haarper

Episode 10: What's news in the tech world?

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By haarper
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Get your marketing fix with us. We exist to deliver extraordinary experiences.

We're a marketing and design agency, without the typical agency part. We should talk... hello@haarper.co


Get in touch with us:
www.haarper.co
hello@haarper.co

Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
More places to listen
Get your marketing fix with us. We exist to deliver extraordinary experiences.

We're a marketing and design agency, without the typical agency part. We should talk... hello@haarper.co


Get in touch with us:
www.haarper.co
hello@haarper.co

Follow us:
www.instagram.com/haarperco
www.facebook.com/haarperco
twitter.com/haarperco
www.haarper.co

More places to listen

Episode 16: Not one but TWO special guests!
In a very exciting episode today we had not one but TWO special guests. Alysha Yuille - VP Content, Carat New York. And our very own Kristen Gallagher - Head of Group Accounts, decided to join for her inaugural episode. Alysha started her career at Bauer (formally ACP Magazines) before taking a leap of faith and moving to New York City. Landing a role at TIME, Alysha then moved over to the agency side working at Storylab and after 6 years in NYC is now VP of Content at Carat heading up the Proctor and Gamble account. In our 5 minute (turned 30 min) chat we talked about short term-ism in the USA vs Australian markets, the current role of influencers in the greater marketing mix, celebrity vs influencer, brands and their voice in social responsibility and really how important are advertising awards? After this podcast, Dan is also considering making Alysha an offer of employment to work at haarper. Either that or a team work trip to NYC might be in order to learn more from our Carat counterpart. So watch this space. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
34:12
November 13, 2019
Episode 15: Has Johnnie Walker stopped walking?
We’re back! Today we chat about Alibaba’s Single’ Day, which took in $38 billion dollars. Yes, in ONE DAY. It definitely takes out both Black Friday and Cyber Monday and Jarahad tells us why the Chinese market is so hard to crack, for brands outside of it. It has been reported that Instagram has been paying content creators’ production costs, but ONLY if they don’t mention politics. It’s in stark contrast to its parent company Facebook, who go to the other extreme of allowing many political things that they probably shouldn’t.  We talk about the new Johnnie Walker campaign, in the USA. From an attention/ design point of view it kicks goals, but from a marketing/advertising view, we think it misses the main point… to persuade people to buy. Here it is: https://musebycl.io/design/johnnie-walker-steps-new-era-vibrant-look-and-feel. Compare it to this: https://www.youtube.com/watch?v=fZ6aiVg2qVk We’d love to hear your thoughts. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
27:16
November 12, 2019
Episode 14: Does retail build better brands than online?
In this episode we discuss: Twitter banning political ads. PR stunt, or do they actually care? Do bricks and mortar stores still have a place in today's retail landscape? Hate them or love them? Apple AirPods Pro Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
26:24
November 1, 2019
Episode 13: Do you want to be tracked?
In this episode we discuss: Google getting slammed by the ACCC for tracking user's data. How many streaming services is too many? Political ads and Facebook. Are they doing enough? Adidas – a classic case of focussing on one channel. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
24:08
October 31, 2019
Episode 12: Twitter and WeWork's woes, Amazon & more!
After a brief hiatus, Dan and Nick are back and joined by Jarahad Valeri, Co-Founder & Director of Marketing at Mous. We run through Twitter's drop in performance, Amazon's share price drop, WeWork's potential rescue and more. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
18:39
October 25, 2019
Episode 11: What you may have missed in the marketing and tech world.
Facebook hit with a $5bn fine, your Linkedin feed explained, Snapchat original content, has advertising lost its way? Dan, Ryan and Nick discuss all of this and much more!  Get in touch with us: www.haarper.co hello@haarper.co  Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
33:18
July 15, 2019
Episode 10: What's news in the tech world?
In this episode we discuss a whole bunch of stuff, including the future of social, Uber's financial woes, our favourite TV series, plus much, much more! Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
24:20
June 6, 2019
Episode 9: The Importance Of What You Do
In this episode, Dan, Ryan and Nick talk about legacy. When we look at brands, how will yours be remembered? Will it be remembered at all? Where do you fit in the world? And to quote Steve Jobs, “We need to be really clear about what we want them (the market) to know about us.” Enjoy! Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
15:25
May 29, 2019
Episode 8: 10 Principles for Good Design
Dieter Rams. His ten principles for good design are revolutionary. Originally penned in the 1970’s, they still hold as much value today as when Dieter originally wrote them – not just from a design standpoint, but as a way to approach and look at life in general. It is rumoured that Jony Ive, Chief Design Officer for Apple, borrowed heavily on these concepts for the launch of the iPod (and other products), and when you look back and compare it to some of Rams’ original designs, you can certainly see the correlation. Ryan, Dan and Nick run you through the 10 principles, to help you improve your own design! Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
23:04
May 22, 2019
Episode 7: How To Build a Powerful Brand (Part 2)
We're back with Part 2 of How To Build a Powerful Brand. Dan, Ryan and Nick discuss the Brand Equity Model and the 6 fundamental building blocks needed when developing your brand. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
22:33
May 17, 2019
Episode 6: How To Build a Powerful Brand (Part 1)
Still stuck as to how to actually develop your brand? You’re in luck. Dan, Ryan and Nick run through four important steps to have you on your way to building your brand. Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
22:01
May 8, 2019
Episode 5: Marketing Myopia
What is Marketing Myopia and how can it affect you? Dan, Ryan and Nick explain! Marketing requires thought, skill and understanding. It’s what goes into creating a video, a photo or an article – not simply just turning on the camera, hitting a button or slapping a keyboard. We've got tips on how you can improve your own marketing.  Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
15:49
May 2, 2019
Episode 4: 7 Tips To Help You Get The Best From Your Design Team
Are you looking at hiring a designer for your project? Ryan has 7 tips that ensures you'll get the most out the work they produce. Most of us have an understanding of what looks good and bad. We ALL want our business to look great – we want to be seen as professional, cutting edge, and organised. Knowing how to empower your creatives to do their best work for your project is essential for arriving at a design you're proud of.  Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
17:19
May 2, 2019
Episode 3: Why is brand consistency so important?
Dan, Ryan and Nick sit down to discuss why brand consistency is so important. Who does it well and why, tips for finding your unique brand territory and why you should take the time to figure out what your brand is about. All this and much more! Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
20:51
April 26, 2019
Episode 2: We Answer Your Questions!
We put the call out for topics to chat on our Instagram account (www.instagram.com/haarperco) - you obliged. Thanks for sending in! Keep them coming! Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
16:11
April 12, 2019
Episode 1: Chat with Ash Brazill - Collingwood FC and Netball Star
Dan sat down to chat with Ash Brazill, Collingwood Football Club and Netball Club superstar to talk about personal brand, athletes as content creators and what she looks for when creating. You can follow Ash; https://twitter.com/ash_braz https://www.instagram.com/ash_braz Get in touch with us: www.haarper.co hello@haarper.co Follow us: www.instagram.com/haarperco www.facebook.com/haarperco twitter.com/haarperco
21:24
January 31, 2019
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