Growth Masterminds Podcast

Growth Masterminds Podcast

By Singular
Growth Masterminds is insight from the smartest people we know … to help smart marketers get smarter.

Growth Masterminds is presented by Singular, the marketing intelligence platform that optimizes over $10B in ad spend annually for clients like Lyft, Nike, Rovio, Wish, Doordash, and Twitter.
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Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition

Growth Masterminds Podcast

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Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
How do pink cows, purple velvet shoes, and stone pillows help you beat the competition? Well, they probably don't. But creativity will. In this episode of Growth Masterminds, we chat with Lee Eisenhuth, who leads design at PeopleFun. They make games like Wordscapes. We also chat with Alice Guillaume, the Senior Director of Marketing at Applovin. She left a Wall Street job with Morgan Stanley to do something much more interesting: mobile marketing. We chat about:  - magic in marketing  - process  - A/B testing  - luck  - what ads work for clicks, and what ads work for conversions, and why they're different  ... and much more!
31:45
May 11, 2020
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
Lomit Patel leads growth at IMVU. Before that, he led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+ At IMVU, Lomit cut customer acquisition cost by a factor of three. And, he's now recouping the cost of advertising 3X faster than before. How? Artificial intelligence, intelligently applied. In this podcast episode, we'll chat with Lomit to learn what he did, how he did it, and what the results are. 
37:14
March 31, 2020
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
You've heard of walking softly and carrying a big stick? Allison Schiff talks softly and carries a massive stick ... with a great sense of humor.  In this episode of Growth Masterminds, we take a peek behind the martech and adtech curtain with a reporter who's covering all the biggest stories in the space. What we talk about:  - You have a very broad view of the martech and adtech ecosystem, and what’s happening in it. It really feels like an era of major change right now with lots up in the air … the death of cookies, the threat to IDFA, increased legislation and demand for privacy … what are the major changes happening right now in your opinion? - I want to chat about the ROI Index Singular just released. I’ll mention the name of a platform … you tell me what comes to mind ... - TikTok - Facebook & Google - Apple Search Ads - Amazon - Twitter, Snap - AdColony … Vungle … Liftoff … Applovin - Unity  - Sometimes you get to see behind the curtain of some major marketing platforms or ad networks. Tell us something we don’t know …  - We’ve seen plenty of startups worshipping the goddess of growth-at-all-costs in the super-funded startups of the last few years, perhaps thanks to a cash-as-a-strategy effort by Softbank and others pouring money into a leading contender in the space. That seems to be changing now .. how do you think that will impact advertising and marketing?  - What kind of advertising do you personally like? What works on you?  - How do you see the marketing world changing in the next few years? And how do you want it to change? Show notes and a transcript will be available at Singular's blog shortly.
36:43
February 15, 2020
DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings. We talk about: The state of adtech ... what's changing, what’s working, and what’s broken. Fraud Scaling ad spend Safe ways to grow fast Measurement and privacy Attribution and incrementality Metrics that matter And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.
28:42
December 19, 2019
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
We talk to mobile growth expert Thomas Petit on ASO, conversion optimization, the duopoly, how indies can still succeed, getting featured by Google and Apple, and much, much, much more! Thomas Petite is a mobile growth consultant for Deezer, Lingokids, Playspace, AppAgent, and many more companies. He's spoken at App Growth Summit, App Promotion Summit, Mobile Growth Europe, ASO Conference, and that's just the first part of the list. And he's a frequent contributor to MobileDevMemo.
51:26
December 13, 2019
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
We talk to Lauren Clinnick and Christina Chen of Lumi Interactive, a small games studio in Melbourne Australia about how they got the apps featured by Apple and Google six times ... and what that did for their business. We also talk about growing a small studio, being a women in tech and in games, and how to know when it's time to scale your app.
32:14
December 3, 2019
Eric Seufert on mobile chaos, mobile games, and mobile attribution
Eric worked for Skype. He was VP of user acquisition for Rovio. He was head of platform for N3TWORK. He built Agamemnon and runs Mobile Dev Memo. In this episode, we talk about: the biggest changes in mobile the elimination of the IDFA the impact of GDPR and CCPA scaling marketing beyond the initial easy wins the increasingly important role of creative in advertising the problems with programmatic the triumvirate is the new duopoly: Google, Facebook, and Amazon the rise of Amazon incrementality is everything and much more!
41:24
November 21, 2019