and grew The Worldwide Center for Organizational Development, a management consulting business with global clients including Ford Motor Company, L’Oreal, British Airways, HSBC, Microsoft, Glaxo, Foster-Wheeler, Toyota, Johnson and Johnson, Coca-Cola, PWC, The UK NHS, Roche and MasterCard. In addition to his position as CEO of Silver Moonshots, Jon is a deal flow adviser at Adaptive Health Capital and longtime Ambassador at Aging 2.0. A noted speaker at corporations and colleges across the world, he is author of 40 books. Key Takeaways We are overly pejorative about the older adult population. We don’t treat people between 0 and 50 as if they're all the same, but we do with people between 50 and 100. Advice for start-ups for the 55+ market: Do a deep customer discovery around your target population, then solve a tangible customer problem. The pain point should drive a solution, which drives the technology you deploy. Do not generalize about a population of people or the unmet need. You will be building “on a bed of sand as opposed to a bed of rock.” Senior Living needs interoperability of data and has only recently realized the importance of resident data, not just for sales purposes or to manage churn. “Walled gardens of data” don't talk to one another. Health data is the solid foundation for building better systems. Good data envelopes psychosocial and social determinants and offers a holistic view of health.
March 24, 2021
Episode 4:3 Ashton Applewhite Takes Aim at Negative Perceptions of Aging
Ashton Applewhite is on a crusade to end the discrimination that sidelines and silences older people. Find out why her TED talk, Let’s End Ageism, has over 1.6 million views. About Ashton An internationally recognized expert on ageism, Ashton Applewhiteis the author of This Chair Rocks: A Manifesto Against Ageism. A co-founder of the Old School Anti-Ageism Clearinghouse, she speaks widely at venues that have included the TED mainstage and the United Nations, and is a leading spokesperson for the emerging movement to raise awareness of ageism and to dismantle it. Key Takeaways We are barraged by negative messages about aging throughout our lifetime. Ageism benefits a sexist, ageist, capitalist society. When we are afraid, we buy things we don’t need. Becoming “an old person in training” is to acknowledge that someday you’re going to get old instead of getting on the “hamster wheel of denial.” The pandemic has brought to light the way different prejudices compound and reinforce each other. To be anti-ageist is to be anti-racist is to be anti-ableist. OldSchool.info is an anti-ageism clearinghouse—a central repository of tools and resources for the emerging movement against ageism. Get educated on ageism! Follow This Chair Rocks on Facebook, Twitter& Instagram Follow OldSchool.infoon Facebook, Twitter& Instagram Check out Ashton’s TED Talk Read This Chair Rocks: A Manifesto Against Ageism We all deserve the chance to glow older…
March 16, 2021
Episode 4:2 Dr. Roger Landry Talks about Making the Most of Your Whole Life Span
The message of the Masterpiece Movement is that we can continue to grow and flourish as we age. Research proves that keeping your body moving, committing to lifelong learning, staying socially connected and having a purpose contribute to resilience, longevity, and happiness. About Dr. Roger Landry Dr. Roger Landry is a preventive medicine physician, author of award-winning Live Long, Die Short: A Guide to Authentic Health and Successful Aging and President of Masterpiece Living, a group of multi-discipline specialists in aging who partner with communities to assist them in becoming destinations for continued growth. Trained at Tufts University School of Medicine and Harvard University School of Public Health, Dr. Landry specializes in building environments that empower older adults to maximize their unique potential. His book, Live Long, Die Short: A Guide to Authentic Health and Successful Aging has been endorsed by AARP, is a 2014 Living Now Book Award Gold Medal Winner and was a 2014 Top Pick in MORE magazine. He was also a contributor to the recently published 80 Things to Do When You Turn 80 and the author of Where You Live Matters, a special brief on the role of cultural environment in aging. He hosts a podcast “Roger and Friends: The Bright Side of Longevity.” Key Takeaways We marginalize older adults because of erroneous information and stereotypes. The key to healthy aging is how you handle life’s “curveballs.” We are not born resilient, it is something we develop, and is dependent upon our life view. As Darwin proved, it is not the strongest and not the most intelligent who survive, it’s the most adaptable. Masterpiece Living’s work in senior living facilities starts with a lifestyle profile—a tool developed by scholars in 1999 featuring research-generated questions that give a snapshot of your holistic health. We reflect the values of those around us. Surround yourself with people who believe in you and your potential and who are getting the most out of life.
March 08, 2021
Episode 4:1 Bob Kramer on Why This Moment in Senior Living Favors the Disruptor
One of senior living’s most influential leaders discusses why he is bullish about investment opportunities in the aging space, and bearish on the ability of many of today’s biggest operators to satisfy new demand. About Bob Bob Kramer is Founder and Fellow of Nexus Insights, a thought leadership platform dedicated to the dissemination of ideas and models that challenge the status quo and contribute to the transformation of housing and aging services for older adults. He is also Co-founder, former CEO, and now Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). Described as an “ice-cutter,” he is masterful at identifying industries and trends that will disrupt the status quo and shape the future of senior housing, aging services, and aging more broadly. In 1991, he founded NIC to advance access and choice in seniors housing and care by attracting capital to grow the sector. Under his leadership, NIC became the go-to resource for data and analytics for the rapidly expanding seniors housing and care industry and an acknowledged thought leader for new ideas and trends impacting the provision of housing, services, and care for older adults. Educated at Harvard and Oxford Universities, he holds a Master of Divinity degree from Westminster Theological Seminary. Key Takeaways The pandemic has exposed a broken system in long-term care that has, in the words of Joseph Coughlin at the MIT age lab, “propelled us into our future faster.” Fundamental change in how we think about aging and retirement will drive innovation in seniors housing and services. Senior living of the future will not be called senior living. The biggest trend in senior living is a move from surviving to thriving—from a dependency-driven model of aging emphasizing care and amenities, to a community model allowing people to contribute and flourish. It’s not just about lifelong learning, it’s learning for a longer life. Locating senior living facilities around universities is a natural because attending college was a formative experience for Boomers. Senior living is experiencing disruptive innovation—if you don’t change, you’re going to get “disrupted” right out of business.
March 08, 2021
Episode 3:10 Diane Doster on Promoting Healthy Living & End of Life
Diane shares insights from her 25 years creating and nurturing solutions for healthy living and aging well. Listen to her favorite innovations in brain entrainment, artificial intelligence, and virtual reality. About Diane Diane Doster, MS is a creator, connector and collaborator for living, aging and ending well. She is the Chief Relevance Officer and Founder of Project Relevance, a business to business advisory and collaborations company that engaged with a number of wellness innovation companies including LifeGuidesÔ, an early stage Public Benefit Corp., Taproot Interventions & Solutions, an AI-driven behavioral health caregiver platform for cognitive impairment. She also leads research and innovative for XR Medical Solutions, a digital health company integrating brainwave entrainment, open eye meditation and evidence-based mind/body techniques inside virtual reality. Diane founded Wellbeyond, Inc.; a company dedicated to designing and licensing outcome-based, integrated exercise and wellness programs, later joining Sodexo as National Director of Quality of Life Services for Senior Living. She is an advisory board member for WHEN, she is an active member of ICAA, she co-chairs the Global Wellness Institute’s Grief & Dying Well Initiative. She earned a Masters of Science in Physiology/Human Performance from the University of Oregon, she is certified as a level practitioner in NLP, Hypnotherapy, and Timeline therapy. Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Virtual “Sand Circles” match early adopters with emerging aging services and product companies for insightful dialog to drive industry innovation. Key takeaways The most exciting emerging technologies enable people to have agency over their well-being. Resisting aging creates a subconscious force that goes against being fully alive. End-of-life and grief are important wellness topics for both residents, staff, and leaders in senior living communities. Brainwave entrainment technology integrates audio and virtual reality to bring brain waves into coherence to relieve anxiety and stress and pain, improve sleep, and sharpen mental performance and creativity.
February 22, 2021
Episode 3:9 Ravi Bala on Aging in Place as an Extension of Senior Housing
Covid-19 has been an accelerator for a wave of cool new technologies to hit senior living. Listen to Ravi discuss solutions for the aging population using robotics, passive monitoring. conversational AI—even a local biomarker technology that detects health issues from changes in your voice! About Ravi Ravi Bala is an AgeTech Evangelist and a startup mentor in AgeTech and Remote Monitoring. He is a Co-Founder and former Board Member at HealthSignals, LLC, a leader in technology solutions for better senior living. An innovator and an expert in mobile health, conversational AI and digital strategy, he has a successful track record of creating and managing teams of independent thinkers. He has a tenacious dedication to compassion and dignity in the workplace as a teacher, a mentor, coach, and advisor who works with many startup ventures. Ravi is currently Chair of the Capital for Good and board member for Girls First Fund—a global effort to end child marriage—and is on the Advisory Board of CyberSeniors. He is also a mentor with the Silver Moonshots accelerator, a member of the Drexel University AgeWell Collaboratory, and has taught courses in Digital Strategy in multiple MBA programs in Philadelphia. His latest passion is changing the model of eldercare with the aid of Conversational AI, Robotics and Passive Monitoring. Key Takeaways Senior living communities need to invest in a robust basic technology infrastructure, what Ravi calls the “digital plumbing.” Most people live and age at home. In the U.S., senior living communities attract 10 to 12 percent of the elder population. Negative perceptions and exorbitant costs contribute to low demand. Voice technologies are a natural way to interact with elders. Conversational AI dispenses medication and sends verification via digital photography. Amazon’s Care Hub is a free feature in the Alexa app that allows remote check-in with an Echo device in the elders’ home and Alexa app on the adult child’s phone. Radar detects activity such as whether a person is vertical or horizontal. Artificial intelligence determines activity out of the norm and sends a warning.
February 14, 2021
Episode 3:8 Denise Boudreau-Scott on How a $1 Investment in Culture Results in a $3 Return on Investment
Widely known as the “Queen of Culture” in senior living, Denise Boudreau-Scott knows how to create places where people want to live, and staff want to come to work every day and give their best. Learn how concentrating on culture develops a deeper alignment of purpose across your organization, and an improved bottom line. About Denise Denise Boudreau-Scott is President of Drive, which helps aging services organizations improve the resident and staff experience and the bottom-line, through more engaged leaders and employees. A former nursing home and assisted living administrator, Denise is a serial volunteer. She co-founded and serves as a Board Member for the non-profit New Jersey Alliance for Culture Change. She is the current Chair of NAB’s Member Relations and Outreach Committee and a former member of the LNHA and RCAL Exam Writing Committees. Denise is also a former board member of the Pioneer Network. Denise received her Bachelor of Science in Gerontology from the University of Scranton. She obtained her Master in Health Administration from Cornell University where she is currently a lecturer, student mentor and serves as an Executive in Residence for the inaugural Executive Master of Health Administration program, the youngest person to be invited in the history of Cornell’s Health Administration program. Key Takeaways A poor culture is costly, causing difficulty with recruitment, high turnover, increased sick calls, decreased productivity, and lower resident satisfaction and census. Drive onboards new senior living communities with a culture assessment developed by the Barrett Values Centre that reveals the gap between what employees want and what they are currently experiencing. Each organization receives a culture score that can be compared to different organizations around the world, offering an actionable roadmap to a higher performance based on actual data. The pandemic has compelled organizations to focus on culture and employee health and well-being. Research shows that healthy organizational cultures are more resilient.
February 07, 2021
Episode 3:7 Mia Kyricos Shares How Wellness Communities Will Change the Landscape of Senior Living
A “Global Leading Woman in Wellness” offers her take on how purpose-built, resident-driven communities with a focus on health and wellbeing will impact senior living, and her new passion project: love a beacon for post pandemic business. About Mia Mia Kyricos is a globally respected thought-leader in the business of wellness, wellbeing and hospitality with a specialty in brand strategy and communications. She has developed, operated, and marketed wellness-driven brands and facilities across 100+ countries, most recently as Senior Vice President & Global Head of Wellbeing for the Hyatt Hotels Corporation, as well as Spafinder Wellness, Inc., Starwood Hotels & Resorts Worldwide, EXOS, and Kyricos & Associates LLC, her own strategic advisory firm. In 2019, Mia was named both “Global Leading Woman in Wellness” and “Cornell Alumna of the Year” by the Global Wellness Summit and Cornell University respectfully. Her work and expertise have been featured in popular business and trade publications including The New York Times, LA Times, CN Traveller, Smart Money, Skift, Travel & Leisure, Real Simple, Travel Weekly, Spa Business, Market Watch and more. She sits on the advisory boards of Wellness for Cancer and the Global Wellness Institute™, a 501c3 non-profit educational foundation which she helped to found. Mia aspires to help people live well, and given her latest research, to love more. Key Takeaways Wellness communities differ from wellness lifestyle real estateas they are more multi-dimensional. They are living breathing ecosystems. The best example of a US-based wellness community is Serenbe, a pioneering, cross generational model outside Atlanta. Simple tips to integrate love into your business: start meetings with a moment of gratitude; highlight on what's going well versus what's going wrong; manage people's strengths and accept their weaknesses versus trying to “develop” them.
February 02, 2021
Episode 3:6 Jessica Daily on How Her Childhood Fascination with the Circus Relates to Her Current Situation
Known as senior living’s Ambassador of Play, Jessica Daily talks about the value of finding more opportunities for joy, laughter, and fun. She also discusses career opportunities and the progression of her profession from activities and recreation to programs and experiences. About Jessica Jessica Daily is the National Director of Resident Programs for Senior Lifestyle Corporation, a senior living management company based in Chicago IL. Jessica pursued circus arts and clowning for much of her youth. When she enrolled in the recreation program at SUNY Cortland, she disovered she could combine her love of the outdoors and passion for bringing joy to others. She earned a BSE degree in Recreation, Parks and Leisure Studies in 2001. She began her career as a Therapeutic Recreation Specialist in a skilled care setting. She then spent 14 years at Walden Place, an assisted living community: 10 years as Director of Resident Programs, 4 years as Sales and Marketing Director. In 2017 Jessica transitioned from Walden Place to the management company of Senior Lifestyle in a position of Divisional Director of Memory Care and Programming and was promoted to her current position in February of 2019. Jessica is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program (2019). She has been leading programs for older adults for 18years. Jessica enjoys bringing purpose, passion and a sense of playfulness to programming for people of all ages. Key Takeaways Play has lifelong value. Incorporating aspects of play into physical fitness programs for seniors has been shown to improve energy levels. Senior living communities can build connection through humor and shared laughter. Laughter has multiple benefits including improving immunity, elevating mood, and relieving pain. Play can seem dignified or not age appropriate to older people. Avoid childish toys and supplies, choosing adult materials for art projects and exercise programs. Bring in elements of play through fun music or wearing bright colors. It could be as simple as wearing a pair of crazy socks. A lot of planning goes into creating meaningful experiences. The position of Activities Director has been elevated to Program Directors and Life Enrichment Directors.
January 24, 2021
Episode 3:5 Traci Beagley Talks About Her Family Legacy in Senior Living
Traci shares how Sunland’s home care services help older adults safely stay in their homes and combat loneliness during Covid-19, and how a cancer diagnosis allows her to go deeper with her clients. About Traci Traci Ahlstrom Beagley has been the Managing Partner of Sunland Home Care since its inception. In 1958, her great-grandfather and grandfather, Joe and Ross Farnsworth, built the first 55+ active adult community in the East Valley in Arizona. Since then, her father, Craig Ahlstrom, Sr. has developing several active adult communities in Mesa. Many of her memories growing up, involve serving and working with seniors. Sixty years later, she is following her family legacy. Traci graduated with a Bachelor’s of Interdisciplinary Studies Degree from Arizona State University with an emphasis on Business and Communication. In 2009, Traci opened Accent! Window Treatments. Her entrepreneurial spirit built a successful company that sold after five years. Then, in 2016, she was ready to start another company, Sunland Home Care. She has been actively involved in all aspects of the business. In 2018, Traci was diagnosed with stage 2 breast cancer. Although it has been difficult to fight the disease, she feels the experience has given her insight with seniors in a deeper and more meaningful way. Key Takeaways A 2016 AARP study shows that loneliness is costing the Medicare System 7 billion dollars a year. There is a trend toward “hospital at home”—it is less emotionally and psychologically disruptive and studies show it is less expensive. Despite the explosion in telehealth, Sunland offers private duty nursing and medical doctor appointments because there is no substitute for face-to-face interaction.
January 19, 2021
Episode 3:4 Matt Thornhill Talks about His New Housing Concept for Middle Income Boomers
Boomer expert Matt Thornhill shares why he believes close-knit, intentional communities are the future, and how Cozy Home Community™ is partnering with nonprofit, faith-based senior living providers to fulfill their missions. About Matt For almost 40 years Matt has been studying consumer behavior—as a Madison Avenue advertising executive, an interactive marketer, and more recently as a futurist and founder of the Boomer Project and the Institute for Tomorrow. As an expert on Boomers, Matt saw the significant unmet need for housing. He took his message on the road delivering the presentation, “The Future of Senior Living: How to be Netflix in a Blockbuster World.” The next step in the evolution is bringing the Cozy Home Community concept to life. Recent and past speaking clients include Walmart, Google, Verizon, P&G, Lowes, Samsung, Wells Fargo and Lincoln Financial. Frequently in the media, Matt has been featured in stories on NBC Nightly News, CBS Evening News, CNBC, The New York Times, The Wall Street Journal, and on NPR. Key Takeaways A colony of eight Cozy Homes are clustered in a “pocket neighborhood” encircling a common area for shared activities. Residents share common interests and “stories” (like retired teachers or musicians) Giving back is a founding principal. Every resident agrees to 12 hours of community service a month (like landscaping or helping neighbors with chores). Everyone has a role to play. Nonprofit, faith-based senior living providers are embracing the Cozy Home concept because their mission is to service the community at large. Technologies such as telemedicine and home grocery delivery apps are changing the senior living playing field by eliminating the need to offer a full range of health care and culinary options.
January 12, 2021
Episode 3:3 Avi Satt Shares His Perspective on the Challenges & Silver Linings of Covid-19
From humble roots as a maintenance assistance in senior living to operator of a national healthcare firm serving 2,000 residents, Avi shares his insights “from the ground up.” He candidly talks Covid-19 casualties and the bright spots that have spurred industry innovation. About Avi Avi Satt is President & Co-founder of Sage Healthcare Partners & Allegria Senior Living. He is a growing and experienced healthcare operator on the East Coast, overseeing 2,000 residents and 1,000 employees. Sage operates within the full spectrum of Senior Living including Home Care, Independent Living, Assisted Living, Memory Care, and Skilled Nursing facilities. Sage and Allegria currently operate in New York, New Jersey, and Pennsylvania, with expansions in other states in the pipeline. In 2009, while still in college, Avi took a job in an Assisted Living facility as a maintenance assistant. He quickly found a love for the industry and has never looked back. He went on to the recreation department, then marketing and sales, and eventually, healthcare administration—experiencing all aspects of the senior loving field. Avi has also implemented programs for children with cancer and adults with special needs, behavioral, and cognitive issues. In 2014, Avi co-founded Sage Healthcare Partners and Allegria Senior Living with the simple goal of doing healthcare the right way. He combines his love for the industry and the residents with his encompassing knowledge to provide best in class care. Avi serves as the lead operator in all of Sage and Allegria's facilities, and has dramatically increased census in each facility, as well as raising regulatory compliance records across the board. Key Takeaways Senior living communities are investing in luxury amenities—pools, spas and putting greens are now considered the norm. The implementation of telemedicine is a gamechanger—residents can see a doctor at any hour for any issue without having to leave the facility. Remote patient monitoring (RPM) has moved into the 21st century. LiveCare’s Link+ device multipurpose smart tablet for RPM, mail, events, medication reminders, telehealth and communication with family. We will likely see more resident deaths from mental health issues and decline from lack of socialization than from the Covid-19 virus itself. Thank you to our Season 3 Sponsor Project Relevance! Project Relevancea boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
January 01, 2021
Episode 3:2 Sara Kyle & Kelly Stranburg Talk about Why a Culture of Purpose Is Good Business
Learn how engagement increases conversion from lead to lease. The principals of LE3 Solutions share techniques for creating an efficient and timely engagement process, and wellness programs that originate from research and collaboration with residents, staff, families, and prospects. About Sara and Kelly Sara Kyle, Ph.D, Founder & Principal, LE3 Solutions Sara Kyle has spent the last 12 years researching, designing, writing, and implementing resident well-being programs across the continuum of care. thrives in challenging settings, from leading and overseeing programming across 108 skilled nursing, assisted living and memory care communities to overseeing the charge for Holiday Retirement to transform their resident program in 260 communities. She is relentless when it comes to urging individual point solutions to integrate and share resident data. LE3 Solutions proprietary Organizational Culture of Wellness Readiness Assessment benchmarks organization readiness for current and future consumer needs and desires and recommends steps to move forward. Kelly Stranburg, M.Ed., Principal Kelly Stranburg has worked with aging adults for over 20 years, with 12 of those specific to the senior living industry. Over the years Kelly has supported over 30 CCRCs and many AL/MCs. Her most successful roles have been positions she has created from the ground up which has enabled her to analyze, identify needs and gaps, and create and implement solutions for the greater good of the residents which in turns supports the operators. Kelly is the creator of the award-winning Argentum Best of the Best Wellness Program for 2010, 2011, and 2012. She has been a featured columnist in the Journal on Active Aging and a selected speaker at national senior living and active aging conferences. Key Takeaways The foundation of engagement begins with understanding the individual. The personal details matter. Autonomy, resilience, connectedness, and purpose are better metrics than measuring satisfaction. Word of mouth referrals create ROI on engagement—happy residents talk to peers about their positive experience. ROI on engagement must be measured constantly—analyze data month over month Movement is crucial to wellbeing—it is devastating to physically lose the ability to pursue your passions and interests. Thank you to our Season 3 Sponsor Project Relevance! Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
December 17, 2020
Episode 3:1 Kirsten Jacobs Shares Highlights from the LeadingAge 2020 Conference
Kirsten Jacobs discusses how ageism and segregation negatively impact the senior living industry—based on her work co-leading LeadingAge’s ageism work on an America freed from ageism. She also shares key takeaways from the 2020 conference, and how Covid-19 could threaten industry progress. About Kirsten With nearly 20 years of experience in older adult housing and services, memory care, and long-term care management, Kirsten credits her four grandparents for her passion for the field. Her undergraduate thesis project, which focused on sharing art with older adults, set the stage for an ongoing interest in dementia and holistic wellbeing. Kirsten has held various positions—including administrator and executive director. Currently, she serves on the knowledge team at LeadingAge, a national association of elder serving organizations. As the director of dementia and wellness education, Kirsten leads LeadingAge’s dementia and wellness collaborative learning strategy and provides thought leadership to various audiences, including speaking/presenting and delivering technical assistance to LeadingAge members. Kirsten co-leads LeadingAge’s ageism work which supports the organization’s vision, an America freed from ageism. Kirsten earned a Master of Social Work (MSW) and gerontology certificate from Portland State University (Portland, OR) and a Bachelor of Arts (BA) in arts administration and a minor in studio art from Scripps College (Claremont, CA). Key Takeaways Ageism negatively effects senior living because if we don't value older adults as a community, country, and culture, we are not going to value the people, or the places, focused on them. There is a lack of evidence on the efficacy of separate memory care facilities. Covid-19 could shift the industry from a person-directed approach toward a more institutional model as infection control moves to the forefront. Senior living communities are finding more creative ways to create connection, such as hallway gatherings where residents meet in their doorways, and better use of outdoor spaces and nature. Thank you to our Season 3 Sponsor Project Relevance! Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
December 09, 2020
Episode 2:10 Jill Vitale-Aussem Shares Highlights from her Book Disrupting the Status Quo of Senior Living: a Mindshift
Senior living veteran Jill Vitale-Aussem shares insights from her revolutionary book; why ageism and ableism undermine the industry, how current practices offering hospitality-like comfort and amenities for older adults are misdirected, and how Covid-19 has spurred innovation and opportunity. About Jill Jill Vitale-Aussem NHA, MMH serves as President & CEO of Christian Living Communities, a Colorado-based, not-for-profit, faith-based organization serving more than 3,000 older adults and their families through its 23 owned and managed communities located in six states as well as offering adult day, home care and consulting. She has over twenty years of experience leading nursing homes, assisted living and life plan communities. Prior to joining Christian Living Communities, she served as President and CEO of The Eden Alternative, an international non-profit organization focused on creating quality of life for older people and their care partners. She is a licensed nursing home administrator and a Reframing Aging facilitator. Jill is the author of Disrupting the Status Quo of Senior Living: A Mindshift and speaks internationally on topics including ageism, leadership and culture change. Key Takeaways Tackling ageism and ableism is the first step to make lasting change in any senior living community. Perceptions of aging as inevitable decline undermines opportunities senior living operators, staff, and residents. The Hospitality framework has a role to play, but a carefree, 5-star resort-like experience is actually detrimental to what we need to live a long and healthy life. The greatest longevity is with people who stay engaged with the activities of daily living. We need purpose. We need to have a role to play in our communities. To create community online, engagement needs to go beyond providing content. Older people can give back through technology rather than just being the recipient of services. Design alone does not change anything. Magic happens when the hardware (a new building) is designed to support the new software (a new culture and way of doing things). Access to nature has traditionally been limited in senior living communities to manage risk, especially as the level of care increases. The average nursing home resident gets outside for nine minutes a day. It is important to get people outside. It's not just building design, but how things are done on a daily basis. The tendency of senior living communities is to “bubble wrap people up to the point of suffocation.” A balanced approach to risk will support quality of lifeand give residents a life worth living. With Aging Services in the spotlight due to Covid-19, there is an opportunity to evaluate and make changes. New models of care and services and support will be born out of the pandemic.
December 01, 2020
Episode 2:9 Meredith Oppenheim on How Vitality Society Supports Older Adults
Meredith Oppenheim, a 20-year expert in senior housing and Founder of Vitality Society ™, talks about how Covid-19 as a disruptive force driving industry change. Learn how technology and virtual programming can entice “younger olders” and serve as a valuable sales tool at the top of the funnel. About Meredith Meredith Oppenheim is a senior housing specialist with national and international expertise encompassing all property types and spanning the full lifecycle of a deal from pre-development to disposition. Oppenheim serves as an advisor to technology companies, residential developers, investment firms, and government entities. She has also served as an expert witness on behalf of a senior housing owner and operator. Oppenheim is a member of the Cornell Institute of Healthy Futures, an organization which seeks to promote innovation by applying hospitality principles to healthcare. Spring 2019 she completed a study of people 60 – 80 years of age in collaboration with Cornell students, which has shaped her new venture Vitality Society™ for people 60 and better to be at their best. During her nearly 20 years in the senior housing industry, Oppenheim worked for leading owners and operators such as Sunrise Senior Living and Marriott International. At Ventas, one of the largest healthcare REITs, she managed the Northeast operating portfolio of over 50 Atria Senior Living and Sunrise Senior Living communities, consistently exceeding budgeted expectations. She was nominated to serve on the National Investment Center (NIC) Future Leaders’ Council and led the organization during its inaugural year. In 2009, she was appointed to Mayor Bloomberg’s Age-Friendly NYC Commission and served a 5-year term as a board member of the not-for-profit arm of the NYC Department for the Aging. She is a graduate of the Harvard Business School and Cornell University. Key Takeaways Vitality Society’s online platform decouples the service and experience from the real estate to support people aging in place. Camaraderie is built in a virtual environment. Technology is a catalyst for much needed change and industry evolution. Covid-19 caused an urgent need in doing things differently and better. Retire and Engage are opposite in many ways. Retirement means disconnecting; engagement means connecting. A life with purpose brings pleasure and longevity. A life without purpose causes depression and disease.
November 24, 2020
Episode 2:8 Anna Little on How to Attract Younger Residents & Keeps them Engaged
The Covid-19 Era has hurt many senior living communities. However, Harbor’s Edge in Norfolk, VA is thriving. Find out why this waterfront high-rise community has the winning formula for success. Learn about the property’s technology deployment, culinary and wellness options, and purpose-driven community engagement. About Anna As the VP of Sales and Marketing at Harbor’s Edge, Anna Little oversees a team of Sales Counselors and Marketing Specialists to drive occupancy for Independent Living. As a Life Plan CCRC, Harbor’s Edge offers luxury apartments with exceptional amenities surrounded by Norfolk, Virginia’s working harbor on the Elizabeth River. The upscale community offers True LifeCare, an exclusive combination of refundable entrance fees and predictable healthcare costs. The River Tower expansion, scheduled to open in May of 2021, will double the size of the community’s living and common spaces. Prior to her move to Harbor’s Edge, Anna spent more than seven years at another high end CCRC as the Managing Director of Sales and Marketing where the goal-driven team was wildly successful in gaining occupancy through a tough market. Several years as a real estate broker led her to senior living, where she has found her real passion and the opportunity to make changes in the lives of our most cherished senior population. Key Takeaways Harbor’s Edge’s well-rounded marketing strategy includes digital campaigns along with traditional newspaper and print ads. Social media has become increasingly important. Posts featuring residents have been extremely successful. Whereas older people traditionally make the decision to move into a senior community later in life, Little is seeing a trend towards younger residents who want to take advantage of the community’s many benefits in a protected environment. Harbor’s Edge’s engagement technologies include Touchtownfor menus and activities, and OneDay to empower the community to create their own videos. Residents learn how to use iPads and Zoom.
November 17, 2020
Episode 2:7 John Polatz on the Crucial Role of Salons in Senior Living Communities
A professional salon has become a must-have amenity for senior living communities from active living through skilled nursing and memory care. However, many properties miss the boat with poorly designed facilities and unlicensed contractors. Learn how PS Salon & Spa has become the market leader in salon and spa services with more than 1,000 locations in 37 states. About John John Polatz is the CEO and Co-Founder of PS Salon & Spa, the leading national senior community salon and spa provider. As a values-based organization with over 1,000 professional locations in 37 states, PS takes great pride in cultivating a strong culture in support of its 1,500+ team members. Prior to PS, as the Chief Financial Officer of two multi-national and publicly traded companies, John was a leader in the development of financial, administrative and technology support solutions for global businesses with multiple locations, currencies, and lines of operation. John has lived and worked in many cities throughout the U.S. and abroad in Italy, Switzerland, and New Zealand. Key Takeaways There is no standardization within salon operators in senior living communities, and many facilities are not licensed with the State Board of Cosmetology. Communities need a structure appropriate for their populations. Adoption of virtual communication is at an all-time high. Pre Covid, only 20% families in PS Salon partner communities communicated through technology, now it is more like 90-100%. When adult children are more invested in the relationships with residents, everybody wins. The Senior Living can do a better job bringing a consumer-friendly message to the masses that living in these communities is a fun, engaging, and enriching experience. A 1-2% increase in resident population would lead to an estimated 100% occupancy of existing inventory of senior living communities.
November 10, 2020
Episode 2:6 Jon Siegel and Kasondra McCormack Discuss Services for Aging in Place
Jon and Kasondra are masters at matchmaking the best caregivers and estate concierge managers with the needs, goals, and personalities of their clients. The Perfect Companion offers an extensive array services—from meals, grooming, and laundry to memory care, palliative care, and family dynamics management—to individuals and senior living facilities. Their approach to 5-star service means not only addressing clients’ clinical needs but anticipating their needs. About Jon & Kasondra Jon Siegel, Founder & President, The Perfect Companion Jon Siegel has been a board-certified Geriatric Clinical Psychotherapist for more than 30 years. As Founder and President of The Perfect Companion, Inc. (2008), Jon’s compassion and unique insights enable him to determine the individual skill sets and personalities of his caregivers with the corresponding needs and personality of his clients. His offering of “Ritz-Carlton level” concierge care has been the major contributing factor behind the ongoing success of The Perfect Companion, Inc. Prior to his work as a highly respected psychotherapist, he served as a Captain, Biomedical Science Officer in the U.S. Air Force. He has been a proud member of the Military Officers Association of America, working in V.A. inpatient/outpatient hospital settings. Jon pioneered what is now known as Post Traumatic Stress Disorder (PTSD) treatment. He is also the Founder and Managing Partner of Resiliency Ventures, LLC a venture capital fund focused on Fin Tech, Artificial Intelligence, and Blockchain as an Angel, Seed, and Series A investor. He mentors and supports entrepreneurs developing life-enhancing technology and lifestyle innovations. Kasondra McCormack, EVP Concierge Care Operations, The Perfect Companion Kasondra is a Social Entrepreneur and Ambassador for the causes and treatments associated with neurodegenerative (brain-related) conditions. She is a respected global thought leader of neurodegenerative restoration and social impact; using functional medicine, nutrition, movement, genetic/ epigenic understanding, and executive thinking to slow down, stop, or reverse disease states. Her degrees and certificates include Environmental Science, Conservation, Phlebotomy, Wholistic Epigenetics, Pathology, Accounting, Economics, and International Culture. She contributes her expertise to Resiliency Ventures as a Senior Strategic Planning Analyst. Key Takeaways The word retire means to withdraw—Baby Boomers have always been proactive and engaged and will not accept traditional models of retirement. When you are treating somebody as a senior in their own home, it becomes a family affair requiring trust, support, and transparency. Transitioning into the unknown can create negative health outcomes. Leaving home can also take away purpose which is proven to create decline.
November 04, 2020
Episode 2:5 Lori Farris on What Entices Seniors to Leave Home
A foundation of care and safety is a must-have, after that it comes down to personal choice. Is it a high-rise tower with 5-star dining and theatre access, or country living with gardens, goats, and a chicken coop? Senior Living facilities are rising to new levels of personalization and luxury hospitality. About Lori Lori Farris is the founder of Senior Living Specialists Houston helping seniors and their families navigate the maze of Senior Living Communities. She is also the host of The Boomer Connection, a TV talk show that celebrates Boomers who are making a difference and helping others. Lori founded Senior Living Specialists Houston after going on the journey with her parents and their aging health problems. Born in 1960 in Highland Park, Illinois, Lori graduated from Cornell University with a degree in Agricultural Economics. After owning and operating her own Chicago Style Restaurant in Dallas, Texas and working as a tour operator in New York, Lori met and married Efisio Farris, native of Sardinia. For the next 26 years she worked with her husband, opening five Italian restaurants in Dallas and Houston. She sits on the board of Jewish Federation of Business Professionals Women’s Networking Group, the leadership team of the JCC book and arts festival, and is the Programming Director of the Senior Estate Concierge. Key Takeaways Community living means retireess can go back to the things they love without daily concerns. Popular fitness and wellness activitiesinclude aqua aerobics, pilates, yoga, Tai Chi, aromatherapy, meditation, and virtual technologies such as simulated world-class golf courses (think Pebble Beach or St. Andrews Links® in Scotland.) Intellectual and cultural activities such as stock market club, book clubs, and culinary tours engage residents with like minds and interests. Best in class senior communities prevent isolation by offering a range of social activities for every level, from nature walks, doorway chair aerobics for each hallway and a roving ice cream cart (maintaining proper social distancing in the Covid-19). There is a trend toward “dying well” encouraging conversation around becoming “comfortable with the uncomfortable.”
October 27, 2020
Episode 2:4 Carol Stratford on What Senior Living Can Learn from Luxury Resorts
Carol Stratford is a partner at Hutchinson Consulting, a leading executive search and consulting firm. She shares her experience strategizing for world class wellness resorts, and tips for senior living marketers to refresh their digital assets and personalize the sales process. About Carol Carol Stratford’s dynamic career in strategic marketing and public relations has allowed her to develop a widely recognized expertise in hospitality and wellness. She is a leader in her field, known for analyzing trends and forecasting sales to develop long-term strategies, key objectives and operational execution plans based on business best practices. She has achieved record breaking increases in profits and brand awareness for her clients through her experience beyond marketing and public relations --in customer service training, project management, e-commerce, relationship building, administration, and business development. Because Carol began in public relations and then moved into marketing, she has a rare ability to understand the perception of a brand in the marketplace, and she has used her unique vision to help develop and deploy innovative marketing plans for some of the most successful brands in the industry, including Marriott, KSL Brands such as Miraval and The Homestead, Four Seasons, Casa de Campo, Six Flags and many more. Carol’s current role as a Partner at Hutchinson Consulting has enabled the company to enter a new and exciting stage of growth. She is an integral part of the team that is now expanding into the Senior Living industry, bringing relevant marketing and public relations expertise from hospitality and wellness into the field as it adapts to the increasingly youthful and active mindset of its target audience. Key Takeaways Wellness programming treats the whole person with an emphasis on recovery and prevention. Programming that is holistic and highly customized is key to set your senior living facility apart. Marketing must appeal to both the resident and the children of the resident. Most senior living messaging does not speak to the needs of the families. The sales process should incorporate the “discovery process”—personalizing the experience for each prospect. Uncover the “sticky points.” The place to start with a marketing refresh is focus on your digital assets. Your website is your gatekeeper. Claim your Google Business Listing for search engine optimization (It’s free!)
October 20, 2020
Episode 2:3 Keesey Hayward on How to Appeal to a New Generation of Older Adults
Keesey Hayward’s message is that senior living is suffering from an identity crisis. Listen to his argument that confusing labels and negative stereotypes limit industry potential. His new website RetirementResorts.com celebrates a new category of senior living community—a culture of wellness with healthy lifestyle options for the body, mind, and spirit. About Keesey Keesey Hayward has 30 years of sales and marketing experience in life planned communities. As CEO and President of and Senior Hospitality and RetirementResorts.com, his focus has been misperceptions about retirement community living, and about the industry itself. Earlier this year his company Senior Hospitality International introduced a solution to the misperception problem among Seniors: by recognizing and certifying a new "category" of great communities labeled Retirement Resorts for their ability to provide Retirement Living at its Healthiest®. Keesey spent his formative years in South Africa as one of five boys born to missionary parents. After college in Wheaton, IL he discovered and immersed himself in the rapidly growing Senior Hospitality industry and has devoted the last three decades serving Seniors and Senior-oriented communities from coast to coast. He has served in a variety of roles within the Senior Hospitality profession: as Sales Counselor, Marketing & Sales Director, Sales Specialist, Trainer & Coach, Marketing & Sales Consultant, Business Owner, Author, Conference Speaker, and also as a 10-year Board Member of Shell Point (Fort Myers, FL), one of the country's largest Retirement Resorts. For more information, see www.RetirementResorts.com and www.SeniorHospitality.com. Key Takeaways CCRC, Life Care Community, and Life Plan Community are industry terms that do not accurately reflect the most enticing attributes. The industry’s biggest challenge is finding employees to serve senior living communities. The industry must rid itself of the “nursing home” image to attract innovators and a new generation of leaders. There is a clear parallel between the hospitality industry and senior living. Senior living is a branch of the hospitality industry with a healthcare component. (The root word of hospitality is hospital).
October 12, 2020
Episode 2:2 Carl Pratt Talks Design, Wellness, Purpose and Community
The former GM and VP of Wellbeing at Miraval Resort Tucson and Managing Director for Canyon Ranch Lenox shares his philosophy on why senior living facilities have the ideal opportunity to make a positive impact on residents’ lives. Carl has ventured into Senior Living with All Seasons Oro Valley, bringing both operational and programming expertise to create a next level senior living experience. About Carl Carl Pratt is recognized in the hospitality industry as a seasoned and highly effective change agent. He is a talented veteran of hotel and resort operations and a dynamic presenter on a variety of health and wellness topics. With a hospitality leadership career spanning more than 25 years, as well as significant contributions in the field of wellness programming, Carl is at the top of his game when it comes to organizational development and transforming organizations into top-performing profit centers. Previously as General Manager and Vice President of Wellbeing of Miraval Resort, Tucson, Carl reimagined wellness programing to build signature brand elements along with recreating program offerings for the Miraval Brand. This included partnering with Williams Sonoma and Miraval’s Conscious Cooking concept, the addition of ‘The Retreat’ Luxury Villas, and broad oversight of experiential program design. As Managing Director for Canyon Ranch Lenox with preceding management roles, Carl saw the property through its evolution from opening day to its status as an internationally acclaimed destination health resort. Concurrent with his role at The Hanover Inn, as General Manager, Carl consulted with Dartmouth’s Tuck School of Business on the creation of an executive wellness education component for the prestigious Tuck Executive Program, and worked with Dartmouth College to develop a wellness program for faculty and employees, which has since evolved into a vibrant hub with a myriad of health and wellness resources. Carl is a gifted and enthusiastic speaker, known for leading provocative discussions on health and wellness topics for more than 25 years,. Recognized for his refreshing authentic style, he has given engaging presentations to corporate, higher education, hospital, nonprofit, and local community groups on topics including fitness, nutrition, mindfulness, and relaxation techniques. His first love is spending time with family; his wife Sue of 29 years and his two children Forrest and Alex. His passion for healthy living includes his practice of daily meditation for more than 45 years, exercising outdoors, green smoothies, and an occasional Oreo. Keys Takeaways All Seasons Oro Valley’s connects people through the natural physical plant. All of the activities are on one level, which automatically engages residents with each other. The creative culinary program is based on Chef creations. Everything from scratch, a lot of variety, weekly and seasonal specials and signature items, and the ability to customize. Volunteering in offered in the community. For example painting charms to raise funds for kindness programs provided throughout the Arizona public school system. Provide residents with something to look forward to each month. All Seasons Oro Valley offer monthly themed events. The November theme is Russia, to include a dinner, lectures in Russian history, and residents sharing their travel experiences. Senior living operators have a huge opportunity to impact residents’ wellness because they are a “captive audience.”
October 05, 2020
Episode 2:1 Colin Milner Shares Insights from the ICAA Covid-19 Senior Living Task Force
Glowing Older kicks off Season 2 with Colin Milner, CEO and founder of the International Council on Active Aging® (ICAA) and Active Aging Week. He shares the findings from the ICAA Covid-19 Senior Living Task Force white paper Creating a path towards the "next normal" in senior living. ICAA brought together 154 providers of housing and services for older adults to create strategies and tactics to help all segments of the senior living industry emerge from being locked down. Learn about the 6 strategies and 35 tactics developed to optimize the health and well-being of residents and staff. About Colin Colin Milner is a leading authority on the health and wellbeing of the older adult and has been recognized by the World Economic Forum as one of “the most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance, and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging. Key Takeaways Properties are replacing the “it's always been done this way” outlook with a new paradigm. Lockdown is having a negative impact on residents’ physical, mental and spiritual capabilities. Operators are waking up to the fact that they need to address actual health and well-being beyond simply keeping residents safe. Senior living’s current value proposition is taking a significant beating, not only in the media but within the communities. The new value proposition should be: How do we help individuals live the best life possible? The first strategy is to design and renovate interiors and exteriors of your buildings to create a “well” building. From faucets to soaps to towel dispensers, touchless everything is going to come into play. Attracting qualified staff starts with creating the right culture: fair pay, the right tools, the ability to make crucial decisions on the spot, and opportunities for your staff to grow personally and professionally. Advocate for a model that focuses on staff and residents not just the bottom line because if you take care of those two, the bottom line will come. If you promote that you are committed to wellness, then commit to wellness. Don't just use it as a catchphrase.
September 29, 2020
Episode 1:10 Colin Milner on the Move to a “Wellness” versus “Care” Model
As founder of the International Council on Active Aging® (ICAA) and Active Aging Week, and the Journal of Active Aging, Colin is the known in senior living circles as the “guru of wellness.” has been advocating for a new paradigm in aging for more than 30 years. Get an insider’s point of view into top trends in senior living, including a “wellness” versus “care” model, on-demand services, personalization, Covid-19 new normal, and much more! About Colin Colin Milner is CEO of the International Council on Active Aging® (ICAA) and founder of the active-aging industry in North America. Milner is also a leading authority on the health and wellbeing of the older adult and has been recognized by the World Economic Forum as one of “the most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, welln