Welcome to The Power of Music podcast, in this three-part series we are aiming to uncover the true power of music from a variety of different perspectives.

Music is all around us and used by millions each day. Whether it’s on the daily commute, in the kitchen, or in the gym the presence of music is paramount.

So how is music being used for the mind and body, for society, and for brands? Tune in to find out!

In our third and final episode, we are diving into the Sonic Branding space and learning all about how brands can harness the power of music to their advantage.

It may seem subtle at first, but music’s significance for brands is permeable and shouldn’t go unnoticed, so have a listen to understand more about the superpower of Sonic Branding.

Producers: Luci Bell, Chloe Chenery, Olly Loveland-Jones

Interviewees & Information

First Interviewee: Erin McCullough https://www.erinmccullough.co.uk/ - https://dlmdd.com/

Why we Sing

Why We Sing eBook : Hollander, Julia: Amazon.co.uk: Books

The Power of You study

The Power of You: Why distinctive brand assets are a driving force of creative effectiveness | Ipsos

DLMDD Research

The results are in: Sonic Branding is making consumers spend — DLMDD

Second Interviewee: Dave Reynaud https://www.davereynaudsound.com/

Third Interviewee: Martin Ljungdahl Eriksson https://www.linkedin.com/in/martin-ljungdahl-eriksson-b0022450/?originalSubdomain=se

Intro & Outro Music

I’ve got the power by Snap https://www.youtube.com/watch?v=_BRv9wGf5pk

Sonic Logo Examples

Each Sonic Logo is copyrighted to its respective company

White trainers - why do we love them so much?

South West LondonerBy Graham MoodyJul 30, 2021