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Ground Up Biz Podcast

Ground Up Biz Podcast

By Delles Simon

The Ground Up Biz Podcast was created to provide you with no-fluff insight on how to break the time-for-money trade and live your life after mastering finances! Follow on Twitter: @ds_groundupbiz
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49 - Boost Your Financial IQ

Ground Up Biz PodcastJan 20, 2022

00:00
51:30
79 - How to Choose Your Niche

79 - How to Choose Your Niche

You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth What is a niche? A specialized segment of the market for a particular kind of product or service. Why should I niche down? To position yourself in a smaller, more specialized niche makes it easier to focus on what sets you apart from everyone else in your industry. Niching down to an area where you can position yourself as a true expert and deliver stellar service will help you find long-term clients and generate lasting revenue

When you niche down, there is less competition. Riches in the niches... How to pick a niche: 1 Identify your interests. Knowing your interests is a crucial step. ... Be passionate about your niche 2 Experimentation 3 Identify problems you can solve. ... 4 Focus on individuals. ... 5 Experiment. ... Find your unique selling point. Google trends 4 Growing Disposable income


You can get the course today on Gumroad: https://groundupbiz.gumroad.com/l/growth


Mar 25, 202334:07
78 - My Vision, Ideal Customer Profile (ICP), and Value Content (VC)

78 - My Vision, Ideal Customer Profile (ICP), and Value Content (VC)

My vision - SCALE

Here is TMF episode on Scale vs Magnitude: https://spotifyanchor-web.app.link/e/YA9HJrNEpyb

It may also be worth looking into this episode of UUL vs CUL: https://spotifyanchor-web.app.link/e/lhVyUtREpyb

ICP: https://www.youtube.com/watch?v=4duQSBRRNvw Value content - practical and helpful content for your ICP


The importance of micro-commitments to get people all the way to your highest ticket offering.

And also:


1) Clearly define the next step for your customer

2) Make it as easy as possible for them to get to the next step

Mar 23, 202325:29
77 - My Digital Product Creation Journey
Mar 22, 202326:15
76 - Copywriting & Email Marketing are Financial Freedom Skills

76 - Copywriting & Email Marketing are Financial Freedom Skills

Learn these skills immediately!  APPLY them to become a master.

1. Copywriting - the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales

  • Write the way you talk in a conversational tone
  • Write in short sentences
  • Write to the emotions and desires of your reader
  • Read your work aloud for flow
  • Talk to one person

2. Email list - a list of names and email addresses of your prospects and customers that you have control of

Learn how to grow and maintain an email list.  Learn how to back-up your list or have multiple copies in case of any platform issues.

Email marketing is still very valuable.  And SMS marketing is more valuable, in my opinion.

The goal is to own your own list and communicate with all of your readers without an algorithm getting in your way.

Start a newsletter.  Remember that: Trust is the biggest asset in relationships especially related to business.

Great products to sell that solve your customer's problems / that you use or have used and can vouch for

Your personal stories and presentation are the difference-makers that will make your content stand out in the AI world.

Shoutout to Dan Bogachek (@DBogachek), follow him he is a genuine guy.

Here's the super insightful article I read about how Groove HQ grew to 100,000 email subscribers: https://www.groovehq.com/blog/growing-email-list

Marketing automation platforms (email marketing services): Beehiiv, Substack, GetResponse, Mailchimp, Convert Kit, Aweber (not ranked in any particular order do your own due diligence) 

You can email me at: delles@groundupbiz.com

Mar 16, 202335:59
75 - Six Core Human Needs by Tony Robbins
Mar 14, 202316:26
74 - Why You Should Join More Twitter Spaces
Mar 08, 202323:14
73 - Twitter Growth Update & Personal Branding

73 - Twitter Growth Update & Personal Branding

I'm about 200 followers away from 2,000. Twitter is a great platform to improve your writing skills and with Twitter Spaces, you can improve your Speaking skills too.  Also create a Story bank because storytelling and authenticity are going to be super valuable in this age of Artificial Intelligence. 

Mar 02, 202315:04
72 - 100 Impressions a Day, Amazon Associates, and Blog Update

72 - 100 Impressions a Day, Amazon Associates, and Blog Update

Read more at www.groundupbiz.com

GroundUpBiz.com is getting about 100 impressions a day from Google search.  On August 10, 2022, I got my 1st impression.  

Console stats as of Nov. 22, 2022: Total 2,870 impressions, 26 clicks, Click Through Rate 0.9%, Average Position 42.8

0.9% CTR - my plan to improve it:  Better Hooks (headlines), and improve copywriting in the meta description or snippet.

42.8 average position - Using Rank math free plugin.  Will see who is outranking me and learn, then build a better product over time.

Just signed up for Amazon associates.  The blog is now monetized with ad revenue and an affiliate revenue model.

Here is the YouTube video for writing blog posts faster.

Look at the "People also ask" section of Google search.

Next goal is to beat my PR on impressions for search, that is 209 impressions in a day.

Videos uploaded to YouTube in some cases perform better than search, because videos can be more helpful in teaching information

Use Pexels and Unsplash primarily for high-quality images for bloggers (copyright-free images, free to use commercially).  Canva is great too for designing graphics.

Great keyword research + really helpful articles = success in blogging

Nov 22, 202233:32
71 - 7 Powerful Ways to Become Recession Proof

71 - 7 Powerful Ways to Become Recession Proof

Do you know how to beat a recession?

Recession-proof refers to assets, companies, industries or other entities that do not decline in value during a recession. 

A recession is when a nation’s economy experiences negative gross domestic product (GDP), rising levels of unemployment, falling retail sales, and contracting measures of income and manufacturing for an extended period of time. Recessions are considered an unavoidable part of the business cycle.

Disclaimer

I'm not saying we are in a recession or going to be in one.  Review economics on your own due diligence.

1. Live within your means

Save at least 10% of your income

Produce significantly more than you consume

2. Increase your ability to earn (anchor, mturk, staking, adsense, stock sell, and others...)

control of cash flowing assets

Learn about revenue models (ep 64)

The Millionaire Fastlane by MJ Demarco 

Something regarding sales or attention, or people mental space

PRODUCE over consumption

3. Improve your credit score (pay down expensive debt)...

4. Grow a personal brand

5. Position yourself (comes from awareness first)

6. Save cash, cash is king for emergency and for buying at the lowest points

7. Dig your well before you're thirsty by Harvey McKay 

The importance of real relationships

Nov 20, 202243:10
70 - 1,743 Keywords in 7 Days, Blog Writing Phase Update
Nov 19, 202227:41
69 - Massive Twitter Growth and Providing Value with Mike Scully (The Landing Page Guy)

69 - Massive Twitter Growth and Providing Value with Mike Scully (The Landing Page Guy)

Follow Mike on Twitter: @Mike_Scully_

Mike Skully talks about his journey on Money Twitter and how he got into landing pages.  He has been able to form solid connections with other influencers in a major way.  If you want to learn more about landing pages or if you need help with your landing page, then follow Mike and send him a message.  He is very open to working with new people.

Nov 17, 202235:49
68 - 5 Smart Tips to Position Yourself as an Expert

68 - 5 Smart Tips to Position Yourself as an Expert

Do you want to become an expert in your field? Experts are able to charge higher prices, have more impact, become an authority in their niche, and their selection of clients. It starts with your Daily Routine of success. Document your journey and build up your portfolio. You also want to understand the jargon, interview other experts and keep learning. Read Dig Your Well Before You're Thirsty by Harvey McKay.
Nov 16, 202230:24
67 - JK's 3 Step Framework, SEMRush, and Blog Updates

67 - JK's 3 Step Framework, SEMRush, and Blog Updates

Do you know JK Molina? JK is a well known influencer on Money Twitter. I learned his 3 step framework from a Twitter Space. SEMRush has a great tool for SEO and keyword research. I am still writing on the blog every day!
Nov 14, 202240:43
66 - Who Moved My Cheese?

66 - Who Moved My Cheese?

Change is inevitable.  You need notice change and adapt quickly so that you won't get left behind.  "Who Moved My Cheese?" is a short and entertaining book about how to grow from the changes in life.  Hope you enjoy the episode!  

Nov 09, 202228:43
65 - The Power of Your Subconscious Mind + Blog Updates

65 - The Power of Your Subconscious Mind + Blog Updates

Read The Power of Your Subconscious Mind by Joseph Murphy. Hop on more phone calls. Work on your blog, your podcast, or whatever you are building. Twitter is not dead.  Put your reps in, you CAN do it.  Watch how you talk to yourself.

Nov 09, 202242:22
64 - 6 Common Revenue Models

64 - 6 Common Revenue Models

These are revenue models that you can align with your companies operations to earn revenue and grow your business.

  1. Unit Sale
  2. Advertising 
  3. Freemium/ Data
  4. Intermediation
  5. Licensing/ Franchise
  6. ubscription 
Nov 07, 202232:18
63 - What's So Cool About Twitter?

63 - What's So Cool About Twitter?

You can build a superstar network or grow influence on "Money Twitter." It is a great place to work on your copywriting skills, connect with likeminded people, and find your voice. Twitter is still a platform with much opportunity.
Nov 07, 202247:12
62 - What You Should Know about Sales Funnels
Nov 04, 202237:57
61 - 4 Key Types of Search Intent

61 - 4 Key Types of Search Intent

The 4 types of search intent (Informational, Navigational, Commercial, and Transactional are great to learn for content creators practicing SEO. Understand what keywords people are typing in and the true outcome or intent they desire. This will help you create better performing content, especially in regards to Google search ranking.  Email me: delles@groundupbiz.com

Nov 04, 202212:04
60 - Top 5 Books to Read in 2022, and to Start 2023

60 - Top 5 Books to Read in 2022, and to Start 2023

The books you should read are... 

  1. 100M offers by Alex Hormozi
  2. Good to Great by Jim Collins 
  3. Copywriting Secrets by Jim Edwards
  4. The Ten Principles Behind Great Customer Experiences by Matt Watkinson
  5. Building a Second Brain by Tiago Forte
Nov 03, 202248:08
59 - Why You Should Start A Podcast... Seriously!

59 - Why You Should Start A Podcast... Seriously!

Do you want long term income and long term influence? Do you want to improve your communication skills and grow your brand? Start a podcast! It is easy to start, you can build global influence, and there are multiple ways to monetize. I am also using Smodin and Quora to help me write blog posts faster.
Nov 03, 202245:59
58 - Why You Should Look into Niche Websites and Blogging

58 - Why You Should Look into Niche Websites and Blogging

Niche websites are great and can be nice income properties. Every person should have a blog. There are several ways to monetize these types of sites.
Nov 01, 202234:56
57 - 7 Stages of The Sales Cycle

57 - 7 Stages of The Sales Cycle

Become a master at the sales cycle and learn how to go from new prospect to paid customer. Pay attention to the products you have bought and how you move through the stages.  The steps are:

  1. Prospecting (not Podcasting as I said in the episode lol)
  2. Make Contact
  3. Qualify Your Prospect
  4. Nurture Your Prospect
  5. Present Your Offer
  6. Overcome Objections
  7. Close the Sale
Oct 31, 202246:42
56 - Deep Conversations Create Sales

56 - Deep Conversations Create Sales

High ticket sales are made in deep conversations. Business owners need to devote a great amount of time to networking and meeting with other people. Deep conversations boost Know, Like, and Trust factor. They also increase your influence.
Oct 29, 202222:46
55 - Blogging and a Taste of SEO, Plus Updates

55 - Blogging and a Taste of SEO, Plus Updates

Blogging will build your credibility and offer a true home for you online.  It is a long-term game which will build your brand and establish your audience world wide.  In this episode, I also talk about AI because Artificial intelligence is going to be a big part of our future.  So will Web3 and what I did not mention... The Metaverse!  

Oct 27, 202228:35
54 - 5 Tips for Better Collaboration

54 - 5 Tips for Better Collaboration

If you can work with other people in a constructive manner you will achieve success so much faster. Staying in your comfort zone is not going to reward you. When you team up with the right people nearly anything is possible. Collaboration is your key to accelerating your learning curve and your growth curve, try it out!
Mar 27, 202243:43
53 - Why You Should Start a Blog

53 - Why You Should Start a Blog

Use a blog or a Podcast to document what you've learned overtime. You never know who may learn or be inspired by your work. 24 hours a day, 7 days a week people are searching for solutions to their problems. And if you've found a solution they want to know how you did it. Establish the daily routine of recording your lessons learned and eventually you will be able to earn income from your documents/recordings. This could be a few additional streams of income depending on how many formats you put your words in (video, audio, text... NFT). Start blogging today and learn about what blogs can do for you as you develop yours.
Mar 21, 202248:56
52 - Q1 Update, 6 Streams

52 - Q1 Update, 6 Streams

Multiple streams of income is a must, do not rely on just one. Everyone needs a website eventually. It will be your home to connect with others and you control what is posted on the site. Staking may be a legitimate investment opportunity. Make sure truly CARE about others, it makes all the difference in person and in business too.
Mar 15, 202248:36
51 - Creating Atomic Habits

51 - Creating Atomic Habits

Habits are the core of everything we do in life. Atomic Habits by James Clear is a super gem! Study a little more on how your brain works, how to create more good habits, and how to curb the bad ones... this study would be PRICELESS if it helps you get closer to the person you want to become.
Mar 01, 202226:32
50 - The Irresistible Consultant's Guide

50 - The Irresistible Consultant's Guide

Solve problems for others. Run your own business as a consultant. Determine your own income limit. Study "The Irresistible Consultant's Guide to Winning More Clients" by David Fields.
Jan 24, 202226:21
49 - Boost Your Financial IQ

49 - Boost Your Financial IQ

These skills are non-negotiable. To break the time-for-money trade, your financial IQ has to be ON POINT. Here are a few of the books I read when I started my journey: "Rich Dad Poor Dad" vy Robert Kiyosaki, "Richest Man in Babylon" George S. Clason, "The Millionaire Fastlane" by MJ Demarco, "Secrets of A Millionaire Mind" T Harv. I still reference them as they are a part of my wealth library. Each day is an opportunity to learn something new, especially about finances since they are core to our life no matter what you do for a living.
Jan 20, 202251:30
48 - How to Win Friends and Influence People

48 - How to Win Friends and Influence People

How to Win Friends and Influence People by Dale Carnegie is a MUST READ for anyone wanting to be influential. I believe all entrepreneurs should read the books just to have the ideas in mind when building your network. I also talk about some other random stuff related to being an entrepreneur.
Jan 14, 202219:08
47 - Updates & The Plan for 2022

47 - Updates & The Plan for 2022

This episode is an update of my lessons learned and a refresher of previous topics. I talk about marketing, project management, documentation, investing in 2022, MULTIPLE streams of income, BAM = brand, audience, monetization, scale and/or magnitude, and units approach.
Jan 07, 202243:34
46 - The Power of Journaling

46 - The Power of Journaling

Keeping a journal helps you create order in a fast-paced and sometimes chaotic world. You get to know yourself by revealing your most private fears, thoughts, and feelings. Your writing time is personal relaxation time. It's a time when you can de-stress and wind down. Journals and dogs are man's best friend.
Dec 12, 202115:16
45 - NSFW Financial Potholes

45 - NSFW Financial Potholes

In this episode, I share where I have messed up on my financial journey. I forgot to add that I've also lost more than $2,000 USD in Forex and about $3,000 USD in crypto when I forgot/lost a password to a software wallet. 

Dec 05, 202156:34
44 - Creating Your Productocracy

44 - Creating Your Productocracy

A productocracy is a product or service that has a distinctive value skew in the marketplace which incites unsolicited customer recommendations. A productocracy grows without marketing or advertising. I talk about why I NEED to develop a product rather than the service I've been offering simply because I am limited on my time.
Nov 26, 202123:57
43 - Focus on the Pain Points

43 - Focus on the Pain Points

We seek pleasure and avoid pain. Design your offer and your business to help other people reduce pain in their lives and achieve more pleasure. Where people experience pain, there is an opportunity for a savvy entrepreneur to provide solutions that customers will pay top-dollar for.
Sep 20, 202109:09
42 - The Law of Effection

42 - The Law of Effection

The Law of Effection states that the more people you effect in a positive and constructive manner, the more you shall be compensated. Will you focus more on scale or magnitude? How can you effect more people in a positive manner ever day? How can you use a SYSTEM to effect people 24/7, even while you sleep and travel?
Aug 05, 202115:45
41 - Know Your Numbers

41 - Know Your Numbers

If you take your business seriously, you will track your daily activity and know your numbers. How many calls are you making per day? How many meetings are you setting per week? How many offers are you making per week? How many offers do you close per week? What is your closing rate? These are just a few of the KPIs you should track for your daily activity in business. The numbers will show you clearly what you need to work on to hit your goals.
Jul 21, 202121:45
40 - "Making Offers" Is Core To Your Business

40 - "Making Offers" Is Core To Your Business

If you're not making offers, your business cannot grow. Read The Irresistible Offer by Mark Joyner and enhance the potency of the offers you are making. The more offers you make, the better you will get at making offers. The more offers you make, the more offers you will close and the more you will earn in life.
Jul 10, 202115:47
39 - How to Retire Early

39 - How to Retire Early

Build assets, eliminate (bad) debt, and have your assets fund your dreams. Retiring early is not a dream or a myth. It is a simple equation. How much are your monthly expenses? Add 1,000 to it. Then start finding assets to invest in, create, and acquire. The more assets you can collect and nurture, the faster you will approach your retirement goals. Your time cannot be the only factor in your wealth equation. You must create something or acquire something that can earn 24/7 and can scale.
Jun 25, 202123:21
38 - Own Thy Platform: The Commandment of Control

38 - Own Thy Platform: The Commandment of Control

If you don't have your own website and email list, you are walking a tightrope through the Grand Canyon with no support. These platforms don't care about the little people or the big people. You must have create and control your own platform while using social media (and other platforms) to feed your base.
Jun 20, 202114:43
37 - Get Your Message Out!

37 - Get Your Message Out!

Some people want a book. Some people hate books. Make sure your message comes in any flavor your customer wants to choose. This episode marks 1 year of recording this podcast. It has been a momentous journey so far and we have just begun. Thank you for listening!
May 15, 202109:11
36 - The Power Of The Mastermind

36 - The Power Of The Mastermind

Masterminds allow you to mutliply your thinking efforts when you leverage the brains of other people. It is a scenario where "1 + 1" truly equals "3". We can have everything we want in life if we just help others get what they want... assist them by helping them THINK more dynamically about how they can get to where they want to go.
May 13, 202111:16
35 - The $$$ Is In The Follow Up

35 - The $$$ Is In The Follow Up

Your life will change forever when you take full responsibility of your relationships. Be the master of follow ups and become a well paid and well connected, loveable being.
Apr 22, 202112:32
34 - If You Can't Measure It, You Can't Improve It

34 - If You Can't Measure It, You Can't Improve It

Do you have the DATA? What are your numbers? Let's talk about why tracking your daily activity is a no-brainer if you want to win big in life.
Apr 14, 202113:13
33 - Magnitude vs Scale

33 - Magnitude vs Scale

Understand what route you are taking in your brand or business... Are you working with just a few people? Or are you aiming to impact the world? Either route can produce financially if you know HOW to do so.
Apr 11, 202110:15
32 - Creating Your Irresistible Offer

32 - Creating Your Irresistible Offer

Create irresistible offers in this world and get paid more in your job and your business. Irresistible offers make it easier to get new friends and relationship partners too. The OFFER is central to business and anything we do we collaborate as humans. Learn the art and science of creating offers so sexy people raise their hand enthusiastically to accept.
Apr 05, 202116:30
31 - Emotional Intelligence is THAT Skill

31 - Emotional Intelligence is THAT Skill

Some people think IQ is important but EQ will contribute more to your long term success. You must REALLY understand others on a deep level to thrive and build strong teams for success in life.
Mar 26, 202110:01
30 - Show Up Every Day

30 - Show Up Every Day

Consistency brings the achievement of desires. Your presence in the now moment and performance on daily actions will determine how soon or if you accomplish what you truly want out of life.
Mar 21, 202110:18