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Good Morning, Market

Good Morning, Market

By Sol Insights
The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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The Money Making Marketing Plan | Marketing Program Marathon E3
Marketing plans are the most proven vehicle to increase your company's value to its customers and market on an annual basis. Phillip runs down the essentials of a great marketing plan to reach growth goals in 2022. Learn more about Sol Insights: Get the weekly Good Morning, Market email newsletter (includes ONE PAGE MARKETING PLAN GUIDE):
January 24, 2022
How to Profile Your Ideal Customer | Marketing Program Marathon E2
Many business leaders understand they need to be more focused on their sweet-spot customers, but most don't have the know-how or resources to identify and profile said customer. In episode 2 of the marketing program marathon, Phillip highlights what data you need to build a great ideal customer profile, its business value, how you get it, and how you can wield it for business growth. Learn more about Sol Insights: Get the weekly Good Morning, Market email newsletter:
January 17, 2022
Start with The Brand w/Sandi Prosnitz | Marketing Program Marathon E1
New year, new you, right? As businesses enter 2022, it's time to finalize your marketing program to meet your growth goals. A good place to start is solidifying your core brand.  Graphic designer and promotional products expert, Sandi Prosnitz of Logo Goods, highlights the marks of a strong company brand in episode one of our kickoff series.
January 10, 2022
2022 Economy Sneak Peek w/Andrew Scheirer
Will inflation get under control? Will America get back to work? How much economic growth should we expect? While we don't have answers, Andrew Scheirer of Scheirer Wealth Management provides insights on how the U.S. economy is shaping up for the new year. Tune in to the final episode of Season 1!  Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. Artist:
December 20, 2021
Targeting Over Reach
A new marketing study has paved the way for greater Return On Ad Spend (ROAS) by focusing on targeting ads rather than expanding its reach. With 2022 around the corner, this new approach to advertising could be a game changer. Phillip discusses the research and the insights which marketing leaders can infer. 
December 13, 2021
Six Maxims for Marketing Success
It's time to start thinking about your goals and marketing strategy for 2022. Marketing tactics change everyday, but the principles never do. In this episode, Phillip highlights six of his favorite marketing maxims for business growth. The market round-up includes a key synopsis of the 2021 Chatham County State of Small Business.
December 06, 2021
Shaking Off the Holiday Buzz
Some quick updates for the audience from the Black Friday shopping weekend, and the upcoming Good Morning, Market podcast launch party!
November 29, 2021
Rising Above the Present Chaos w/ Jess Belfry with Savannah SCORE
There is a lot of noise (in general) - there is a ton of noise (now) for small businesses to navigate. While such things can derail success, Jess Belfry knows how to stay focused on what’s important long-term for your organization. As a successful entrepreneur and chapter chair of Savannah SCORE, Jess shares a proven path to growth as we enter the holiday season.
November 22, 2021
The Big Infrastructure Bill and Your Business
This week, the $1.2 trillion infrastructure bill will get sent to President Biden to sign. What is in this high-profile bill and what does it mean for your business moving forward? I breakdown the bill and give some thoughts on the Main Street impact of the Infrastructure Investment and Jobs Act.
November 15, 2021
Growing Your Business with Network Groups, w/Courtney Rawlins
It's easy to join a business network or chamber of commerce, but many memberships don't translate to business success. To help us understand how to approach business networking for brand reputation and market prominence, I speak with Courtney Rawlins. In addition to her role as Chief Operations Officer at a successful marketing firm, Courtney has served consecutive terms as the President of a coveted business network: Savannah Buy Local. 
November 08, 2021
Standing Out in Your Market, w/Jesse Cole
Most businesses are trying to win big while playing it safe with the  known playbooks and approaches. Jesse Cole, owner of the national  sensation Savannah Bananas, shares how everyday businesses can stand out  in their market with a fun, genuine, and fans-first philosophy.
November 08, 2021
The Winning Playbook for Small and Mid-size Businesses in the 2020s
On the other side of the COVID-19 pandemic, big businesses are poised to  win big, but small and mid-size orgs are facing even tougher climates.  Here's how everyday businesses can capitalize on market opportunities  for huge growth this decade.
November 08, 2021
Establishing Your Personal Brand, w/Victoria Baylor
At the core of a strong business brand is a great personal brand.  Victoria Baylor, mindset and clarity coach, shares the importance of  personal branding for business leaders and how to position that image to  your target market.
November 08, 2021
Inflation and Staffing Woes are Here to Stay
In this episode, we discuss the national economic outlook for the home stretch of 2021, including growth prospects, inflation, and supply struggles. How can small and mid-sized businesses adapt and overcome these threats? I include six potential strategies for growth in response to the market.
November 08, 2021