Eat. Drink. Social: Social Media Marketing in the Food & Beverage Industry
By GoSocial
Eat. Drink. Social: Social Media Marketing in the Food & Beverage IndustryJul 30, 2018
85: @likeablecocktails
Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).
84: @HolyCityHandcraft
One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.
83: @BitsBitesBlog
Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.
82: @Flaviar_Com
Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.
81: @ServedBySammy
There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy. Hear about his journey as a cocktail creator on our latest episode.
80: @TheRumChampion
What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey started. Hear why he thinks there is a rum for everyone and why you shouldn't judge rum on your Captain Morgan days.
79: @JackieZykan
In honor of Bourbon Heritage Month we sit down with Master Blender Jackie Zykan who went from blending whiskey to blending fragrances with the launch of ODUOAK. She shares her journey from Old Forester to Hidden Barn and beyond.
78: @alywalansky
NYC-Based Aly Walansky has a pretty cool job - food, travel and spirits freelance writer for national publications. She shares what it's like being a journalist today, tips for PR pros (don't video call at midnight) and what city she thinks is underrated - we're looking at you Kansas City.
77: @ztpwhiskey
From high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on what makes a good brand story, limited releases and the world of bourbon influencers.
76: @Kapri.Possible
From Netflix’s “DrinkMasters” to shaking it up behind the bar, we sit down with D.C. based Kapri Robinson (@kapri.possible) on our podcast “Eat. Drink. Social.” We hear how the show impacted her social media and how she used her popularity to help promote her non-profit @chocolate.citys.best to support more diversity in the industry. Kapri also shares drink trends including spritzes and coffee cocktails that go beyond the espresso martini.
75: @drinksbywild
We discuss microwaving negronis and adding pecorino to your next margarita with Adam Wild of @drinksbywild who found cocktail success and more than 200K followers during the pandemic. Listen to our latest interview to hear social media and drink tips.
74: @thecocktailguru
From cocktail team building classes to training bartenders on yachts, Jonathan Pogash of @thecocktailguru gives us a look into his life as a Bar Consultant and shares a tip or two for making the perfect drink. Hint: It's all about balance.
73: @spirited_tracie
We sit down with Tracie Franklin of @spirited_tracie to learn how she became a whiskey educator, public speaker, consultant, and distiller. In her previous life, she traveled the world performing in theatre productions and now uses those skills to share her passion for whiskey with diverse groups. You can find her on Today Show, CBS This Morning, and our very own “Eat. Drink. Social.”
72: @DanOsSeasoning
Hear how one viral crab cake Tiktok video launched a business despite COVID. Dan Oliver of @danosseasoning shares his journey from hustling at flea markets to selling out on store shelves across the US. He attributes a lot of his success to social media marketing and one stellar seasoning recipe.
71: @whiskysisters.podcast
What happens when two friends who share a passion for whisky come together? A podcast of course. We talk with Inka Larissa and Jennifer Rose of @whiskysisters.podcast about how their love for single malts, how ,more women are entering the category and using social media to build global connections.
70: @TheMindfulMocktail
As we head into Dry January we sit down with Natalie Battaglia of @themindfulmocktail to get her take on how influencers can best interact with the sober curious crowd. Since the shutdown she has amassed an audience of 68K followers by sharing alcohol-free recipes that are full of flavor. She also shares her tips for gaining engagement on social from a punchy first caption line to trending audio and colorful cocktails.
69: @thecocktailsnob_
From blogger to author and cocktail influencer, Camille Wilson shares her journey on building an audience around at-home cocktail recipes. She talk about how fresh citrus is a must and why a coupe glass may be your next best investment for your home bar. Hear cocktail and social media tips, hint Instagram Reels helps you win on the algorithm, on this recent episode.
68: @FiveSensesTastings
Yes, you’ve probably sniffed, swirled and talked about mouthfeel during a tasting, but Kala Maxym of @FiveSensesTastings wants you to listen as well. She believes that the music you listen to when enjoying a glass of wine or a cocktail can impact your tasting experience. A former opera singer who has performed for the likes of President Obama, Kala has turned her passion for music and beverages into a new way to experience tastings.
67: @The_Recommendista
When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more about creating value for your followers and offering a unique perspective.
66: @HighProofPreacher
One of the leading “Drinkstagrammers,” Portland-based Jordan Hughes (@highproofpreacher) shares his journey from photographer to mixologist and author. We talk with Jordan about what makes sip worthy content and how social is shifting from photo to video content.
65: @IndianaBourbon
Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.
64: @TheSocialSipper
After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed bright, colorful and clean and didn’t worry about being on every platform but rather the network her ideal followers would spend their most time on. From Empress Gin to Crate & Barrel, Carolyn has turned her social account into successful partnerships.
63: @louisvillebourbonbuzz
Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (Toasted, anyone?)
62: @SweetPortfolio
We sit down with Miami-based Valentina Mussi, foodie influencer (@SweetPortfolio) and author of The Unofficial TikTok Cookbook. Valentina shares her tips for growing a social media account and how important it is to post content that makes you happy.
61: @Hood_Sommelier
Jack Beguedou of @Hood_Sommelier shares his journey on our recent episode. From his grandmother who made local beer in West Africa to starting his social media accounts two years ago because he felt the whiskey world lacked black representation online.
60: @PeggyNoeStevens
Bourbon’s First Female Taster Peggy Noe Stevens and her talented son Utah help distilleries around the country build their brand through a thousand little gestures. We talk with the duo on trends in the industry, how social helped keep brands connected during the shutdown and the rise of women in bourbon.
59: @60SecondBourbonReview
Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.
58: @Cocktail_Contessa
We sit down with Heather Wibbels (@Cocktail_Contessa) to hear how she became an Exec. Bourbon Steward, Instagram mixologist and soon-to-be author.
@57: CertifiedCelebrator
Just in time for the busy entertaining season, Brittany Young of (@certifiedcelebrator) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top). Hear her tips for connecting with fans and how she likes to work with brands in a content creation capacity.
56: @Join_Jules
From creative cocktails in her kitchen to a gaining a TikTok audience with more than 500K followers, Julianna McIntosh shares her tips for making great cocktails and great content on the latest episode of Eat. Drink. Social.
55: @TaystyTravels
We sit down with Florida-based Taylor Dante the CEO (Chief Eating Officer) of @TaystyTravels. Taylor shares how her account got started, what makes an insta-worthy food photo and how she pivoted during COVID.
54: @dadsdrinkingbourbon
National Bourbon Day is June 14. Father's Day is June 20. Naturally we wanted to do an episode with @dadsdrinkingbourbon this month!
53: @thelucasassis
TikTok Tequila expert Lucas Assis (@thelucasassis) joins the show to chat about "BarTok," authenticity in tequila, and his personal mission to stop us from buying celebrity tequila brands.
52: @shawnsoole
Hospitality veteran Shawn Soole (@shawnsoole) joins the show to talk about his bar and restaurant consulting firm, entrepreneurship, TikTok cocktail videos, and the drop-in audio app Clubhouse.
51: @winecountryandwomen
Michelle Mandro, Founder of Wine Country Women, joins to show in honor of International Women’s Day to talk about her work with the women in Wine Country.
Over the last five years, Michelle has profiled the successful women in Napa, and Sonoma (and soon Walla Walla and Wilmette) through books and podcast interviews.
50: @37chocolates
What does it take to be a chocolate sommelier? Estelle Tracy (@37chocolates) joins us to share her experience in the world of chocolate sensory evaluation and social media.
49: @workforyourbeer
Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.
48: @cookwithchibo
@cookwithchibo's Head of Marketing, Abbi Oettel, joins the show to talk about Chibo's interactive livestream cooking platform and how the future of cooking is social.
To learn more, visit www.cookwithchibo.com
47: @BeautifulBooze
One of the first cocktail influencers on Instagram, Natalie Migliarini (aka @BeautifulBooze), joins us on the podcast to talk about her worldwide travels, her new book, and her Instagram Live experience during COVID-19.
46: @whiskywithaview
Adventurer, whiskey drinker, and van dweller Nate Woodruff (@whiskywithaview) joins the show to talk to us about his most recent travels, hikes, and beverages while touring the US with his dog Skye.
45: @picsandpours
Courtney Stiers joins the show to talk about her bourbon journey and the creation of her IG account to troll her husband's own bourbon social media. Find Courtney on Instagram at @picsandpours and read her whiskey reviews at www.whiskeyconsensus.com.
44: @denverfoodscene
The curators of @denverfoodscene join Courtney on the show to chat Denver restaurants in the COVID-19 era, "drool-worthy" food photo tips, menu items that can blow up your Instagram, and how their followers creatively use the TikTok Duet feature.
43: @blackbourbonsociety
Samara Rivers, founder of @blackbourbonsociety, joins the show to talk about the Black community's lack of representation in the bourbon industry - from production to marketing - and how Black Bourbon Society hopes to change that.
42: @QueerKentucky
Kenyatta Bosman from @QueerKentucky joins us for a discussion on Pride Month, Black Lives Matter, and diversity in marketing.
41: @mountainsandmimosas
Colorado transplants Morgan Wilson & Celia Galvin (aka @mountainsandmimosas), join the show to chat about their experiences as Colorado brunch and hiking explorers while working in the medical field during COVID times.
40: @BartenderAtLarge
Erick Castro, bartending legend and host of "Bartender at Large" podcast, joins the show to talk about his thoughts on the economic shutdown, how bars and restaurants can go an extra mile for their customers at this time, and his favorite industry Instagram accounts.
39: @YelpColorado
Matt Careccia, Community Manager at @yelpcolorado, joins the show to discuss quarantine takeout, how to best support local businesses, and the Mile High Munchies Guide in honor of 4/20.
38: MarianneBMD
For Women’s History Month, we talk to Kentucky’s first female master distiller Marianne Eaves (@mariannebmd) on this episode of Eat. Drink. Social. Hear how she’s still using her distilling talents today and the role social played as she decided to make a major life change.
Follow us!
Instagram: @TheGoSocial
Twitter: @TheGoSocial
www.goforthbesocial.com
Like this podcast? Leave us a review.
37: @thebeeroness
Beer photographer and author of three beer-centric cookbooks Jackie Dodd-Mallory (@thebeeroness) joins the show to talk about her work travels, tips for cooking with beer, chocolate + beer pairings, and her favorite Seattle-based breweries.
Follow us!
Instagram: @TheGoSocial
Twitter: @TheGoSocial
www.goforthbesocial.com
Like this podcast? Leave us a review.
36: @TheMocktailProject
Jesse Hawkins (@TheMocktailProject) joins the show during Dry January. We talk about mocktails, the rise of sobriety, and his impact on the spirits industry.
Follow us!
Instagram: @TheGoSocial
Twitter: @TheGoSocial
www.goforthbesocial.com
Like this podcast? Leave us a review.