Perks of Being a Cofounder

When it comes to marketing your small business, you may be wondering if you should tackle digital marketing yourself or hire a professional. There are benefits and drawbacks to both options, but in the end, it depends on your unique business and what you hope to achieve with your marketing efforts, as well as your own business and marketing acumen.

According to a recent study, around 64% of consumers say that they are more likely to trust recommendations from micro-influencers than from celebrities. So what is driving this shift and why are micro-influencers becoming so popular? Most importantly, does your small business need a micro-influencer in 2022 and if so, why?

The customer journey is the path that a customer takes from their first interaction with a company to their final purchase or interaction. This process can be divided into several different stages, such as awareness, consideration, and purchase. In order to better understand how a customer interacts with a brand, it's important to look at each stage of the journey and how it can be improved. One way to improve the customer journey is by using NFTs.

There are a few things to consider before launching a business in the metaverse. First, it's important to understand what the metaverse is and what it can offer businesses. The metaverse is an online virtual world that allows users to create and interact with 3D virtual worlds. It offers businesses opportunities to reach a wider audience, connect with customers in new ways, and create immersive experiences. However, there are some things to keep in mind before launching a business in the metaverse.

Small businesses are the backbone of the American economy, but access to capital continues to be a chronic challenge for most. In this episode of Perks of Being a Cofounder, we shall explore some of the options small businesses have for obtaining funding.

Why Intrapreneurship is the Future of Business

It's Not Me, It's You: When it's time to fire a client

The Lean Business Model Canvas is a framework that helps entrepreneurs and business owners to test their idea and iterate it in a quick and effective way. It is not an exhaustive document like a business plan which can take months to complete.

It is a lightweight model that helps you to define your idea, test it by identifying potential risks, and develop strategies for overcoming these risks.

An MVP, or Minimum Viable Product, is the cornerstone of any startup. It's the idea that entrepreneurs use to test their product-market-fit. This is a process where they try to find out if there is a need for their product in the market.

The MVP should be designed in such a way that it answers some fundamental questions that are important for the business model.

Is network marketing the way of the future? And what role will artificial intelligence play in changing the future of digital marketing? With the advent of new technologies and an ever-increasing digitally connected and integrated world, the answers to these questions might be closer than we think. In fact, we might not even be aware of how fast the future became our present. The short answer, of course, is that the integration of content, technology, and personalization has already begun to shape the way we think about marketing. 

Equity crowdfunding is a form of crowdfunding that allows anyone to invest in startups and other companies. It is an alternative way for founders to raise capital, but it's not necessarily better than traditional methods like venture capital or bootstrapping.

The idea behind equity crowdfunding is that it provides opportunities for entrepreneurs who are not able to get access to traditional methods of raising capital, such as venture capitalists or bank loans.

But most recently, equity crowdfunding has been on the rise due to its ability to level the playing field for nontraditional and underestimated founders.

To Be or Not to Be: A Solopreneur

Imposter syndrome is a well-known phenomenon in the entrepreneurial world. It can affect anyone, regardless of their gender, race, or background. Entrepreneurs are the most vulnerable to it because they're constantly striving to prove themselves and their enterprise.

In this episode titled How to find a Co-Founder during and post-pandemic, Sara walks us through a handful of practicable and effective methods that startup founders can leverage to find their next cofounder.