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Good Morning, Market

Good Morning, Market

By Sol Insights

The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
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Shoppers Surprise on Black Friday
Shoppers Surprise on Black Friday
With a recession looming ahead in 2023 and prices continuing to rise, Black Friday was supposed to be somewhat understated. This has impact for the economy as Black Friday shopping is seen as a bellweather of overall consumer spending. Shoppers didn't get that memo this Black Friday weekend, and it has impacts and insights for everyday businesses. Phillip breaks down the performance. Learn more about Sol Insights: solinsights.com
37:07
December 05, 2022
The Reputation Matrix w/Marjorie Young
The Reputation Matrix w/Marjorie Young
When Marjorie Young got a call to come help her dad's business in Virginia (on the brink of bankruptcy), she had to figure out how to grow that business with a $0 marketing budget. The result became known as the Reputation Matrix.  For over 25 years Marjorie has been using that system to increase visibility, credibility, and positive word-of-mouth for organizations of all sizes. The CEO of Carriage Trade PR joins GMM to share some insights from the Reputation Matrix book. Learn more about Carriage Trade Public Relations: https://carriagetradepr.com/ Reputation Matrix book: https://carriagetradepr.com/book/ Learn more about Sol Insights: solinsights.com Share how Good Morning, Market can improve: 3 minute survey
51:17
November 28, 2022
The Growing, Changing Neighborhood of Savannah, GA w/Heather Booth
The Growing, Changing Neighborhood of Savannah, GA w/Heather Booth
Pre-COVID, the Coastal Empire was growing at significant rates. Post-COVID, the Savannah Metropolitan Area looks primed to explode. Heather Booth brings decades of experience working the Hostess City area in real estate - sharing what we may expect from recent growth catalysts. Connect w/ Heather Booth: https://hbooth.baystreetrealtygroup.com/ Learn more about Sol Insights: solinsights.com Share how Good Morning, Market can improve: 3 minute survey
48:30
November 21, 2022
Getting The (Right) Capital w/Small Business Assistance Corporation
Getting The (Right) Capital w/Small Business Assistance Corporation
Start-up expenses. Equipment upgrades/expansions. Working capital for operations. Everyday businesses find themselves needing large sums of money; yet, they often get turned away from traditional lenders. As business capital gets even tighter, entrepreneurs need options to keep their business progressing. Community Development Financial Institutions (CDFIs) are designed to solve these problems. Nate Wayne of SBAC brings his decade of banking experience to share how CDFIs can help businesses of every stage. Learn more about Small Business Assistance Corporation: https://sbacsav.com/ Learn more about Sol Insights: solinsights.com Share how Good Morning, Market can improve: 3 minute survey
39:22
November 14, 2022
Shark Tank Success Story w/Scott Pierce
Shark Tank Success Story w/Scott Pierce
Personal experience can spark "opportunity vision". When Scott and Amy Pierce saw serious health care gaps for their own loved ones, they decided to bring a new type of service to the market. Learn about the story of seizing opportunity as the Coastal Care Partners organization grows through global pandemics, massive vaccine roll-outs, and "Shark Tank" competitions. Learn more about Coastal Care Partners: https://www.coastalcarepartners.com/ Learn more about Sol Insights: https://www.solinsights.com RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
48:05
November 07, 2022
Buying and Selling Businesses w/Brian Judson
Buying and Selling Businesses w/Brian Judson
Business is about capitalizing on opportunities, and buying and selling organizations is how many of the best win the in the market place. Brian Judson brings his 15 years of experience to the podcast – revealing what you need to know about one of the least-discussed aspects of business. Learn more about Brian and B3: http://best-business-brokers.com/about-us/brian-judson/ Learn more about Sol Insights: https://www.solinsights.com RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
37:42
October 31, 2022
Scaling Your Business Beyond Yourself w/Erik Reagan
Scaling Your Business Beyond Yourself w/Erik Reagan
Do you want to grow your business into something more than yourself? Erik Reagan and his business partner at Focus Lab decided they wanted to do just that...but it didn't happen over night. Fresh off his launch of coaching organization, Built On Purpose, Erik shares key planning, principles, and processes in scaling an organization beyond the ceiling of its owner. Learn more about Built On Purpose: https://builtonpurposehq.com/ Follow Erik on social @erikreagan Learn more about Sol Insights: https://www.solinsights.com RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
01:05:27
October 24, 2022
The Climb: Trials and Lessons of an Entrepreneur
The Climb: Trials and Lessons of an Entrepreneur
As we reflect on the pursuit of excellence and prepare for scaling your business beyond yourself, Phillip shares his struggles and battle scars as an entrepreneur since starting Sol Insights in 2020. Launching a little-known firm providing a "new" service in a historically lagging market, the first-time business owner certainly chose a steep climb. Strap in for some honest reflection on the challenges in pursuing rarefied air and scaling a business. Learn more about Sol Insights: https://www.solinsights.com RSVP to the One Year Anniversary Celebration of Good Morning, Market: https://www.eventbrite.com/e/one-year-of-good-morning-market-podcast-anniversary-celebration-tickets-439289706337
56:00
October 17, 2022
Rarefied Air: The Pursuit of Excellence w/Catherine Grant
Rarefied Air: The Pursuit of Excellence w/Catherine Grant
How do you achieve the exceptional - be it as a business or professional? Reaching the mountaintop can be overwhelming, but Catherine Grant and the ExperCARE organization have made tremendous progress in a relatively short span. Co-founding and leading the preeminent urgent care organization in a healthcare industry hub, Catherine shares her trials and triumphs in achieving rarefied air...the space with the least competition. Learn more about ExperCARE Urgent Care & Occupational Medicine: https://expercarehealth.com/ Learn more about Sol Insights: https://www.solinsights.com
52:57
October 10, 2022
Coastal Empire's Changing Image w/Jennifer Abshire
Coastal Empire's Changing Image w/Jennifer Abshire
Jennifer Abshire is the Founder, CEO of Abshire Public Relations, a premier agency in the low country.mpire as it has been slowly but surely changing. With a new wave of transformation underway, Jennifer shares her insight on the potential to lead the region's growth inside-out. Jennifer Abshire is the Founder, CEO of Abshire Public Relations, a premier agency in the Southeast coastal region. Learn more about Abshire Public Relations: https://abshirepr.com/ Learn more about Sol Insights: https://www.solinsights.com
48:21
September 12, 2022
Goodbye 9-6: The Present and Future of Work w/Mo Hamzian
Goodbye 9-6: The Present and Future of Work w/Mo Hamzian
COVID changed the way we had to work. The subsequent demographic shifts, habit developments, and technology acceleration are changing the way we choose to work. Mo Hamzian, CEO of the new VEL premium work cafe, shares his perspective on the changing productivity landscape and how both employers and remote workers can optimize their productivity. Learn more about VEL: https://www.myvel.com/ Learn more about Sol Insights: https://www.solinsights.com
48:26
September 05, 2022
Customers to Fans to Marketers: Make your customers go BANANAS w/Jared Orton
Customers to Fans to Marketers: Make your customers go BANANAS w/Jared Orton
How do you make customers that like you, love you? How do you then develop those fans into your street team of promoters to get that hallowed word-of-mouth growth? Hot off their new ESPN+ series and transition to full-time Banana Ball, Phillip brings the president of The Savannah Bananas to the plate. Jared shares how the Bananas do the basics consistently well and then add the little things to plus their way to raging fandom. Get your notepad out for this one - it's time to make customers go bananas over our businesses. Learn more about The Savannah Bananas: https://thesavannahbananas.com/ Learn more about Sol Insights: https://www.solinsights.com
01:14:57
August 29, 2022
It's Getting Tougher. Get Going.
It's Getting Tougher. Get Going.
The July inflation numbers came in lower than analysts expected. Congress just passed an "Inflation Reduction Act". Is the tide turning in favor of business? Phillip investigates across the board to highlight why we are likely in for a long, hard road...and how businesses can be prepared. Learn more about Sol Insights: https://www.solinsights.com Email your questions for Phillip on upcoming episode to phillip@solinsights.com
50:29
August 15, 2022
Better Customer Journeys, Better Profit Destinations
Better Customer Journeys, Better Profit Destinations
All customers want effortless, low-friction shopping experiences, right? Recent research highlighted in Harvard Business Review shows customers aren't that monolithic in their shopping desires.  Phillip details the four major customer journeys, and how you can map out greater wallet share of your core customers. Learn more about Sol Insights: https://www.solinsights.com Email your questions for Phillip on upcoming episode to phillip@solinsights.com
38:59
August 08, 2022
The Honey Business: Lessons from Savannah Bee Company
The Honey Business: Lessons from Savannah Bee Company
How do you take a fragile substance like honey and scale a boutique honey brand to national prominence...all while retaining character and advocating for the noble honeybee? Phillip hosts a round-robin with Founder Ted Dennard, President Mark Haney, and Creative Director Libbie Summers to discuss Tupelo honey, COVID, delivery models, Ukrainian-sourced honey, the Bee Cause project, and more. Connect w/ Ted Dennard: ted@savannahbee.com Connect w/ Mark Haney: mark@savannahbee.com Connect w/ Libbie Summers: libbie@savannahbee.com  Learn more about Savannah Bee Co.: https://savannahbee.com/ Learn more about Sol Insights: https://www.solinsights.com
01:06:28
August 01, 2022
Selling an IV in a Bottle: The BIOLYTE Story w/ Jesslyn Rollins
Selling an IV in a Bottle: The BIOLYTE Story w/ Jesslyn Rollins
By whatever circumstances, you come up with a unique product idea - it shows promise. How do you turn this good idea start-up into a growing, scalable organization? That's exactly the journey Jesslyn Rollins took when her dad developed a new electrolyte supplement to help her mom during chemo treatments. Jesslyn went from selling BIOLYTE out of the back of her Toyota SUV to transitioning the growing food & beverage brand into a expanded facility as they enter mainstay retail chains, including Kroger.  Hear the BIOLYTE story (so far), including the lessons learned and how to scale your own small business. Learn more about BIOLYTE: https://drinkbiolyte.com/ Learn more about Sol Insights: https://www.solinsights.com
56:09
July 25, 2022
Measuring the Customer Experience w/ Matthew Selbie
Measuring the Customer Experience w/ Matthew Selbie
Are your customers satisfied with your service? Would they leave you if the right offer came along? How does your actual delivered experience stack up against your expectations? The answers to these questions can mean the difference between great success and death by attrition. Matt Selbie founded Oberon3 in Portland, Oregon to get businesses these answers in an intuitive, convenient manner for their customers. Buckle up for a strategic discussion on customer experience. Learn more about Oberon3/Opiniator: https://opiniator.com/ Learn more about Sol Insights: https://www.solinsights.com
01:01:02
July 18, 2022
Gas Prices Present and Future
Gas Prices Present and Future
Gas prices have been at historic highs recently - eating at consumer pocket books and driving up the cost of the supply chain. Why is gas so expensive right now? Can small businesses count on prices to come back down to earth this year? Phillip deep-dives into the major forces impacting oil pricing and highlights the latest forecasts on what may be coming down the pipe for Main Street U.S.A. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
52:03
July 11, 2022
Finding and Winning A Niche w/ Dr. Kaleb Scroggin
Finding and Winning A Niche w/ Dr. Kaleb Scroggin
Finding and focusing on a niche is a neglected but powerful practice for any business - including chiropractic practices! Kaleb Scroggin, BS, DC, CACCP, joins GMM to share his example of how the "riches are in the niches".  Listen now to learn about the industry challenges and opportunities in chiropractic, finding and banking on your target market, and how to position yourself to win a niche. Restoration Chiropractic on the web: https://www.myheadsonstraight.com/ Connect w/ Dr. Kaleb on Facebook: https://www.facebook.com/RestorationChiroSavannah/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
48:43
June 27, 2022
How Small Business is Responding to Inflation: SCORE Study Recap
How Small Business is Responding to Inflation: SCORE Study Recap
Inflation has been the number one economic headline for sometime now, but how is it impacting small businesses specifically? How worried are small business CEOs about inflation? What are they doing to combat rising costs? We do a full deep dive into SCORE's recent Megaphone of Main Street: Inflation & the Economy study, which seeks address these exact questions on a national scale. Phillip also adds his insights on how to maintain profitability in a high-pressure market. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
50:07
June 20, 2022
Google Marketing Live 2022 Recap
Google Marketing Live 2022 Recap
Google is changing shopping - here’s what you need to know. All businesses (especially product sellers) need to understand Google's latest move via the 2022 Marketing Live event. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
46:34
June 14, 2022
Vitamin Bar | Store Portraits E4
Vitamin Bar | Store Portraits E4
The COVID crisis has impacted retailers of all sizes and ages, but imagine supply chain challenges to a food & bev brand starting in the thick of it. Zach Broome dared to dive into a saturated market during a huge supply-side crisis  - hear his story, business philosophy, and how Vitamin Bar is penetrating a niche lane with broad potential. Discover Vitamin Bar: https://eatvitaminbar.com/ Follow Zach Broome: @zachbroome Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
48:13
May 30, 2022
Leopold's Ice Cream | Store Portraits E3
Leopold's Ice Cream | Store Portraits E3
Store layouts, company culture, customer service, and leadership are some of the secret sauces that make Leopold’s a little sweeter than the rest. Ross Bragg took over as general manager shortly before the COVID-19 pandemic. Hear how he learned and led from the “trenches” of the famous ice cream shop to take a 100 year old business to new heights. Discover Leopold’s Ice Cream: https://www.leopoldsicecream.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
52:25
May 09, 2022
24e Design Co. | Store Portraits E2
24e Design Co. | Store Portraits E2
Ruel Joyner took a family business and turned it into a paragon of design in the southern retail scene. Learn the 24e story from inception, to navigating the pandemic, to reinventing itself to account for the "Amazon effect". Ruel Joyner designs inspiration in episode 2 of the retail mini-series. Discover 24e Design Co.: https://24estyle.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
40:55
May 02, 2022
A Southern Lifestyle Company | Store Portraits E1
A Southern Lifestyle Company | Store Portraits E1
COVID-19 did a number to all industries, with retail brands at the front lines of red-hot consumer demand with limited serviceability and supply-constraints. In the kick-off to our retail mini-series, CEO of A Southern Lifestyle Co., Parker Rhodes, shares how they grew despite lock-downs and shutdowns. Discover A Southern Lifestyle Co.: https://asouthernlifestyle.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
49:36
April 25, 2022
Chief Takeaways For The Best Program | Marketing Program Marathon Episode 12
Chief Takeaways For The Best Program | Marketing Program Marathon Episode 12
To help craft the best marketing program ever, we covered a lot of topics with great marketing leaders. Having covered topics from the core brand to the ideal customer, digital and traditional, creative and analytical, we wrap the series proper by reflecting on the topic takeaways from each episode. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
34:21
March 28, 2022
Test & Measure w/Zeek Coleman | Marketing Program Marathon Episode 11
Test & Measure w/Zeek Coleman | Marketing Program Marathon Episode 11
We have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches. Connect with Zeek: https://www.linkedin.com/in/zeekcoleman/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (contains Zeek's low-hanging fruit on winning with the data-driven marketing approach): https://www.solinsights.com/good-morning-market.html
37:32
March 21, 2022
A Picture's Worth w/Bunny Ware | Marketing Program Marathon E10
A Picture's Worth w/Bunny Ware | Marketing Program Marathon E10
A picture is worth a thousand words, but it’s worth much more than that when you tie traditional networking with digital media blasts through photography. That’s what Savannah-famous Bunny Ware does; and today, we get the inside scoop on how to use the power of image for powerful brand growth. Contact Bunny Ware: call @ 912-844-1122 or email bunnyinthecity@gmail.com Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Bunny’s advice on how to maximize exposure through event photography): https://www.solinsights.com/good-morning-market.html
36:04
March 14, 2022
Video is King w/Jim Wacker | Marketing Program Marathon E9
Video is King w/Jim Wacker | Marketing Program Marathon E9
Video is the preeminent form of communication in 2022. For years now, marketing gurus and commentators have been proclaiming the need of all businesses to leverage video, but most small-to-mid-sized organizations aren't doing enough volume or quality. Jim Wacker, co-founder of full-service video production company, Skyway Pictures, joins Good Morning, Market to discuss the king of content mediums. Listen to his answers on how to tell stories with video and avoid becoming commodity content. Learn more about Skyway Pictures: https://www.skywaypicturesllc.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Jim's pro-tip on how to make your video content stand above the others): https://www.solinsights.com/good-morning-market.html
35:55
March 07, 2022
Prints and Pods w/Lauren Wolverton | Marketing Program Marathon E8
Prints and Pods w/Lauren Wolverton | Marketing Program Marathon E8
There’s lots of talk about operating your marketing like a media company, so who better to discuss this than a media company. Lauren Wolverton is a journalist, podcast host, and sales executive at multimedia company, Connect Savannah. In this episode, Lauren shares how businesses can partner with multimedia companies to leverage multiple channels to reach their audience with entertainment, news, and ads simultaneously. Learn more about Connect Savannah: https://www.connectsavannah.com/ What Are We Doing? podcast: visit podcast page Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Lauren’s advice on how to use publicity for ongoing brand power): https://www.solinsights.com/good-morning-market.html
32:39
February 28, 2022
Leave Behinds with Long Term Exposure w/Diana Morrison | Marketing Program Marathon E7
Leave Behinds with Long Term Exposure w/Diana Morrison | Marketing Program Marathon E7
Some slap their logo on some pens and mugs, others make long-term impressions to gain new customers and appreciate core customers. Diana Morrison has been in promotional product marketing over three decades. She shares how to effectively grow your business and brand through an increasingly under-rated approach. Learn more about Ad Specialty Services: https://www.adspecialtyservices.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Diana's pro-tip on delivering promo products people with love): https://www.solinsights.com/good-morning-market.html
49:21
February 21, 2022
The Host with the Most Growth w/Marianne Ganem-Poppell | Marketing Program Marathon E6
The Host with the Most Growth w/Marianne Ganem-Poppell | Marketing Program Marathon E6
You may be networking, but does your business win local marketing with well-executed events? Marianne Ganem-Poppell joins the marketing program marathon to show how hosting events can rally support, build trust, and drive growth in a chosen market. Learn more about Savannah Master Calendar: https://savannahmastercalendar.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Marianne's secret sauce on promoting your event): https://www.solinsights.com/good-morning-market.html
39:57
February 14, 2022
Let's Get Social w/Jillian Rowe | Marketing Program Marathon E5
Let's Get Social w/Jillian Rowe | Marketing Program Marathon E5
Most (if not all) of us are playing on social media - but are we winning with it? Social media is a source of great frustration and brand power for every-day businesses, so I interviewed social media marketer, Jillian Rowe, to show us how to understand the place and potential of social media channels within the marketer tool kit. Jillian Rowe is the Creative Director of SMG Advertising & Film - managing the social presence of powerful brands like Parker's. Learn more about SMG Ad & Film: https://smgaf.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes Jillian's social media lead gen funnel pro-tips): https://www.solinsights.com/good-morning-market.html
46:38
February 07, 2022
The Website as a Growth Engine w/ Liz Saxton | Marketing Program Marathon E4
The Website as a Growth Engine w/ Liz Saxton | Marketing Program Marathon E4
Is your business website a revenue-generating machine or merely an online business card? Liz Saxton of Southern Marketing Team overviews the form and the function of a strong business website, so small businesses can grow their businesses in the digital landscape. Learn more about Southern Marketing Team: https://southernmarketingteam.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes LIZ'S GUIDE TO WEBSITE MARKETING TACTICS): https://www.solinsights.com/good-morning-market.html
57:59
January 31, 2022
The Money Making Marketing Plan | Marketing Program Marathon E3
The Money Making Marketing Plan | Marketing Program Marathon E3
Marketing plans are the most proven vehicle to increase your company's value to its customers and market on an annual basis. Phillip runs down the essentials of a great marketing plan to reach growth goals in 2022. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes ONE PAGE MARKETING PLAN GUIDE): https://www.solinsights.com/good-morning-market.html
30:44
January 24, 2022
How to Profile Your Ideal Customer | Marketing Program Marathon E2
How to Profile Your Ideal Customer | Marketing Program Marathon E2
Many business leaders understand they need to be more focused on their sweet-spot customers, but most don't have the know-how or resources to identify and profile said customer. In episode 2 of the marketing program marathon, Phillip highlights what data you need to build a great ideal customer profile, its business value, how you get it, and how you can wield it for business growth. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market email newsletter: https://www.solinsights.com/good-morning-market.html
49:21
January 17, 2022
Start with The Brand w/Sandi Prosnitz | Marketing Program Marathon E1
Start with The Brand w/Sandi Prosnitz | Marketing Program Marathon E1
New year, new you, right? As businesses enter 2022, it's time to finalize your marketing program to meet your growth goals. A good place to start is solidifying your core brand.  Graphic designer and promotional products expert, Sandi Prosnitz of Logo Goods, highlights the marks of a strong company brand in episode one of our kickoff series.
42:26
January 10, 2022
2022 Economy Sneak Peek w/Andrew Scheirer
2022 Economy Sneak Peek w/Andrew Scheirer
Will inflation get under control? Will America get back to work? How much economic growth should we expect? While we don't have answers, Andrew Scheirer of Scheirer Wealth Management provides insights on how the U.S. economy is shaping up for the new year. Tune in to the final episode of Season 1!  Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/ Artist: http://www.twinmusicom.org/
31:38
December 20, 2021
Targeting Over Reach
Targeting Over Reach
A new marketing study has paved the way for greater Return On Ad Spend (ROAS) by focusing on targeting ads rather than expanding its reach. With 2022 around the corner, this new approach to advertising could be a game changer. Phillip discusses the research and the insights which marketing leaders can infer. 
34:57
December 13, 2021
Six Maxims for Marketing Success
Six Maxims for Marketing Success
It's time to start thinking about your goals and marketing strategy for 2022. Marketing tactics change everyday, but the principles never do. In this episode, Phillip highlights six of his favorite marketing maxims for business growth. The market round-up includes a key synopsis of the 2021 Chatham County State of Small Business.
40:15
December 06, 2021
Shaking Off the Holiday Buzz
Shaking Off the Holiday Buzz
Some quick updates for the audience from the Black Friday shopping weekend, and the upcoming Good Morning, Market podcast launch party!
06:09
November 29, 2021
Rising Above the Present Chaos w/ Jess Belfry with Savannah SCORE
Rising Above the Present Chaos w/ Jess Belfry with Savannah SCORE
There is a lot of noise (in general) - there is a ton of noise (now) for small businesses to navigate. While such things can derail success, Jess Belfry knows how to stay focused on what’s important long-term for your organization. As a successful entrepreneur and chapter chair of Savannah SCORE, Jess shares a proven path to growth as we enter the holiday season.
43:42
November 22, 2021
The Big Infrastructure Bill and Your Business
The Big Infrastructure Bill and Your Business
This week, the $1.2 trillion infrastructure bill will get sent to President Biden to sign. What is in this high-profile bill and what does it mean for your business moving forward? I breakdown the bill and give some thoughts on the Main Street impact of the Infrastructure Investment and Jobs Act.
31:09
November 15, 2021
Growing Your Business with Network Groups, w/Courtney Rawlins
Growing Your Business with Network Groups, w/Courtney Rawlins
It's easy to join a business network or chamber of commerce, but many memberships don't translate to business success. To help us understand how to approach business networking for brand reputation and market prominence, I speak with Courtney Rawlins. In addition to her role as Chief Operations Officer at a successful marketing firm, Courtney has served consecutive terms as the President of a coveted business network: Savannah Buy Local. 
37:21
November 08, 2021
Standing Out in Your Market, w/Jesse Cole
Standing Out in Your Market, w/Jesse Cole
Most businesses are trying to win big while playing it safe with the  known playbooks and approaches. Jesse Cole, owner of the national  sensation Savannah Bananas, shares how everyday businesses can stand out  in their market with a fun, genuine, and fans-first philosophy.
33:44
November 08, 2021
The Winning Playbook for Small and Mid-size Businesses in the 2020s
The Winning Playbook for Small and Mid-size Businesses in the 2020s
On the other side of the COVID-19 pandemic, big businesses are poised to  win big, but small and mid-size orgs are facing even tougher climates.  Here's how everyday businesses can capitalize on market opportunities  for huge growth this decade.
34:45
November 08, 2021
Establishing Your Personal Brand, w/Victoria Baylor
Establishing Your Personal Brand, w/Victoria Baylor
At the core of a strong business brand is a great personal brand.  Victoria Baylor, mindset and clarity coach, shares the importance of  personal branding for business leaders and how to position that image to  your target market.
42:39
November 08, 2021
Inflation and Staffing Woes are Here to Stay
Inflation and Staffing Woes are Here to Stay
In this episode, we discuss the national economic outlook for the home stretch of 2021, including growth prospects, inflation, and supply struggles. How can small and mid-sized businesses adapt and overcome these threats? I include six potential strategies for growth in response to the market.
33:10
November 08, 2021