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Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

By Mike Gingerich

No nonsense, straight, practical talk on Business growth, marketing, and Leadership. I’m an athlete and love running and basketball. I love to watch, learn, adapt, and coach others implementing the best strategies to help them improve. I bring this over to business consulting. Leaders need to take time to stop for a “halftime” to reflect on the “first half”. I'll then help you elevate your business game for the 2nd half!
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How AI Copywriting Software Can Help You Write Content

Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & LifeNov 09, 2022

00:00
07:18
How AI Copywriting Software Can Help You Write Content
Nov 09, 202207:18
Words Matter! Positive Affirmations to Reflect on in English and Espanol
Oct 03, 202213:23
Virtual Digital Mailboxes with Forwarding

Virtual Digital Mailboxes with Forwarding

Virtual Digital Mailboxes with Forwarding are available and easy to use!  Anytime Mailbox makes it easy to have an address to use that forward to your main address. You can view all mail online and decide what to do with it and more!

See the blog post: https://www.mikegingerich.com/blog/the-power-and-uses-of-virtual-digital-mailboxes-from-anytime-mailbox/

Jul 21, 202204:38
Type Less and Do More with Smart Text Expander FlyMSG
Jun 08, 202207:09
The Future of Small Business Work
Apr 20, 202218:05
Top Office Fitness Challenge Apps for 2022

Top Office Fitness Challenge Apps for 2022

According to the Harvard Business Review, employers who invest in employee wellness programs get an ROI of about 6-to-1. That’s some serious ROI. Typically, when employees are fit and healthy, there is higher morale and increased productivity in the workplace, which then improves the company’s profitability. In today’s mobile culture, one of the ways to promote employee wellness is through the use of office fitness challenge apps.

In this podcast vlog I'll outline the top office fitness challenge apps for 2022.

Full post: https://www.mikegingerich.com/blog/top-office-fitness-challenge-apps-2022/

Mar 10, 202208:50
No Code App Builder Tools
Feb 08, 202209:09
How to Get More Views on YouTube: 5 Tips that Actually Work
Jan 18, 202208:47
What is a Live Streaming App and Which Ones Are Best?
Nov 30, 202107:27
Facebook's New Name: Meta - What Changes and What Stays the Same
Nov 11, 202112:11
SEO and Google Ranking Today - What's Changed
Oct 19, 202113:08
Time Management Tips to Get Back on Task
Sep 01, 202109:12
Niche Mobile Apps like Swimply – The “AirBnB for Pools”

Niche Mobile Apps like Swimply – The “AirBnB for Pools”

Mobile apps have exploded in the app stores in the past 2 years and yet each month brings about even more new innovations.  From cars, to motorcycles, and now to pools, niche apps for rentals and experiencing are popping up everywhere!  In this podcast I talk about the trends for niche apps, the emerging industries, and we look at one app in particular, Swimply - the airbnb for pools.


Full blog post and vlog: https://www.mikegingerich.com/blog/swimply-the-airbnb-for-pools/

Aug 18, 202110:48
How to use SEO to Grow your E-commerce Business
Jun 04, 202117:08
Landing Page CTA Improvements to Increase Conversions

Landing Page CTA Improvements to Increase Conversions

Landing pages on average convert at a rate of 9.7%, according to a HubSpot study.  What if you could double that rate with landing page CTA improvements?  Let’s look at some ideas on how!

In this podcast, we outline key landing page CTA improvements you can make to improve the conversions on your website. 

Listen in to learn more...


Full blog post May 20 on mikegingerich.com here

Apr 28, 202113:39
Non Fungible Tokens for Entrepreneurs: A Guide to Growth

Non Fungible Tokens for Entrepreneurs: A Guide to Growth

The complex and often confusing world of blockchain is fast expanding and getting even more complicated.  The latest item to know about is called Non Fungible Tokens (NFTs).  I'll dive into what they are and how you can begin to learn and get involved with this evolving market.

What are Non-Fungible Tokens (NFT)?

Non-Fungible Tokens, abbreviated NFTs, are cryptographic assets on the blockchain characterized by unique IDs distinguishing them from other tokens. Remember that a ‘token’ in the blockchain is any valuable asset that’s digitally transferrable between two people.

However, NFTs differ from other blockchain tokens, such as cryptocurrencies, in one primary way – they cannot be exchanged or traded at equivalency. In other words, they are non-fungible.

Fungibility in economics refers to the property of a good or commodity to be replaceable by an identical item. NFTs cannot be replaced by identical items.

An excellent example of a non-fungible item is artwork. Every piece of artwork is unique and cannot be replicated. Therefore, a digital piece of artwork would make a valuable non-fungible token if it finds its way into the blockchain world.

Why the Excitement? What Makes NFTs so Valuable?

It’s simple – no one can own the asset but you! Whether it’s a piece of art or a huge moment in a game, such as the clips the NBA is selling, once you purchase the asset, it’s yours and yours alone.

Full post: https://www.mikegingerich.com/blog/non-fungible-tokens-for-entrepreneurs-guide-to-growth/

Mar 31, 202113:51
Free Image Upscaler Tools
Mar 16, 202110:27
Emerging Digital Marketing Tools for 2021
Feb 10, 202111:13
The Power of Online Reviews for your Business
Dec 28, 202013:48
How to Increase Your Website Organic Traffic
Dec 01, 202015:43
What is Parler and why is it growing as a new social media network
Nov 11, 202015:42
Key Details on the New Google Page Experience Update Algorithm

Key Details on the New Google Page Experience Update Algorithm

An update to Google's ranking algorithms that judge web pages based on how much users enjoy the browsing experience is on the way. The coming algorithm change is called the "Google Page Experience Update." Here's what you need to know for your website and business.

Oct 02, 202009:43
Easily Determine App Development Costs with this Free Calculator

Easily Determine App Development Costs with this Free Calculator

Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today.

App development has lots of variables and many businesses don't have a good handle on what they might be getting into when they say they need an app.  So let's do some 101 on App Development costs using the calculator as our guide. Ready to dive in? Let's go!


Sep 11, 202013:37
Excellence not Perfection
Jul 28, 202013:58
The Importance of Business Data to Business Success Today
Jul 07, 202011:08
How to do a Simple SEO Audit on your Website

How to do a Simple SEO Audit on your Website

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic search results for key terms, then it's time to learn how to do a simple SEO audio on your website with some layman's (non-developer!) tools!

Let's dive into how to do a simple SEO audit on your website with specific instructions, results, and what they mean!

Full blog post here: https://www.mikegingerich.com/blog/how-to-do-a-simple-seo-audit-on-your-website/

Jun 11, 202012:32
Moving Business Processes Online
Apr 28, 202027:47
Pivoting Well in Times of Change
Mar 31, 202015:07
Types of Video Your Business Needs and How to Create Them
Mar 12, 202008:50
The Need and Value of Providing Deeper Experiences Online
Jan 24, 202008:44
How to Lead a Remote Team Successfully using the 3 T's
Jan 13, 202009:10
The Business Value of Digital Etiquette
Dec 18, 201910:15
Make Progress Not Perfection

Make Progress Not Perfection

Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection!

I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% we think is needed when in reality it is totally good enough to be released and launched!  We've got to stop it and it takes personal self-awareness and business acumen to recognize this and move beyond it.  That’s what this podcast episode is all about!

Join in to discover more about why making progress, not perfection is a important for you today! https://wp.me/p9O

Nov 19, 201905:36
Be a Leader, not a Boss

Be a Leader, not a Boss

The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not effective.

So what do I mean by this differentiation of a leader from a boss?  That’s what this podcast episode is all about!

Join in to discover the differences…

Read the full blog post here with extra details >

Oct 15, 201910:49
Competing in the Internet Information Age - Differentiation is the Key

Competing in the Internet Information Age - Differentiation is the Key

Competing on the web today comes down differentiation. The internet has erased geographical barriers and given consumers more choices than ever. This globalization helps any small business compete around the world and with the big corporation in a way that has leveled the playing field like never before.  While on the one hand this is a great thing and online marketing gives you increased exposure, on the other hand your small business also has to contend with more competitors and succeed in a larger pool with lots more fish!

In this episode we’ll dive into the keys for how to compete in this large global pond by using differentiation.  Full Blog post and video here: http://www.mikegingerich.com/blog/competing-in-the-internet-information-age-differentiation-is-the-key-2/

Sep 17, 201909:46
4 Gems Most Social Media Marketing Plans are Missing

4 Gems Most Social Media Marketing Plans are Missing

In this episode I talk about the 4 things that most social media marketing plans are missing.

So, is this you? You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see. If so, I’ve got the post for you revealing for gems you may be missing!
Aug 15, 201911:34
Maximize your Facebook Live Videos with these Tactics
Jul 18, 201910:21
Lead Generation with Instagram Stories and Facebook Stories

Lead Generation with Instagram Stories and Facebook Stories

Welcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business.

Full Podcast episode here: https://www.mikegingerich.com/

Jun 20, 201915:23
Digital Marketing Opportunities and Tools Guide for Small Businesses
May 16, 201924:18
7 Instagram Growth Hacks for Business Marketers
Apr 18, 201920:11
Online Marketing Funnels and ROI
Mar 21, 201920:00
Creating Low Cost Videos for Lead Generation
Feb 21, 201924:32
Game Plan for Social Media Lead Generation

Game Plan for Social Media Lead Generation

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019.

Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you're in the right spot! That's what I cover in this episode.  Let’s do it!

Jan 17, 201923:40
What Metrics Matter? Determining ROI from Social Media and Web Marketing
Dec 13, 201813:40
Top SEO & Digital Marketing Tips for Your Website for 2019
Nov 15, 201821:16
Book Launch Podcast of Making the Miles Count

Book Launch Podcast of Making the Miles Count

Special unique episode here with the book launch podcast of Making the Miles Count!

I'm excited to announce and discuss the release of my newest book, "Making the Miles Count", a guide to living beyond the daily grind and waking up each morning with purpose and focus.

I give you the background and the details on this new, unique book, that has personal stories, details from my life journey, and a outline of how I believe it can help you form new habits through the 21 day format of reading, reflection, and challenges.

Making the Miles Count is available in paperback and also via Kindle Ebook download.

Also covered in this episode, small business matters: So you are a solopreneur wanting to take the next step? A legal business entity is key. Should you go for a LLC or a S Corp? I discuss both and give my suggestions.

LLC or S Corp?  It's a question a lot of small businesses ask.

Full blog post >

Oct 18, 201815:44
Email Marketing Tips: Keys for Each Stage of the Buying Cycle
Sep 20, 201817:41
Social Media Lessons from Hershey's Chocolate World
Aug 23, 201815:26
YouTube and Pinterest as SEO Tools: Not Just Social Networks
Jul 19, 201815:14
The Instagram Algorithm Demystified

The Instagram Algorithm Demystified

Are you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter?

In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm.

Let's dive in!  Full post: https://www.mikegingerich.com/blog/instagrams-algorithm-for-the-feed-demystified/

Jun 21, 201815:36