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Go Book Yourself! - Master Writing, Marketing, and Publishing One Byte At A Time.

Go Book Yourself! - Master Writing, Marketing, and Publishing One Byte At A Time.

By Hilary Jastram
Writing a book doesn’t have to be confusing. If you’re overwhelmed at the process, then Go Book Yourself! This is the podcast that delivers relevant and road-tested tips, tricks, and industry insights that you wouldn’t know unless you asked an insider. Meet Hilary Jastram, the SME with lots of tea to spill about writing, publishing, and marketing your fiction and non-fiction book. Each week she’ll cover the topics you have questions about like book editing basics, self-publishing vs. traditional publishing, how to make money from a business book, and everything in between.
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EP 032 - Tim Kearney is the SEO Monster Hunter
On the 32nd episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, SEO monster hunter Tim Kearney of Time Kearney Creative Services is with us to talk about best practices in copywriting, what works and doesn’t and why you may need to switch up your game. SEO is not a lost art. Sure it’s not as sexy as when we embarked on the craft in the first place, cramming all the keywords without any sort of finesse into text--j/k! But is an art that has been finessed, and Tim K. is a finesser. He has deep, deep marketing roots, having advised Fortune 500 companies on the right actions to take to improve the quality and quantity of their leads. He will share with you what’s not so important in your SEO journey and what strategies you can double down on to get the biggest payoff! Geek out on these three prompts to polish up your SEO (but oh, there’s so much more in the show--it’s almost obscene!: Gone are the days of burying text in white font, so Google ranks you. Good, relevant writing is more important than ever in SEO. Thank goodness for small favors! Did you know the LinkedIn algorithm is just like the Facebook of yore, that wide-open door, letting throngs of peeps in? Capitalize here. Tim K. came to this podcast armed and valuable. GBY can’t say enough about the good things he is doing for us and how getting on the map got easier. If you are ready to stop receiving spam emails from people telling you they can’t find you (was that just us before Tim jumped on board?) Hit him up and transform your business. You can find him at thetimkearney.com/. Got questions or ready to work on your book? Reach out to your host, Hilary Jastram, for guidance here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author or pouring your heart onto any media. Storytelling is life. That’s it for this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
50:31
October 25, 2021
EP 031 - Everything You Need to Know About Creating Your Audiobook
On the 31st episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, the audiobook master Drew Linsalata of Helix interactive fame, teaches you everything you need to know about creating an audiobook and if it even makes sense to have one. This is a subject that needs to be talked about. It’s a subject that many authors bring up but don’t know how to approach. If you're an author, you probably have about a million questions. How do I create one? Should I read my own content? How much does it cost? What don't I want to do when creating an audiobook? And on and on. Your three takeaways: You likely don’t have the right mic or equipment for the job. But you also likely don’t need to pay through the nose to get it. When you work with Drew, he sends you the fancy equipment to ensure your book is accepted by the biggest audiobook publishers. Reading for a non-fiction book or fiction book are different animals. The fiction book might even need multiple voice-over artists. As the author, how fun to audition them! Just think, you could get some sunglasses, a beanie and a director’s chair. If you ever needed an excuse to be cooler than you already are, this is it! DO NOT try and knock out the recording of your book in one session. Your manuscript will sound like it was narrated by your evil twin! Drew is the credible resource allowing you to make the most informed decisions concerning creating your audiobook. Check out his services at Helix-Interactive.com to start working on your audiobook today. AND … We need to pump up Drew’s other baby (is it just us, or did that sound weird?). His brand-new bestselling book, Seven Percent Slower should be required reading if you struggle with anxiety. Seven Percent Slower marries the chaos of today with the instinctual nature of our bodies to speed up when we perceive danger. When we learn how to manage that urge, we can enjoy life a little more and retrain our brains to stop putting us through those panicky paces. So, read it and feel better! Got questions or ready to work on your book? Reach out to your host, Hilary Jastram, for guidance here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
54:04
October 18, 2021
EP 030 - Help! I'm Stuck Writing My Book!
On the 30th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are pushing you out of the mud and muck of supposed writer’s block to get your ideas flowing once more. So, let’s strap the chains on your tires and roll on down the road to break free of those writing ruts. Hilary is covering 13 reasons why--very different from the controversial Netflix series,  btw--you might wind up trapped in the confines of your own mind, unable to move forward due to self-doubt, confusion, overwhelm, and a bunch of other fun emotions! Here are three different reasons why you might be stuck, and you don’t want to miss this episode because there are ten more! This is the book I have to write, not the book I want to write. I don’t know what step to take next. I’m afraid people will judge me. Reasons that hold us back from doing what we truly want to do and what we dream of are actually excuses. We know you don’t want to let any of these reasons stop you from your progress on the road to becoming a writer. If it’s hard to move forward, you’ll need the keys to get unstuck, the rationale behind the reasons you have for being stuck. You might need validation. You might need a shot of self-confidence. You might need to have the plan laid out a little more clearly for you. And sometimes, you might just have to get down and do the work. If any of this is ringing a bell, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
46:55
October 11, 2021
EP 029 - Answering Your Questions About Book Covers
On the 29th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re answering all your questions on book covers. It’s always the goal to communicate information to you in a way that makes sense--especially when it comes to breaking down the big projects and turning them into smaller ones. That’s how Mats, our lead designer from theartcat.com, works with you--so it’s not as intimidating, and you feel like you are accomplishing something. And we think that is a trick when it comes to accessing true motivation and perseverance. For instance, Mats will ask you for the back cover copy, your condensed bio of max 75 words, and your headshot. That’s not so daunting, now, is it? These three cover clues will get you started working on your cover. To complete it, reach out! If you are stuck on a title, keep working and don’t get hung up. You will find as you go through the process that the book will often name itself. Pick out and share with your book designer some of the covers that you like best. This gives them a place to start and a better shot at putting together what you will actually like. The width of the spine is predicated on the number of pages in the book. Getting your cover right is important. This is the reader-facing advertisement that you are using for enticement to get people to crack open the book. That old saying, “You can’t judge a book by its cover,” may be true because who knows what nuggets are nestled inside. But … if you have a crapola cover, you will not want to promote the book, and it may undermine all your hard work that is just a few pages away from a curious reader. So spend some time on the cover, and if you want to talk to the master himself, head to theartcat.com and get in touch with Mats. Tell him I sent you and then prepare to be blown away by his politeness :) As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
39:05
October 4, 2021
EP 028 - Writing Prompts to Wake Up Your Muse
On the 28th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are kicking your writing muse right in the keister with the use of writing prompts. These prompts will let loose all kinds of inspiration; they will shake up your doldrums and set you back on the path of creating. These three prompts are just a sampling of the 40 total that Hilary shares on the show: Describe all the qualities of your favorite animal. Write your obituary. Share the time when you received the best news of your life. The crazy creative, the orderly structured, and all the writers in between can benefit and take flight from this list. Writing is a craft that, like anything else, needs to be continually honed. When you are feeling a touch rusty and unmotivated, when you’re searching for the right word, when you want to take a walk on the wilder side of writing, try a writing prompt and see where it takes you. Hopefully, somewhere that’s a complete surprise as you see your mind opening up to new adventures. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
38:29
September 27, 2021
EP 027 - Leveraging Literary Devices to Enrich Your Writing
On the 27th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are digging deep, discovering the beauty of literary devices, the word helpers that expand, enrich, and allow us to extract the best out of word art. We got totally nerdy this week and geeked out on some of the most well-known literary devices. We won’t bore you with the technical details but will say that these devices exist to help you reach new heights in your writing, so make sure you listen to learn. You just might shortcut that literary level up! These three tips will help you understand how to use literary devices to pump up your words! Personification of inanimate objects. “That chair had arms like a fullback.” Doesn’t that make you want to read more? Can’t you envision a squat chair with overstuffed arms inviting you to plop down on its cushions? Dramatic irony. Many people have used the classic example of Romeo and Juliet, but you can use this literary device in your current works. Have you ever worked and worked to reach a target only to have that gold ring ripped away from you? That’s dramatic irony. Vignettes. When authors share experiences we can relate to, teaching moments, and supportive stories, they gift us with greater in-depth knowledge of their lives and their characters’ lives. Hilary went over quite a few more of these devices to sharpen your tongue and pen. All you have to do is listen and apply what you’ve learned to your writing and see how hard you can push it. But don’t be afraid to play with your words. Sit and marinate in your thoughts and see where they will take you. It’ll be somewhere great. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
34:50
September 13, 2021
EP 026 - AUTHOR INSIGHTS: Jessica Weaver - A Best-Selling Book Downloaded From the Universe
On the 26th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, three time-bestselling author and media darling Jessica Weaver is sharing what sounds like a beautiful dream, her new, best-selling book, Confessions of a Money Queen, given to her by the universe. Confessions of a Money Queen: 10 Money Moves to Claim Your Power and Prosperity shares what’s missing in your mindset to tap into the wealth that God, Spirit, and the Universe want you to have. Jess is breaking the stigma of what we believe we deserve, just like she did with her #pinkfix movement. As a woman helping other women find their truth, Hilary is tickled pink to share her advice on helping you uncover your truth, learning what ignites you, and the best ways to monetize your voice. Apply Jess’ three tips to improve your writing and push you closer to the finish line: Get very clear on what you want your message to be. When you answer any lingering questions, your brain flows. The book you want to write might make you uncomfortable. Write it anyway. Then watch how new people more in alignment with you are drawn to you. Organization makes everything easier. Keep your docs in a central file you can easily access. To come out on the right side of wealth and tap your potential to receive not just what you want but what you need, read Confessions of a Money Queen. Available on Amazon. To get in touch with Jess, visit her website: jessicaweaver.com. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
38:34
September 6, 2021
EP 025 - AUTHOR INSIGHTS: Best-Selling Author, Drewbie Wilson on Breaking Amazon
On the 25th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re peeking inside the mind of best-selling author and Apex Entourage VP Drewbie Wilson. On his publication day, he sold so many books that Amazon stopped working for thirteen hours! Crushing The Day: A Simple Guide to Success in Business and Life Through Service to Others is Drewbie's best-selling ten-plus category book. Here are his first three tips to help you set your own PBPR (personal best publishing record): Before publishing, your team needs to know what’s coming as soon as your book is live. Make sure they are prepared to take action for you. Ensure you have at least 20 verified purchasers ready to post their reviews (send them preview copies). Staying on track is critical to ensuring you finish. Remain committed to your milestones.  Adhering to your goals takes drive, grit, and a refusal to surrender your dream. Follow Drewbie’s example, and you will enjoy the accolades of being an author, too. Connect with him on Facebook to learn more about his process and his upcoming book: Millions from Memes: Understanding the Value of Social Trends and Leveraging Them to Build Your Multi-Million-Dollar Empire @ facebook.com/DrewbieRides. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes.  Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
45:54
August 30, 2021
EP 024 - Do These Things To Improve Your Writing
On the 24h episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re going back to the basics. And this is a great place to be whenever we need a refresher. In this case, we are revisiting all the smart tactics to use to improve your writing. Every once in a while, we need to gauge how we feel about our writing, if we are improving, if we are stagnating, or anything in between. There's a misnomer in the writing world that the first draft will be the finished draft. That if we don't sit down and write absolute perfection, something is wrong with us. We might hear these little liars in our heads: We don't have the chops to be a writer. We'll never be a published author. No one is ever going to read our books because we are no good. Listen up to this episode to get these voices to clam up! When you know how to hone your writing, you’ll feel confident about the words you put out into the world. These three tips will help you finesse your writing! Drop unneeded words: “really,” “very,” “just,” etc. Train yourself to cut them from your manuscript ruthlessly--and you will never miss them! Do crosswords and other word games. It gives your mind a break from hammering on the same content while growing your vocab--which will work to your advantage later. Suck and be okay with it. As we talked about in a prior episode, the process of writing a book doesn't entail perfection but progress. Want more? Tune in :) That was just a little teaser. If you have the fire inside you to create, to share your world through the incomparable craft of interweaving words, do it. It doesn’t matter how you start; it matters that you keep going! As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
39:25
August 23, 2021
EP 023 - The Best Tools to Write Your Book
On the 23rd episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are opening our toolboxes and peeking inside at the best choices to help us write our books. Writing a book is completely unapologetically, dramatically overwhelming. We enter into writing a book thinking in terms of before and after. Or in terms of A to Z. We know we’re at A, we know we’re at before, and where we want to go, Z or after, but we don’t know how to get there. What do the letters in-between look like? What does the route getting to after look like? There are so many different kinds of writers. Hence, there are so many different kinds of apps. I have never encountered an identical writer on this publishing journey. People think differently; they retain information differently; they organize differently. Some people are visual learners. Some people need a more audible manner and love working with transcriptions. Some people feel a connection to their words and the story they're crafting only when they can put actual pen to paper or place their fingers on each individual key and customize their sentences. No matter what you like to do, the following list is chock full of the tried-and-true ways to use technology to time collapse your route to success as an author. They’ll help you check off the jobs needed to finish your book. Here are three quick resources (you want the rest, then tune in!): Your old English teacher - Don’t put them out to pasture just yet! People in your circle who have made the study of language their expertise are assets to you. Have them read what you wrote. They can proof your work as well. Just make sure you pay them :) Otter, Rev.com, Zoom, Google doc (in certain browsers) - These are all apps you can use to record chapters of your book, extraneous content (like your bio, for example), the Amazon description, the back cover copy, and so on. If you just need to give your fingers a rest or prefer to get info out into the world by speaking, these apps are your jam. Grammarly - Not to be used as a fail-safe. For that, you need an actual human, trained and educated in the art of language. But Grammarly is a solid option as a catch-all. Figure out what you may have missed, but beware that it does offer wrong suggestions: incorrect tenses, and vernacular, and even some offerings that are quite stiff and stodgy. Writing is ALIVE, so make sure you don’t hammer the soul out of it using every suggestion Grammarly churns out. Use your judgment to create the best result. Our only goal today is to get you over the writing hump. We all need tools to go farther and faster. As writers, we are only as good as the tools we use. If you need help, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes.  Don’t let intimidation stop you from becoming an author.  We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
42:11
August 16, 2021
EP 022 - Procrastination-Busters to Get You Writing
On the 22nd episode of Go Book Yourself, the podcast that helps you “Master Writing, Marketing, and Publishing One Byte at a Time,” we’re talking about compounding momentum and combatting sluggy feelings to finally get your book written. These are tried-and-true procrastination-busters that drown out the self-doubt in your head. We call this nasty self-talk a liar. And just like mice, when you hear one self-delivered nastygram, count ten. More thoughts usually follow until you are flailing around at them all, trying to destroy them. Here’s your secret weapon to KO the nasties: ready responses to those big, fat liars. Remember, this is a judgment-free zone. No one is labeling you for having scary feelings about writing. We all have them. The trick is to know what to do about them :) Over 100 books… that’s why Hilary’s here with you. She’s worked with enough authors to confide in you the little earworms and tidbits that helped them hop over the white bull--as Ernest Hemingway put it--in other words, writer’s block. We all need a little kick in the caboose now and then, so here is some super motivation to get you pumped up and writing, or pumped up and dictating, as it were! Your three quick self-fueling tips to combat the liars in your head are: Liar #1: I’ll get around to it later. Response: That is a load of bee-loney, and you know it. You made a promise to yourself, so train yourself to keep it. Liar #2: It’s going to take a long time. Response: The time will pass anyway. Will you be an author by then or a wanna-be-author who keeps procrastinating? Liar #3: I might hate it. Response: Then you're not done. Our fearless host got on a roll, so make sure you listen to learn about how to combat the other eight liars in your head. Part of tackling the big book bogey man has to do with having responses prepared to tear your excuses down. The more you practice, the easier it gets. Then the integration of regular life will blend rights in with your book writing tasks. As always, if you have any questions or are ready to create your book, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. We're closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
27:41
August 9, 2021
EP 021 - Author Insights: Multi-Bestselling Author Drew Linsalata on Helping Readers FIRST
On the 21st episode of Go Book Yourself, the podcast that helps you “Master Writing, Marketing, and Publishing One Byte at a Time,” we are chatting it up with the incomparable Drew Linsalata. For the past seven years, Drew has hosted The Anxious Truth podcast, boasting over 1,000,000 downloads (and growing). After liberating himself from crippling anxiety, he now helps others manage their anxieties and panic disorders. A three-time author, today, we are getting the scoop on what works in writing a book, what you need to do, what you don't need to do, and what Drew learned in writing the soon-to-be-released, Seven Percent Slower, which joins The Anxious Truth: A Step-By-Step Guide to Understanding and Overcoming Panic, Anxiety, and Agoraphobia, and An Anxiety Story: How I Recovered From Anxiety, Panic and Agoraphobia—both long-standing Amazon bestsellers. Drew has a lot to teach you about the process, honoring the voice in your head, saying yes to your ideas, and ... peaches! Your three quick tips from Drew: Teach yourself that you can write day after day. After Drew built up more confidence, he found he could churn out content faster. You must flip your story around to benefit the reader. Tell yourself you are whatever title you need to hear to start your book. It was only after Drew told himself that he was a "teacher" that he felt free to write. If you and anxiety don't see eye to eye, tune into Drew's podcast The Anxious Truth wherever podcasts are available and follow him on social media. You won't be disappointed, and you will be entertained. As always, if you have any questions or are ready to create your book, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. We're closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
56:00
August 2, 2021
EP 020 - How to Write Your Outline
On the 20th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are learning all the nuts and bolts of creating an outline. Since the outline is the first step toward writing your book, you definitely don't want to skimp on this part. Let's make it easy while we're at it! We're going to explore the items we put into the outline in a list so you can just shoot right down the list and check the box. When you simplify your tasks, you take out the overwhelm. Do that, and you will halt procrastination while lighting a fire under your skivvies. Here are three quick pieces from the outline (listen to the dang show to get the rest!): First, know where you're going and who you're talking to. Answer the positioning questions Hilary talks about in this episode. Consider your format. These three work well and gel with what's on the shelves right now: Blockbuster - Start with the riveting details. What is going to draw the reader in? Think of your life/story and the pits and peaks you or your character has experienced. Readers love contrast! Half and half - This pertains to memoirs/business books. Share your story in the first part, business/life lessons in the second. Chronological - With your backstory woven into the chapters/sections. Start with the lessons you have learned that define you into "before I learned this thing I was this person/after I learned this thing I was that person." Don't worry about getting the order of the content you are sharing right. The point is to get everything out, brainstorm, and then move it around in the order in which you want it later. This takes off major pressure, so you feel like you are accomplishing more. Listen to the rest of this episode to learn even more about writing a competitive, genre-specific, and super-solid outline that can stand up to any book the big pubs push out! As always, if you have any questions or are ready to get started creating your book, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don't let intimidation stop you from becoming an author. We're closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
36:46
July 26, 2021
EP 019 - Edits are Suggestions: Preserving Your Author Voice
On the 19th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are creating a plan to sort through the edits that you receive from your editor. Developing a plan to handle the recommended changes you receive from your editor can shift the focus from feeling emotional through giving you new ways to interact with critique. In short, you will be fixated on completing tasks versus trying to trudge through how you feel about the comments on your book. Your three quick tips from this episode: Ask yourself about the suggestion: is this something that needs to be corrected to be accurate? If this is the case, 100% take the edit. Is there any way that the content will be confusing to the reader if it’s not changed? Be HONEST. Here’s another question to ask yourself: what is the worst-case scenario? If you said, “I am going to hear my book isn’t any good,” you already know that isn’t true. A publisher or editor wouldn’t have agreed to work with you if that was the case. When you can think of your book as being shepherded into the publishing world by an ensemble of people, it helps. This is the aim. And truly, it is exciting! You have gotten to the level that you have earned a slew of people wanting to be on your team because you are THAT good. But you won’t be instant best-seller material after one rough draft. No one has ever achieved that. If this is your criteria, man, are you ever tough on yourself! Listen to the rest of this episode to learn even more about the best ways to manage people manhandling and womanhandling your words. We’re here for you to help you become the best writer you can be! As always, if you have any questions or are ready to get started creating your book, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
22:55
July 19, 2021
EP 018 - Letting Go of Your Book When Publishing
On the 18th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, Hilary helps you release your book baby into the wilds of publishing, both emotionally and physically. Here’s a hint: your book is a product, and it’s time to treat it that way, or the quality will suffer. Then even your love for it won’t be enough to save it! First things first, and read this part as many times as you need to: a critique of your book does not mean that you suck as an author. Lather, rinse and repeat that now. Never let anything shake your confidence to the point that you stop creating. If you’ve received critique and you’re feeling attacked, it helps to remember that this is exactly what editors and publishers are supposed to do: they are supposed to be honest to help you improve your work. That is what you paid for: their professional feedback. Here are three quick tips of the many shared in this episode: Practice positive self-talk before you receive any comments on your book. When you do this, you will build up your skin, so it is nice and thick. Then you will have an easier time hearing what people have to tell you. Positioning your book is critical to its success and to ensure it remains memorable in the marketplace. Don’t let your ego get in the way of improvement--what all authors strive for. Don’t let it block you from learning about all the amazing aspects of this industry. The big-name authors are pros in receiving opinions and sorting out the ones that are relevant to their works. Don’t stop the process of writing your book and throw away all the time you deliberately sunk into this incredible venture. Be reassured that the reason you sat down and created this book is still valid. Nothing can take that away from you. No one else’s opinion. No one else’s style preference. Your desire to write your book and the information you want to share with the world still stands. You don’t want to go out with a whimper. You want to send your book into the world with a bang! As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
31:15
July 12, 2021
EP 017 - You Must Know Why Your Book is Different
On the 17th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about why you MUST (it’s supercritical, so we capped this!) know why your book is different. Different = Memorable Different = Better branding Different = More sales Different = Captivated reader Different = Dialed-in messaging. Think about all the books you have ever held in your hands and why you remember them. It likely pertains to the title as well. It was probably strong and sank into your psyche. In this episode, Hilary does give you some stellar examples of awesomely positioned book titles. These are titles that you can tell the authors worked on. These authors sorted out the sludge and landed on a succinct result. That’s the goal. Tune in to hear more of how you can filter down from every idea on the market (and in your head!) to be unforgettable. YOU. CAN. DO. THIS. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: -------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
31:15
June 28, 2021
EP 016 - Writing Everything But the Main Content of Your Book
On the 16th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about writing the extraneous pieces (anything but the main content) of the book. These are super important and sometimes don’t get the love and attention they need. We’re going to love them up today! Here’s a cheater list for you to work off so you can follow along: Resources page - This is the page where you will provide all the ways that a reader can get in touch with you. Dedication - Not mandatory, but a nice nod to people/causes that mean the most to you. Foreword - Written by another person and ideally an influencer. Afterword - Placed at the back of the book, a recap of the value of the book. Introduction - Written last--listen in to learn why. References/footnotes - All you need to remember is that you must cite info when required. Your editor/publisher should handle the formatting. Acknowledgments - Located at the back of the book and gives thanks to specific people instrumental to the creation of your book. About the Author - Aka, your bio. Disclaimer - Not mandatory (but a smart way to CYA--cover your arse). Book bonuses - Super cool gifts from you to the reader. CTA (Call-to-action) - Bring your readers closer to you with high-value content designed to benefit them and you. Amazon description - Exactly what it sounds like. Check out any book on Amazon for a better idea of what to do here. The above are little tidbits that will help you with your own list. Listen to the show to hear the specifics of the what, why, and how that you need to know to create totally tuned-up and tight extraneous content. As always, reach out to your host, Hilary Jastram, for guidance. Go here → GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: ---------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
40:26
June 21, 2021
EP 015 - Positioning Your Book to Speak to Your Reader
On the 15th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about the topic no one ever delves into--how to position your book so your message will resonate inside the reader’s head and they will connect even more deeply to you. In life, in writing, you have to know where you’re going to get there in one piece. That means knowing why you are sharing what you are and who you are sharing your story with. If you just leap into writing without exploring who your book is meant for, your words won’t find your audience. They will fall flat; they will miss the mark; they will be the equivalent of throwing a bunch of gunk at the wall to see what sticks. You know you don’t want that. That is not a marketing strategy. Positioning means understanding your audience. In any campaign, there are usually three main slices to your audience’s demo. You will ask yourself the positioning questions that we get into on the show, and a couple of which we share here, but there will still be about three different types of people that you want to direct your message to. Group a (usually the biggest one) might be single moms between the ages of 24-32 who homeschool their kids, Group B (a smaller segment) would be married moms from 32-40 who homeschool, and Group C (the smallest segment yet), would be single moms in their thirties who send their kids to school. You can see what we’re getting at. Regardless of the segment, you will want your audience to answer four positioning questions. Here are two of them. You want the rest? Listen to the episode ;) Happy sneak peeking! Two Positioning Qs: Who is your book for? (Age, gender, income level, geographic/psychographic data, etc.) Why is your book different? Answer this question using ONE sentence--and no, you can’t use a run-on sentence! Everything that we talked about today is reader-centric. Between asking these questions and keeping your attention on the reader, your book will not only be more memorable but it will be regarded with warm feelings for years to come. The next time you’re ready to put words to screen, get in touch with jhilcreative.com. We’re helping authors everywhere get published. That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!
17:20
June 7, 2021
EP 014 - What Do I Do to Sell My Book?
On the 14th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re clearing up the confusion on what to do on the book marketing front. Hilary is spilling the tea on what the most effective tactics have been for Bookmark authors. For full show notes on this episode visit https://jhilmark.com/14  Just like everything in life, forging a successful book marketing path comes down to knowing what the heck you’re doing--and making sure that you are executing a few selective initiatives well. These are the topics we covered in this week’s podcast: Social media and other marketing. The biggest mistake you can make is releasing your book to radio silence. It might feel uncomfortable, but this is the time to be a big mouth. This is the time to share your incredible undertaking. Make a plan, like any other campaign, and stick to it! Podcasting. Get on podcasts and start your own. Period. Talk about your book in the easiest and most economical venue available. Get in on it. Listen to the show...hahaha! You knew that was coming! (We have to make you work for it a little bit!) Today, marketing your book has become almost as important as writing it. When you work with a publisher, it’s absolutely expected that you will have a large part in advertising. And whether you are self-publishing, or publishing through a publisher, commit to rolling out a strategic plan to get people to buy your book. That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!
54:58
April 12, 2021
EP 013 - Get Disciplined When Writing a Book
On the 13th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re cracking the proverbial whip! Face it, we all need a little whip-cracking in our lives to help us stay on task--especially when it comes to writing a book. And why is that? Because when we look at everything that must be done to get that book to publication, it can be quite overwhelming! (For full show notes on this episode visit https://jhilmark.com/13 ) Effective discipline comes down to understanding your personality type. You aren’t going to take the steps you need if you aren’t gelling with the process. So let’s talk about these major personalities and get you going on the right track to clobber that book to-do list in a way that makes the most sense to you. If you are a person who blazes through their duties, you might not dig checking a box. Three of the Five Ways to Get to the Same Place: The Finish Line (Hey, we can’t give it all away...yet!) If you are a blazer/attacker and even a procrastinator… Schedule a chunk of time or getaway to a place that will take you out of your world. Chip, chip, chiparooooo. Every day schedule a time that is non-negotiable. Where can you make time in your day? Yes, you do, too, have time! The goal is not to make it overwhelming! Make it doable. I’ve helped a ton of authors with their books, and those who finish all have one thing in common. THEY DID IT! Sorry to yell, but that’s worth hollering about! That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on!
31:54
April 5, 2021
EP 0012 - What the Heck Does an Editor Do Anyway?
On the 12th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, you’ve got the question. We’ve got the answer. What the heck does an editor do anyway? (For full show notes on this episode visit https://jhilmark.com/12 ) Some writers think editors are writers… We are and we aren’t. Some writers think we only fix punctuation and grammar. We do and we don’t. Some writers think we wield the red pen with ferocity… We...uhhh...well, we kinda do. But there’s so much more to our jobs. Here are three areas of focus that I identify in this episode. If you want to hear the other seven, tune it! We hold no judgment. And aim to coax you to strengthen your work. We will help you tell a story with proven storytelling tactics. We encourage you to be reader-centric--meaning, that you need to write for the reader first and yourself, second. When talking about the roles and responsibilities of an editor, the keyword is “advise.” Of course, we can’t make you do the work. But we can hold space for you while you do it. When appropriate, we can help you finish your train of thought, organize your details so they are the easiest to digest for your reader, and competitively structure your book so it stands up to others in your genre--which we will also help you select. That’s it for this chapter of the podcast! Now, it’s time to Go Book Yourself. Until next time authors, write on! Music Credits: Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
24:58
March 29, 2021
EP 0011 - Writing a Children's Book
On the 11th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are honored to be in the presence of the booger queen and best-selling author, Angela Halgrimson. Nobody Likes a Booger is the winner of the Mom’s Choice Award, the Independent Publisher Book Award, and children everywhere have awarded it their favorite, giggliest, funniest book ever!  For full show notes on this episode: https://jhillmark.com/11 We wholeheartedly concur! If you want to experience the same success with your children’s book, then tune in to learn how to tackle these children’s book writing tasks: Crafting the story. The difference between writing a kid’s book and a grownup’s book. When to engage an illustrator and formatter--and can they be the same people? The cost to self-publish. Pitching, yay or nay? The most memorable message that Angela delivered hands-down is to never give up on your dreams! We wholeheartedly agree. So listen in and then get to work, creating your own unforgettable children’s book.  To take a page from last week’s podcast (see what we did there?), remember that writing your book begins before you write it. Figure out your story, why it’s salable, and then build the platform to support it. Instead of feeling intimidated by all that needs to be done, take it one step and one page at a time.  That’s it for this week’s chapter. Now, it’s time to Go Book Yourself. Until next time authors, write on!  Music Credits: Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
51:50
March 22, 2021
EP 0010 - What Does It Take to Become a Best-seller?
On the 10th episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we are answering the question on everyone’s lips: “How the heckfire do I become a best-selling author? Boy, if it were just as simple as answering this question with one simple answer. But the truth is, like everything else in the world right now, it depends on the criteria of the algorithm, whether you are talking about hitting the Amazon best-seller list or the bigger fish to fry: Wall Street Journal, USA Today, or even the biggest fish of all… The New York Times! The good news is, it is possible! You just have to understand what you have to do. And you need to make a time and money investment (like everything else under the sun!) If you are interested in busting onto the Amazon best-seller scene, these are the criteria that have to be executed. (But also note, there are specific levels and numbers you need to hit): Pageviews Reviews Categories Initial pricing Overall activity and interest Sales Hilary gets into detail on each of these points, so make sure that you listen close. Also, tune into the tale of two Stus, two authors who trod two different paths to reach the status of Amazon best-seller. Stu #1, upon publication, generated so many sales and reviews, in short, bombarding Amazon so hard that his ranking couldn’t be tabulated for 13 hours! Stu #2 has sold over 5000 copies due to his consistent branding and marketing. It should be noted that both these gentlemen also have tons of reviews on their books. This is a huge contributing factor to grabbing that best-seller sash. So, as you are writing your book, prepare to get those reviews in and coach your readers to get them uploaded to Amazon on time. Writing your book begins before you write it. It begins with defining what you are saying and the building blocks of your platform. Doing all this work beforehand makes a huge difference. That’s it for this chapter until next week. Now, it’s time to Go Book Yourself. Until next time authors, write on!
16:40
March 10, 2021
EP 009 - How to Save Money Publishing Your Book
On the ninth episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, our hot topic will help you save money! Save money writing a book? You heard that right. It’s possible and Hilary and her Bookmark team helps peeps do it every day. This is the beauty of bundling and unbundling with a caring crew. Just as authors aren’t one size fits all, and there are massive variations in book length, author aptitude, the services needed, and heck, even how the needs of the digital publishing company have changed, you don’t and shouldn’t approach writing and publishing your book with a broad brush. On this episode, get ready for some truth bombs (is that still a thing?) concerning three areas where you need to invest your time and money, and more where you don’t. And we’re not talking about a few hundreds here and there, but actual savings that can turn writing a book from a pipe dream into a realized vision. A few hints: You never want anyone to question your book’s professional appearance. Make sure that if there is a task you don’t want to do, or can’t do well, you hire out. Examine whether you have more money or time resources--and what the tradeoff is. As always, reach out to us if you have questions, and especially if you are ready to get started writing. Even if you have just a glimmer of an idea. That’s how all books start and catch fire, after all. Visit GBYPodcast.com for guidance. Thanks for tuning in! If you like what we have to say, please share this episode and leave us a review--especially if it’s a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. (You know you want to). It’s easier than you think to become an author. You just need a little faith and a solid team. That’s it for this chapter until next week. Now, it’s time to Go Book Yourself. Write on!
31:40
February 15, 2021
EP 008 - Will Anyone Read My Book?
On the eighth episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, the subject is long overdue! Hilary often hears one question that kinda breaks her heart, and that question is, “Will anyone read my book?” Picture this: two authors, one subject. Both writers will turn in two totally different manuscripts. But why? Because people are different, their experiences are different; their perceptions are different. What they think is cool is different. What they find fascinating is different. You get where this is going. This is exactly why every author needs to work so hard on making sure their story is special. That it is memorable. Of course, you want to stand out in the crowd. Three takeaways from this episode of the Go Book Yourself podcast. Watch your self-talk. If you believe you don’t have a story worth writing, well, action follows thought. You won’t complete your book. Loving yourself and your story takes practice. Give your inner author the self-love you deserve. Try this. “The name of my book is ________. It’s about  _______. The reason it’s different is because __________. Don’t draw out your answers. Make them as succinct as possible, and think of this as your book elevator speech. Now, if you’re ready to rock and roll and write, visit GBYPodcast.com and feel free to reach out to your host, Hilary Jastram, for guidance. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on!
12:59
December 29, 2020
EP 007 - Self-acceptance in Writing
If you struggle with getting content out of your head and onto the paper or laptop, keep reading and listening. On this episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re creating the optimal environment in which to create your book and get your ideas and content flowing. How you think about and talk to yourself has everything to do with your success in writing. Think about it this way: when was the last time you reached a goal after berating yourself to get there? Probably never. Because negative self-talk stops you from making any forward momentum no matter what you are trying to do. When you sit down to create, keep these three takeaways from this episode of Go Book Yourself in mind (of course, there are more in the show). Walk away to clear your head and get busy doing something else so your brain won’t buckle under pressure. There’s no such thing as writer’s block… What Hilary shares will change the way you think about approaching the white page forever--or the white bull, as Ernest Hemingway used to say. Love yourself enough to suck. Judgment of any kind hurts you, and it even hurts your writing. In some cases, it plugs up your creative channel so that new ideas can’t flow. Our brains inform our progress and success. So start working on loving yourself despite any missteps you might take. We all take wrong turns; it’s how we get back on the road to our goals that have the most impact on our productivity and futures. For more on loving yourself through the blank page visit GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes. Don’t let intimidation stop you from becoming an author. Now, it’s time to close this chapter until next week. In the meantime, write on! Music Credits Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
20:22
December 7, 2020
EP 006 - Storytelling Enhancements
On this episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about three storytelling strategies. When you practice these enhancements, you will set yourself apart as a solid writer with a world of experience.  Many writers do a fine job of laying down the bones of a story, but especially when they are a neophyte, they lack enough meat to hold their reader’s attention. It doesn’t mean they can’t improve; what it means is that they need to know the tricks! Remember these storytelling enhancement techniques and watch your writing change from amateurish to absolutely on-point. Here are the three takeaways for this episode of Go Book Yourself: Set the scene. We can’t give it all away, but make sure you introduce the characters before you jump into dialogue. And that’s one point of this tip--the others are in the show! Dialogue. There’s a reason dialogue is provided, and it’s up to you to figure out why and how to add it to the content to make your reader attach more easily to your characters. Thoughts. When formatted in either italics or quote marks thoughts take the reader into the mind of whoever is doing the thinking, offering a fresh experience.  When you think of your favorite books, you’d probably remember that these practices are used thoroughly. It’s what grabs you and pulls you inside the book. It reveals what’s at stake, so you will keep reading.  Your reader wants an emotional connection with you, and these three strategies will absolutely link them to you. Through setting the scene, they can step inside the book and feel like they are there. Dialogue introduces your reader to verbal nuances and specific speaking styles. It adds dimension. When we use thoughts, it provides a glimpse into a person’s mind. So obv, all of these put together does a magical job of weaving a magnetic spell that will rope your reader into your book and make them never want to let go.  For more writing tactics and insights, visit GBYPodcast.com for guidance. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes, as well as read all the show notes.  Don’t let intimidation stop you from becoming an author.  Now, it’s time to close this chapter until next week. In the meantime, write on! Music Credits Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
19:43
November 26, 2020
EP 005 - Repurposing Content...and a secret
On the fifth episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about one of Hil’s fave topics: repurposing content. Not only that, but she is sharing a secret! It seems like a lot of the episodes lately have revolved around setting the story straight when it comes to the real scoop about what it takes to write a book. This episode explains the work you actually need to do and asks the question are you doing too much? And the truth is, you just might be--especially if you are regularly producing content because you can absolutely use that content in your book. Three takeaways from this episode of Go Book Yourself: Have a blog? You can use the content for your book. Have a podcast--use a transcribing service, and BOOM! Book content! You’ll have to tune in for the secret--but it’s a good one since you might have the copy that you need at your disposal right now! For more tips on writing your book, no matter what state of writing or planning you’re in, listen to additional episodes at GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
17:41
November 20, 2020
EP 004 - How to Make Money from a Book
On the fourth episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re ripping the roof off on how you can actually make money with your book.  So many people have stars in their eyes when it comes to what they think is going to happen with their book once it’s published. They envision living on an island, owning a pet kangaroo, and having enough money they can stuff their mattress with it. (Do people still do that?) The truth is...the publishing industry has changed, and so has the way authors get paid. It’s pretty important that you know what you’re getting into, so I suggest you bend an ear here with Hil. There are a handful of ways that will allow you to make meaningful money from your book, and they happen to encompass this week’s three takeaways...but there’s more to be heard, of course! Tie your business to a higher-priced program or course. Use your book as a lead magnet in emails and other media. Examine what really brings in revenue and link your book to that. Can you gain ground in booking paid speaking engagements, for instance? If you’re dreaming of writing a book or in the midst of it, reach out to Hilary for guidance at GBYPodcast.com. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes as well as read all the show notes.  Don’t let intimidation stop you from becoming an author.  We’re closing this chapter until next week. In the meantime, write on!
13:01
November 16, 2020
EP 003 - Two Ways To Create Your Book Content
On the third episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about the two different ways of writing a book: old-school writing or recording-to-transcription. Listen, we know how that sounds! Isn’t there just one way to write the sucker? Surprise! There’s not! For full show notes on this episode, visit jillmark.com/3 Three takeaways from this episode of the Go Book Yourself podcast: Enunciate. Speak slowly. When you are writing, you are a writer. When you are editing, you are an editor. Resist editing yourself when you write, and you will have a fuller recording or first draft when you are done. ------ Music Credits: Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
11:55
November 6, 2020
EP 002 - Book Writing - First Steps
On the second episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time, we’re talking about the first steps of writing a book. Before you can write anything, you need to know the elements of a book and how to do an outline. Well, you’re in luck because that’s what we’re talking about today. [For full show notes on this episode visit jhillmark.com/2] You need to know about the elements of a book, so you can plan for the way you will incorporate them into your outline. You already know the basics like intro, chapters, sections, bios, etc. If you want to know the rest, then listen to the whole show. ;) See what we did there? When it comes to creating an outline, here’s a little trick. Bookmark’s authors use this all the time. It’s super simple...just get started! So many authors overthink themselves when it comes time to actually creating or writing content. It doesn’t matter what order the content comes out of you. You can always move it around. So focus on emptying your head--no matter the order. Three more takeaways from this episode of the Go Book Yourself podcast. Every chapter should have an objective. Every objective will be supported by bullet points. If you are writing a non-fiction book and tying it to your business, don’t forget to include calls-to-action (CTAs) If you’re ready to rock and roll and write, visit GBYPodcast.com and feel free to reach out to your host, Hilary Jastram, for guidance. Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes as well as read all the show notes. Don’t let intimidation stop you from becoming an author. We’re closing this chapter until next week. In the meantime, write on! Music Credits: Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
22:18
October 30, 2020
EP 001 - Big Pubs or Self Publishing
It’s the maiden episode of Go Book Yourself, the podcast that helps you Master Writing, Marketing, and Publishing One Byte at a Time. We’re kicking off the show by dispelling some of the confusion around the difference between using a traditional, vanity, or digital publisher, or self-publishing. When it comes to traditional publishing, think of the bigger names like Random House, Harper Collins, Penguin, etc. and the business models they use: accepting pitches from authors and literary agents and paying an advance in exchange for the rights to your book. Vanity publishers are a different kind of publisher, and they are as shallow as they sound. They will usually take on any book in any state and don’t care about the quality of it. Digital publishers have popped up to serve the need of the book publishing industry evolving and turning digital. They charge a fee for editing, marketing, and publishing your book--but the difference is there can be some great companies who actually care about the author. Still, you have to watch the cost! Prices can be inflated. But times have changed, and the way that advances have been given out has changed, too. Of course, we can’t give everything away! You’ll have to listen to the show! For full show notes on this episode visit jhillmark.com/big-pubs-self-publishing Find all Go Book Yourself podcast episodes at jhillmark.com/gobookyourself Music Credits ------------------- Happy Excited Intro 04 by TaigaSoundProd Link: https://filmmusic.io/song/6802-happy-excited-intro-04 Bright Hopes Corporate by MusicLFiles Link: https://filmmusic.io/song/6352-bright-hopes-corporate License: http://creativecommons.org/licenses/by/4.0/
26:21
October 23, 2020