The Gym Boss Podcast - Marketing and Sales Secrets
By Jimmy Halley
Not only that, we have guests from all walks of life, sharing their successes and failures along the way.
Gyms are the life blood of every local community for leading the way in health and fitness. You deserve the most current info on how to use grow your business, leverage your time and money to do what you do best 💪
The Gym Boss Podcast - Marketing and Sales SecretsSep 21, 2019
#186 - Toman from Leviathan Strength closed 18 high ticket PT clients in 15 days!
In this episode, we have a very special guest - Toman, the owner and founder of Leviathan Strength.
They closed 18 high-ticket PT clients in 15 days!
He's been a client of ours for a while using our call centre services, and we're gonna talk about his experience and what it's like working with us here in Gym Boss.
Tune in!
#185 - Are you stuck in the old way of getting clients for your gym?
Are you stuck trying to get new clients the old way?
The old way...
- Build a super complex marketing funnel
- Send 100 cold DMs a day
- Hyper-detailed targeting of your “avatar”
In this episode, I'll show you the New Way to Getting Easy Sales "Low Hanging Fruit'' for your Gym or Fitness Business.
Tune in!
#184 - The 6 Step Checklist To Use When Your Ads Stop Working
If you run ads for your gym and the leads have dried up... or cost per lead has blown up just like petrol prices... then tune in.
This is the checklist we use internally at Gym Boss Marketing Co, for how to improve client campaigns when they stop performing.
#183 - Daily Checklist on How to Dominate Sales for your Gym
This is taken from our what Call Centre Reps do each day. In fact, this is the exact checklist that they use on a daily basis.
I'll take you through the key 5 steps of a successful call centre rep.
Which results in getting more appointments booked and more new clients walking through the doors of your gym.
#182 - How much should I spend on my ads?
Have you ever wondered how much should be spent on ads?
Do I spend as little as possible?
Or go large?
In this episode, I outline the basic steps to figure out exactly how much you should be spending on your ads to hit your growth targets. Tune in!
#181 - Test results from running messenger ads (quite surprising)
We have been experimenting with messenger ads for some of our clients at the agency, Gym Boss Marketing Co.
Tune in for some interesting results and insights to share from these tests... especially if you've been running ads and your lead flow has dried up.
#180 - 2 Simple Ad Templates to help you get leads consistently
Ever wondered "what do I put in my ad?"
Or maybe you had an ad that was working great... but then it stopped and needed to refresh it?
I got you covered
In this episode, I'll show you 2 Simple Ad Templates that we use at the agency here for our clients to help them get leads, consistently.
I'll even give you examples for each.
Then you can swipe and deploy into your business to help you get more leads from your next FB ad campaign.
I hope you enjoy these templates as much as I did making them for you. Enjoy!
#179 - The Raw Truth About Phone Sales For Gyms
In this episode, we cover, the top 5 things you must be aware of if you want your phone sales game to explode to A-Player status.
Tune in!
If you're keen on getting free content, sales scripts, client retention playbook, and free trainings we give away consistently...
Come and join our free FB Group: Double Your Gym - Growth Hacks. See you there!
#178 - Phone Sales Objection Handling - Live Role Play
Ever had someone ask one of these on a sales call and it completely tripped you up?
- "What's the price?" right at the start of the call
- "I need to get fit before I start at your gym"
- "Can I just come to the gym first without an appointment"
- "I don't have my card on me right now"
- "How much is the program?"
Then you tune in cos I'm going to go through how to handle all of these so you can book more appointments and close more deals
#177 - Gym Phone Sales Role Play To Get You More Appointments.
In this episode, we cover:
🎯 How to open up the calls
🎯 How to get their current state and problems
🎯 How to tell them info on the program without losing their interest
🎯 And best... of all how to ensure they book in to come to the gym and ensure they show up.
#176 - Best offers for gyms, how to sell them and other insights
Tune in for this episode to help you get better clients, that want to stay longer and "squeeze the juice" out of all your sales opportunities.
#175 - How to get leads to pick up the phone and increase show rates
Tune in to this Gym Boss Podcast episode to hear more of these 2 HOT topics...
How to get leads to pick up the phone
How to increase show rates
#174 - Sales, Retention, and Creating an Awesome Culture and Community - With Special Guest: Ben Ludwig
In this episode, we have a very special guest, Ben Ludwig, Multi F45 Studio Owner.
He also creates content for multiple fitness magazines and publications.
We cover:
- Sales
- Great Onboarding experience
- Retention
- Recruitment
- Culture and Community
''If you do sales right, then the retention will happen because you've set it up right from the start.''
#173 - AlphaGainz - signing 1 NEW 12 month membership per day!
In this episode, we have a very special guest - Kenneth from AlphaGainz over in Colorado.
Tune in to hear more about how he is signing 1 NEW 12-month membership per day!
Book your free Gym Growth Strategy Session here: https://iwantgymleads.com/bookacallnow
#172 - 43 NEW Clients in 6 weeks WITHOUT spending a dime on ad spend! [Gym Boss Case Study]
In this interview, Snap Fitness Gym Owner from NZ shares his experience with us here at Gym Boss Marketing Co so far. 43 NEW clients in 6 weeks without ad spend... using our database reactivation services.
Book Your FREE Gym Growth Strategy Session here: https://iwantgymleads.com/bookacallnow
#171 - WOF CrossFit got over 300 leads and increases monthly revenue by 20%!
Check out our new Gym Boss Case Study:
WOF Crossfit got over 300 leads and increases monthly revenue by 20%!!
Willing to discuss a viable growth strategy for your fitness business?
Book your FREE Strategy Session HERE: https://iwantgymleads.com/bookacallnow
#170 - How to create an awesome client experience and the future of boutique fitness studios w/ special guest Kory Angelin
Had an awesome chat with Kory Angelin, chief operating officer for Volofit.
We covered a lot of topics about client onboarding, and his biggest tips in providing the clients a kickass experience.
Tune in to hear more!
www.iWantGymLeads.com for more help growing your gym in 2022 and beyond.
#169 - The Seduction of Pessimism
Pessimism just sounds smarter and more plausible than optimism...
In this episode, we will be talking about optimism, and some little-known tips on how successful business owners operate.
Tune in to hear more!
And if you are a gym owner and want 50 clients GUARANTEED?
Head over to: www.iWantGymLeads.com/free
#168 - January 2022 is off to a great start!
It's the first official week of January today and our gym clients at the agency are off to an awesome start!
If you are in any way hesitant to start advertising your gym to get new clients... don't be (proof inside this episode)
For more help go to www.iwantgymleads.com/free
#167 - You can be wrong half the time and still become wildly successful.
In this episode, we'll talk about how we can fail our way to success 💪
Being in business long enough, it is incontestable that not everything we do is a success.
Not every single thing has to be an absolute home run.
And sure, it wasn't easy...
But no matter how hard the days are, let's keep moving forward!
www.iWantGymLeads.com for more help growing your gym in 2022 and beyond.
#166 - Don't Forget The 3 F's When Building Your Empire
Setting goals and dreaming big is great... but don't forget to have some fun along the way...
What is life worth living if you don't enjoy it?
#165 - CEO... CRO... and what that means for your Gym or Fitness Business
In this episode, we will be talking about how a CEO or more like a CRO means for your fitness business.
We will talk about:
- The concept of CRO
- The role
- Leadership
Plus heaps more.....
#164: Client Interview - Alex from The Shed Training
In this video, you will hear Alex describing her experience growing her gym using Gym Boss Marketing Co's done-for-you marketing services.
- "We've had more leads and sales in the 3 months... than we had in the past 10 months!"
- "The investment was definitely something I was hesitant about... but it's been the best decision we've made."
- "I save myself so much time and so much stress. Must stress levels have literally reduced so much... it's a nice feeling"
Plus so much more...
EP# 163 - Growing Your Gym to Multi-Locations Through Equity Partnerships w special guest Johnny Allen
If you're a gym owner wanting to provide equity partnerships so you can multiply your locations and grow your brand... then you're not going to want to miss this.
Johnny is back... our first ever guest to do a repeat visit.
He dropped so much great value last time, it was a no-brainer to get him on again.
In this episode, you'll find
- The best way to provide growth for your key team members
- Why you should do a partnership
- Best way to set them up
- How to discover what your business is actually worth
- What to look for in a business partner and common mistakes to avoid
- You must have these things in place FIRST before even thinking of going into partnership with someone on your next gym location
- Plus so much more...
EP #162 - The Secret to Growing to Multiple Locations w special guest Johnny Allen
Had an amazing chat with Johnny Allen, multi-location gym owner.
He owns 4 gyms under the Physique Performance Specialists brand, in Western Australia.
And we covered a lot of topics about his biggest tips and lessons from growing his business.
This is one of my favourite episodes to date... to get ready to take notes as Johnny drops value bombs left, right and centre.
In this episode you'll discover...
- How he builds systems for culture that don't require his personal input
- The 4 step system for replicating out his processes across 4 gyms
- A key piece of advice to anyone wanting more than 1 location (ignore this at your own risk)
- Why the thing you THINK is the problem... usually isn't the problem and how to avoid this.
- The #1 thing that helps his team have exceptional high standards (even when he's not around)
- How to attract and keep highly talented coaches
- Rallying your team together for a common cause is key to client experience and retention
- How weekly and quarterly reflection completely transformed his business and how you can get started with it today.
- Why stepping away from your business to see what breaks is a GOOD thing
EP #161 - "Suffering is the key to growth" w/ special guest James Cant
James Cant, ex-pro Australian bodybuilder, and creator of JCF Coaching (multi 7-figure coaching business) where he says - "He loves making people crush life".
James is an all-around awesome dude and I can't wait for you all to tune in to this one.
This episode is killer... we go over:
- Why suffering is the key to growth
- How most people are on "Sandbox mode" and what you can do to avoid it
- Business lessons growing a multi 7 figure coaching business
- The #1 thing that saw a huge spike in the growth of his business... and how you can start using it today in yours
- A not-so-common opinion on marriage for business success
- Why the people you are around each day is the main factor if you succeed or fail
- Plus heaps more
Strap in for this one guys. I know you're going to love it.
EP#160 - Drastic Measures, Drastic Results, Drastic Repercussions with special guest, Ash Carucci
Ash is the Owner of FITA-U Performance Centre. Located in Brisbane, Australia.
We had a great chat talking about a wide range of lessons and wins in growing his gym over the past few years.
In this episode we cover
- The #1 thing that can make or break your choice of location for your gym
- Why niching down is the key to scaling your business with ease
- The power of long term thinking and how to instil this into your clients so you can increase retention and profits
- The not-so-common way of using fitness challenges to grow your gym
- Discover the "Auto-Closer" technique to help close more sales in person without felling all sales-y
- Plus heaps more
#159 - "Leadership Lessons Learned The Hard Way" with special guest Jack Smith
Jack is the owner of 2 Personal Training Studios on the Gold Coast, Australia.
In this episode, you will discover how Jack had his biggest learning lessons, challenges, and development as a leader since the first lockdown back in March 2020. And how he has come out on top with a business that is stronger and more profitable than ever.
A few things in this episode...
- Leadership is never about the owner
- How on other levels, there are other devils
- What leadership is really about
- The best questions that every leader should ask themselves to grow their business
- The way the landscape has changed for marketing and sales since lockdowns
- Plus much more...
#158 - Building the mindset and mastering the basics of building your fitness business
This is a very special episode in collaboration with Fitstory TV.
We will dive into the mindset and everything important for everyone looking to build and scale their very own fitness business.
So tune in!
www.iwantgymleads.com
#157 - Lessons From Growing a Group Training Fight Gym to 400 Members with special guests Nakia and Benji - Double Dose Muaythai
Tune in to hear more about these gym owners' amazing journey of growing a group training fight Gym to 400 Members!
With special guests: Nakia and Benji
www.iwantgymleads.com
#156 - How Adam from House of Pain signed up 55 new gym clients in the last 6 weeks!
Tune in to hear more about this amazing journey from Adam, owner of House of Pain, and how they managed to sign up 55 new clients just in 6 weeks!
www.iwantgymleads.com
#155 - New gym client got 50 new gym appointments the first month!
In this episode, we have a special guest: Tom Gilliatt from Reset & Sweat.
We will be going over how they got 50 new gym appointments all on their first month even without running ads.
Listen in to hear more!
www.iwantgymleads.com
#154 - Gym Owner added 55 NEW GYM MEMBERSHIPS IN 2 MONTHS!
With special guest: George Moustakas, owner of EFM Henley Beach
Tune in to hear more about his amazing journey of how he almost doubled his revenue and added 55 new gym memberships in 2 months!
www.iwantgymleads.com
#153 - Gym Owner Signs Up 25 New Clients WITHOUT Wasting Time Calling Leads
Wth special guest: Ana from Hiit Factory Mornington
www.iwantgymleads.com
#152 - Sales secrets from a 7 figure closer AND How to leverage VA's to scale your gym
In this episode, we have a very special guest: Omer Bloch and we will be talking about some sales secrets and ways on how to leverage VA's to scale your gym.
So tune in!
And if you need help with your marketing or want it done for you, simply head over to:
www.iwantgymleads.com
#151 - Marie Signs-up 9 New Gym Members on 12-Month Memberships ($10,800 total) in 10-Days!
In this episode, we have a very special guest, Marie Price, owner of Curves Kerikeri.
And we will be talking more about how she signed up 9 new gym members on 12-Month memberships in 10 Days!
If you want similar results as Marie, simply go to: www.iWantGymLeads.com
#150 - Interview with Denny Krahe from DizRuns
In this episode, we have a special guest Denny Krahe from DizRuns, based on FLorida.
We will be talking a little bit more about his, story how he went from in-person to online, building a podcast, writing a book, and now running this online business - DizRuns.
So if you are a gym owner and you want to run your gym but also do some other fun stuff like starting a podcast and getting clients from your podcast, tune in!
We'll talk about the lessons that he has learned along the way.
www.iwantgymleads.com
#149 - Performance, Mindset and Personal Development with Special Guest: Blake Worrall Thompson
In this episode, we have a special guest: Blake Worrall Thompson
We will be talking about the 3 core things: Performance, Mindset and Personal Development
And how this translates to business. So tune in!
www.iwantgymleads.com
#148 - How to book organic leads, with special guest: Richard, owner of STM Fit
In this episode, we have a very special guest: Richard from STM Fit
We're gonna be sharing with you some useful tips and techniques on how to book organic leads from social media.
So, tune in!
www.iwantgymleads.com
#147 - Breaking news: Commercial gym "scam" and "unpaid" labour
We have a little different episode here today.
This is about a news report that a Queensland X Trainer from a big commercial gym made some unpaid labor allegations.
This is huge news. And we all know running a gym is not easy.
There are massive overhead costs, massive rent, massive taxes, massive everything...
So in this episode, I'm gonna share my thoughts and personal opinion about this recent news.
Tune in!
And if you need help with your marketing and wants it done for you, simply head over to
www.iwantgymleads.com
#146 - How to be an exceptional leader: Leadership and personal excellence starts with Self Leadership
Learning a business is not just about learning the systems, but it also involves a great part of mindset, attitude and leadership.
So in this episode, we're gonna be talking about how to go from good to excellent leadership.
We will be talking more in depth about the principles of self leadership to inspire team leadership
Because great leaders lead by example.
So tune in!
And if you need help with your marketing, simply head over to www.iwantgymleads.com
#145 - 3 tips on how to make ads work for your gym
In this episode, we're gonna be going over the big 3 on how to make ads work for your gym.
Tune in!
And if you want your marketing done for you, simply head over to
www.iwantgymleads.com
#144 - Before you try to write an ad for your gym... watch this
Looking to get more clients for your gym? Need help with your marketing?
Then this podcast episode is for you!
We will be talking about some effective key processes you need to do before you try to write an ad for your gym. Tune in!
And if you want your marketing done for you , head over to
www.iwantgymleads.com
#143 - It’s the little things that stack up to big wins... but not always how you might think
Focus on the little things
it's not always the big things that gets you to where you wanna be.
Nobody have gotten anywhere by hitting home run.
And I'm speaking from personal experience...
So tune in to hear more!
And if you need help with your advertising, simply head over to www.iwantgymleads.com
#142 - Breaking News: Dr gave elderly people Covid vaccine overdoes and how this applies to your gym (not how you might think.)
This is an interesting topic... But today, we're not gonna be talking about Covid Vaccines.
We will be talking more about the same concept and how this translates to your gym
And how this applies to your business. Tune in!
Go here for professional help with your advertising
#141 - How to advertise a kids program for your gym.
In this episode, we will be talking about how you can advertise a kids program for your gym.
Tune in for some useful tips on how to best advertise a kids program.
www.iWantFreeAds.com
#140 - The 7 W's of sales to help close more clients from FB Ads
In this episode, we're gonna be talking about how you can close more deals from any ads that you're running for your gym.
This has been a conversation that comes up a lot with current clients
so I thought I'd share with you guys and hopefully this can help you as well.
Tune in!
#139 - How to sign up new clients for your gym from FB ad leads
In this episode, I'm gonna be talking about how to sign up new clients for your gym from FB ad leads.
And it's not how you might think
It is a little different to what you would normally do for signing up clients.
When you wanna step up, when you wanna grow and become that next level of business,
We must first understand the buyers journey.
I'm gonna be talking about that in-depth today, so tune in!
#2 It Felt Like Being Neo From The Matrix... The Moment it all Changed and The Struggle to Get There
#138 - ''Just don't think about it so much.''
I'm sure we've all been there...
When we start something new for the first time
There's that overwhelming feeling of uncertainty, lack of clarity about the future...
And unsure of how everything's gonna pan out.
But that's normal.
Everything is hard before it is easy.
But how do we reduce this fear of uncertainty?
Tune it to find out more!