GDMS Marketing Podcast

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WHAT IS MEDIA BUYING?

MEDIA BUYING DEFINITION

Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort.

Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.  

Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost.

Both traditional and digital marketers find media buying relevant.  Here are a few examples of marketing channels:

• Traditional ChannelsTelevision
  Radio
  Print
  Digital Channels
• Websites
  Social Media
  Streaming
  If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent.

Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with:

• Rich tells us how he got started in Media Buying and Advertising
• At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience
• Rich describes to our audience what goes into Media Buying
• Rich goes in-depth on how to identify your target audience?
• He discusses the modern challenges Media Purchasers and Advertisers go through today
• Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service
• Rich discusses how Last Minute Media Deals help with those challenges
• Rich describes how his company uses Data and Analytics to help with media buying
• Rich discusses what else goes into your purchasing process and decision-making
• Rich describes a media buying campaign that stood out as particularly effective
• Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Rich tells us his favorite sports moment

www.Grassrootsdigitalstudio.com

Download a free content calendar template here 👉 https://cstu.io/cd4e25 

📺 Tune in for this week's digital Marketing Coffee Break☕, where we discuss the importance of utilizing a content calendar 📅.  

grassrootsdigitalstudio.com

grassrootsdigitalstudio.com

https://grassrootsdigitalstudio.com/free-seo-checker/ 

WHAT IS DATA INTERPRETATION?  

DATA INTERPRETATION DEFINITION 

Data interpretation is the process of studying data to help allocate some meaning of the collected data and try to find a pertinent conclusion.  Data interpretation is usually performed through predefined processes.   

1. Data interpretation usually follows the following process:
2. Data is collected in raw form
3. Raw data is cleaned up and sorted
4. Data is analyzed and information is derived from the data 
5. That information is used against hypothesizes and knowledge is derived
6. The data is used to tell a story which makes it easier to digest the information and knowledge Data Interpretation Process

Depending on who is performing the data interpretation, different hypothesizes can be used, and thus different knowledge can be derived.  Ultimately, data interpretation comes down to who is interpreting the data and what they are trying to find in the data.  

IN-DEPTH INTERVIEW WITH CHASE BARRICKS OF PFF ON DATA INTERPRETATION  

DATA INTERPRETATION FOR YOUR BUSINESS  

Our interview this week was Chase Barricks, a Football Data Analyst for PFF. In the interview, we discussed the process of data interpretation along with:

• How Chase ended up working in data 
• Chase describes what data analysts do and more specifically what Chase does as a football data analyst at PFF
• Chase talks about some of the recent games that he analyzed for PFF
• Chase describes how he grades a game or individual player
• He also discusses the certain metrics that he looks at while doing it 
• Chase discusses when he analyzes a game if he is looking at every player on the field or specific positions
• Chase describes what goes into analyzing certain positions and if it is the same process for every position 
• Chase goes in-depth about how since he doesn’t know the play call, how factor’s that into his analysis
• Chase discusses how a final score is derived 
• Chase talks about if he looks at historical data when analyzing a game
• Chase discusses how the grade given out is not the end of the data interpretation 
• We discuss how data interpretation can  differ between coaches and Monday morning quarterbacks 
• Chase tells us his opinion on why there is so much polarization over players’ PFF grades each week 
• Chase discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) 
• Chase tells us his favorite Hokie in-person sports moment is and his favorite sports moment  

grassrootsdigitalstudio.com

Grassrootsdigitalstudio.com

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HOW TO LAUNCH A NEW PRODUCT?

HOW TO LAUNCH A NEW PRODUCT CHECKLIST
Launching a new product starts by first identifying a niche in your market. A niche could be some area of your industry that is untapped or something current customers are providing feedback on, but the current players are not helping the customer base by providing what they want.
The next step to launching a new product is understanding how your product differs from the other options available on the market. The niche you identified in step 1 should help you in this area.  This is what makes your product unique compared to your competition.
The final step before launching a new product is putting together a new brand strategy. After identifying the business niche, and fully understanding what makes your product unique, you can take customer feedback and create a new brand message, and clearly define what you want your brand to look and feel like.

Our interview this week was with is Hunter Shields, Partner at O0Block. In the interview, we discussed how to launch a new product including:

• How Hunter originally got involved with manufacturing?
• What Hunter did before he started working on his new product OoBlock?
• Hunter discussed how he and his partners came up with the idea for OoBlock?Hunter discussed the need in the market that he and his partners uncovered?
• Hunter discusses the areas of expertise his partners bring to the business
• Hunter discusses the challenges in how to launch a new product completely to market
• Hunter describes the OoBlock brandHunter discusses how they built awareness around the product and your brand
• Hunter discusses when he and his partners started to develop their digital assets and whether that was before or after the product was launched?
• Hunter discussed how OoBlock acquired a couple of high-end customers and how those customers learned about OoBlock and their new athletic tape?
• Hunter discusses how OoBlock got buy-in from these high-end customers
• Hunter discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Hunter tells us his favorite Hokie in-person sports moment is and his favorite sports moment

grassrootsdigitalstudio.com

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WHAT IS DATA MARKETING?

DATA MARKETING DEFINITION
Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation.

Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including:

• Bill tells us a little bit about his career before Quench
• Bill discusses what led him to join quench and the food and beverage space
• Bill talks about the data he looks at before he creates content 
• Is it all internal or do you look at external/industry data?
• Bill discusses how do you use those data insights and turn them into successful content
• Bill discusses what KPI’s he setups up to determine what success looks like for his data marketing campaigns
• Bill discusses if those data marketing objectives are determined prior to the launch of a campaign
• Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign
• Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media
• Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn’t attend

grassrootsdigitalstudio.com

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Benefits of TikTok Marketing

• TikTok at its core is primarily a mobile social media app that is focused on short videos, centered around the user
• There is a large community of TikTok users. On average there are 1 billion active TikTok users a month
• TikTok's algorithm makes it easy for first time TikTok Content creators to be unearthed using the "Discovery Tab"
• Under this tab, new content from any user is distributed anonymously to millions of TikTok users
• If you have the right TikTok Marketing strategy along with a TikTok Ad or TikTok Video that resonates with your target audience, it is fairly easy for your content to go viral

In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following:

• How Sal first got involved in overall fitness
• What drove sal to become a certified personal trainer
• How Sal fell in love with helping people transform and how much he enjoys that journey of helping his clients achieve their goals?
• Does Sal primarily use TikTok Marketing as the only way you generate brand awareness?
• How Sal first started accumulating TikTok Followers?
• What Sal thinks makes him so effective at TikTok Marketing?
• Has Sal ever created or been a part of any TikTok Ads?
• Sal discusses any TikTok Trends our audience should be aware of?
• Sal discusses the most effective TikTok video that he has ever created and why he thinks it was effective
• Sal's favorite scary movie both A-List and D-list
• Sal's favorite sporting moment

www.grassrootsdigitalstudio.com

FOR BONUS MATERIAL CLICK HERE

In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.

We also discuss the following:

• What a WeMake is
• The Jaws WeMake
• Crowdsourcing and including the sentiment of the fan community in your marketing
• A marketing minute with Matt on the Marketing Funnel

Get your free SEO Check and Website Audit by clicking here.

• Inbound marketing is the art of developing content that is tailored to an audience.
• Inbound marketing can be a piece of content or even an experience.
• Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems.
• Outbound Marketing is just the opposite.  Outbound Marketing is releasing content that the audience doesn’t necessarily want to see and doesn’t necessarily help fix their problems.

Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot

• How Christina transitioned from Math Teacher to a marketer?
• What teaching skills Christina had that transferred to the marketing world
• Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media
• We discussed Inbound Marketing strategies on Twitter
• Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion
• Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social
• Christina discusses why it is so important to be authentic with your Inbound Marketing
• Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages
• Christina also goes in-depth on how to build relationships/community based through the use of social listening
• Christina explains why the new Star Wars Trilogy failed because they didn’t take the Star Wars fans community into consideration
• She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful
• Christina’s favorite scary movie both A list and D list
• Christina’s favorite Virginia Tech Football Player
• Christina’s favorite Virginia Tech Football moment

www.grassrootsdigitalstudio.com

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In our in-depth interview with former Hokie Steve Canter, Director Of Operations at VentureTech Group and Founder of The CanterZone we discuss:

• The motivation behind him walking away from a Division II scholarship at Concord to become a Walk-on at Virginia Tech
• What it was like to be recruited from a Division II school to play at Virginia Tech
• What it was like to get one of the best compliments a coach can give you because of his self-motivation
• What do you think in your life made your biggest impact in adapting this motivation mentality?
• How he manages to maintain motivated
• What it was like winning the 2003 Paul Frederick Cobb award recipient for team spirit and enthusiasm
• How he shifted from being a player to being part of the coaching staff
• His experience learning from Coach Gentry
• What his motivation was for switching careers from coaching and what that transition was like
• Where he came up with the idea for his business, The CanterZone
• Steve's key ingredients that go into creating a winning culture in an organization
• His biggest keys to removing obstacles and getting people to change
• The keys to finding the right metrics and turning them into Key Performance Indicators
• Is every incentive-based strategy involve monetary value, or are there other incentive-based ways to motivate employees as well
• What his personal motivation was to start running Ultramarathons
• What his favorite scary movie both A list (best quality film) and D list (Terrible film, but you find yourself watching it anyway) are
• His favorite Lester Karlin moment

www.grassrootsdigitalstudio.com

www.grassrootsdigitalstudio.com

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WHAT IS VISUAL STORYTELLING?

VISUAL STORYTELLING DEFINITION
Wikipedia Defines Visual Storytelling as:“a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio”

Visual Storytelling in marketing is placing the customer at the heart of your advertisements, making them the hero or your story through visual media, both on your business website and social media channels, and using those visuals to guide them through the customer journey.  In order to be effective, it is imperative to integrate these visuals throughout the entire customer journey.

Visual Storytelling is a powerful marketing strategy if used correctly.

Our interview this week was with is Angela Hollowell, Director of Photography at Ang H. Studio.  In the interview, we discussed the importance of visual storytelling, including:

• How Angela got involved in Visual Storytelling, after graduating with a BA in Foreign Languages and Literatures, Spanish and your Master’s in Anthropology of Peace and Human Rights?
• Angele explains how important it is for businesses on their websites, and social media to include visuals
• Angela explains the benefits of using visuals on social media including videos, emojis, infographics, etc.
• Angela discusses the platform that she likes to create stories on and why
• Angela goes in-depth on how businesses can tell a story by using visuals
• Angela describes the components of effective storytelling for a businesses
• Angela explains how you draw people into your content with people having shorter and shorter attention spans, distractions, and limited time
• We discuss with Angela how branding is very subjective and how companies think they own their brand, but in reality, it is the sentiment of their customers that define it
• We discuss when you deploy visual storytelling for a business, how do you define the “brand”
• Angela discusses if she makes content that builds upon an overarching story over a series of content releases
• Angela also discusses how to create different content than your competitors
• Angela discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Angela tells us her favorite sports moment

www.grassrootsdigitalstudio.com

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Our interview this week was with is Kathleen Booth, Chief Marketing Officer at clean.io.  In the interview, we discussed Data Security, Malware, Malvertising, and eCommerce Revenue Loss, as well as:

• Kathleen discusses some of the biggest challenges she has faced working for startups?
• How Kathleen got involved with clean.io
• Kathleen discusses how important data security is to everyone that uses a mobile phone, tablet, or computer
• We discuss how General Data Protection Regulation (GDPR) has changed how everyone interacts with the companies on the internet and how it gives data security back to users of the internet
• Kathleen explains digital engagement security
• Kathleen explains what MalvertisingWe discuss if Malvertising can be ransomware in disguise
• We discuss the rise in Ransomware in the past couple of years
• Kathleen explains what Ecommerce Revenue loss is
• Kathleen discusses the biggest threat(s) is to businesses operating online
• Kathleen discusses the cleanAD and cleanCART products, how they work, and how they protect your business and your company insurance
• Kathleen discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Kathleen tells us her favorite sports moment

https://grassrootsdigitalstudio.com/

www.grassrootsdigitalstudio.com

Grassroots Digital Marketing Studio

www.grassrootsdigitalstudio.com

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Rebranding is when a previously owned business or current business changes or updates its current branding.

Business Rebranding is performed to change the corporate image of an organization. Business Rebranding is a strategy of giving a new name, symbol, color scheme, feel, or design for an already recognized brand.

The idea behind business rebranding is to create a differentiated brand from its competitors in the market by presenting a new unique, updated, and refreshed brand.

There are two main reasons a company will go through a rebranding.  The business is either doing a proactive rebranding or a reactive rebranding.

Here is an infograph to help you understand the difference between the two: CLICK HERE TO VIEW 

Our interview this week was with Mike Devito, one of the owners and trainers at CrossFit Delco.  In the interview, we discussed the following:

• We ask Mike how he ended up in Delaware County after growing up on the Jersey Shore?
• When did Mike discover that he had a passion for training people?
• Mike describes what CrossFit is and how he got involved in CrossFit.
• There is a great sense of community in CrossFit gyms.  Mike describes the community and how that culture is formed.
• How did Mike become one of the owners of CrossFit Delco?
• What led Mike and the other owner to rebrand the gym to CrossFit Delco?
• People from Delaware County take great pride in being from “Delco”. Mike describes how that factored into the name change.
• Where did Mike get the inspiration for the look and feel of CrossFit Delco?
• Mike describes the types of challenges he faced with rebranding Crossfit Delco.

https://grassrootsdigitalstudio.com/

www.grassrootsdigitalstudio.com

Today's marketing minute is on User Generate Content, otherwise known as UGC.  

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Sports Marketing Communications is using a holistic approach to running an athletic department or sports organization.

Sports Marketing Communications involves the coordination of information between social media, content creation, analytics, communications divisions along with the coaching staff to put together an effective and engaging marketing strategy.

The communications division is an athletic department or sports organization that is the glue that pulls all this information together.

Our interview this week was Henry Skutt a Student at Ohio University pursuing an MBA/MSA Dual Degree in Sports Administration. Henry is an Athletic Communications Graduate Assistant and was a Special Projects Graduate Assistant last year for the College of Business. In the interview, we discussed the following:

• Was Henry’s dream to become a Sports Marketing Communications professional or is this just part of his Sports Admin degree?
• Henry discusses how important it is to have a strong digital presence as a sports team or athletic program today
• Henry discusses how important data is becoming to sports marketing
• Henry examines why it’s important to have a holistic viewpoint of an athletic department to its entire success
• Henry talks about the types of analytics sports marketing communications professionals are you currently getting involved with as part of the athletic department
• Are the analytics purely bottom-line based, but are you also diving into athlete-based analytics as well?
• How important has social media become to athletic departments and sports marketing communications?
• What kind of things can a sports marketing communications division obtain by using them?
• How should coaches of an athletic department use them?
• Henry gives me an example of a program or coach that is good at using them and a program that is bad at using them?
• Henry discusses the importance of tracking social sentiment on social media as an Athletic Department and in the sports marketing communications division
• We discuss how important it is to take into account social listening from a coaching perspective
• Henry discusses the importance of content creation for sports marketing communications
• Henry discusses how important wifi at stadiums is to increasing the in-person experience of both fans and potential recruits
• Henry gives us an example of campaigns or initiatives that he has worked on in the sports marketing communication division
• Henry discusses how they use the data for those campaigns to gauge his success
• Henry’s favorite scary movie both A list and D list
• Henry’s favorite Virginia Tech Football Player
• Henry’s favorite Virginia Tech Football moment

FOR BONUS MATERIAL CLICK HERE

In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.

We also discuss the following:

• What a WeMake is
• The Jaws WeMake
• Crowdsourcing and including the sentiment of the fan community in your marketing
• A marketing minute with Matt on the Marketing Funnel

Get your free SEO Check and Website Audit by clicking here.

• Inbound marketing is the art of developing content that is tailored to an audience.
• Inbound marketing can be a piece of content or even an experience.
• Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems.
• Outbound Marketing is just the opposite.  Outbound Marketing is releasing content that the audience doesn’t necessarily want to see and doesn’t necessarily help fix their problems.

Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot

• How Christina transitioned from Math Teacher to a marketer?
• What teaching skills Christina had that transferred to the marketing world
• Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media
• We discussed Inbound Marketing strategies on Twitter
• Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion
• Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social
• Christina discusses why it is so important to be authentic with your Inbound Marketing
• Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages
• Christina also goes in-depth on how to build relationships/community based through the use of social listening
• Christina explains why the new Star Wars Trilogy failed because they didn’t take the Star Wars fans community into consideration
• She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful
• Christina’s favorite scary movie both A list and D list
• Christina’s favorite Virginia Tech Football Player
• Christina’s favorite Virginia Tech Football moment

Get your free SEO Check and Website Audit by clicking here.

Benefits of TikTok Marketing

• TikTok at its core is primarily a mobile social media app that is focused on short videos, centered around the user
• There is a large community of TikTok users. On average there are 1 billion active TikTok users a month
• TikTok's algorithm makes it easy for first time TikTok Content creators to be unearthed using the "Discovery Tab"
• Under this tab, new content from any user is distributed anonymously to millions of TikTok users
• If you have the right TikTok Marketing strategy along with a TikTok Ad or TikTok Video that resonates with your target audience, it is fairly easy for your content to go viral

In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following:

• How Sal first got involved in overall fitness
• What drove sal to become a certified personal trainer
• How Sal fell in love with helping people transform and how much he enjoys that journey of helping his clients achieve their goals?
• Does Sal primarily use TikTok Marketing as the only way you generate brand awareness?
• How Sal first started accumulating TikTok Followers?
• What Sal thinks makes him so effective at TikTok Marketing?
• Has Sal ever created or been a part of any TikTok Ads?
• Sal discusses any TikTok Trends our audience should be aware of?
• Sal discusses the most effective TikTok video that he has ever created and why he thinks it was effective
• Sal's favorite scary movie both A-List and D-list
• Sal's favorite sporting moment

Get your free SEO and Website Audit by clicking here.

Product marketing is described as the process in which you take a product to market. The product could be a service, software, an actual item, etc.

Included in this process is deciding where the product sits as part of your businesses brand, how the product will eventually be launched, verifying that both your customer base and your salespeople all understand the product

The ultimate goal of product marketing is to ensure that the marketing is drive up both demand and usage of the product.

In our in-depth interview with Mathew Raguicci Marketing Associate Director, B2B Product Marketing at Wiley to discuss Product Marketing we discussed the following:

• When did Matthew know he was interested in pursuing Library Science as a profession which eventually led to becoming a Product Marketer
• Matthew tells us about his personal journey that you took on your way to eventually landing at Wiley as a product marketer
• Matthews discusses Wiley, what they do there, and the products they market
• Matthew discusses some of the biggest changes libraries have undertaken digitally over the past two decades
• Matthew discusses what product marketing he is currently doing in the B2B world
  • He also goes over product marketing needs in the B2C world as well
  • Matthew describes what product marketing means to him
• Matthew discusses how he uses Social Media for effective product marketing
• Matthew tells us her favorite A list horror film and D list horror film
• Matthew’s favorite sporting event moment

• The announcement of the Jimmy Kimmel Bowl
• College Football Playoff Expansion
• Bowl Naming Rights as Brand Awareness Tools
• Marketing Minute with Matt the future of Virtual Reality and Marketing

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In our in-depth interview with Lauren Capone Marketing Communications Manager at Playfly Sports, we discussed the following:

• Was Lauren’s dream always to work in Sports Marketing?
• What it was like getting a Sports Marketing position with Flyers doing Marketing Communications
• Lauren discussed her involvement with the introduction of Gritty
• How the sports marketing department used the social sentiment to mold Gritty through Social Media profiles
• Lauren tells us about her sports marketing firm Playfly Sports and what they do there and her responsibilities
• Lauren also discusses the importance of having a strong digital presence in sports marketing today
• Lauren discussed the importance of having a holistic viewpoint of an athletic department to its entire success? (ie the marketing needs to reach the fans to make money, money is important for recruiting efforts, teams need to market themselves effectively/creatively, that money is used for better facilities/recruiting and you have to have coaches that are on the forefront of innovative offenses, defenses, and marketing to the fanbase)
• Lauren discusses the importance of data becoming in sports marketing
• Lauren reviews a couple of sports marketing campaign success stories she has been apart of
• Lauren also discuss how she uses the data from those campaigns to rate her success
• Lauren discusses her favorite A list horror film and D list horror film
• Lauren’s favorite sporting event moment

• State Farms "She Shed" Commercial
• Changing demographics in commercials
• Marketing Minute with Matt on how to pair down your social media channels, so your company isn't wasting time

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In our in-depth interview with Bella Englebach, Principle Owner of Lean for Humans, we discussed the following:

• How Bella got involved in lean thinking
• Bella explains what exactly lean thinking is
• Bella explains the 2 main principles of lean thinking
• Bella discusses how creativity is involved with lean thinking
• Bella explains the culture shift involved in company's using lean thinking
• What tools does Beall use to perform lean thinking
• What the major differences are between Lean Thinking and Agile
• The type of business problems that can be addressed with lean thinking
• The benefits of going lean as a company
• Common issues that Bella sees when she is working with a company going lean
• Bella tells us a major success story she had with one of her clients

• Amazon’s purchase of the movie studio MGM
• Where the streaming service wars are headed
• Marketing Minute with Matt on how there will be a resurgence in the world of email marketing

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In our in-depth interview with Amy Lavin, Assistant Professor of Practice & Director, MS – Digital Innovation in Marketing Program, we discussed the following:

• After working in the private sector for close to a decade, how Amy ended up working for Temple University and eventually developing the Digital Innovation and Marketing Masters Program at Temple
• Amy explains what the DIM program is all about
• What the motivation behind developing the DIM program
• During the Pandemic, Amy and her department have been helping small businesses pivot to become more digital and eCommerce based
  Amy discusses the small business program and what’s involved in it
• Some small businesses keep their traditional marketing separate from their digital marketing. Amy discusses her viewpoint on doing that.
• What Amy thinks the barriers to entry are when it comes to small businesses and adapting to new technologies?
• Some of the common issues that Amy has encountered while working with these small businesses that needed to become more digital
• What kind of digital changes that happened during the pandemic are here to stay for small businesses and why
• Amy also discusses what kind of future technologies should small businesses pay attention to as the pandemic ends
• Amy’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Amy’s favorite Philadelphia Sports moment

In the 29th live episode of the GDMS Podcast, we sat down with Kirt Kingzett, Real Estate Agent from Compass, to discuss how uses Video Marketing.

We also discuss the following:

• The expansion of Randy's Donuts throughout California
• How Randy's Donuts sign is an extremely strong Brand Awareness tool
• Marketing Minute with Matt on why website security is so important, and how you can keep ahead of it

Get your free SEO and Website Audit by clicking here.

In our in-depth interview with Kirt Kingzett, Real Estate Agent with Compass, we discussed the following:

• What Kirt's motivation was in becoming a Real Estate Agent?
• How being featured on a House Hunters episode on HGTV affected business
• Why Kirt started doing video marketing?
• Kirt's video marketing is very high-end quality.  Does he put them together or does he have a 3rd party do it?
• What goes into Kirt's video marketing when he is preparing to shoot them
• Are Kirt's former clients always happy to film some new Video Marketing with him?
• Besides video marketing how else does Kirt utilize your social media channels to promote his business?
• How has the Pandemic forced Kirt to do business differently?
• What’s the most effective way to get in touch with your customers? Before covid and now.
• Kirt's favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Kirt's favorite LA Sports moment

• The Budweiser commercial, “Reunited with Buds”
• COVID fatigue in advertisements
• Marketing Minute with Matt on quantum computing and how it will affect the marketing world

Get your free SEO and Website Audit by clicking here.

In our in-depth interview with Mike Mazonkey, Sales Rep at Lift Power, we discussed the following:

• Mike discussed Lift Power, what he does there, and how he started working there?
• What a typical supply chain is like?
• How much lead time do you typically need to ship an item and how material handling is involved in that process?
• Mike describes a typical buying cycle in the material handling industry
• How has the supply chain been affected due to the Pandemic
• What has that done to typically lead times for material handling?
• How has the buying cycle for material handling has changed due to the pandemic
• How that has affected commodity costing
• What things Mike has done differently as a sales rep during the Pandemic
• The digital tactics Mike has used during the pandemic for the material handling sales
• The sales tactics that Mike is going to still use after the pandemic is over
• Mike’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Mike’s favorite Hokie and Virginia Tech Football moment

In the 27th episode of the GDMS Podcast, we discuss Goal Setting with our guest-host Mike Wegner from the Goal Better Podcast.

We also discuss the following:

• The CRM Jobber that is used by construction professionals
• The importance of learning from failures
• Marketing Minute with Matt on the marketing implications of Artificial Intelligence

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In our in-depth interview with Mike Wegner, the host of the Goal Better Podcast and Owner of Rubber City Landscaping, we discuss the following:

• Mike’s motivation behind starting his Rubber City Landscaping business
• Mike’s inspiration for creating the Goal Better Podcast?
• What Mike think’s the best practices for goal setting are?
• How Mike measure success when it comes to tracking goals?
• How important is it to keep your goals time-bound
• What happens when you fail to meet a goal? What changes and what is your process?
• What are the biggest lessons you have Mike has learned from failing?
• Is there anything Mike regrets doing?
• What would Mike tell his younger self?
• Mike’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
• Mike’s favorite Sporting Event moment

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In our in-depth interview with Brian Seigla, we discuss the following:

• What Brian’s responsibilities are as a data management specialist
• How he got involved in data management after studying history and social studies as an undergraduate
• What attracted Brain to the data management field
• The data projects he is currently working on
• What types of data he collects and what he specifically looks at
• Whether he analyzes the collected data do you analyze or does someone else analyze the data
• Has Brian discovered any interesting correlations in the data he looks at
• How much data does he collect and really look at compared to the amount of data that isn’t looked at
• What will  AI be able to do in general when it comes to data management
• Where Brian sees AI eventually taking the world in the next decade
• We also discuss the ethics of data mining and creating algorithms and the good and bad that go along with that

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In our in-depth interview with the host of DonV Fridays, DonV, we discuss:

• How DonV became a Virginia Tech Fan
• What his inspiration was for building his own podcast
• If he ever tried any other form of radio before he started his podcast
• What his transition from Youtuber to Podcaster was like
• How it was like building his first audience and how he attracted his listeners
• What it was like being the first Virginia Tech Youtuber and talking to a screen all by himself
• Why he went from being a solo host to having a cohost no
• Why he drops his Podcasts on Thursdays late in the evening instead of other days during the week
• How DonV has gone about building a loyal Twitter community fanbase
• His thoughts on the local Twitter VT Bracket competition and defeating TSL as an underdog
• Don's thoughts on Virginia Tech's upcoming season and expectations
• What his favorite A list and D list scary movies are

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In our in-depth interview with former Hokie Steve Canter, Director Of Operations at VentureTech Group and Founder of The CanterZone we discuss:

• The motivation behind him walking away from a Division II scholarship at Concord to become a Walk-on at Virginia Tech
• What it was like to be recruited from a Division II school to play at Virginia Tech
• What it was like to get one of the best compliments a coach can give you because of his self-motivation
• What do you think in your life made your biggest impact in adapting this motivation mentality?
• How he manages to maintain motivated
• What it was like winning the 2003 Paul Frederick Cobb award recipient for team spirit and enthusiasm
• How he shifted from being a player to being part of the coaching staff
• His experience learning from Coach Gentry
• What his motivation was for switching careers from coaching and what that transition was like
• Where he came up with the idea for his business, The CanterZone
• Steve's key ingredients that go into creating a winning culture in an organization
• His biggest keys to removing obstacles and getting people to change
• The keys to finding the right metrics and turning them into Key Performance Indicators
• Is every incentive-based strategy involve monetary value, or are there other incentive-based ways to motivate employees as well
• What his personal motivation was to start running Ultramarathons
• What his favorite scary movie both A list (best quality film) and D list (Terrible film, but you find yourself watching it anyway) are
• His favorite Lester Karlin moment

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In our in-depth interview with Virginia Tech Professor Dr. Ali Haksins Lisle we discuss what the Human-Computer Interaction field is and what these types of Engineers strive to do. Human-Computer Interaction in particular usually involves a couple of different disciplines.  Dr. Lisle discusses the disciplines she is trained in. What initially attracted Dr. Lisle to the Human-Computer Interaction field. UX is something that has been around for decades but has recently been rebranded during the past decade to encompass web design. Dr. Lisle explains ethnography to our listeners. Besides usability tests, what other kind of testing Dr. Lisle performs in her line of work. Some of the more interesting human-computer interaction scientific tests that she has performed. What it has been like joining the HHS right before the pandemic, and what it has been like working there over the past year. What goes into developing an algorithm. With documentaries like “The Social Dilemma”, gaining popularity, ethically how do you feel about developing algorithms? How people put unconscious bias into algorithms that they develop without even knowing it. Her favorite scary movie, both A-List and D-List. Her favorite moment during her Virginia Tech Football Fandom.

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In our in-depth interview with Virginia Tech Football Hall of Famer Cornell Brown we discuss who Cornell’s mentors were growing up. What he finds the best part of competing. His recruitment to Virginia Tech. What it was like being a part of the team that beat Texas in the Sugar Bowl in 1995. Having a chip on his shoulder after getting drafted in the 6th round by the Ravens. What was it like to be a part of the best defense the NFL has ever had. The difference between coaching under Nick Saban and coaching under Coach Beamer. What’s the most important leadership lesson that he has learned. What has motivated Cornell the most during his coaching career. How he implements a gameplan from the Defensive Coordinator at a player level. How Huddle disrupted the way coaches find talent. How social media changed the way you recruit players. What it’s like having to compete for players throughout their entire playing careers and continue to get them to buy into what you are coaching with the advent of the Transfer Portal. Cornell’s favorite scary movie. One of the best Lester Karlin stories we have heard to date.

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In our in-depth interview with Brandon Frye Senior Vice President of Mortgage Lending at Guaranteed Rate.  We discussed how Brandon ended up playing at Virginia Tech. How it felt to earn the starting left tackle job after playing sparingly in previous seasons. What Brandon's time was like in the NFL. How he eventually landed on Mortgage Banking when he stopped playing in the NFL. Whether his sports background helped him with his sales when he started. How Brandon utilizes social media in the mortgage banking industry. What the Pandemic forced Brandon to do differently in the Mortgage Banking Industry. What’s the most effective way to get in touch with his customers, both before COVID and now. Besides his website, what other digital platforms Bredon uses. What his favorite A list and D list scary movies are, as well as his most memorable Lester Karlin moment

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In our in-depth interview with Scott Wherity, PMP, CSM, we discuss a ton of different topics around Project Management:

• How Scott got involved in the IT field after graduating from San Diego State with a degree in accounting
• What drew Scott into Project Management and Program Management
• Whether or not Scott thinks in the near future, that having some sort of computer science background will be a requirement for just about every C Suite position
• Interesting projects that Scott was involved in while working at some really well-known companies such as Miss Universe, Madison Square Garden, and Warner Music Group.
• Project Management tactics when trying to overcome the fear of change within an organization?
• Project Management tips to winning over Stakeholders when trying to implement a new process
• Scott's most challenging project, the types of challenges he faced while performing Project Management, and how he ultimately overcame them
• What’s his favorite scary movie both A list (best quality) and D list (Terrible film, but you can’t help but watch it and enjoy it)
• How Scott became a LA Rams fan, then turning into an LA Chargers fan, and then going back to the LA Rams
• Also if he roots for the LA Chargers at some level