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haarper

haarper

By haarper
As a marketing consultancy, we focus on what works, not what’s fashionable.

We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptional brand management.

Notable or modest, we’ve supported a range of organisations across a variety of industries identify their consumers, positioning their offerings strategically, to produce business returns.

Reliable, trustworthy, communicative and honest.

If those words resonate with you, we would love to chat.
Please email us at hello@haarper.co
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E3 - Positioning, The Essence of Marketing Strategy.
Episodes with music are only available on Spotify.
Quick apologies with the audio in some places. We were away from our good mics. :)  In its own right, positioning is the essence of marketing strategy. It looks at how you want consumers to think about your brand relative to your competitors. It’s the space you want to occupy in your target market’s mind Nick's article: https://bit.ly/2VhYLzr Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX Thanks for listening. If you want to chat further, contact us: dan@haarper.co and nick@haarper.co
01:03:47
December 2, 2020
E2 - ‘Targeting Everybody’ – The Dull & Wrong Way To Market.
Targeting helps to - Allocate resources (both financial, staff and assets) Align the product marketing team with a succinct message Leads to identifying our product positioning built off of perceptions and associations of consumers Define objectives Dan's article on Targeting: https://www.haarper.co/2020/10/targeting20/ Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX Thanks for listening. If you want to chat further, contact us: dan@haarper.co and nick@haarper.co Reading: https://effworks.co.uk/ten-best-charts-binet-field/
51:35
October 26, 2020
E1 - The Importance Of Research
As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data. Don’t know where to start with the research process? Give the podcast a listen and read the article to help you along. Nick's article on Research: https://www.haarper.co/2020/08/lockdown-research/ Give us your feedback. Take our podcast survey: https://www.surveymonkey.com/r/Z9XG2BX Thanks for listening. If you want to chat further, contact us: dan@haarper.co and nick@haarper.co  -- Walking the walk - Simon Peel, Adidas - https://www.youtube.com/watch?v=rbT8TqBUgOs
59:27
September 17, 2020