Hairblazers

Why have a creative team? Because it's a powerful marketing, recruitment and engagement tool for your business. In this episode we're joined by the powerhouses behind Unotho Creatives: Justin Householder Sr. and Michael Trey Martinez. They share their top tips for building a creative team, planning your first collection, and the results it can have for your business.

If you want to have your best year yet in the salon, you have to connect with your guests on social! Hear Naomi's top 20 tips for owners AND stylists to level up on social, from one-step solutions to where you need to focus your energy to see results. Don't miss this episode if you want to grow your revenue in Q2!

There is so much misunderstanding in our industry about commission - that a higher percentage equals a higher income, that a low percentage means the salon owner is raking it in, that it's the ultimate indicator of success. Today, we dive into commission - setting it, understanding it, and knowing how much your making - from an owner perspective AND a stylist perspective.

Leadership is a skill that needs practice and development - whether you're in a management position or not! Listen to insights from two longtime leaders on strengthening your skills, looking inward, and handling team conflicts. Go beyond managing and lead your team to success! Resources: https://www.radicalcandor.com/the-book/ https://www.goodreads.com/book/show/255127.The_Fifth_Discipline

Join this conversation with the incredible Geno Chapman, a multi-award winning hairstylist and global educator. From gracing the sets of Oprah and The View to working with A-list celebrities like David Beckham and Gordon Ramsay, Geno brings unparalleled expertise. Learn how to use education to build your team, culture, and revenue, and how to provide great education at every salon size. Discover insights to transcend budget constraints, empowering stylists and salon owners alike to harness the power of education to elevate their craft and business.

Thank you for a great year of listening and learning. Let us know what you want more of in 2024!

Looking to get ahead of the salons down the street? It comes down to 2 things: bringing in more guests, and making sure you keep them. Today, we discuss technology, experience, and smart marketing to make sure that guests come to you (and stay with you) so you can continue to grow and stay relevant with your ideal consumer.

Trying to build a thriving salon brand with minimal resources? In this episode, discover the Hairblazers' top tips for generating buzz and strategically investing your time where it matters most. Naomi and Roberto reveal innovative strategies to maximize organic results, ensuring your salon gains the attention it deserves without breaking the bank. From leveraging social media to gaming the google algorithm, learn how to make every moment count on your entrepreneurial path. Tune in to uncover the secrets of building a salon empire from the ground up, and discover how you can work your way up to a budget without compromising on the quality and authenticity of your brand. Whether you're a seasoned salon owner or a budding entrepreneur, this episode is packed with actionable advice to elevate your salon brand to new heights.

To retail or not to retail - this is our industry's surprising latest debate. With the rise of ecommerce and guests getting products from digital giants like Amazon, how can salons compete? In this episode we discuss smarter ways to retail, and why salons shouldn't be so quick to give up on this revenue stream.

Technology in your business drives revenue, cost savings, and even culture - find out the key components that can benefit your business for free or a month-to-month charge, no contracts required.

Meet DJ Muldoon, visionary educator and creator behind Knowledge Destroys Fear. DJ shares his invaluable insights and top tips on crafting a cutting-edge training plan that will not only accelerate the growth of your team but also expedite the onboarding of fresh talent to the salon floor. From modern curriculum design to speaking with young talent in their own language, don't miss this episode packed with wisdom from one of the industry's finest educators.

In this episode, we sit down with Hairbrained founder and visionary Gerard Scarpaci to explore the art and science of building thriving online communities. Gerard offers invaluable insights into how he transformed his passion to be an A-level stylist into a global movement, and the secrets, strategies and challenges behind harnessing the power of digital spaces. An expert in connecting, educating, and empowering individuals from all corners of the globe, you can find Gerard at @gerardscarpaci on Instagram and, of course, at @hairbrained_official

How much money is going down the drain in your salon? 💸💸💸 Meet Vish, user-friendly salon tech that helps you minimize color wastage and optimize your revenue streams. Find out how we reduced colour waste by 56% and save 244 boxes every single year while still charging the same amount for services! Connect with Josh at getvish.com.

Uncover the secrets to crafting an authentic and compelling personal brand that resonates with your audience, aligns with your values, and sets you apart from the crowd. Morgan's expert insights will empower you to embrace your uniqueness and leverage your strengths to attract new opportunities. Find Morgan Roy at @morgan_roy on Instagram, @morganroy on Youtube, and at morgan-roy.com.

The transition from a stylist to entrepreneur isn't always easy. Join us as we take a deep dive into Gabo's journey of opening Gabo On Queen, the challenges he faced along the way, the lessons he learned on his path to success, and get insights into the mindset and strategies that helped him make the leap. Whether you're an aspiring entrepreneur or simply seeking motivation, this episode is packed with wisdom and inspiration to fuel your own journey towards turning your passion into a flourishing venture! Find Gabo Hernandez at @gabohernandezrojas and @gaboonqueen

Is financial fear holding your business back? Let's reframe: it's money, not math! Erin Kuhn is President and Partner for Qnity and Qnity for Schools, the market leader for financial literacy, and she's here to share how boosting financial literacy in yourself and your employees leads to improved financial outcomes. Find Erin hosting the MoneyO2 podcast, and on Instagram at @moneyo2pod @qnityforschools @qnityinc

Dive into the lucrative world of bridal styling with Ian Hearth, including how he charges for bridal services and how to hire for a great salon culture. Find more of Ian at @hairbyianhearth and @stormhairgroup

We know that hairstylists can make an incredible living - and now we have large-scale data to back it up! Join us in this conversation with Tom Kuhn on busting stereotypes, building financial literacy, and how Qnity’s Pro Beauty Compensation Study marries opportunity and community. Find Tom at @qnityinc on all platforms and tom.kuhn@qnityinc.com

The social media landscape is ever-evolving, and you might wonder what is the best platform to showcase your business in 2023. Tatum Neill, Aveda's North American Artistic Director for Social Media and founder of Elevate Hair, shares the simple, actionable ways you can get in front of people in your local community who can walk through your door. Find Tatum at @tatumneill and @elevatehair

Does your business feel like it's not moving forward, no matter how much effort you put in? This week we're joined by Jodi Ohama, leadership coach and Hairblazers favourite to discuss why it might be time to bring on a salon coach! You can connect with Jodi at qnityinc.com and jodi@jodiohama.com.

Do you focus on profit above all else, or on people? In business, you can have it all - learn why a people AND profit model is best for your bottom line in the long-term.

There's a lot that goes into a stylist' wage - commission is impacted by product costs, service price, number of guests and more. Here's why you should focus on overall compensation to get a real picture of your earnings, and what businesses should highlight to attract top talent.

There's a lot that goes into a stylist' wage - commission is impacted by product costs, service price, number of guests and more. Here's why you should focus on overall compensation to get a real picture of your earnings, and what businesses should highlight to attract top talent.

This one small shift can set the tone for your team, and revolutionize how people feel in your business. Studies show that people’s primary decision-making factor is emotion - so create that emotional connection with your guests and reap the financial reward.

Location, location, location is a big factor in a business' success! From choosing between A, B and C locations to deciding to renovate or move into a new space, let's discuss the pros and cons of each and how to find an option that aligns with your brand and your budget.

We're exploring a hot topic in the last few years: gender-neutral haircut pricing! From salon owners that have made the change you'll learn why you should go for it, how to communicate so your guests understand, and the positive outcomes for your bottom line.

Learn how to get your team started and stay motivated with social media, and how the power of content can propel your business to the next level.

Meet the people behind Hairblazers, and learn how the power of 5 minutes can help your business grow.