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My Friend Says You Grow Gyms

My Friend Says You Grow Gyms

By G.R. Hoff

Your place for straight talk about growing your gym in ways you, your community, the people you serve, and, not least importantly, your bank account [yay!] will feel great about!
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"Coach" Lessons From One of the Craziest and Most Important Dudes In My Life

My Friend Says You Grow GymsAug 23, 2021

00:00
18:31
The old, fat, graying geezer jumped for the rim... then this happened:

The old, fat, graying geezer jumped for the rim... then this happened:

https://www.myfriendsaysyougrowgyms.com

Jun 13, 202207:13
When you've got _____, problems aren't problems, they're ______

When you've got _____, problems aren't problems, they're ______

Give this one a listen for one of my favorite answers to business' biggest questions.

Want more of the answer? Book a super high pressure call here: https://www.myfriendsaysyougrowgyms.com

May 17, 202208:08
My Biggest Business Regret

My Biggest Business Regret

This ever happen to you?

https://www.myfriendsaysyougrowgyms.com

May 10, 202209:39
Charming is Disarming, Funny is Money

Charming is Disarming, Funny is Money

Grumpy prospects? Tough convos with members? Try this... 

May 02, 202209:58
What a 20-Year Old Game Can Teach You About Business

What a 20-Year Old Game Can Teach You About Business

Nerd alert in this one, boys and girls... check her out! 

Apr 25, 202202:13
Lessons from a Direct Marketing GOAT --> Absolute GOLD

Lessons from a Direct Marketing GOAT --> Absolute GOLD

Marketing advice from a 10-year old newsletter that's better than 99.9% of the crap you see out there today.

Sidebar? Want to work with folks who walk the balancing act of old-school knowledge from the GOATS with new-school strategies of attention at a discount to create the ultimate marketing plan for your gym? Book a super duper high pressure call here: www.myfriendsaysyougrowgyms.com

Apr 18, 202207:55
How Much You Make Doesn't Matter... Here's Why

How Much You Make Doesn't Matter... Here's Why

Wanna have a SUPER high-pressure convo about how to make the numbers that matter in your biz better? Let's talk about it --> https://www.myfriendsaysyougrowgyms.com

Apr 11, 202208:16
What To Do When Another Gym Blatantly Rips Off Your S***

What To Do When Another Gym Blatantly Rips Off Your S***

Yep, happened to us... again. Here's what to do about it! 

Apr 04, 202201:59
What to Do About the Chris Rock & Will Smith Incident [do this first!]

What to Do About the Chris Rock & Will Smith Incident [do this first!]

Millions of people went from being experts in foreign policy and international conflict to assault and battery overnight…

Should you chime in?

[Pros, cons, and my recommendations in this episode]

Mar 28, 202208:20
Partnerships from Hell: How to Avoid Giving Your Gym a Death Sentence Before You Even Get Started

Partnerships from Hell: How to Avoid Giving Your Gym a Death Sentence Before You Even Get Started

The best way to kill your gym (and relationships) before you even get started? Get in bed w/ the wrong business partner. 

Here's how to avoid it and what to do instead.

Mar 21, 202211:16
Stomach Bug + Weight Loss = Better Business?

Stomach Bug + Weight Loss = Better Business?

While I don't recommend the stomach bug part, this quickie of an episode can give ya a little idea on how to turn your setbacks into stepping stones. 

Mar 14, 202202:50
Do this and get more sales, make more money, and get a MAJOR step closer to operation "Free the Founder"

Do this and get more sales, make more money, and get a MAJOR step closer to operation "Free the Founder"

Want help with this? Just book a super duper high pressure get to know ya call here: https://www.myfriendsaysyougrowgyms.com

Mar 07, 202210:51
Do This When Clients Leave

Do This When Clients Leave

Want help getting way more clients in the door (and a heckuva lot less to leave?) book a SUPER high pressure call here --> https://www.myfriendsaysyougrowgyms.com

Feb 28, 202208:05
Best ad of all time?

Best ad of all time?

Who won the "Big Game"?

Was it emotion? 

Humor?

Or was it the best damn example of direct response advertising ever seen on the world's biggest stage?! 

https://www.myfriendsaysyougrowgyms.com

Feb 16, 202209:60
If you want to do what you want to do... you gotta do this first

If you want to do what you want to do... you gotta do this first

We all want to live in our genius and focus only on the things we're superstars at... in fact, we're TOLD to act that way and delegate everything else! The problem? The right advice at the wrong time ain't gonna cut it. 

Do this instead and earn the right to sit where you do your best work and love coming to work every day.

Feb 14, 202206:10
The Single Most Important Factor in Turning Leads into Booked Appointments, and Booked Appointments into "Shows"...

The Single Most Important Factor in Turning Leads into Booked Appointments, and Booked Appointments into "Shows"...

Want us to just do all the dirty work for ya? Book a call and see if it's a fit: https://www.myfriendsaysyougrowgyms.com

Jan 24, 202206:55
Avoiding This Tempting Seductress Is Your Key to a Less Sh***y 2022

Avoiding This Tempting Seductress Is Your Key to a Less Sh***y 2022

https://www.myfriendsaysyougrowgyms.com

Jan 17, 202216:07
Uncrapify Your Content & Never Run Out of Ideas Again in 3 Simple Steps

Uncrapify Your Content & Never Run Out of Ideas Again in 3 Simple Steps

99% of gym owners and fit pros are making this mistake every day and it's costing them time & money... 

Don't be one of 'em.

www.myfriendsaysyougrowgyms.com

Jan 10, 202221:02
Jonathan Goodman on Standing Out, Killing Things You Love, and the Easiest Way to Become the Single Most Influential Trainer in Your Town

Jonathan Goodman on Standing Out, Killing Things You Love, and the Easiest Way to Become the Single Most Influential Trainer in Your Town

Our first guest on the podcast was downright incredible - from agricultural commodities and mercilessly giving G.R. hell to some deep, honest conversations about selecting for success, failure, and some great social marketing wisdom from the guy who wrote the book on it.

Here's a taste of what went down...

  • Embarrassing ourselves on camera?
  • How G.R. could’ve made something of himself
  • “Agricultural commodities are always interesting”
  • Why is an industry GOAT like Jon doing itty bitty shows with folks like little ole me? [playing chess while others are playing checkers]
  • 3 stages of content feedback Jon’s using to grow his personal brand
  • “I know that my success in the future is going to be largely dependent on the ______________ I have today”
  • “I want to increase the odds as much as possible that I’m building stronger connections with people that are going to be a big deal in the coming years.” 
  • “It doesn’t take ____ ____ ___ ___ to stand out from the masses in a measurable way…”
  • Why Jon doesn’t give a shit about your Instagram audience
  • How Jon is stacking the odds in his favor on finding meaningful connections with the folks who are going to “be somebody” in 2022
  • Why you’re stuck selling low-cost products based on fear & emotion (and what to do instead)
  • The most beautiful thing about a podcast…
  • The funny-as-hell JARG Award and creative ways to become the epicenter of your community!?
  • A simple challenge for gym owners to become THE GAL or GUY in your community
  • The real goal of a podcast
  • Jon reveals a surprising truth about online training
  • The key to getting your messages spread on social media and why you’re likely talking to the wrong people
  • Why Jon doesn’t talk about wealth & family in his content… yet.
  • One of G.R.’s favorite copywriting maxims
  • Training trainers and cutting [profitable] things you love
  • Jon’s incredible story of how he had to break his business to rebuild it
  • Annnd more!  

This was an absolutely loaded episode - we hope you enjoy it as much we did!

Jonathan Goodman is bringing the fitness industry together. Since 2011 he's published 11 books, welcomed over 20M visitors to his 
website, and sold over 250,000 educational items to health and fitness enthusiasts. Originally from Toronto, Coach Goodman has enjoyed over 1,300 days exploring the world with his young family. Please follow him on Instagram at @itscoachgoodman

Links:

https://www.theptdc.com

https://urlgeni.us/instagram/CoachGoodman

Book a super duper high pressure gym growth call at https://www.myfriendsaysyougrowgyms.com/ 

Jan 03, 202251:44
These Will Make Your Life Better in 2022

These Will Make Your Life Better in 2022

In this episode I share two of my favorite concepts I use to make my life better along with some of my favorite examples for each. One surprising set of math has given my morning an extra 50 hours in the past few years [say whaaaat]!

Want to talk about us making more your gym better, too? Book a suuuuper high pressure call at www.myfriendsaysyougrowgyms.com

Dec 20, 202114:00
Doomed Gym Business Model Called By NostraGymGus?

Doomed Gym Business Model Called By NostraGymGus?

https://www.myfriendsaysyougrowgyms.com

Dec 14, 202122:09
Nose Squeegies and Sales - The Forgotten Sales Secret

Nose Squeegies and Sales - The Forgotten Sales Secret

https://www.myfriendsaysyougrowgyms.com

Dec 06, 202108:28
The Two BIGGEST Website Mistakes You're Probably Making [even gym owners with "fancy" expensive websites are guilty]

The Two BIGGEST Website Mistakes You're Probably Making [even gym owners with "fancy" expensive websites are guilty]

They're probably not what you think (and not what your "web guy" wants you to know about)...

PS: did you know you could get a free, search-engine and conversion-optimized website from your friends here at Gym Member Machine? Just book a super high pressure call to find out how at https://www.myfriendsaysyougrowgyms.com

Nov 29, 202105:30
How You're Secretly Feeding Your Competitors and Making Your Life Harder Without Even Knowing It

How You're Secretly Feeding Your Competitors and Making Your Life Harder Without Even Knowing It

This is a scary one - want help fixing it? https://www.myfriendsaysyougrowgyms.com

Nov 23, 202118:40
Black Friday and the Absolute WORST Offer a Gym Owner Can Make in 2021

Black Friday and the Absolute WORST Offer a Gym Owner Can Make in 2021

Please... think before you LBO... 

Want to chat about growing your gym? https://www.myfriendsaysyougrowgyms.com

Nov 15, 202113:25
How to Create a Permanent "Fall-Back" Extra Hour a Day for the Rest of Your Life

How to Create a Permanent "Fall-Back" Extra Hour a Day for the Rest of Your Life

Get so much done your other gym owner friends will ask you if you're on drugs or found a time machine and make every day feel like it's time to "Fall Back."

https://www.myfriendsaysyougrowgyms.com

Nov 09, 202126:12
Launched Monday, Made $10K... [ideal patient syndrome]

Launched Monday, Made $10K... [ideal patient syndrome]

Is it time for you to call the doctor? https://www.myfriendsaysyougrowgyms.com

Nov 01, 202110:10
The Best Way to Become THE Local Celebrity Gym Owner in 2021?

The Best Way to Become THE Local Celebrity Gym Owner in 2021?

Here's how I did it. Hope it serves you as well as it served (and serves) me: https://www.sellservesucceed.com

Oct 25, 202118:07
Entrepreneurial P***Hub?

Entrepreneurial P***Hub?

https://www.sellservesucceed.com

Oct 18, 202113:27
Toxicity, Birthdays, and Free Gifts?

Toxicity, Birthdays, and Free Gifts?

Check it all out in this week's episode! 

Oct 12, 202111:45
The Facebook Apocalypse - Are You Ready? [plus 32 other ways to get your next client]

The Facebook Apocalypse - Are You Ready? [plus 32 other ways to get your next client]

With Facebook shutdown, a lot of gym owners are wondering if they're ready? Will it be down a few hours? Days? What happens afterwards? 

You can worry, or you can be prepared. 

Check out this week's episode for the Member Machine Marketing Pyramid or skip the line and book a suuuuper high pressure call here: https://www.myfriendsaysyougrowgyms.com/

Oct 04, 202118:44
How to Create the Worst Team Ever?

How to Create the Worst Team Ever?

https://www.sellservesucceed.com

Sep 27, 202107:32
The Quickest Way to Lose Credibility With Your Team and Create a Business Full of S***heads

The Quickest Way to Lose Credibility With Your Team and Create a Business Full of S***heads

https://www.sellservesucceed.com

Sep 20, 202111:38
Where Does This Finger Go? [strange sales lessons from a family barbecue concert gone wrong]

Where Does This Finger Go? [strange sales lessons from a family barbecue concert gone wrong]

https://www.sellservesucceed.com

Sep 13, 202107:48
Where do babies *scratch that* bad months come from? [losing months and the long tail]

Where do babies *scratch that* bad months come from? [losing months and the long tail]

Catch the video version here: https://youtu.be/Fy1eanXvTpw

Sep 06, 202115:29
Why Solving $80k a Month Problems is Killing Your $10k a Month Gym

Why Solving $80k a Month Problems is Killing Your $10k a Month Gym

Let's talk bottlenecks - for the accompanying video - head on over here: https://youtu.be/GZi6jH6vlQM

Aug 31, 202112:47
"Coach" Lessons From One of the Craziest and Most Important Dudes In My Life

"Coach" Lessons From One of the Craziest and Most Important Dudes In My Life

I'm not gonna lie, guys, this one was tough to record. One of the most important people in my life just had a stroke and, while we're hoping for the best, it's all up in the right now. Hopefully back to much better news next week, but I hope you'll enjoy some of the most impactful leadership lessons from the guy I know only as "Coach."

Aug 23, 202118:31
Is Your Business "Should"ing All Over Itself?

Is Your Business "Should"ing All Over Itself?

https://www.sellservesucceed.com

Aug 16, 202111:44
How to Stop Crazy Fit Biz Employee Turnover in its Tracks and Have More Engaged, More Productive, Happier Employees

How to Stop Crazy Fit Biz Employee Turnover in its Tracks and Have More Engaged, More Productive, Happier Employees

This one's a doozy :) https://www.sellservesucceed.com 

Aug 09, 202129:16
Getting In Bed With Crazy [how to stop psycho employees before they start]

Getting In Bed With Crazy [how to stop psycho employees before they start]

https://www.sellservesucceed.com

Aug 02, 202113:23
How to Stop Avoiding the S*** You Know You Need to Do [and finally start growing at the pace you know you should be]

How to Stop Avoiding the S*** You Know You Need to Do [and finally start growing at the pace you know you should be]

Procrastination is a grizzled old ***** that's been beating the heck out of the human race for ages... Here's what I do to stop it before it starts:

https://www.sellservesucceed.com

Aug 02, 202116:39
Our Massive Move = Glaring Example of the Importance of Delegation in Your Business

Our Massive Move = Glaring Example of the Importance of Delegation in Your Business

Just because you can doesn't mean you should... 


https://www.sellservesucceed.com

Jul 19, 202111:49
The Silly Video Game Framework That's Totally Transformed My Business

The Silly Video Game Framework That's Totally Transformed My Business

Don't knock it till you try it... these video game nerds have a little something to teach us as gym owners - check it out! 



Jul 13, 202109:45
When Should You Cut A Program/Service From Your Gym?

When Should You Cut A Program/Service From Your Gym?

Not sure when it's time to cut bait on that program that's never really taken off like the other things you do? This episode will help you think through the decision-making process to make an informed, strategic decision on what programs to keep and what programs to cut in your business. 


https://www.sellservesucceed.com

Jul 05, 202119:32
Your Gym As A Public Company?

Your Gym As A Public Company?

The Elon Musk birthday episode & what "tricks" gym owners should take from publicly traded companies and apply to their own businesses. 

http://www.sellservesucceed.com

Jun 29, 202125:47
Brilliant Advice You'd Give Your Clients But Secretly Hide From That's Killing Your Business's Gains

Brilliant Advice You'd Give Your Clients But Secretly Hide From That's Killing Your Business's Gains

https://www.sellservesucceed.com

Jun 21, 202115:53
Use a Little Bit of THIS to Take Your Gym's Ads to the Next Level

Use a Little Bit of THIS to Take Your Gym's Ads to the Next Level

https://www.sellservesucceed.com

Jun 14, 202117:27
4 Things Gym Owners Dramatically Overvalue...

4 Things Gym Owners Dramatically Overvalue...

These things just mean a heck of a lot less to your business than you think they do... Find out why on the inside: https://www.sellservesucceed.com

Jun 07, 202120:20
What Training Like a Pyscho Can Teach You About Your Business

What Training Like a Pyscho Can Teach You About Your Business

http://www.sellservesucceed.com

Jun 01, 202108:14
Should You Start A Summer Athlete Program?

Should You Start A Summer Athlete Program?

Should you start that super-exciting new program/offering/etc. in your gym? Here's something that help you decide... 


https://www.sellservesucceed.com

May 24, 202119:48