As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data.
Don’t know where to start with the research process? Give the podcast a listen and read the article to help you along.
Nick's article on Research: https://www.haarper.co/2020/08/lockdown-research/
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Walking the walk - Simon Peel, Adidas - https://www.youtube.com/watch?v=rbT8TqBUgOs