Grow Your Business With Video

You've probably run into problems when trying to film videos for your business - maybe you ran out of storage on your smartphone, or the sound wasn't great, or you filmed so much content that your phone died halfway through an awesome take! In this episode, Alex shares his tips for how to avoid all these issues, so that next time you go to create some effective video content, you're 100% ready - armed with the equipment and knowledge necessary for a seamless, headache-free video shoot.

How do you make your new customers and clients feel like they're truly in safe hands?

In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.

Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!

Timestamps:

00:00 Intro, catch up with Dom

02:38 Dom’s “twin engine” onboarding method 

06:01 Why onboarding is always worth it

07:38 How Dom easily makes “welcome” videos

09:13 How powerful connections with your customers are made

14:08 How personal should your marketing be?

15:20 Separating yourself from the competition

17:09 How to be personal across different social platforms

19:20 Combining self-shot and pro-shot videos

20:47 The danger of the wrong message 

26:48 This all leads to a better, less stressful business!

29:06 Remember: video is just one part of the system 

31:28 Set your own boundaries, but be personal in your marketing 

33:00 Outro 

Your customers have problems, but do you really know what they are? And more importantly, are you talking about them in your videos?

Join Alex on a stroll along the banks of my now-local river (we've moved to the countryside since the last episode!), and learn about how and why you should hone-in on the problems, desires, and aspirations of your target market.

You'll also learn about my new favourite "vlogging" setup based around my iPhone, proving that you DON'T need expensive equipment to produce highly-effective videos.

With the new year upon us, now is the perfect time for you to build and maintain a genuine relationship with your prospects and clients using the power of video.

In this episode I’m sharing with you some tips on how to create effective, useful, meaningful content even if you’re just getting started with video marketing (or if you think you're a seasoned pro). You’ll be churning out these kinds of highly-valuable videos in no time, which will allow your audience to get to know, like and trust you.

I also share some updates and inside info from planet Artifact, including two of our favourite projects from last year.

Alex and Naomi chew the fat on clickbaity content which serves little-to-no purpose for the viewer - something they both (unfortunately) see business owners and marketers doing often. They offer some alternative strategies to create content which your audience will actually really enjoy, and in turn will help to solidify your positive relationship with them.

Most people are selfish when it comes to their marketing - they only think about themselves! In this episode, Naomi and Alex discuss why we as marketers always need to put our viewers first. We talk about the difference between ephemeral and evergreen content; how you can (and should) get more comfortable with making videos every day; and how casual, rough-and-ready, imperfect videos are actually incredibly valuable.

In the official first episode of the Grow Your Business With Video podcast, Naomi and Alex discuss the power of emotion in video content - and indeed in all marketing.

Even for "serious" businesses, whose owners may not believe that the use of strong emotions in their marketing is appropriate, planning your video content around what kinds of feelings your viewers will experience is a powerful way to form a deeper connection with your audience. We discuss how to do just that. 

In the inaugural episode of the Grow Your Business With Video podcast, Alex Wardle and Naomi Watson discuss the challenges facing anyone and everyone responsible for marketing a business, and how they intend to help out.

We talk about what makes an "effective" video, and why you should strive for it - always. We also touch upon confidence on camera, authenticity,  the technical side of producing video and even psychology... All topics which will be discussed and debated in greater detail throughout future episodes of the show.