Saturday Strategy

Saturday Strategy

By Johnny at Good2Great ®
All too often, whilst we’re running our businesses, we’re just too busy to learn everything we need to learn. And the upshot of this is that staying ahead of the curve is just about impossible.

That’s why we’ve developed this practical business strategy podcast for business owners. We aim to provide you with regular bite-sized easy access to carefully chosen experts. We can then rely on them to solve this problem by telling us what we need to know – so we can cut through the crap and get on with growing our business…
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Sympathetic selling during Lockdown

Saturday Strategy

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Sympathetic selling during Lockdown
In our 20th Saturday Strategy episode - Sarah Bishop - long serving recruitment specialist and sales guru - provides her expertise on how we can best communicate with our customers throughout the Lockdown period and how to sell sympathetically, considering their needs. It seems that many businesses are finding it difficult to sell during the lockdown and this advice helps us all to continue to build relationships and continue the development of our businesses. Contact details for Sarah:  Website - https://www.recruitrecruit.co.uk LinkedIn - linkedin.com/in/sarahbishop1    Email - sarah@recruitrecruit.co.uk Mobile - 07827 860358
24:56
May 20, 2020
Help during Lockdown - understanding loss and grief
Lisa Richards is a trained Grief Recovery Specialist & Mental Health First Aider based in Shrewsbury Shropshire. She is part of a growing network of specialists managed & licensed by Grief Recovery UK set up over 10 years ago to teach recovery from grief and loss. Having suffered from a series of traumatic events in her life, Lisa uses & draws on those experiences to empathise, educate & empower others struggling to enjoy life after any loss. In this show- Lisa shares her expertise on grief recovery and shares some of her top tips on how to approach grief recovery and guide those around us who are dealing with loss during this difficult time. Links mentioned in the interview: Grief Recovery UK:Tele: 01234 862218. Website: https://www.griefrecoverymethod.co.uk/ Advice for living through Lockdown: https://www.griefrecoverymethod.co.uk/blog/ Contact details for Lisa:  Tele: 07762 615277 E-mail: Lisa@grmspecilaist.uk Linked In: https://www.linkedin.com/in/lisatheheartwithears/ Facebook Page: https://www.facebook.com/LisatheHearTwithEARs/ Twitter: https://twitter.com/aheartwithears
22:51
May 13, 2020
Life after lockdown with Denise Waite
Denise is an award-winning HR professional who provides local, pragmatic and affordable HR advice, support and services to SMEs. In this show- she shares her ideas on how we can adapt to life after lockdown. She talks about the effect that the UK lockdown may have on our businesses and offers us practical advice on what to expect when we eventually return to a new found version of 'normality'. Links mentioned in the interview: Website - hrdept.co.uk   Contact details for Denise: Email - denise.waite@hrdept.co.uk LinkedIn - https://www.linkedin.com/in/denisejwaite/
21:29
May 6, 2020
The importance of building trust and authentic business relationships
Sophie Thomas is an experienced marketer with a history of working in technology and SaaS industry sectors. She is motivated by creating marketing campaigns that deliver tangible results and aims to make a difference by highlighting the importance of company culture and values for business growth. In this show, Sophie shares her thoughts on the importance of building trust and honest, open relationships with customers. Sophie summarises her tips for business networking into 5 key points. They are: Creating engagement isn’t as difficult as people are led to believe. Anyone can do it. It is important to acknowledge and understanding ourselves and our strengths (as a business and an individual) Understand who exactly our audience is. Figure out how to reach them. Links mentioned in the interview: www.vevox.com Contact details for Sophie: LinkedIn -  linkedin.com/in/sophieanthomas        Email - sophie.thomas@vevox.com
20:27
April 29, 2020
Time to refocus on our local businesses - Interview from BBC Radio Shropshire
Interview with Sally Themans on BBC Radio Shropshire. Talking about the Let's Get Local campaign to support our local economy. 
07:31
April 27, 2020
Alex Lowe's 6-T System for effective online marketing
Alex Lowe is an automated marketing expert. Following 10 years experience in the digital marketing industry, Alex has become a specialist in creating traffic funnels and generating leads online. Prior to marketing, Alex started his career as a hypnotherapist - his knowledge on psychology is immeasurably interesting and useful. In this show- he shares his 6 ‘T’ Step System for effective online marketing. The 6 T’s he mentions are; transformation, temptation, transition, traffic, truth-dive and testing. Links mentioned in the interview: https://www.alexlowe.com/home Contact details for Alex: Email - alex@alexlowe.com LinkedIn - linkedin.com/in/mralexlowe        Tel - 01926 34 33 05
23:34
April 22, 2020
Taking a look at Public Relations with Carl Jones
Carl Jones is an award-winning journalist who now divides his time between PR, media consultancy, magazine editing, hosting radio and TV shows and performing master of ceremonies duties at awards events, conferences etc. He is now the editor of B2B glossy Shropshire Business, which was named Midlands Magazine of the Year for 2018. In this show - he shares his expertise in the world of PR and gives us invaluable tips on how to use journalism and media to best advertise our businesses. He covers: How to be more ‘streetwise’ in the modern age of media. What components make a striking and interesting news story. The importance of taking a step back from our businesses to recognise what we look like to an outside perspective and how we want to be recognised by potential customers. Links mentioned in the interview: https://www.shropshirebiz.com Contact details for Carl: Email - editor@shropshirebiz.com LinkedIn - linkedin.com/in/carl-jones-2348a745    
22:14
April 15, 2020
Teresa Heath-Wareing's Lockdown Marketing Action-plan
Teresa is an international Keynote speaker who works with Directors/Senior Managers of small to medium size businesses to ensure their Marketing budget is being used to full effect through a range of Marketing tools. She specialises in Social Media Marketing and works with businesses to understand the benefits of Social Media, integrating it into their current Marketing strategy. In this show, she shares her 5 step model on how to update our marketing strategy during the lockdown to present our customers with solutions to their ‘pain points’. Her 5 step plan guides us through: Identifying who our perfect/ target customers are. Recognising their ‘pain points’ and sourcing a solution- a ‘lead magnet’. Reviewing how to use technology to support our marketing plan. Pushing the lead magnets on social media. Reaching out to our customers and offering solutions to the problems we’ve identified. Links mentioned in the interview: thwmarketing.co.uk   teresaheathwareing.com/  Contact details for Teresa: Email - hello@teresaheathwareing.com LinkedIn - linkedin.com/in/teresaheathwareing      Twitter - @theathwareing
26:37
April 15, 2020
Time to take another look at how you are using LinkedIn
Ian Preston is a LinkedIn expert who helps businesses increase their bottom line by using LinkedIn effectively to generate more opportunities. In this show, he shares his expertise on how LinkedIn can be used effectively to benefit businesses and the importance of having an active LinkedIn presence. He covers: How to get your profile in order so that your first impression exemplifies the quality of your business. How LinkedIn can help to get you found, give value and improve your credibility. The importance of balancing personal profiles and corporate pages. How to build valuable business connections through the LinkedIn platform by interacting most effectively. Links mentioned in the interview: https://uk.linkedin.com/in/ianjpreston http://www.ijpconsultancy.co.uk https://ianjpreston.wordpress.com/ Contact details for Ian: 07504056368 ian@ijpconsultancy.co.uk
27:44
April 8, 2020
How to run a business remotely
Scott’s business, DCS Digital, is a design company specialising in design, software development, systems integration and automation. Having run a successful business from home for a number of years, Scott shares his tips for running a business remotely to help those of us navigating the adjustment during the lockdown period. Read Scott’s blog to review his invaluable advice here: https://www.dcsdigital.co.uk/2020/03/16/12-tips-to-stay-sane-when-working-from-home/ Contact details for Scott: Email- scott.bowler@dcsworldwide.net LinkedIn- linkedin.com/in/scott-bowler        Tel- 01604434505
21:18
April 8, 2020
Connecting through the Lockdown
As a former actor and LinkedIn evangelist, Jill really understands people and the importance of establishing meaningful online connections during the COVID-19 isolation period. In this show, she shares her expertise on how to adapt our businesses to this changing context by re-evaluating our marketing strategies and taking our clients from fear to hope. She emphasises the importance of empathy and emotional understanding/ support throughout this time and navigates us on how to ‘be the life raft’ for our customers. Links mentioned in the interview:  jillchitty.co.uk/   https://www.eventbrite.co.uk/e/jill-chittys-pop-up-online-networking-event-tickets-100539771162 Contact details for Jill: Email - grow@jillchitty.co.uk Twitter - @JillChitty LinkedIn - linkedin.com/in/jillchitty       
22:29
April 2, 2020
Decoding COVID19 Government support measures for your business
Lloyd is our accountant here at Good2Great, has three offices in the West Midlands who support 450 small businesses locally. He is part of the TaxAssist Network who work with over 60,000 small businesses nationwide. In this show, he uses his expertise to break down what the COVID 19 pandemic could mean for us and what measures the government are putting in place to support us and our businesses. He also provides solid and real advice to help us all understand what we should do right now and what we can expect to happen automatically… He covers: VAT & Income Tax Payments Deferral Sick Pay for Employees Business Rates Support Loan Scheme HMRC’s Time to Pay Approach Links mentioned in the interview: http://www.taxassist.co.uk/lloydevans HMRC Hotline: 0800 0159 559 https://www.linkedin.com/in/lloyddevans?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BLZw%2BM8buQHCGtw9Lf4RKRQ%3D%3D Contact Details: Email: lloydevans@taxassist.co.uk Phone: 01384 913888 Mobile: 07811 956258
18:07
March 21, 2020
Good2Great High Street Support and Response to COVID19
Interview with Sally from Good2Great on Radio Shropshire on 19th March 2020
08:59
March 20, 2020
Grow your business with effective networking
This is a must-listen for all business owners who already network and want to be better, who have tried and abandoned it as a strategy and for those yet to dip their toe in the water of networking. Michele Ibbs (AKA “The Networking Queen”) founded I'm Your PA as a novice business person in 2007. Very early on, she was introduced to networking and quickly caught on to the fact that it could provide her with a constant flow of new business. Now, 13 years later, her company doesn't advertise and all new business comes from recommendation and networking. In fact, in 2019, I'm Your PA generated £162,000 of new business from one single network group. Michele tells us how she was frustrated by poor networkers who didn't get results and immediately blamed networking or the specific network group. She recognised that to be successful requires a specific set of skills that need constant honing so, in 2015, she set up the UK Networking Community to give business owners and consumers an online space to network that is not driven by sales alone. She shares her knowledge in the art of Networking and stresses the importance of engaging in both online and face-to-face networking. You can find her at - imyourpa.co.uk / thenetworkingqueen.co.uk or visit Facebook and search for 'The UK Networking Community'
19:05
March 11, 2020
How to get more from your digital marketing efforts
If you have any internet marketing presence, then there are gems in this episode to help you get more from your efforts. Helen Culshaw, owner of Ascendancy Internet Marketing, is a Google expert and she shares insights into how her company helps business owners improve the returns from their marketing spend. Paradoxically, we discuss almost nothing relating to using Google ads. Instead, Helen gives us an ‘under the bonnet’ insight into what to do with traffic once is arrives at your site… In other words, it isn’t about how you get people to your website… The biggest gains for most of us exist in what we do with people once they get there. Helen tells us about having focussed calls to action (CTA’s) and telling people about these on targeted landing pages… https://www.ascendancyinternetmarketing.com https://www.facebook.com/AscendancyInternetMarketing/?__tn__=%2Cd%2CP-R&eid=ARAWHWkWS6QcQcy6IwkPBQ5gBXcxvYxN28m1NIZeSR3q8myjh0wQgwwIhab-Jk6JFLvqNSWv9SGXRZZB
18:43
February 25, 2020
How to and why to create killer content in your marketing
An introduction to content marketing: What it is, how to do it and why it matters... Everyone needs quality content – for your web pages, your social media posts, your newsletters, articles and blogs. Good content is so important – it’s why marketers still say Content is King. Kim tells us why, it’s quality over quantity, make your content interesting, helpful, entertaining or educational. Hook the readers in and give them some top tips, tell a story, get that emotional connection, help solve a problem or give then a real insight with relevant information. Your content can, of course, be written or an inspirational image, Instagram is currently the fastest growing social media platform. YouTube is a great platform and podcasts are very popular for busy people who like to listen on the go. Six reasons why you need killer content Improve your SEO and website rankings To showcase your business To establish your credibility and reinforce your brand To target different channels and audiences To create a library of material To generate leads and sales All this is covered in Kim's recent blog called 'Creating Killer Content' [https://www.connect-consultancy.co.uk/connect-consultancy-blog/creating-killer-content/] You can contact Kim on 07870 541 726  Email: kim@connect-consultancy.co.uk Twitter: @KimGConnect LinkedIn: kimgilmourconnectmarketing
18:07
February 12, 2020
How to adapt your business to be relatable to Generation Z
If your target market is under 25, if you want to recruit people under 25 or if you just want to start to learn how your business is going to have to adapt. In this episode we think about how to ensure we are relevant and accessible to young people – The people we refer to as Generation Z or Gen-Z. The oldest of this generation are now around 25 years old and firmly established in the workplace. They are our new customers, suppliers and colleagues of today... Our expert guest, Gemma Hallett, shares some amazing insights - she’s run at this challenge head on and has really captured the secret recipe to how to make her business work for this age group.  There are really valuable lessons for us all on how to relate best to our target markets and how to be “easy to buy from” Check out Gemma's business at https://www.mifuture.co.uk/ You can reach out and contact her via email: gem@mifuture.co.uk or connect on LinkedIn: linkedin.com/in/gemhallett
20:53
January 30, 2020
Finding the right people to help my business scale
Sarah Bishop - long serving recruitment specialist and owner of RecruitRecruit - provides guidance and tips to help us business owners to be more effective recruiters by answering the question, "ow do I scale the people side of my business so that it enables my growth ambitions... The first thing is to understand who or what your business needs: List everything that needs doing now (tasks and projects) List everything that needs to be achieved (goals) List everything that needs doing in the future to achieve the goals (your people requirement) Create a current organisation chart (this might be just one box right now!) Then (with your three list of tasks, projects and goals) create a future organisation chart... Useful links: Values based assessment tool: https://www.viacharacter.org/survey/account/register Preferred behaviour assessment tool: https://good-2-great.co.uk/disc/ Sarah's contact details: sarah@recruitrecruit.co.uk 01902 763006 
20:29
January 18, 2020
Apprenticeships & training for your small company
Sam Shaw from SBC Training helps us to understand the ups and downs of employing apprentices and what benefits there are for small companies. https://www.sbc-training.co.uk/ Sam.Shaw@sbc-training.co.uk
18:50
January 11, 2020
Alternative media for your marketing content
Seasoned broadcast professional, Nick Margerrison, shares his insights into how to create great marketing content using the spoken word. Right from the basic concept of what a Podcast actually is, through to how and why you can exploit this media in your business. Nick understands the trends and explains how 'narrowcasting' is challenging general interest broadcast radio. Is shows us how this media can reach highly targeted audiences and how it can be highly engaging by being valuable and relevant to the audience. He gives presentation tips and helps us to "Get out of our own way" so we can focus on the 'audience of one' to earn their trust and to keep their attention. Nick is currently immersed in a project promoting medical education called TopMedTalk (https://www.topmedtalk.com/) That said, he has offered to talk to anyone interested in launching or improving their own podcast - drop him a line at nick@topmedtalk.com
26:12
January 4, 2020
Branding is more than a logo
In this show we talk Branding with Tristan King of Voodoo Design Tristan has over three decades experience – helping companies give the right impression via the fields of graphics, publishing, advertising, marketing, branding and illustration for an extremely wide range of industries. In this episode we cover: Why graphic design done right, will help make a great first impression How to achieve recognition just through consistency With some brilliant tips on how to self check the quality of your existing branding Check out his work at Voodoo Design.
18:44
December 14, 2019
Perception & stress - business owners survival tips
In this show Dominic Borsberry a Conditioning Neuroscientist and Trainer at Me myself and Mind discusses perception and stress with podcast host Johnny. Dominic provides simple steps that we can all take and practice at home to improve self-esteem and ultimately our productivity. You’ll no longer be filled with dread when your next invited to a networking meeting. The show references: Clive Woodward’s book Winning! Dale Carnegie’s book How to Win Friends and Influence People Dennis Waitly’s book The New Dynamics of Winning You can learn more about Dominic here: http://www.dominicborsberry.com/
31:16
December 7, 2019