LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.
By Michelle J Raymond
Practical conversations on how to build your LinkedIn community, create content that drives sales and empower your employees to become advocates.
Michelle's company Good Trading Co is founded on the basis of doing "Good Business with Good People".
LinkedIn Lessons with Michelle J Raymond - Grow your company brand and your business on LinkedIn.Jun 11, 2022
LinkedIn Lessons with Michelle J Raymond - Social Selling on LinkedIn Beyond Personal Brands (LinkedIn Lesson 10)
The cliche that gets thrown around on LinkedIn is "People buy from people". We want to explore why this doesn't present the whole picture. You can't afford to not build your company brand as a business owner. LinkedIn Company Pages are one part of this puzzle. There are many others.
Episode Overview
- There is no one size fits all strategy on LinkedIn.
- Right Product, Right Price, Right Time" is the secret to social selling.
- G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage.
Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/
www.goodtradingco.com.au
LinkedIn Lessons with Michelle J Raymond - LinkedIn Pages Mythbusters (LinkedIn Lesson 11)
LinkedIn Company Pages have always been viewed as the poor cousin to personal LinkedIn profiles. Yes, personal posts get more reach but does this mean we should ignore the opportunity that is LinkedIn Company Pages? Before we jump into this let's debunk some myths that get in the way of business owners considering Pages as part of their strategy.
Episode Overview
- Common LinkedIn Pages Myths Debunked
- LinkedIn Doesn't Listen To What Businesses Need From Pages. FALSE
- LinkedIn Company Pages Are Only For Large Enterprises and Not Small Businesses. FALSE
- Linkedin Restrict Organic Reach So that Pages will Pay for Ads. FALSE
- Why Does It Always Feel Like I Get Company Page Features Last?
- LinkedIn Company Page New Features
Subscribe to the LinkedIn Lessons with MJR LinkedIn Newsletter here - https://www.linkedin.com/newsletters/linkedin-lessons-with-mjr-6861434915754528768/
LinkedIn Lessons with Michelle J Raymond - Why you should be building a B2B Community (LinkedIn Lesson 12)
Growing your LinkedIn Company Page Followers is one thing - creating a B2B community is the bigger opportunity. Brands that build a community are no longer a commodity.
Episode Overview
- What is a B2B Community
- How to use your LinkedIn Company Page to build a B2B Community.
- Use your LinkedIn Company Page content as your bat signal
- LinkedIn Company Page tools to build your B2B community
- Are LinkedIn Company Pages for small businesses too?
- G.T.C Synergy™️ is getting the most out of your Personal Brand + Company Brand = Competitive Advantage.
Subscribe to the Good for Business Newsletter here - https://www.linkedin.com/newsletters/6884277192415563776/
The Surprising Benefits of Working With A LinkedIn Coach (LinkedIn Lesson 9)
LinkedIn Lesson 9 - Sometimes being fiercely independent as a business owner can mean we don't stop and ask for help from experts. Wasting time making mistakes on LinkedIn is a luxury small business owners can't afford.
How LinkedIn Coaching can help your small business -- Cheerleader - there for your success on the good and the bad days,
- Empathy - understanding that the LinkedIn journey is different for everyone,
- Independent advice - an outsider's perspective can often uncover blind spots to growth,
- Clarity and Peace of Mind - know with certainty you are on the right path,
- Efficiency - get more out of LinkedIn in less time.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Connect - michelle@goodtradingco.com.au or www.goodtradingco.com.au
Stop wasting time and missing out on business with these 3 LinkedIn tips (LinkedIn Lesson 8)
LinkedIn Lesson 8 - time-poor business owners need to get smart around how they use LinkedIn. Otherwise, it can be a huge time suck and not deliver the anticipated results. In this episode, we share 3 tips on how you can stop wasting time and not miss out on business opportunities.
Tip 1 - Stop Wandering Around LinkedIn Aimlessly Tip 2 - Run as fast as you can from engagement pods and automation tools. Tip 3 - Focus on your business, potential clients and industry - not LinkedIn.Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at michelle@goodtradingco.com.au or www.goodtradingco.com.au
Tips to Avoid LinkedIn Burnout (LinkedIn Lesson 7)
LinkedIn Lesson 7 - Are you busy being busy on LinkedIn or doing the work that matters? The work that will move your business forward and achieve your business goals. Make 2022 the year that you worked smarter and not harder on LinkedIn by following these tips to avoid LinkedIn burnout.
We cover -
- Rule of 78 - why does getting started sooner rather than later will make the biggest difference?
- LinkedIn Strategy is important to keep your LinkedIn activity aligned with your business goals.
- Ways you can simplify and prioritise your LinkedIn activity to achieve results faster.
LinkedIn Marketing Solutions Live Link
Hubspot Article Rule of 78 Link
Good For Business Show Podcast with Wanita Z "Social Media Strategy to Get Results" Link
Good For Business Show Podcast with Tuomo Vauhkonen "Hustle to High-Performance Business Owner" Link
We recommend using Social Pilot for content scheduling - Affiliate Link
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at michelle@goodtradingco.com.au
Grow Your Business on LinkedIn While You Sleep. (LinkedIn Lesson 6)
Step 1 - Focus on your niche and be the best at it.
Step 2 - Share your knowledge as LinkedIn content generously
Step 3 - Support Your LinkedIn Community
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business.
She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at michelle@goodtradingco.com.au or www.linkedin.com/in/michelle-raymond-goodtradingco/
Grow Your Business On LinkedIn by Playing a Bigger Game (LinkedIn Lesson 5)
LinkedIn Lesson 5 - Does your business have a mission for 2022? Holding yourself back by being "busy" isn't going to deliver the results you will wish you had at the end of the year. This lesson shows how by creating a mission you can use LinkedIn to make it happen.
Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point.
Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success.
Michelle J Raymond is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at michelle@goodtradingco.com.au or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Time to Make a Stand - Share your company values to win more business on LinkedIn (LinkedIn Lesson 4)
People do business with people
Top 4 Places on Company Pages To Share Your Company Values
Good Trading Co Values
Win more Business on LinkedIn By Attracting Better Fit Opportunities
Benefits - higher close rates, client retention, more fun, stand out from the crowd
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at michelle@goodtradingco.com.au or www.linkedin.com/in/michelle-raymond-goodtradingco/
Each of Us is a Unique Piece of the LinkedIn Puzzle - Embrace your uniqueness to grow your business on LinkedIn. (Lesson 2)
LinkedIn Lesson 2 - I share what I learnt from jigsaw puzzling during COVID-19 lockdowns in Sydney. After going away with friends I realised that everyone goes about doing a jigsaw puzzle in their own unique way that plays to their strengths. The same can be said about LinkedIn. However, for those of you that think they don't have anything to say that hasn't been said before, you need to listen in. What is a Unique Selling Proposition and why do you need to know about it to grow your business? If you can't articulate yours clearly and distinguish your business from your competitors then it's time to invest in Good Trading Co training. Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have. Michelle J Raymond Bio Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn. Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns. Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy. Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”. Michelle’s passion is to change the world by doing good business with good people. Reach Michelle at michelle@goodtradingco.com.au or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
Speak Up Even If Your Voice Shakes - How LinkedIn Company Pages can help when employees are anxious about posting. (Lesson 3)
LinkedIn Lesson 3 - Not everyone has the confidence to create and post content on LinkedIn. It's more common than not for people to avoid creating content.
- The 1% rule and how it applies to internet culture
- What are Observers, Contributors and Creators and why do business owners need to know?
- Being a business owner doesn't automatically make you comfortable creating content.
- Tips to find members of your team who could be suitable even if they aren't active on LinkedIn.
- How can LinkedIn Company Pages help if you don't have any content creators in your business?
Access Good Vibes with MJR LinkedIn Newsletter and subscribe here
Access Good For Business LinkedIn Company Page Newsletter here
Buy Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages here.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at michelle@goodtradingco.com.au or https://www.linkedin.com/in/michelle-raymond-goodtradingco/
From Little Things Big Things Grow - Start building your audience on LinkedIn today! (Lesson 1)
LinkedIn Lesson 1 - Getting started on LinkedIn. Getting over the fear of low numbers and knowing that if you take action today to build your LinkedIn company brand and personal brands you will see results. Everybody starts at zero and I want to encourage all business owners to take action.
This is the story of my growth across social media platforms like LinkedIn Company Page, YouTube, Instagram and Twitter. Please reach out and connect with me and let's start building a community of business owners that are really looking to level up on LinkedIn in 2022.
Growing your business on LinkedIn is more than just creating the perfect post and understanding LinkedIn algorithms. It's about mindset and human nature and getting the most out of the resources you have.
Michelle J Raymond Bio
Michelle J Raymond is the Chief LinkedIn Strategist at her company Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council for LinkedIn Pages. She’s an innovator and thought leader who helps purpose-driven businesses thrive by creating sustainable strategies for growth using social selling techniques on LinkedIn.
Michelle specialises in helping small to medium business owners make a real impact in business. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy execution and practical implementation of successful LinkedIn marketing campaigns.
Michelle thrives on sharing the stories of amazing businesses to increase their visibility and harness the power of their unique selling point. Her strategies transform SMEs from being invisible to becoming the go-to experts in their field by targeting digital buyers who do 70% of their research online before making the decision to buy.
Michelle helps clients attract new opportunities to increase revenue, build a solid reputation and position their brand for success. Michelle is a leading global authority on LinkedIn Pages and shares strategies and tips as co-author of “Business Gold: Build Awareness, Authority and Advantage using LinkedIn Company Pages”.
Michelle’s passion is to change the world by doing good business with good people.
Reach Michelle at michelle@goodtradingco.com.au or https://www.linkedin.com/in/michelle-raymond-goodtradingco/