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Golf Needs You

Golf Needs You

By Wil Mayo
Entrepreneurs, creators, and golf industry professionals share their experiences, ambitions, and advice
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Ep. 27 - Parker Anderson
episode 27 // Parker Anderson, Greener Golf // in this ep: golf sustainability // using golf as a tool to connect people to nature // creating healthy ecosystems out of golf courses // standard once-an-episode mention of Goat Hill Park // why does sustainability matter? // University of Michigan // donuts, deserts, & dogs
July 10, 2021
Ep. 26 - Connor Laubenstein
episode 26 // Connor Laubenstein, aka The Bag Bandit // in this ep: garden stones // who or what is the bag bandit // writing for Random Golf Club & The Fried Egg // the benefit of eating what you kill // using words, liberally // caddying! // what does success look like for a freelance writer // it’s not what you know it’s who you know but you know who you know because of what you know // mopeds
March 27, 2021
Ep. 25 - Eric Sedransk
episode 25 // Eric Sedransk, founder & CEO of Member for a Day // in this ep: helping nonprofits fundraise through once in a lifetime rounds of golf // something good coming out of the bad that is COVID // raising 36k in two hours and 1 million in less than a year // time management and avoiding burnout // living in the grey (gray?) // Jim Boeheim, somehow
February 27, 2021
Ep. 24 - Matt Cardis
episode 24 // Matt Cardis, Golf In Your State // in this episode // my voice cracks on the intro but against better judgment i decided not to re-record // the journey from then to now of GIYS // lots of work behind the scenes // how to not make infomercials // what makes golf special // does college matter // unique questions only
January 25, 2021
Ep. 23 - Mac Todd
episode 23 // Mac Todd, Founder & CEO of Urban Golf Performance // in this ep: a golf learning experience // paths outta pre-med // packing the car and making it in LA // when a spoon is your only tool // starting a vision with 50k and making 100k in 45 days // charitable giving as a business model // the future of UGP
January 10, 2021
Ep. 22 - Rob Lang & David Bareño
episode 22 // Rob Lang & David Bareño, Indi Golf // in this ep: building golf clubs! // bringing products to market // the podcast is interrupted by dogs and that’s ok because we love dogs // manufacturing // inventing? // the importance of having fun
December 16, 2020
Ep 21 - Colt Knelder
episode 21 // Colt Knedler, Vice Golf // in this episode: two friends talk for an hour about golf and life and work and content creation and creativity and a lot of other stuff // convinced no one cares about this particular podcast description component so my effort on this front now reflects that // a fantastic episode
November 09, 2020
Ep. 20 - Danny Wax
episode 20 // Danny Wax, CEO of Forelinx // in this ep: the prince of podcasts // a digital currency for all things golf // danny’s path to entrepreneurship // why does golf move so slowly (no one knows) // the evolution of forelinx // is pivot a bad word // somehow we end up talking about the stock market? // imitation as the best form of flattery // some actual breaking news
October 16, 2020
Ep. 19 - Dave Tucker
episode 19 // Dave Tucker, Account Director at Eiger Marketing // in this ep: marketing vs. hospitality // 19 episodes deep and the audio transitions are as bad as ever // is sales a slimy word? // gap years & saying yes // the HUGEL-AIR PREMIA LA OPEN // sponsorships and how cool is Mike Whan // life as a private club employee // finally, Dave likely lands in hot water at home after the most dramatic BREAKING NEWS in GNY history
September 29, 2020
Ep. 18 - David Cushman
episode 18 // David Cushman, Cushman Custom Golf // in this ep: David builds putters with his bare hands with a machine // what’s the tipping point for when a side hustle has to become a full-time gig // being relatively new to the game // does anyone even read these descriptions? // what’s next for CCG
September 16, 2020
Ep. 17 - Dustin Marucci
episode 17 // Dustin Marucci, ProPlay // in this ep: wil calls dustin a michigander in the intro which is only half-true // reframing and finding your passion // a day in the life running a new golf company // wil brokers a partnership for ProPlay without knowing it // inspiration from Radda // quantifying what works and what doesn’t on social media // when to interchange baby wipes with ProPlay wipes (never)
September 04, 2020
Ep. 16 - Jess McAlister
episode 16 // Jess McAlister, co-founder of Digital Golf Collective // in this ep: breaking news EARLY // playing golf with dad // wil says “sure” just way, way too often // finding a business partner // sean // what did you do at work yesterday? // work-life integration // getting back to normal... whatever that is // rounding out the interview with a really weird pronunciation of the word “creative”
August 20, 2020
Ep. 15 - Thomas Reiten
episode 15 // Thomas Reiten // in this ep: video editing for Erik Anders Lang // what makes the golf community special // Thomas’s diary // the intro song // trust in the editing process // making golf cool again? // some absolutely earth-rattling BREAKING NEWS // finally, a new segment called “give the host a compliment”
August 07, 2020
Ep. 14 - Hannah Gregg
episode 14 // Hannah Gregg // in this ep: “turning pro” & the associated expenses // life on the mini-tours // pro golf is a startup, you are the product // what is an influencer? // Fredrik Lindblom // the evolution of marketing // business ideas
July 29, 2020
Ep. 13 - Luke Davis
episode 13 // Luke Davis, Founder of Lie+Loft // in this ep: connecting golf and the feeling of home // inclusiveness and welcoming // contemporary golf art // going down the PGM program path // being a starving artist // doing what you love but you also gotta keep the lights on // burnout & comparison complexes // wil says “huh” a lot // building relationships over time in the small golf community // sustainability & the unfinished ecosystem of recycling at golf courses
July 18, 2020
Ep. 12 - Chris Mellow
episode 12 // Chris Mellow, CEO & Founder of Good Walk Coffee Company // in this ep: combining golf + coffee // authenticity // being michiganders // the moment of inception (kind of) // opportunity vs. passion // more authenticity // wil asks a dumb question and forgets about editing it out until typing this so... it stays // collaborating and not threatening // finally, more authenticity
June 30, 2020
Ep. 11 - Matt Fernandez
episode 11 // Matt Fernandez, Founder of North Coast Golf Co. // in this ep: michigan golf! // r & d // the excitement and intimidation of year 1 // does business school help? // building a business from anywhere // retail vs direct to consumer // some overall michigan banter
June 23, 2020
Ep. 10 - Cole Young
episode 10 // Cole Young, Brand Director at Malbon Golf // in this ep: you can’t put Malbon in a box // the epicenter of culture // getting scrappy in the face of covid // wil pitches a home run Rams Hill + Malbon Golf business idea to cole // networking! // BREAKING NEWS regarding Malbon Golf Club
June 16, 2020
Ep. 9 - Jason Fields
episode 9 // Jason Fields, co-founder of Radda Golf // in this ep: the tee shot on 1 goes OB as wil mispronounces “Radda” upon introduction // what does it mean to be a golfer? // making apparel for golfers by golfers // breaking down antiquated associations with golf // startups and VC money // finally, most importantly, what Radda is doing to incite social change
June 10, 2020
Ep. 8 - Nick & Christina Lumsden
episode 8 // Nick & Christina Lumsden, owners and operators of Dogleg Brewing Company in Vista, CA // in this ep: golf! // Beer! // DOGS! // getting a brewery off the ground in one of the weirdest times in human history // exposing golfers to craft beer and exposing craft beer drinkers to golf // the influence of Goat Hill Park + Linksoul // what is golf? // some unofficial official BREAKING NEWS regarding where you can find Dogleg beers in the near future // finally, Anza and Shasta 🐶🐶
May 31, 2020
Ep. 7 - Jimmy Tropicana
episode 7 // Jimmy Tropicana, owner of Tropicana Golf Club & Barbershop in Glendora, CA . in this ep: the worlds only golf club + barbershop // Beer 19 // not letting perfect get in the way of damn good // creative people in the SoCal golf scene // Jimmy tells the unfiltered story of exactly how he was cast for Holey Moley on ABC // finally, some life-changing BREAKING NEWS
May 26, 2020
Ep. 6 - Chandler Carr
episode 6 // Chandler Carr, Product Creation at Taylormade // in this ep: bringing products to market // creativity & company culture // the power of networking and how to get a job at Taylormade // the distance debate // chandler more or less says that he is going to outfit wil with a brand new set of golf clubs
May 18, 2020
Ep. 5 - Darin Bunch
episode 5 // Darin Bunch, managing editor of, marketing director for Rams Hill GC, co-host of “Talking Golf Getaways” pod // in this ep: getting paid to play golf all around the world // newspapers! // good advice from Matt Ginella // why do a podcast? // and, of course, some BREAKING NEWS from Rams Hill.
May 11, 2020
Ep. 4 - Sam Goulden
episode 4 // Sam Goulden, CEO of MNML Golf Co. // in this ep: wil’s first ever ad-read (self-written) & most coherent questions (also self-written) 📈 // Sam talks online coaching & making money anywhere in the world // surfing, scheduling & suggestion quests // the differences between building brands around digital vs. physical products // BREAKING NEWS regarding Sam’s work in conjunction with 18birdies
May 04, 2020
Ep. 3 - Sam Uisprapassorn
episode 3 // Sam Uisprapassorn, CEO & Founder of Cut Golf. in this ep: the canal shores relief fund // the 6 month guide to starting a company // cool kids and what they like // BREAKING NEWS as wil picks sam up by the ankles and shakes a podcast sponsorship out of his pockets
April 27, 2020
Ep. 2 - Johny Pearson
episode 2 // Johny Pearson, BackTee Supply Co. in this ep: better audio! // entrepreneurship // the band 98 degrees specifically nick lachey // the subjectivity of failure // how to build a brand in LA // johny reveals some serious BREAKING NEWS regarding a new endeavor
April 20, 2020
Ep. 1 - Channing Benjamin
episode 1 // Channing Benjamin, golf course photographer. in this ep: *nsync // golf course photography // bad transitions bc the app kept cutting out and i am still learning how to edit // wil states a blatantly incorrect fact about the masters // channing misspells a word // channing reveals some actually legitimate BREAKING NEWS about The Golfography
April 13, 2020