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Growth Marketers - Digital Marketing Experts

Growth Marketers - Digital Marketing Experts

By OneIMS

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.
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61. The 3 % active buyers rule. What about the other 97%? | Growth Marketers Podcast

Growth Marketers - Digital Marketing ExpertsNov 10, 2020

00:00
27:34
119. How Best-In-Class Companies Use CRM to Improve Sales Processes

119. How Best-In-Class Companies Use CRM to Improve Sales Processes

In this episode of Growth Marketers, we dive deep into the strategies and tactics that top-performing sales organizations use to optimize their workflows and drive better team performance. Join us as we explore the benefits of prioritizing leads, automating and personalizing communication, and prospecting more effectively with CRM tools.

We'll also take a closer look at what successful companies do to coach and train their sales teams, including the use of dashboard metrics and effective coaching strategies. Whether you're a sales leader looking to improve your team's performance or a business owner seeking new ways to drive growth and revenue, this episode is for you.


May 10, 202327:37
118. The Components of Best-in-Class Sales Teams

118. The Components of Best-in-Class Sales Teams

Welcome to the Growth Marketers Podcast! In this episode, we talk about the components of the best-in-class sales teams -  the ones that consistently outperform their competitors at every stage of the sales process. 

First off, we'll tackle the difference between inbound and outbound marketing. We'll explain why you need to guide your buyers through the sales process, and how an incompetent SDR can ruin a deal. 

We'll also talk about the volume of deals vs. the size of deals. You'll learn why it's important to assess the size of the addressable market and the target persona the business is going after. 

Furthermore, we'll discuss the role of different stakeholders involved that you have to manage and why expertise and experience are key components in this process.

Tune in to this episode!


Apr 19, 202338:10
117. Why Your Marketing Strategy Is Failing: Three Do's and Dont's of Marketing Success

117. Why Your Marketing Strategy Is Failing: Three Do's and Dont's of Marketing Success

Sick of making marketing plans that don't work? We get it. That's why we recorded this episode of the Growth Marketers Podcast - to help you understand what could be going wrong with your current strategy and give you the tools needed for success! You'll learn why strategies fail and how to improve them for maximum success. Plus, we'll give you three essential tips on crafting an effective plan that will drive growth for your business. Tune in!

Mar 22, 202319:37
116. How the Best in Class Companies Keep Their Tech Stack in Check - Unpacking the Tools, Reports, and KPIs

116. How the Best in Class Companies Keep Their Tech Stack in Check - Unpacking the Tools, Reports, and KPIs

Get ahead of the competition with proven strategies from best-in-class companies!   

Tune into this episode of the Growth Marketers Podcast to gain invaluable guidance on how to optimize your tech stack and take your marketing efforts to a whole new level.  

Learn how to find proper tools that empower your team, and how to leverage reporting and attribution to achieve your growth goals.


Mar 02, 202338:32
115. Team Structure and Marketing Strategy of Best-in-Class Companies

115. Team Structure and Marketing Strategy of Best-in-Class Companies

Unlock the secrets of best-in-class companies for rapid business growth! In this episode of the Growth Marketers Podcast, you'll get insider advice on how to build a winning team and create an effective marketing strategy. 

You'll learn how to form an effective team setup, recognize potential flaws in the existing strategy, and find the most suitable marketing channels. 

Discover what goes into crafting a fail-proof strategy and why it should never be set in stone. 

Don't miss out!

Feb 22, 202330:42
114. The Marketing Mindset of Best-in-Class Companies: Fundamentals of Business Growth

114. The Marketing Mindset of Best-in-Class Companies: Fundamentals of Business Growth

Welcome to Growth Marketers Podcast! We're kicking off our new series, "Best-in-Class Companies," and in the coming weeks, we'll be exploring what the best-in-class companies are doing to stand out and become successful.   

In today's podcast, we'll discuss the fundamentals of a marketing mindset. What does it take for companies to reach the highest level of performance? What sets world-class organizations apart from all the others?   

We'll discuss how leading companies adopt a growth mindset and identify opportunities others don't see. We'll also share examples of businesses that have achieved great success or failed because of their mentality.   

This episode will give you essential knowledge on what it takes to become a top-notch brand. Get actionable advice on how to reach your goals!

Feb 15, 202351:19
113. STOP Collecting Data and START Acting on It! How Marketers Use Data To Fuel Their Campaigns

113. STOP Collecting Data and START Acting on It! How Marketers Use Data To Fuel Their Campaigns

Welcome to the Growth Marketers Podcast! On today's episode, we are joined by Sam Fonoimoana, Founder & CEO of DataJoin. Sam is an experienced entrepreneur with a passion for helping companies make better decisions based on data.  

We dive into conversations about how marketers can use data to fuel their campaigns and stay ahead of the competition. We discuss trends in the data industry as well as how companies are adapting to these changes, giving insight into best practices for leveraging and interpreting data for marketing operations.  

Sam shares his unique story of how he developed an idea for DataJoin after recognizing the need for smarter integration across multiple platforms. With this solution, modern marketers have access to a single source of truth, allowing them to focus on what really matters - using the power of insights to drive growth-oriented strategies faster than ever before.  

He also talks about what we can expect from the world of data over the next few years and shares more details about his successful marketing strategy, which has continued to propel DataJoin's growth since its inception.  

Listen to this episode if you're looking for new ways to collect, leverage, interpret, and act on your data! Don't miss out on gaining actionable advice from our guest!

Dec 22, 202233:11
112. The Secret to DOUBLING Your Conversion Rates (& Growing Faster!)

112. The Secret to DOUBLING Your Conversion Rates (& Growing Faster!)

Today we had an amazing guest on our podcast - Aleks Gollu, the CEO and co-founder of 11Sight. We discussed how important it is for businesses today to create engaging experiences around customer contact points as prospects expect higher engagement levels than ever before. We also learned how his technology is revolutionizing the sales process for companies around the world.

Aleks's innovative tool allows customers to video chat live with a sales rep, which greatly increases the speed to lead in today’s rapidly evolving market. He also shared some data showing how this new tool can significantly improve conversion rates, as well as tactics and strategies that businesses should consider when it comes to creating awareness.

We are always looking for ways to improve inbound buying experiences and Aleks provided great insights into why speed matters in the sales process. With 11Sight, customers have access to real-time communication with a sales rep, which leads to a better understanding of customer needs and enables faster decision-making.

This is an excellent episode packed with valuable insights from one of the strategic minds behind 11Sight’s success! It's a must-listen if you're interested in how you can use this innovative technology to boost the performance of your business.

Tune in!


Dec 14, 202239:12
111. How to Prepare Your Business for Next Year: Top B2B Digital Marketing Trends to Expect in 2023
Dec 07, 202235:21
110. How to Make Your Virtual Meetings More Productive and More Engaging

110. How to Make Your Virtual Meetings More Productive and More Engaging

Today's Growth Marketers Podcast is all about marketing's future and how to prepare for it. Our special guest is Sam Kolbert-Hyle, President and CEO of Brandlive - a company that creates high-impact meetings and events that are dazzling, entertaining, and persuasive.

People now expect high quality and high production value from the content they consume, just like they would from their favorite TV show.
This shift has caused many B2B companies to rethink the way they do business. For some, that means injecting a little more soul into their content.

Brandlive is one example of a company helping other businesses do just that. They enable organizations to create high-impact meetings and events that are both dazzling and persuasive.

In this episode, Sam shares his own marketing strategy at Brandlive and what worked well for their company. He talks about how to create high-quality video content, how to engage audiences online, and why authenticity is so important in today’s market.

Thank you for joining us! Wherever you are listening, be sure to subscribe to keep up with the latest episodes.

Nov 23, 202253:19
109. What Marketers Need to Know About the State of Data and Customer Data Platforms
Nov 09, 202238:49
108. Webinars Aren't Dead: How Webinar Marketing Has Evolved and How To Use It in B2B Buyer's Journey

108. Webinars Aren't Dead: How Webinar Marketing Has Evolved and How To Use It in B2B Buyer's Journey

Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.   

In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat.   We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.  

You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.   

You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.   

Tune in!

Nov 02, 202243:22
107. The B2B Growth Formula Explained: How to Get More Clients and Keep Them For Life

107. The B2B Growth Formula Explained: How to Get More Clients and Keep Them For Life

When your marketing and sales aren't aligned, how exactly does it affect your business?   

It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it.  

Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.    

At OneIMS, we've created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.   

So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today's episode of the Growth Marketers Podcast!

Thanks for listening! 

Oct 26, 202223:51
106. What Is Content Marketing? The Step-by-Step Guide to Creating a Killer B2B Content Strategy

106. What Is Content Marketing? The Step-by-Step Guide to Creating a Killer B2B Content Strategy

What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear.

But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it.

So content marketing, at its heart, is really a strategic way to connect with your target audience by creating and sharing valuable content. The key word there is being valuable. So think about what topics or subjects your target audience would find interesting and useful.

Now, you don’t have to create new content every day. In fact, that can be pretty overwhelming and time-consuming. But you can certainly reuse and share your content on various platforms. The key is to make sure that the content you’re sharing is high quality and relevant to your target audience.

There are lots of different types of content you can create as part of your content marketing strategy. Some of the most popular include blog posts, ebooks, infographics, case studies, social media posts, and videos.

If you’re looking for a more strategic way to connect with your target audience, give content marketing a try. It may take a bit of effort to get started, but it can be well worth it in the long run.

Tune in for today's episode of the Growth Marketers Podcast for advice from the experts!

Thanks for listening 

Oct 19, 202231:52
105. Is SEO Still Relevant? How to Use SEO for B2B Marketing

105. Is SEO Still Relevant? How to Use SEO for B2B Marketing

There are 5.6 billion searches a day, so if your goal as a marketer is to get in front of your audience, there’s really no better place to do that than Google. People actively use it 24/7.   

So is SEO still relevant? Yes! But is it the right strategy for your business?  It depends on many variables.   

In this episode of the Growth Marketers Podcast, we'll outline our top 5 considerations every business leader needs to address before investing in SEO.  We’ll also explain how to develop an SEO strategy and determine if it’s the right move for your organization.   

Check it out!

Oct 11, 202231:20
104. 5 Ways That Marketers Can Benefit from the Economic Downturn

104. 5 Ways That Marketers Can Benefit from the Economic Downturn

Living through a pandemic has been the craziest experience any of us has ever had. And just when you think it's over, we're facing even more challenges.  

As a result of global political turmoil, inflation is on the rise, and supply chains are experiencing shortages. The economic downturn is affecting every possible sector one can imagine.  

At times like this, it's only natural that business leaders and marketers feel hesitant and anxious about how to move forward. Should they scale back their efforts and save some money, or should they go all in and use this opportunity to beat their competitors?  

There's a lot of uncertainty around, but we wouldn’t be true marketers if we didn’t try to spin an economic downturn in our favor 😊  

In this episode of the Growth Marketers Podcast, we’ve put together a list of 5 things marketers and business leaders can do to actually benefit from the recession.  

Let's get into it!

Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here:  https://www.youtube.com/user/oneims

Oct 04, 202222:23
103. 13 Mistakes That B2B CEOs Make in Sales and Marketing

103. 13 Mistakes That B2B CEOs Make in Sales and Marketing

Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.

In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.

If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.

Tune in!


Sep 07, 202252:31
102. The Best Search Marketing Strategy For New Product or Service

102. The Best Search Marketing Strategy For New Product or Service

You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience?  

As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on Google.   

In this episode of Growth Marketers Podcast, we examine issues and limitations that we see with search strategy and marketing overall for many companies. 

They lose a lot of opportunities when they only focus on in-market buyers.   

We talked about issues with demand, competition, search volume, and the best ways to overcome them.   

Tune in for the episode!

►Follow OneIMS online: 

Facebook:https://www.facebook.com/OneIMS/  

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Aug 23, 202221:45
101. 7 Growth Hurdles Manufacturers Face and How to Overcome Them
Jul 20, 202233:36
100. Marketing for Manufacturers: How to Get Everyone in Your Market to Recognize You | Nicole Koharik

100. Marketing for Manufacturers: How to Get Everyone in Your Market to Recognize You | Nicole Koharik

Welcome to another episode of the Growth Marketers Podcast!


Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible. 


Meet Nicole Koharik - B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communication at PartsSource.


PartsSource is a 20 year old Healthcare technology company that serves over 5000 Healthcare providers and 6000 suppliers, including all major OEMs around the United States.


A couple of points we discuss:

- How to organize effective internal communication;

- How to manage your brand as an industrial manufacturer;

- How to develop and execute a successful content marketing strategy as a B2B organization;

- How to distribute your marketing resources effectively; 

- How to measure success, what KPIs to track, and much more. 


Tune in! 


►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/

LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:

https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Jun 29, 202238:51
99. First 90 Days As A CMO: How to Establish Yourself in a New Role

99. First 90 Days As A CMO: How to Establish Yourself in a New Role

As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team.   

Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we’ve develop a systematic process of how we integrate in those businesses.  

In today's episode, we'll discuss what you should do in your first 90 days as a new CMO.  If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist.  

We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations.

►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/

LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:

https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en



Jun 22, 202240:46
98. The Road From Brick and Mortar to Digital: Business Insights from Ray Blakney

98. The Road From Brick and Mortar to Digital: Business Insights from Ray Blakney

Welcome to another episode of Growth Marketers Podcast!  Our today’s guest is Ray Blakney - an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location-independent businesses.   

Ray and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications.   

He’s co-founder and CEO of a company called Live Lingua – an online learning platform for anybody who wants to learn to speak Spanish. And his most recent venture is a company called PodcastHawk, which is an automated way to get booked as a guest on a podcast.  Ray is an extremely intelligent guy. He understands the impact of digital marketing in an organization because he has experienced it first-hand.  We're sure you'll love this episode and get some good takeaways from his journey.  

Tune in!   

►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/  

LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: 

https://www.instagram.com/oneims/ 

Twitter: https://twitter.com/oneims?lang=en

May 11, 202251:01
97. What’s the Difference Between Inbound Marketing, Content Marketing, and SEO?

97. What’s the Difference Between Inbound Marketing, Content Marketing, and SEO?

Marketing, especially in the digital age, is full of terminology, acronyms, and buzzwords. Some of the most common questions we receive each day have to do with understanding marketing terminology. Let's answer a couple of these!   

In today's episode of Growth Marketers Podcast, we are going to unpack and explain a couple of terms that even marketing professionals sometimes misuse - inbound marketing, content marketing, and SEO. There is definitely a difference between them.  

Let's explore it together and see what each of them really mean for your organization. What are the important nuances, and how inbound marketing, content marketing, and SEO work together?  

Enjoy the episode!

Thanks for listening

Apr 21, 202223:21
96. The Role of Sales and Marketing in the Manufacturing Business - Conversation with Terry Arbaugh

96. The Role of Sales and Marketing in the Manufacturing Business - Conversation with Terry Arbaugh

Welcome to another episode of the Growth Marketers Podcast!   

As you know, we work with a lot of manufacturing companies here at OneIMS. Over the years, we've found that digital marketing can make a real difference if done properly.   

We've decided to start a series of conversations with manufacturing marketing leaders and innovators who did a great job in this area. Our goal is to show you what's possible in your business by telling some real success stories.   

Our today's guest is Terry Arbaugh, the VP of Sales and Marketing at SEACOMP.  Terry totally speaks our language. He has a deep understanding of the impact the digital can have on an organization.  

In our conversation, he shares what they've been able to accomplish in his company and what impact digital marketing has had on their business.  

Tune in!

Apr 06, 202246:14
95. How to Structure Your Marketing Team for Maximum Efficiency

95. How to Structure Your Marketing Team for Maximum Efficiency

The marketing landscape has evolved exponentially over the last couple of years, and we’ve been talking a lot about how to build an amazing marketing strategy, technical execution of ideas, tools, and technology. But what actually drives the marketing machine? It’s the team!  

Whether it’s internal or external, freelancers or agencies, there are a number of different ways how you can build and structure your marketing department.   

We’re not going to go too much into who you should hire, what you can outsource, and so on. That’s up to your company and your budget. But what we want to outline today is the skillsets you need to have in your team - step by step.   

Companies that understand what it takes to be successful are already implementing the system we’re sharing in this podcast.  

So who do you need to have as part of your marketing crew to build a powerful marketing machine that generates business? Let's dive in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Mar 23, 202238:08
94. Modern Marketer’s Toolbox: How to Building Your Marketing Tech Stack

94. Modern Marketer’s Toolbox: How to Building Your Marketing Tech Stack

Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology.  

There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, tools are just tools. They are useless if you don’t know how to apply them effectively.  

We want to provide a general overview of how to organize the MarTech products in your toolset and give you some guidance on how to figure out whether you need to add another product to your marketing tech stack.  

We'll look into the most common categories and help you build what we call the marketer’s toolbox.  What technologies and tools do you need to have in your marketer’s arsenal? How do you organize these tools? And ultimately, how do you prioritize which ones to invest in first?  

Tune in!


Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Mar 11, 202251:24
93. How to Implement Objectives and Key Results in Your Marketing Department

93. How to Implement Objectives and Key Results in Your Marketing Department

Many organizations find themselves in the situation when they do lots of things, but never see the results.   

We can also describe it as doing random acts of marketing, which essentially means executing ineffective tactics without a particular strategy.   

We have seen this quite often in our experience, so this episode is about setting measurable and attainable goals within your marketing team.   

For whatever reason, the marketing department doesn’t always have a framework or methodology in order to accomplish goals to the same extent that other departments do.  

We share the strategy that we like to implement for ourselves as well as for our clients to fix this situation.   

Lots of great information in this podcast so tune in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Feb 22, 202228:19
92. The 5 Most Important Metrics for Your Demand Generation Funnel

92. The 5 Most Important Metrics for Your Demand Generation Funnel

Both lead generation and demand generation are integral parts of B2B marketing. But while most businesses are mainly concerned with lead generation, demand generation is often overlooked. This definitely should not be the case. To get to the leads, you must create demand first.  

What is demand generation, and how can you measure its effectiveness? That's what we talk about in today's episode - the five essential metrics in your demand generation funnel.   

What do we typically measure for our clients? What trends are we seeing among the leading companies in the B2B space? And what metrics you can look at as a key indicator of whether you are moving in the right direction?  

Tune in!


Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Feb 09, 202228:31
91. 3 Things Manufacturing Companies Can Do Today to Fill the Pipeline

91. 3 Things Manufacturing Companies Can Do Today to Fill the Pipeline

Welcome to another episode of Growth Marketers Podcast! As we were planning for 2022, there was a lot of discussion with our clients - manufacturing companies in particular - all around the same topic. 


How can they fill their pipeline? What can they do to close some business in Q1 of this year? Yes, marketing is a long game, but are there any quick wins they can have right now?


When it comes to marketing and sales, there's no silver bullet or quick fix - at least nothing that will be sustainable. 


Sure, we can make some short-term plans, but we also need to set ourselves up for success in the long term so we don’t have to deal with this question every year.


In this episode, we want to dive into three areas of your business that you can tap into almost immediately to start building some pipeline. 


We are not talking about spending a ton of money on marketing initiatives or trade shows. These are the things that already exist in your business.


Tune in! 



Jan 26, 202225:34
90. How Growth Oriented Companies Budget for Marketing

90. How Growth Oriented Companies Budget for Marketing

Welcome back to another episode of Growth Marketers Podcast! Today we talk about budgeting for 2022. 

Putting together a marketing budget is one of the most common concerns of our clients in many industries, year after year. This is one of those marketing questions that has been around since the beginning of time. 

Budget conversations usually start around Q3 - Q4 and no wonder! That's when the business leaders who are really proactive about their organizations’ growth start thinking about the near future. 

We are going to share our observations of what we’ve seen in the B2B space and the manufacturing industry in particular. What are some budgeting do’s and don'ts in B2B marketing? And how can you as a manufacturing leader create a marketing budget using a systematic and science-based approach? 

Let's make sure you reach your growth goals this year! 


Thanks for listening


Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Jan 19, 202243:24
89. How Manufacturing Companies Can Win in 2022

89. How Manufacturing Companies Can Win in 2022

Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business - manufacturing companies included.    

As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. But the technology evolves, buyer behavior changes. In an environment like this, we cannot keep doing the same thing and expect different results.   

There are common tendencies among the companies that are not doing so well and struggling to take that next step in their business. But there are also common tendencies among the companies that dominate their respective fields and truly stand out.   

So today’s episode is about what you can do as a manufacturing company to win in 2022. We share our observations from the past 5-10 years. What are the shifts and trends in the manufacturing space regarding sales and marketing? What is the key to success? 

Tune in!

Thank you for listening!  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast


Jan 04, 202232:55
88. The Last Marketing Q&A of 2021: Keywords in SEO, Metrics and Channels, Strong Pipeline, and More

88. The Last Marketing Q&A of 2021: Keywords in SEO, Metrics and Channels, Strong Pipeline, and More

Welcome to another episode of Growth Marketers Podcast! We’re receiving a lot of marketing questions every day, and in today's episode, we’re taking them from our listeners! We can’t wait to answer as many as we can.   

Coming up:    

#1 Are keywords still important for SEO?  

It’s a common belief that keywords aren’t important anymore. Is that so? Do keywords still matter when it comes to your website? Let's figure out.   

#2 Which marketing metrics are the most important to track?   

What metrics should I measure with my marketing campaigns? It comes down to the tactics and overall strategy. Let's explore this further.  #3 What can you do in a short term to build a strong pipeline if you’re on a limited budget?  

Unfortunately, there’s some threshold there depending on your industry, so it may be better to save your money or use them elsewhere. We’ll try to break it down.  

#4 What channel is best for a company that is just getting started?  

A very common question among the new businesses is how to choose a marketing channel. There’s a lot of things you can do with a small budget. Tune in to the podcast for some ideas.  

#5 What should my first hire be in my marketing department?  

Some marketers are strategists but they don’t have the execution skills. Others are doers but they don’t have the big picture thinking capabilities. Can you find someone who will do both? We’re also talking about it in the podcast.  

We hope our answers are helpful! Thanks for submitting those questions, keep sendign them in. We’ll be happy to give our perspective on the marketing topics that interest you. See you in 2022!  

If you enjoyed this podcast, give us a like, leave a comment, and consider subscribing to make sure you won’t miss the future episodes.


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Dec 28, 202129:09
86. Should I Change the Marketing Channel to Get Better Results?

86. Should I Change the Marketing Channel to Get Better Results?

Welcome to another episode of Growth Marketers Podcast! Today, we'll talk about marketing channels. How to choose the best one and where does it fit in your marketing strategy?  One of the most common questions we hear from our listeners and clients is, “what channel is good for doing XYZ?” Not the best question to ask, but extremely common.  

The thing is that when business leaders come to us for marketing help, they tend to be self-diagnosed with what they believe is the problem. They even prescribe their own treatment, giving us recommendations on what we should do, as well as the channels that they believe are best for marketing their business.  

Those conversations are very common among B2B organizations, so let’s use this podcast as an opportunity to define what a channel really is and explain why the channel is not a strategy.  

We’ll walk you through our process of how we go about the channel selection. We'll also talk about the questions you should ask before you decide which channel is going to be most effective for a particular campaign or strategy.  

Tune in!



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Dec 21, 202135:03
87. Top B2B Digital Marketing Trends for 2022 & Beyond

87. Top B2B Digital Marketing Trends for 2022 & Beyond

Have you already started preparing for 2022?  

Digital marketing is such a rapidly growing space. As we’re all planning the new year and new initiatives in terms of marketing and sales, it’s crucially important to know what tendencies are staying with us, what's arising, and what may never come back.  

Today, we are doing our annual marketing predictions so we're sharing our ideas as to what to expect in 2022!  

It's going to be our third time, so in this episode, we’re also going to look back at our marketing predictions from 2021 because it’s always fun to see what came true.   

Tune in!

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Dec 14, 202147:57
85. Brand Building vs. Sales Activation: What Is the Difference Between the Two?

85. Brand Building vs. Sales Activation: What Is the Difference Between the Two?

In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts.   We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.   

Sales activation is just another word for "conversion". It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect's attention and keeping it.   

You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.  

What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?   

Enjoy the podcast!



Thanks for listening 

Nov 30, 202127:49
84. Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You

84. Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You

In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.   

Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.   

 However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.  

The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.  

What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?  

Tune in!

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Nov 16, 202127:49
83. Which Social Media Channel Is Right for B2B?

83. Which Social Media Channel Is Right for B2B?

There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this topic, so we wanted to get in the weeds and help other marketers to best look at social media as part of their marketing mix.  

One thing that we get asked all the time is which social media channel is best. And we think it’s a somewhat flawed question. Whenever someone is looking for one solution for a lot of different problems – that’s not the way to go.  

In this episode of Growth Marketers Podcast, we want to demystify some misconceptions and explain how we think social media should be used and leveraged.   

We discuss the factors to consider when choosing a social media platform, how to measure success, and more.   

Tune in!

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Nov 02, 202139:11
82. Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook

82. Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook

We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.   

We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.   

Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you're trying to achieve here and how you're going to achieve them.   

In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.   

Tune in!

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Oct 19, 202128:48
81. The Truth About Attribution in Your Number One Marketing Channel

81. The Truth About Attribution in Your Number One Marketing Channel

There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That said, it’s also one of the most unpredictable channels and you can’t really do anything to measure it.  

 In this episode of Growth Marketers Podcast, we want to get a little bit into this topic and talk about dark social specifically.  

The term "dark social" refers to "invisible" sharing that takes place within messenger apps, but also through email and text messages.  For example, if you visit the website of any company right now, pick a link, and share the URL with a friend through Snapchat or Facebook Messenger, you have shared it through dark social.   

Even though you didn't type the entire URL into your browser, the share will still appear as "direct" for the company. Since they won't know where the link is coming from, dark social can be a source of referral traffic that is attributed to the wrong channel.    

So how to amplify the word of mouth in the context of dark social and have better control of measuring whether it’s actually working?   

Enjoy the episode!


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Oct 12, 202122:38
80. How to Market to Engineers? Helpful Tips on Reaching More Technical Audience

80. How to Market to Engineers? Helpful Tips on Reaching More Technical Audience

Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit more technical by nature, marketers tend to lose all hope due to a bunch of reasons.   

People might say that it’s hard to market to this audience because of XYZ, but these are not the roadblocks that won’t let you market. These are the characteristics that make up their buyer persona. Understanding those characteristics should be the basis of your marketing rather than the excuse why you can’t reach them.   

So if your audience consists of engineers, architects, or manufacturers, this podcast is for you. We talk about some myths and ways to overcome that as marketers in order to get in front of that audience.   

Enjoy!


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Oct 05, 202126:11
79. The Missing Piece of Your Ad Campaign

79. The Missing Piece of Your Ad Campaign

In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.  

We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.   

At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.  

 In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.  

Tune in!

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Sep 28, 202128:32
78. 5 Things B2B Companies Can Do To Build Brand Affinity

78. 5 Things B2B Companies Can Do To Build Brand Affinity

As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be.   

If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and trust them way before they become their customers. They are working hard to build brand affinity - an emotional connection between a brand and its customers. It’s a combination of brand awareness, credibility, customer loyalty, and creating distinction around your brand that makes you more preferable over the competition.  

 In this episode of Growth Marketers Podcast, we talk about what brand affinity means and how you can build it as a B2B company. We also give some actionable tips on what you can do as an organization to build that brand affinity in your area and your particular niche.  

So tune in for the podcast and send in more digital marketing questions. We’re always happy to help you out.


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Jul 07, 202133:47
77. Proactive vs Reactive Approach in Digital PR

77. Proactive vs Reactive Approach in Digital PR

A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about why you need PR, what are some common mistakes in this area, and how organizations can avoid it.  

In this episode of Growth Marketers Podcast, we dive into the idea of proactive PR and what it means to truly manage your reputation and manage your brand as an organization. We are also giving some advice on what we believe you should do as a company to build the reputation over time.   


Tune in for the podcast. We hope you’ll enjoy it!


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Jun 23, 202124:12
76. Growth Marketers Podcast: Answering Questions from Our Listeners

76. Growth Marketers Podcast: Answering Questions from Our Listeners

In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and more.   

Here’s what we cover today:  

 ►What tasks should I give to an agency and what tasks should I do in-house?  

►MQL vs SQL: should I measure MQL? 

►Does social work for B2B?  

Those questions are very relevant to many of you guys and for us as an agency as well, so hopefully, you’ll get some value from this episode.   

Tune in for this episode and send in more digital marketing questions. We’re always happy to help you out.


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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Jun 02, 202132:05
75. Webinar Marketing in B2B: What Marketers Do Wrong and Why It Is Still Worth the Effort

75. Webinar Marketing in B2B: What Marketers Do Wrong and Why It Is Still Worth the Effort

Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it.  Some people love webinars, others hate them. Why is there such a difference in opinions?   

One reason is that putting together a webinar is a lot of work and not everyone is eager to do it. There’s also a fear that they might spend a lot of time on preparation and nobody shows up. Plus, from a marketing standpoint, it can seem like an outdated method of lead generation.  

However, those who are really opposed to making webinars underestimate the other side of it. There are multiple benefits you might not even think about - opportunities you can easily miss. For example, you can have 8 one-to-one calls a day or get 40 people to show up to your presentation in one hour. What’s more efficient?   

In today’s episode of Growth Marketers Podcast, we’ve talked about the idea of running a webinar specifically for B2B. We share a lot of insights and good strategies that we implement ourselves and use for our clients. We also talk about the thought process you should have when creating the webinar so that it’s not salesy, robotic, or boring.  

Tune in!

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May 18, 202136:09
74. Efficacy vs Efficiency: The Actual Meaning of Marketing Results

74. Efficacy vs Efficiency: The Actual Meaning of Marketing Results

Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it.   

In marketing in general it’s never a question of whether something will work. It’s a matter of how we can make it work. And oftentimes, performance tracking and micro KPIs are more important than immediate ROI and macro KPIs.   

In today’s episode of Growth Marketers Podcast, we dive a little bit deeper into measuring the effectiveness of our marketing efforts - what it really takes to see results in digital marketing and whether or not this is the right question to ask. We will define efficacy vs efficiency and talk about what it means for us as marketers.   

Hopefully, you will enjoy it.


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May 04, 202131:10
73. How to Leverage Thought Leadership to Generate Demand For Your Product or Service

73. How to Leverage Thought Leadership to Generate Demand For Your Product or Service

A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand generation lately.   

One of the best ways to do it is through the process that we call building thought leadership. It’s essentially positioning yourself, your brand, or your company as an industry expert and opinion leader.  

In this episode of the Growth Marketers podcast, we want to break down that topic and talk about different ways to generate demand or build a brand. Important note: we're talking specifically about demand generation, not lead generation.   

So hopefully, you’ll find some actionable insights into building a true brand and creating thought leadership in your industry.  

Enjoy!

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Apr 20, 202133:19
72. Something is NOT better than nothing. Why minimal efforts won’t bring any results in marketing

72. Something is NOT better than nothing. Why minimal efforts won’t bring any results in marketing

Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but they believe in this concept that something is better than nothing - a good old cliché we keep hearing everywhere. In marketing, however, such a mindset can be a mistake.   

Why? Well, marketing is not a linear path, and you can look at every channel to find proof. Say, if you do one-tenth of an SEO that your competitors are doing, you aren’t going to get one-tenth of the traffic. Most likely, you’ll get nothing.   

This idea that something is better than nothing makes sense in a lot of aspects of life, but not in marketing. In this episode, we are discussing various real-life scenarios we’ve seen in digital marketing over the years that illustrate how exactly doing something for the sake of it does not play out the right way. Enjoy!

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Apr 06, 202124:20
71. Death by Technology. Why Too Much Technology Behind Digital Marketing Can Be a Problem | Growth Marketers Podcast

71. Death by Technology. Why Too Much Technology Behind Digital Marketing Can Be a Problem | Growth Marketers Podcast

Today on Growth Marketers podcast, we are talking about the marketing technology landscape. As marketers, we’re used to measuring everything, from impressions to clicks to conversions. But did you ever wonder whether you have too much technology? Today, we dive into our obsession as marketers with tracking, attribution, and other technology and explaining why it is actually hurting us.  

Because of this idea that everything in digital marketing is so visible and trackable, it’s very easy to allow your technology to drive your marketing strategy, not the other way round. But if you let that happen, you’re going to limit yourself to whatever the capabilities of that software you currently have.   

Heavy reliance on available tools makes us throw out some of our fundamental values of marketing, including everything we’ve learned about what it means to be a marketer and what the actual role of marketing is. At the end of the day, having too much technology hinders our ability to market properly.   

What we talk about today is what we believe in as marketers and what we’ve seen be effective. And a lot of it has to do with forgetting that doing too much tracking and too much attribution can also be a problem.   

Tune in to this podcast. Hopefully, you guys will enjoy it!  If you find it useful, let us know with your like, and don’t forget to subscribe to our channel to make sure you don’t miss future episodes.

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Mar 23, 202128:58
70. Why Lead Volume On Its Own Will Not Open Any Doors for Business? | Growth Marketers Podcast

70. Why Lead Volume On Its Own Will Not Open Any Doors for Business? | Growth Marketers Podcast

Welcome to another episode of the Growth Marketers podcast! Today we have a virtual guest, his name is Josh Wagner, and he is an Enterprise Account Executive at Lead MD. Josh has a pretty extensive background when it comes to entrepreneurship and growth in both marketing and sales. In this episode, we are having an interesting discussion about trends in B2B marketing, growth marketing tendencies, buzzwords, and terminology.   

Very often, when it comes to marketing, businesses have no strategy whatsoever. Seems like every tool that comes up is to be tried out immediately. Josh and Taylor are talking about why it may not be the best strategy for a business. They also explain why you shouldn’t overemphasize the importance of the lead flow without understanding how that translates to the objectives of the business, and more! 

So tune in for this, and many other great insights from Josh. 

Hopefully, you will enjoy it!


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Feb 02, 202146:46